One month after Nestle officially announced the sale of Yinlu peanut milk and canned congee businesses in China to a holding company controlled by Yinlu founder Chen Qingshui's family, Yinlu's board members recently completed changes in business registration. According to the latest business registration information seen by SnackDaily today, on December 23, 2020, the investor type of Xiamen Yinlu Food Group Co., Ltd. changed from a foreign (regional) enterprise to a Taiwan, Hong Kong, and Macau enterprise, with the investor changing from Nestle Co., Ltd. to Yinlu Holdings (HK) Limited. At the same time, the company's chairman and legal representative changed from Rashid Qureshi to Chen Yanhe, with new directors Chen Yuanyang and Chen Yanfu, and supervisor Wu Yunjia added, while original directors Daniel Aellen and Pierre Thomas Francois, and supervisor Ge Bian exited. SnackDaily learned from Nestle that the transaction has not yet been completed. However, Yinlu, which has returned to the embrace of its "old owner," has already set new goals for next year. At the 2021 Yinlu Food Group distributor conference held on the 15th of this month, Yinlu Group Chairman Chen Qingshui and Yinlu Food Group CEO Sun Yinong, along with other senior executives, all appeared. It is worth noting that at the meeting, Yinlu's senior management emphasized to national distributors that "the cooperation with Nestle is not over, but a new beginning and a new model." At the dinner held that day, Rashid Qureshi, Chairman and CEO of Nestle Greater China, also came to show support. Rashid Qureshi, Chairman and CEO of Nestle Greater China In addition, Yinlu also proposed to sprint for the 2021 CNY "good start" and the future goal of returning to 10 billion. At the distributor conference, Sun Yinong pointed out that against the backdrop of this year's epidemic, Yinlu went from responding to the epidemic in the first quarter to striving to improve performance and implement changes in the third and fourth quarters. He also said that this year's new product, Nestle Tea Extract, "achieved amazing sales," laying the foundation for Yinlu to introduce new products. He also stated that Yinlu is the first brand in consumers' minds for congee products, and is confident about continuing to be responsible for regional sales of Nestle coffee. Sun Yinong, CEO of Yinlu Food Group As previously introduced by SnackDaily, according to the transaction content announced by Nestle, Yinlu will continue to process and produce Nestle ready-to-drink coffee products for Nestle and distribute them in some provinces in China. At the same time, Yinlu will continue to produce and sell Nestle Tea Extract products under Nestle's license. At the distributor conference that day, Chen Qingshui also personally appeared to cheer on distributors and Yinlu's sales team. Chen Qingshui described Yinlu's return as "Nestle's trust in Yinlu," which is both support and opportunity, and the two sides have opened a new situation of win-win cooperation. He summarized that starting from 2005, Yinlu surpassed the 10 billion goal in 5 years, and also said that "Nestle's international system management and corresponding resources can well drive Yinlu to enter first-tier cities." Chen Qingshui, Chairman of Yinlu Group In addition to selling some "Nestle series" products, when talking about next year's development priorities, Chief Marketing Officer Ji Weiru revealed that "three major categories + four major battles" are the keywords for Yinlu in 2021. In fact, since last year, Yinlu has successively launched new products such as the "Shiqu Caotang" herbal plant beverage series and the "Shanyun Huacha" ready-to-drink tea series, hoping to accelerate the pace of performance repair with new products. With the market foundation accumulated over the years by the traditional peanut milk category, plant protein beverages are also a direction Yinlu is optimistic about. SnackDaily saw on Yinlu's official flagship store that in early December, the company launched an original flavor soy milk beverage. How will Yinlu, after its return, re-achieve the 10 billion goal? Let's wait and see. ****Important Conference Preview! January 19-20, Jiangsu Wuxi New Distribution will join hands with 500+ FMCG distributors from five provinces in East China to gather in Wuxi, Jiangsu, to provide brand owners and distributors with a meeting aimed at product selection, cooperation, and exchange. Make arrangements before the year, start work after the year! Don't wait until after the Spring Festival to make arrangements! Interested brand owners or distributors are welcome to contact us. Please scan the WeChat QR code below to register for the meeting or exhibition. **Exhibition Contact: Once the tip is adopted, a payment of 400-2000 yuan will be made.