Luo Yonghao, a name that is certainly familiar to everyone, is one of the first-generation internet celebrities. Topics such as 'Old Luo's Quotes', the 'Refrigerator Door Smashing Incident', and Smartisan Technology have kept him in the spotlight. Even today, whenever Luo Yonghao appears, he attracts widespread attention.
Recently, live-streaming e-commerce has become extremely popular, and Old Luo naturally seized this opportunity. From his debut on April 1st, he achieved sales of 110 million yuan in just three hours, earning respect from those who doubted his entry into live-streaming sales. However, the good times didn't last; over the following three months, several of his live streams underperformed, leading some to question his abilities.
-01-
Five Hours of Great Performance: Is the Secret the Hit Product?
It wasn't until August 14th, when Old Luo hosted a unique live stream during Douyin's 'Wonderful Goods Festival', that he proved himself again. Throughout the five-hour event, it was Red Bull® Anji that provided continuous energy support for Old Luo and his partner.
According to official data released the next day, Red Bull® Anji sold out within just five minutes, with cumulative sales exceeding 240,000 cans and over 4 million viewers. These two metrics also placed Red Bull® Anji at the top of both the sales volume and popularity charts, standing out among the many recommended products.
Notably, during the product recommendation segment, after Luo Yonghao introduced the product, his partner, dressed in racing gear and holding a helmet, burst into the live stream looking for Red Bull® Anji to replenish energy. Immediately, Zhu Xiaomu's voice filled the air: 'Each can contains up to 475 mg of taurine. When you're tired and can't rest, one can makes a world of difference. Whether you're working early, working overtime, staying up late, or studying, one can of Red Bull® Anji gives you confidence and helps you perform better.'
After downing a can of Red Bull® Anji, Zhu Xiaomu exclaimed, 'It's so delicious!' This exclamation piqued the interest of many fans watching. The fact that Old Luo's team maintained their high energy for five hours and achieved great sales results is closely linked to this product. So why did Red Bull® Anji stand out among the many good products? And how did it help Old Luo's team stay in top form? The answer lies in the product itself.
Red Bull® Anji's two key selling points—'Each can is rich in 475 mg of taurine and also contains American ginseng extract'—not only promote metabolism and quickly replenish energy, but also alleviate nerve and muscle fatigue, providing refreshing and energizing effects that help relieve physical fatigue. These guaranteed benefits meet the needs of consumers in various scenarios where they feel tired but cannot rest, and they were also a crucial 'magic weapon' for Old Luo's team to maintain their physical and mental energy during the live stream.
As a Red Bull® brand beverage currently authorized by TCP Group in mainland China and approved by the China Food and Drug Administration, it is also an important member of the global Red Bull® product matrix. Its quality is truly commendable.
-02-
A Good Product Aligns with the Trends of the Times
The market environment is constantly changing, as are people's daily routines. With rapid socio-economic development, more and more people are accelerating their lives and work. Whether it's waking up early, working overtime, or staying up late, there are more and more times when people feel tired but cannot rest.
Red Bull® Anji's product efficacy aligns with the inevitable trend of accelerating life and work rhythms driven by global economic and technological development.
Similarly, Red Bull® Anji has achieved impressive results in online sales. Within just ten days of being listed on Tmall Supermarket, it topped the Red Bull® series beverage rankings; and within just 28 days, it became the best-selling single product in its category. Such achievements undoubtedly reflect the most authentic choices of consumers; one could say that consumers' wallets determine their preference for a product.
-03-
Continuous Channel Development: Red Bull® Anji Will Achieve Even Greater Glory
On the other hand, Red Bull® Anji is also vigorously advancing its offline channel construction. Currently, Red Bull® Anji has been distributed in multiple provinces and regions across China. Not long ago, Yangyuan Drinks officially took over its operations in the northern market. This extraordinary and innovative Red Bull® product has already won the favor of local consumers, and in the future, Red Bull® Anji will gradually achieve nationwide coverage.
In the future, TCP Group will deepen its strategic partnerships with Chinese partners, establish new representative offices in China, build a Chinese team, expand new production bases, and launch more new products under the group, thereby expanding the brand's influence in China. This series of actions also declares to the Chinese market that Red Bull® Anji is worth looking forward to in terms of both brand strength and product strength!
Tips will be paid 400-2000 yuan once the tip is adopted.