From a marketing perspective, in my understanding, the new normal of China's economy is a transition from low-value manufacturing to high-quality creation. That is, even when viewed from a marketing standpoint, the core issue lies not in market operations but in creativity, R&D, process technology, production technology, and product technology. In other words, the key to transformation is mainly within the enterprise, not the external market. Chinese companies have pushed market operations to the limit, if not to the extreme, even resorting to any means for short-term performance, while insufficient effort has been directed at internal capability building. Most well-known Chinese companies are marketing-oriented rather than creation-oriented. Creation originates from the market but is realized within the enterprise. "Everything serves marketing" and "Sales leads" are grand statements still regarded as corporate principles today. In fact, such statements have long misled enterprises and misunderstood marketing. Marketing serves creation; sales serve performance. We think we are talking about marketing, but essentially we are talking about sales. Once the marketing mix is formed, it becomes a sales tool. The power of marketing should be demonstrated before the marketing mix is formed—for example, how to discover needs, how to identify the value that must be created to satisfy needs, and how to turn that created value into a strategic opportunity. How to create value requires marketing to provide direction, but marketing cannot create value; what can create value is enterprise capability, including R&D capability, technical capability, process capability, and manufacturing capability. After achieving these, enterprises must clearly recognize that on this basis, what supports value is quality. During the Spring Festival, Chinese people shop globally, not for functionality but for quality, because the Chinese market is not lacking in products with complete functions. When having a baby, milk powder, bottles, and nipples are required to be imported, also because of quality. "Transformation" has once again become a very trendy term. But I believe the current definition of transformation does not hit the mark. Among the various definitions, the one I find most unacceptable is the so-called transformation to internet marketing. It seems as if China's traditional economy is sluggish because it hasn't boarded the internet marketing ship; as if whatever Ma Yun and Lei Jun do with internet marketing will prosper. In fact, the popularity of Ma Yun and Lei Jun is "false fire." What they do is nothing more than sales. Their "marketing" is merely terminal interception of the market already formed by the real economy, using the new tool of the internet. The feast represented by "Double 11" is a feast for e-commerce, not a feast for China's economy, and certainly not a feast for Chinese enterprise innovation. The transformation of Chinese enterprises is from manufacturing to creation. And the transformation from manufacturing to creation is from imitation to innovation, from low quality to high quality. This transformation has no shortcuts; only by steadily improving R&D capability, technical capability, process capability, and manufacturing level (equipment, worker quality) can it be achieved. As a marketing teacher, whenever I lecture on business concepts, I strongly criticize the notion that treats the production concept and product concept as "outdated marketing concepts." On the contrary, the biggest problem for Chinese enterprises is that they do not place equal emphasis on the production concept, product concept, and marketing concept simultaneously, but instead one-sidedly emphasize the sales concept and marketing concept. In a country that has not truly solved production and product problems, criticizing the production concept and product concept is a very naive thing. I have searched through marketing textbooks in Chinese universities, and none of them have truly understood this issue. They copied Kotler's textbooks but failed to pay attention to how Kotler explained this. Kotler said that in many developing countries, the production concept and product concept must be strengthened. I do not believe that all Chinese enterprises need to undergo business transformation or product transformation. Because the demand in the Chinese market is huge and multi-layered, what Chinese enterprises need to do is to comprehensively improve product quality, achieve the ultimate in product quality, and on this basis, carry out product innovation. In a word, it is necessary to produce trustworthy products. It is such a simple issue; once solved, many enterprises can be revived. Low prices make it difficult for enterprises to survive, while low quality makes it impossible for them to survive even with difficulty. Reply with the following keywords to categorize and query relevant professional articles: Sales Supervisor, Second-tier Management, Regional Manager, Distributor Management, New Channels, City Manager, Competition, 2015, Manufacturer-Dealer Game, Product Stagnation, Terminal Visit Management, Route Management, Deep Distribution, Internal Management, Sales Skills, Profit Improvement, Recruitment, Distribution, Daily Management, Team Motivation, Channel Promotion, Sales Misconceptions, New Product Launch, Township Market, New Product Pricing, Sales Target Achievement, Closing Deals, Market Visit Inspection, Baijiu, Beer, Sales Increase, Agency Products, Channel Crossing, KA, Terminal Visualization, New Market, Market Operation, Learning, Book Recommendations, Inventory Management, Sales Novice, Consumer Promotion, Execution, Old Products, Expired Product Handling, Model Market, Investment Attraction, New Media, Distributor Development, Performance Assessment, Assessment, Annual Planning, Shopping Guide, Morning Meeting, Display, Transformation, Stock Pressure, Festivals, Distributor Cost Control Channel Operation, Marketing Theory and Laws, Brand Truth, Order Meeting, Team Management, Training, Debriefing, Debriefing Report. Reply with number 1 to enter the document library for categorized browsing;