"How many people drift with the tide in the face of fate, how many raise their hands in surrender in the face of misfortune. But you told us, when there is no hope, there is still faith. Even if only a broken body remains, you must fire the last shot until death. It is you who awakened the courage of Chinese ALS patients to fight, and gathered the scientific research strength to attack the terminal disease..." Cai Lei delivered his speech via video On December 26, the 2024 China Power Person of the Year ceremony, co-hosted by Phoenix Net and Anhui Golden Seed Liquor, concluded successfully in Hefei, Anhui. The touching words above were the award citation for the "2024 China Power Top Ten People" winner—Cai Lei's ALS scientific research cooperation team. When Cai Lei, via video link, represented the team to deliver the acceptance speech, due to the worsening of his condition, although he tried hard to articulate every word, the audience could not understand him, and human translation was needed. At that moment, the audience was moved by his fighting spirit and tears fell. That evening, the topic "Cai Lei's speech is blurred and needs human translation" hit Sina Weibo's hot search. From the ceremony, people saw the power of 'technology for good' represented by Cai Lei's team, and also remembered a brand that equally pursues 'technology for good'—Golden Seed. Ceremony scene As靳军, Director of the Art Museum of the Central Academy of Fine Arts and Dean of the School of Design and Art at Beijing Institute of Technology, interpreted the design highlights of the trophy at the event: The golden seed trophy symbolizes that each winner is a seed of China's power. Their stories and spirit can inspire and motivate more people, just like seeds taking root and sprouting in society, looking to the future, and conveying hope and strength. Through the event, Golden Seed's brand image is deeply tied to "China Power" and "Technology for Good." Director of the Art Museum of the Central Academy of Fine Arts, Dean of the School of Design and Art at Beijing Institute of Technology, Jin Jun Interpreting the design highlights of the trophy This year marks the second consecutive year that Golden Seed Liquor has co-hosted the China Power Person of the Year ceremony. The event not only reflects Golden Seed Liquor's confidence and dreams, but also demonstrates the power of an enterprise to break through upward during the industry adjustment period. It is also a successful case of an established enterprise adapting to market changes and giving new connotations to its brand. Breaking Through Space Showing the Power of Hope and Upward Growth There is a story: The human skull is tightly and firmly joined, and anatomists cannot separate it completely, but someone used the power of seed germination to separate it completely. Seeds have immense power in space, and Golden Seed Liquor has successfully endowed the "Golden Seed" brand with the power to traverse space. When the Chinese liquor industry enters an adjustment period, how can an enterprise grow upward like a seed? Golden Seed's answer is 'innovation.' Whether as the pioneer of soft-flavor liquor or the definer of Fuhe-flavor liquor, it confirms Golden Seed's continuous innovation. Golden Seed Liquor was born in Fuyang, Anhui, a city inheriting 5,000 years of splendid liquor culture. It has seven ancient fermentation pits from the Ming Dynasty in 1507 and uses traditional brewing techniques. In 2024, as Golden Seed celebrates its 75th anniversary, this Anhui liquor golden flower, born in the same year as the People's Republic of China, differs from ordinary liquor companies. While maintaining tradition, it continuously uses innovative concepts to cultivate new quality productive forces and build internal momentum. In 2023, Golden Seed Fuhe-flavor underwent a comprehensive upgrade in new connotations, new experiences, and new visuals, starting the revival of Golden Seed Liquor. In early 2024, a research paper titled "Correlation Analysis of Microbial Communities and Volatile Flavoromics in Fermented Grains and Pit Mud of Fuhe-flavor Baijiu" from the Golden Seed Liquor Fuhe-flavor Baijiu Technology Research Institute was published in the Swedish international journal FOODS. This research provides effective support for scientifically deciphering the unique 'one sip, three aromas' style of Fuhe-flavor liquor and improving its fermentation efficiency. This is the third important research achievement by Golden Seed Liquor published in an international SCI journal. According to Golden Seed Liquor's 2024 semi-annual report, the company has established and owns a CNAS-accredited laboratory, the Anhui Provincial Soft-flavor Liquor Brewing and Quality Safety Engineering Technology Research Center, the China Alcoholic Drinks Association Golden Seed Fuhe-flavor Science and Technology R&D Base, the Golden Seed Fuhe-flavor Liquor Technology Research Institute, a postdoctoral workstation, a national-level skill master studio, and other 8 liquor research platforms. It currently has 5 national-level liquor judges, 10 provincial-level liquor judges, 15 first-class brewers, 15 first-class tasters, and 129 core technical backbone personnel, with comprehensive scientific research strength at the industry's leading level. Hou Xiaohai, Chairman of the Board of China Resources Beer (Holdings) Co., Ltd., as a co-host representative, stated in his speech that in 2012, Golden Seed saw changes in consumption trends and promoted the development of Fuhe-flavor liquor technology. Over 12 years, it has continuously explored product innovation to meet consumers' needs for higher quality, fuller taste, and richer aroma. Golden Seed has become the pioneer and leader of Fuhe-flavor liquor through technological transformation and innovative processes. Every step of its development is closely linked to 'technology for good' and meeting people's needs for a better life. "In the future, Golden Seed will continue to explore and practice, perfectly integrating traditional brewing techniques with modern technology, continuously drawing the power to grow upward. China Resources Group will, as always, firmly support Golden Seed's business development and jointly uphold the vision of brewing a better life with craftsmanship." Hou Xiaohai, Chairman of the Board of China Resources Beer (Holdings) Co., Ltd., delivering a speech He Xiuxia, Party Secretary and General Manager of Anhui Golden Seed Liquor Co., Ltd., introduced at the meeting that the product characteristics of "six grains, three starters, one-step aroma formation, and