Rejected for Distribution? No Problem—If the Salesperson Says the Right Words, We Have a Story!

When facing a sales pitch, terminal store owners don't first think about making money—they worry more about whether your product (especially a new one) will sell and whether they'll lose money. If selling the product won't lose money and gives them a sense of security, then the profit story can play a better role. What words or phenomena make terminal customers feel secure? In summary, it's the following points: -01- Small order quantity, no capital tie-up, attract consumers, why not order a little to try! Boss, today I recommend a new product (show sample). You haven't sold it before, so don't rush to take a lot; first order a small amount to try. Our retail store isn't a wholesale business that moves dozens of cases at once. Retail stores sell in small quantities, so you need a full range of products. You make money by having a wide variety—ideally, customers can find whatever they want in your store, so you can earn from everyone who comes in. You need to leave customers with the impression that your store is well-stocked and has all the new products, so you can keep them coming back. Otherwise, if they don't find it once, then twice, they'll go elsewhere—there are plenty of stores, maybe even right across from you. Note: Especially for small and medium terminals, when promoting new products, it's best not to place too large an initial order. First, reducing the store owner's inventory pressure can increase the closing rate; second, if the first batch sells quickly, it makes the store owner feel the new product is popular. After the first order moves, you can appropriately increase the order quantity the second time, using increased terminal inventory pressure to boost the store owner's willingness to promote. -02- Encourage trial sales; the first batch can be exchanged, zero risk. Yes, yes, yes! You're right—not every product you bring in will sell and make money, but you must try it. Order a small amount to see if it sells. If it doesn't, you won't have much stock or capital tied up. If it does sell, you've found another way to make money. Moreover, if after three months you really find it doesn't move, we can exchange it for a best-selling product you specify. You know we usually don't accept returns or exchanges, but this time we guarantee exchange only for the first distribution. So today's order is zero risk—why not try it? -03- Plenty of time, and the new products we launch usually take off! 1. Long exchange period New products can be exchanged within three months. Three months gives you ample time to try whether this new product can sell and make money. 2. Long shelf life This product has a 12-month shelf life. You're getting this month's new batch, with nearly 11 months until expiration. With 11 months, are you afraid you can't sell just a few packs? 3. Products we launch usually take off after a while Think back—every product is hard to open the market at first, but eventually goes from not selling to hot. Besides, our company's products are the number one domestic brand. Advertising investment, promotional support, and follow-up service from sales reps—these are things small companies can't match. Our products can't possibly not move at all. Whether it becomes hot is just a matter of time. When you first started selling [product name], wasn't it hard to sell? Now it sells well, right! -04- We don't just sell you the product and forget about you; we provide periodic follow-up service to help you move it. 1. You can always reach me You're lucky to be stocking new products now. In the past, this market was handled by distributors, and service might have been lacking in some areas. This year, our factory set up an office to make periodic visits to retail terminals. I'll visit you every week. If you have any issues, you can tell me directly, and I'll definitely help solve anything within my capability. Also, look at the customer service card we posted in your store—it has my mobile number and our supervisor's phone. If you have any problems, call anytime. We don't just sell you the product and forget about you; we have periodic follow-up service to help you sell these products together! 2. Our interests are aligned; I must help you sell the goods Rest assured, I won't deceive you by having you stock products you can't sell. If you can't sell them, you won't order from me again. My job isn't to "get you to order once" but to "find ways to help you sell more." Only when you have sales and profit will you order from us long-term. So I must provide you with a series of services: help you set up shelves to boost sales, help you calculate sales and place orders, help you manage inventory to prevent near-expiry products, give you promotional support directly (ensuring you get promotional items), and inform you of changes in product promotion focus (so you don't order the wrong products and fall behind). I must help you make your store thrive. When you sell well, I get more orders—our interests are unified. This time, I'm not trying to harm you by having you stock new products. If you can't sell them, you'll come to me, and I'll be causing trouble for myself. -05- There's a policy now: low cost, low risk, and early action means higher profit. 1. Low cost means you won't lose money "Right, right, right." New products are just launching; consumers don't know them, so sales will be slow at first, but it's only a matter of time. Because it's new, there's such a big promotional push. In a few months, as the product gains traction and the weather warms into peak season, the promotions will definitely decrease. Today's promotional base price is so low. If you order 24 bottles and sell 14, you've covered your cost; the remaining 10 are pure profit. There's no way you'll be stuck with them and lose money. 2. Early action is the only way to make money Don't wait until it's "hot" to start selling. Over half of a small store's business comes from repeat customers. If you start early, your regulars will know you carry this product, and over time they'll get used to buying it from you. By the time the product takes off, you've already paved the way. Otherwise, if you wait until it's hot, it'll be too late to stock up. (Besides, new products have higher margins now; after a while, margins may drop.) -06- We help you move the product; together we sell it out 1. Display-driven sales Boss, look—our new product not only has high margins, but it's also the company's key product this year. The company provides many visual merchandising tools: banners, posters, leaflets, hanging flags, table cards, stand-up cards, wrap films, and KT boards. We've been specially trained in methods to boost sales through visual merchandising. We'll help you set up displays in three positions: outside the store, inside the store, and on tables. Outside, we'll hang banners and do empty-case display rewards. Inside, I'll help you create a cut-case pyramid display near the entrance, surrounded by banners, posters, leaflets, wrap films, and KT boards. The closest to consumers is the table—I'll set up tabletop displays in the dining area, placing empty bottles on each table with price tags, so customers can easily grab and consume them. In fact, a good product display is like having a promoter in the store who doesn't need a salary. The display sells itself. We've already set up several stores at the street corner following this visual standard. You can go check them out yourself and see if it helps boost sales, and whether it's possible that such a display wouldn't sell. 2. Promotional sales We launched this product before the Spring Festival. It comes with consumer promotions: each bottle of oil includes a free microwave lunchbox, plus a lucky draw. First, during the New Year, people cook a lot, so the microwave lunchbox is very practical. Second, this gift retails for over a dozen yuan in supermarkets. When consumers spend over sixty yuan on a bottle of oil and get a gift worth over ten yuan, they'll feel it's a good deal. There's also the lucky draw. Some consumers buy our product as a gift for relatives during the New Year. They can say the product includes a draw with a grand prize of a trip to Europe, which adds weight to the gift and isn't tacky. With such strong consumer promotions, if you proactively introduce it a bit, how can it not sell at all? 3. Advertising-driven sales Right now, not many people are asking for the product by name, but soon more and more will, because this new product is the company's key product this year. We're running CCTV ads for it continuously for six months.

If your tip is adopted, we'll pay 400-2000 yuan.