Chang Rong On the surface, business is getting harder this year, but in reality, every industry is becoming more professional and striving for excellence. It looks like a reshuffle, but it's actually a purge, eliminating those who don't repay debts, lack credibility, and are boastful and unrealistic. What remains is a group of people who insist on quality, have real talent, and do things down-to-earth. Every day, people join and leave—brands, businesses, and all walks of life are like this. In this impetuous society, we should calm down and slow down! The real crisis is not a financial crisis, but a crisis of morality and trust! 3 days ago Delete Han Xiuchao Yunlian Brand I truly feel: ritual is important; ritual is behavior, and behavior can influence cognition and emotion. Solemn rituals can cultivate awe and cohesion. 7 days ago Delete Adair Lu Xingyuan There are three ways out for FMCG marketing: become a corporate executive, start an advertising consulting service company, or start a channel retail company. So, if you don't run ahead, you will inevitably fall behind. 1 day ago Delete Han Xiuchao Yunlian Brand When I go to an FMCG company, the main thing I do is find a few executives to chat and have meals with. You'll find out what they focus on in both work and leisure states. You'll probably encounter two situations: one is larger, older companies, such as state-owned or similar enterprises. Their executives talk about everything under the sun, and their businesses are diverse, but they generally don't seek deep understanding of their business, relying mainly on scale and accumulation to survive. The other is new startups; their teams are relatively young, and you'll find they don't have a clear boundary between work and off-duty. Their discussions and topics of interest are only in their professional field. It seems they have turned their profession into a hobby, and their business is very focused, not trying to cover everything, only doing what they are most professional at. They are also well-versed in the global development status and main competitors in this field. I think such companies must have a future! So-called focus means investment and single-mindedness, concentrating all efforts on one point, like water dripping through a stone. This power will surely defeat those so-called dinosaurs! 2. Innovation. In my view, innovation is whether you have the courage to deny yourself, whether you are willing to accept others' suggestions, and whether you are interested in new things and new technologies. I often find two types of people: one is young but conservative, sticking to their own turf, not tolerating any doubt or advice from others, complacent and stuck in their ways; the other may be older, with high status and wealth, but still humble and low-key, listening carefully to different opinions. So-called innovation is first of all trying; constantly trying new things will surely yield results. Therefore, teams and companies that are willing to deny themselves and accept questioning must be full of energy and have a future! These are my two criteria for evaluating companies, and also for judging individuals. Those who are not focused and not innovative, I basically lack interest in interacting with them. . 4 days ago Delete Zhu Zhiming There is a kind of shrewdness called allocation: allocate time, energy, resources, etc., to core customers, not equally to all customers. Customers vary in size and importance. This is the 20:80 rule. 4 days ago Delete Chen Haichao & Marketing Craftsman The only way to build personal core competitiveness is to be irreplaceable. In a team, when you are in a dispensable state, being eliminated or optimized is inevitable, and no one can protect you! I admire Lenovo's godfather Liu Chuanzhi's judgment that a company is not a home! So what is a company? I think it is a furnace: winners are tempered into steel, losers are tempered into slag! The Qingming holiday is over; marketers are on the road, and the scenery is more exciting! 4 days ago Delete Zhu Zhiming There is a kind of effort called foolish hard work: working without regard to time, place, or method. As a result, customers are annoyed. For example, during meal times, when consumers are eating, you insist on putting up materials in the store at that time. Why not change it? If you can change the way you do things, sales may have better results. 4 days ago Delete Precision Marketing---Zhu Danpeng Many large distributors call to consult about solutions for continuously declining operating profits. Personally, I think we should start from the following four aspects: First, return to the startup period—increase the number of directly controlled high-margin terminals; Second, rebuild the product line, adjusting the product pyramid to an olive-shaped product line, reducing low-margin base products and increasing the proportion of waist profit-type products; Third, give up low-margin big brands that occupy high capital, expenses, personnel, and vehicles; Fourth, self-build or borrow regional distribution platforms to reduce the maintenance costs occupied by distribution channels. The above is for reference only! . 4 days ago Delete Fang Gang Marketing
- In the post-brand era, only territory matters! In territory warfare rules, the brand concept is absent! 2. High-end efforts still haven't found an entry point. In the existing territory war, looking for high-end products (gold panning) is not advantageous for those with small territories! 3. Being big, tall, and strong is a dead end! 4 days ago Delete Li Ke An eagle stands as if asleep, a tiger walks as if sick—these are their means to capture and devour. Therefore, a gentleman should not reveal his cleverness or show off his talent, only then can he have the strength to shoulder heavy responsibilities. . 4 days ago Delete Pan Wenfu The economic environment is deteriorating. Some people are very relaxed, finally finding an excuse for their commercial incompetence. 3 days ago Delete Zhao Zhengqiang Wenyu Food The standard for a successful distributor: either you have worked with a famous brand for more than three years, with good profits and volume; or you have turned a small or medium enterprise's product into a regional brand. If you have neither, you need to work harder. 3 days ago Delete Shi Shunkuan In the field of incentives, there is a law that wages are rigid. What is rigidity? For example, there is a steel bar. If you stretch it, can you compress it back after it's longer? No. If you press it back, it will deform; if you use too much force, it will bend. Wages have this characteristic: they can rise but not fall. Raising wages is fine, but if you press wages down, management will deform, bend, and have problems. So generally, wages should not be raised easily; once raised, it's hard to lower them. 3 days ago Delete Zhu Zhiming Being rejected by terminals is painful, but not knowing why terminals reject you is dangerous. Sales that cannot solve problems for terminals (mobilization, continuous mobilization) are even more terrifying. 3 days ago Delete Mr. Four Good @ Shi Xianlong The instrumental value of e-commerce is to improve efficiency and optimize cost structure to increase benefits (profitability). The B-end e-commerce in the circulation link is essentially the same. Therefore, this round of B-end e-commerce movement (it has indeed become a movement) will coexist in multiple forms: B-end e-commerce based on the original channel structure, platform-based B-end e-commerce that bypasses distributors to reach retail stores directly, and regional integrated platform-based B-end e-commerce (i.e., Wanshanggou style). 3 days ago Delete Zhu Zhiming Giving up after only one or two attempts is the stupidest thing to do. Even the most difficult customers can usually be won over after more than four attempts, and they can even become core large customers. Especially for those of us who do terminal sales, after more than four visits, if you are embarrassed to visit, the terminal won't accept you, as if they feel sorry for you. This is the psychology of reciprocity or indebtedness: you think highly of them, so you visit repeatedly; if they don't accept you, they feel they are being unreasonable. So, persist. 3 days ago Delete Zhao Bo This is a desperate and sad story... 1 minute ago Delete Beiquan Internet + Convenience Store China's largest community life service platform Now entering the national fast track Recruiting city partners nationwide Hotline: Mr. Zhu -END- The best learning platform for FMCG distributors in China Dedicated to providing professional, practical, and applicable tutorials for enterprises and distributors Committed to helping Chinese FMCG distributors grow rapidly The most professional and practical knowledge base in the FMCG industry Reply with the red number below to get the corresponding content Reply with number 1 to view the complete knowledge base | 001 Excellent article selection | 002 Distributor market operation | 003 Terminal visit management | 004 Sales supervisor skills | 005 Sales improvement techniques | 006 Channel expansion | 007 Managing distributors | 008 Distributor development | 009 Distributor internal operations management | 010 Team management | 011 Efficient distribution techniques | 012 Sales manager's eighteen skills | 013 KA operation methods and strategies | 014 First lesson for new salespeople | 015 Internet, brands | [Long press QR code to follow]