The baijiu industry is currently undergoing structural transformation. Competition in traditional channels is fierce, prices are transparent, and inventory is high, forming a typical 'red ocean dilemma.' At the same time, consumption shifts across generations are deepening—younger groups' drinking preferences are notably turning to diverse categories like low-alcohol drinks and craft beers. The concept of 'drink less, drink better' is gradually becoming mainstream, putting growth pressure on many traditional liquor companies. In this context, Diaoyutai Liquor, as a leading sauce-flavor baijiu brand, uses culture as its foundation and 'cross-industry marketing' as a bridge, carving out new growth paths through small, quick steps and precise efforts. Cross-Industry Launch: A Shared Feast, Value Resonance On August 19, the 7th China FMCG Conference was grandly held, bringing together over 1,500 industry elites. After the first day's agenda, nearly 300 invited guests attended the 'Diaoyutai Liquor Night' welcome banquet, pushing the conference to a new climax. As the sole designated baijiu brand for the banquet, Diaoyutai Liquor leveraged New Distribution's industry insights and resource-linking capabilities to entertain guests with liquor and connect with culture, achieving cross-circle engagement. Ren Wenqing, CEO of New Distribution, pointed out at the conference: 'The price war is over; next comes matching.' Value matching based on high quality is becoming the core engine for sustained industry growth. Tang Ming, Executive Deputy General Manager of Diaoyutai Liquor, responded in his speech that the conference's pragmatic and innovative spirit highly aligns with Diaoyutai Liquor's philosophy of 'upholding integrity and pursuing innovation.' He stated that Diaoyutai Liquor values exchanges and cooperation with partners from all sectors and is willing to explore win-win paths in the new consumption context. Eight Hundred Years of Heritage: A Continuous Legacy, Culture Carrying Liquor The four characters 'Diaoyutai Liquor' carry eight hundred years of historical accumulation. The brand originates from the story of Emperor Zhangzong of the Jin Dynasty building a terrace for fishing, and its logo is derived from Emperor Qianlong's calligraphy, giving it a unique cultural gene and conveying the spirit of striving with the times. In 1999, at an important juncture when China's economy was entering a new era, with authorization and investment from Diaoyutai State Guesthouse, Diaoyutai Liquor established its distillery in Maotai Town, exclusively producing Diaoyutai brand baijiu. This development history is also a true reflection of how modern Chinese enterprises seized opportunities and adhered to craftsmanship amid the wave of reform and opening-up. Coming from the depths of history and advancing toward the forefront of the times, Diaoyutai Liquor transforms its profound cultural heritage into the driving force for upholding integrity and pursuing innovation, always keeping pace with the times. Diaoyutai Liquor adheres to the traditional Daqu Kunsha process of 'one production cycle per year, two grain feedings, nine steamings, eight fermentations, and seven extractions of liquor,' and has now achieved an annual production capacity of 3,000 tons. Every drop of liquor undergoes more than five years from raw materials to finished product, brewed under the leadership of a national-level baijiu tasting expert team. Since the distillery was established, production has been uninterrupted, accumulating abundant aged liquor reserves, laying the foundation for flavor stability and enhancement. Diaoyutai Liquor focuses on the mid-to-high-end baijiu market, and its brand heritage and high value are widely praised. Its Diaoyutai Guobin Liquor and Guibin Liquor have repeatedly received international recognition: Guobin Liquor won the 2021 'Qingzhuo Award' and the 'Grand Gold Award' at the 2022/2023 Brussels and International Spirits Competitions; Guibin Liquor won the 2022 'Qingzhuo Award,' the 2024 Brussels 'Grand Gold Award,' and the 'Gold Award' at the International Spirits Competition, achieving the industry legend of 'six awards in one family.' Quality is the ticket to the high-end liquor market, but culture determines the boundaries and heights of value. Looking to the Future: Culture Empowerment, Cross-Industry Growth Facing structural challenges in the industry, Diaoyutai Liquor is no longer limited to traditional channel competition. Instead, it takes culture as its origin, adopts the philosophy of 'cross-industry cooperation and mutual benefit across circles,' breaks industry boundaries, connects diverse elite groups, and provides partners with high-cost-performance, strongly brand-endorsed quality products. Through deep experiences such as high-end tasting events and customization, it transforms the brand's historical heritage into perceivable and resonant user value. The cooperation with the New Distribution Conference is not just resource sharing but also a resonance of values. Diaoyutai Liquor is continuously promoting the brand upgrade from 'product delivery' to 'culture empowerment,' expanding cooperation boundaries and enhancing circle influence through deep interaction with cross-industry leaders, jointly opening new channels for high-quality growth with partners.