one sip with three aromas" make "Golden Seed Fuhe-flavor" the best product in the innovative category of the liquor industry. It is reported that the brewing process of Golden Seed Fuhe-flavor not only ensures the purity of the liquor body and the richness of the aroma but also endows Fuhe-flavor liquor with a unique flavor and taste. The Fuhe-flavor series products have also received wide market recognition. Fuhe-flavor liquors represented by Fu 7, Fu 9, Fu 16, and Fu 20 have become the mainstay of Golden Seed Liquor's revenue and profit growth. Good products also allow Golden Seed to show the power to grow into a larger space. With the channel empowerment of China Resources Liquor, Golden Seed Liquor has solidly advanced its Pan-Anhui and nationwide process this year; deeply binding its brand image with 'China' power also indicates its layout and determination to continue expanding into the national market. Breaking Through Time Showing the Power of Technology for Good In June this year, Nanning Botanical Garden (Qingxiu Mountain) in Guangxi successfully "revived" three ancient lotus seeds about 1,200 years old. Seeds dormant for a thousand years can still bloom and sprout—this is the power to traverse time. Golden Seed Liquor was founded in 1949, formerly known as Fuyang County General Distillery. Over 75 years, Golden Seed Liquor has continuously enriched its brand connotation according to market changes, endowing the enterprise with the power to traverse time. Du Xiangwan, former Vice President of the Chinese Academy of Engineering and academician, delivering a speech To develop in the new era, we need to gather the power of "technology," and lofty causes need the guidance of "good" role models. As the chairman of the judging committee for China Power Person of the Year, Du Xiangwan, former Vice President of the Chinese Academy of Engineering and academician, said in his speech, "The object of scientific research is all things, but the starting point and end of science and technology are still people. We study science and technology, on the one hand, to satisfy our curiosity, and on the other hand, to make the world we live in better." This year, the China Power selection particularly focused on the topic of "technology for good," discovering and commending pioneers of the era who use technological power to actively improve society, enhance human well-being, and lead sustainable development. It also takes this opportunity to find Chinese solutions for creating a better life amid major technological changes. "'Technology for good' is not just a concept; it is the action guide of our era. On this journey, we must not only commit to technological innovation and leaps but also deeply consider the moral framework of technology application, ensuring that technological progress benefits all." Hou Xiaohai said in his speech that in recent years, every step of Golden Seed's development has been closely linked to technology for good. It not only continuously explores product innovation and promotes green production but also practices 'brewing a better life with craftsmanship' and explores the integration of traditional brewing techniques with modern technology. In recent years, more and more consumers have begun to pay attention to brands' social responsibility performance. Therefore, incorporating social values into brand appeals, such as sustainable development and social contribution, can effectively enhance brand image and consumer favorability. "Golden Seed Liquor firmly believes that when good and beautiful seeds are planted, when the spirit of not fearing difficulties is seen, and when brave and firm beliefs are gathered, they will take root and sprout, spark a prairie fire, and become a powerful force driving the progress of the times, the prosperity of the nation, and the flourishing of the country," He Xiuxia introduced. In recent years, under the guidance of central enterprise China Resources, Golden Seed Liquor has firmly promoted the concept of high-quality and sustainable development, made good operational adjustments, explored development opportunities, and sought growth and breakthroughs. He Xiuxia, General Manager of Anhui Golden Seed Liquor Co., Ltd., delivering a speech Technology for good shows the power of warmth and the soft power of enterprises and the country. A few years ago at an international conference, a famous expert called for not recommending the use of the word "rise," as it gives a feeling of one going up while others go down, and instead should promote coordinated development and mutual benefit. "Goodness" not only gives power direction but also makes power warmer and more touching. As Liu Chun, Senior Vice President of Phoenix Net, said in his speech, "We have seen the power of technology to change the world and truly felt the blessings technology brings to life... Let us join hands, traverse the cold winter, traverse obstacles, let China's power warm the world, let technology benefit every corner, and let us always believe that tomorrow will be better." Liu Chun, Senior Vice President of Phoenix Net, delivering a speech In recent years, Golden Seed Liquor has continuously strengthened its deep connection with consumers through direct liquor tasting and cultural experience activities such as the construction of Golden Seed Fuhe-flavor experience halls, return visits to the Golden Seed distillery, and the Fuhe Feast tasting events for ten thousand people, as well as social welfare activities like love-themed exam transportation and volunteer lectures across Anhui Province, making brand culture and product quality concretely presented. This ceremony also demonstrated Golden Seed's power and confidence to traverse time. In 2024, the liquor industry entered a new round of adjustment, but He Xiuxia firmly said that the rational return of mass consumption has allowed "quality-first" Golden Seed Fuhe-flavor to catch up with the best era for development; the product characteristics of "six grains, three starters, one-step aroma formation, and one sip with three aromas" make Golden Seed Fuhe-flavor the best product in the industry's innovative category; and the enterprise resource endowment of central-local cooperation has given Golden Seed, which has completed its transformation and adjustment, the best resources in Anhui. "We firmly believe that the 'three bests' Golden Seed—with the best era, the best products, and the best resources—will surely create new brilliance and return to the first tier of Anhui liquor." 2024 China Power Person of the Year Award Winners List