This year's Double 11, Alibaba's transaction volume successfully exceeded 120 billion yuan. Watching the record-breaking numbers with friends, one can't help but marvel at the speed at which Chinese women shop. The news of breaking 100 billion flooded social media, with everyone lamenting: How much offline store business for the entire winter did the massive online transaction volume on Double 11 accomplish in one day? Ma Yun said he wanted to make business easy, but instead he made it impossible for all physical store owners. Alibaba won, but everyone else lost. Here, we do not criticize Ma Yun's merits or faults. The efficient internet model will inevitably replace inefficient long channel chains; low-cost models will inevitably replace high-cost businesses. The stark contrast in technology makes this irreversible. Survival of the fittest; the market has no sympathy for tears. If you are inefficient and lag behind, you will be eliminated! If distributors continue to do agency business the old way, they will either be forced to death by manufacturers or by the market. In the coming years, distributors will face more ways to die than to live. If they don't change their thinking, it won't work. But how should they face the internet? The author suggests: First, don't escape; second, don't confront; third, don't be blind. Facing the impact of new business models in the new era, we must adopt an open mindset and adjust our value in the entire supply chain. B2B platforms are one of the main directions for distributors' future transformation. We cannot reject or escape them, but we also cannot blindly join platforms just because we feel disruption is coming. We must have an objective understanding of the industry. Achieve terminal dataization and professional management. Mastery of operational data is the foundation for distributor decision-making. Distributors should learn to use management software to dataize their business operations. Through analysis and prediction of operational data, they can make more precise and efficient decisions. Similarly, in management, don't be stingy with costs. Excellent large distributors usually invest heavily in management. Only with good management can they handle larger teams and higher sales. Team entrepreneurship. The biggest problems for distributor teams are difficulty in recruiting, managing, and retaining staff. This is a common phenomenon. I believe the best way to retain employees in the future is to let them work for themselves. Once a distributor's sales exceed 20 million, the team is already considerable. Distributors must reorganize their organizational structure to clarify responsibilities and rights for the sales team, strive for independent accounting and self-financing for departments, and even consider departmental contracting where feasible. By granting sufficient authority and salary incentives, employees will work and strive spontaneously. In the fifth B-end e-commerce inspection class organized by this official account, we will invite Teacher Ma Xingqiang to explain the equity structure design in "Distributor Internal Operations Platform Transformation" for our distributor friends. Interested friends can see the specific activity description at the end of the article and register to participate.
The fifth B-end e-commerce inspection will officially start from the 19th to the 24th of this month. This time, we will visit Beijing, Tianjin, and Tangshan to inspect five B-end e-commerce platforms: Beiquan, Tongying Tianxia, Zhongke Shangruan, Quanshihui, and Huimin Wang. Interested friends can long-press this QR code or click "Read Original" to register. Long press the QR code to add WeChat and register During this inspection, the author will also conduct a special training session on distributors' own internet transformation. Additionally, we will organize an evening exchange salon during the inspection, where distributors can share learning experiences with peers.
Company introductions:
Beiquan:
China's leading community convenience life service platform. Beiquan, with "Internet + convenience store" as its carrier and lightning-fast delivery as its core, is committed to providing community residents with supermarket product lightning delivery and comprehensive life services, bridging the last 100 meters of community service, and creating a new convenient lifestyle.
Since its launch in 2014, the Beiquan project has served millions of users in over 3,000 communities across more than 30 major cities nationwide, and has received widespread recognition from all sectors of the community.
Tongying Tianxia:
A vertical e-commerce platform exclusively for catering ingredients, limited to products for three meals a day. At present, it has developed over 70 city partners nationwide, nearly 70,000 restaurant terminals, and over 4,000 upstream manufacturers and suppliers! Through the integration of product resources, it effectively improves industry efficiency while greatly reducing procurement costs for restaurants!
Quanshihui:
Quanshihui is an important retail sector of Fuhua Holdings' commercial investment. Relying on the resource advantages of the Quanshi brand commercial platform and years of retail experience from Quanshi convenience stores, it positions itself with the brand positioning of "light, fast, trendy," creating a light-chain convenience system centered on store operations, supported by supply chain integration and vertical e-commerce. It serves 6 million retail community stores nationwide, providing comprehensive services and support.
Zhongke Shangruan:
Beijing Zhongke Shangruan is a professional provider of information platforms for the FMCG and retail industries. After 10 years of accumulation, its independently developed mature products mainly include "B2B Platform System," "Chain Store ERP Management System," and "O2O Platform System." It has served well-known domestic brands such as Zhongshang Huimin, Zhanghe Tianxia, Aixianfeng, and Quanshi. Activity schedule: November 20-24, Tangshan·Beijing·Tianjin 19th: Check in at designated hotel in Tangshan; 20th: Field visit to Beiquan; 21st: Field visit to Tongying Tianxia; 22nd: Field visit to Beijing Quanshi Convenience; 23rd: Field visit to Beijing Zhongke Shangruan; 24th morning: Field visit to Huimin Wang; 24th afternoon: Return trip Distributor friends interested in transformation are welcome to join us for understanding and field visits: Organization format ************1. Company visit
- Actual market case visit
- On-site explanation
- One-on-one communication************ Participating distributor friends only need to pay a 200 yuan registration fee. Group photos from previous inspections: Group photo of the 4th B-end e-commerce inspection, from top to bottom: Alibaba Retail Link, Qianmi Network. Group photo of the 3rd B-end e-commerce inspection, from top to bottom: Yunbao Shangmeng, Weijie City Distribution, Wanshang Yizhan. Group photo of the 2nd B-end e-commerce inspection, from top to bottom: Jinhuobao, Caiba, Yishang. Group photo of the 1st B-end e-commerce inspection, from top to bottom: Piduoduo, Beiquan, Yishang. Click "Read Original" to register -END- China's best learning platform for FMCG distributors Focused on providing professional, practical, and applicable tutorials for enterprises and distributors Committed to helping Chinese FMCG distributors grow rapidly The most professional and practical knowledge base in the FMCG industry Reply with the red number below to get corresponding content Reply with number 1 to view the complete knowledge base | 001 Excellent article selection | 002 Distributor market operations | 003 Terminal visit management | 004 Sales supervisor skills | 005 Sales improvement techniques | 006 Channel expansion | 007 Managing distributors | 008 Distributor development | 009 Distributor internal operations management | 010 Team management | 011 Efficient distribution techniques | 012 Sales manager's eighteen skills | 013 KA operation methods and strategies | 014 First lesson for new salespeople | 015 Internet, brands | 016 Distributor B2B transformation | [Long press QR code to follow]