In the food industry, especially the meat products sector, many so-called hit products are only temporary flashes in the pan. Truly good brands and products must withstand long-term market tests, and only by building on quality, presenting the safest products to consumers, guarding the red line of food safety, and persistently serving as a provider of a better life for consumers can they truly win the market. On the morning of October 22, nearly a hundred media guests participating in the first national 'Practice the Red Spirit' Party Media Publicity · Yimeng Tour visited the Jinluo Group to conduct a collective interview and research on the practice and promotion of the Yimeng Spirit. This visit revealed the secret behind Jinluo leading the industry into the era of quality. Jinluo Group Vice President Fan Hongwang introduced the raw meat trimming and inspection process -01- 'Seeing' Jinluo's Yimeng Spirit The meat products industry has developed from nothing, from scarcity to abundance, and has now shifted to a new era centered on consumer needs. From a single small ham sausage, we can actually see the ups and downs of China's meat products market. In its early days, Jinluo relied on its advantage of high quality and low price to carve out a niche in the fiercely competitive market, then maintained rapid growth that doubled year after year. By the end of 1998, it had become a leading brand in the high-temperature market. Today, Jinluo is already a leading enterprise in the industry and one of the most trusted meat product brands by consumers. Among the actual needs of consumers, quality and safety remain the most important aspect. Following the footsteps of the nearly a hundred media guests, one can see the fundamental reason for Jinluo's step-by-step development into an industry leader: the Yimeng Spirit. Nearly a hundred media outlets visited the Jinluo Group to gain a close-up understanding of the group's image as a key local enterprise and a leading domestic meat products brand. From the entire process of raw material trimming, production and processing, finished product packaging, to factory inspection, one can see world-leading production equipment, advanced industry technology, and an extremely stringent product quality and safety control system. When learning about the production processes of Jinluo's healthy products such as Jianshili, German-style Villa Ham, and Elbow Flower Ham, among other high- and low-temperature cooked products, the spirit of excellence and craftsmanship was vividly demonstrated. Jinluo Jianshili selects high-quality lean meat and uses advanced triple fat-removal technology to achieve a finished product fat content of less than 3%, reducing fat by more than 60% compared to the same brand's regular sausages; German-style Villa Ham uses German equipment and processes, with high-quality raw materials and imported German natural spices, bringing consumers an authentic German flavor experience. Media guests taste Jinluo's star products on site During the visit, the biggest impression was that they spare no effort to create safe, reliable, high-quality products that consumers love—nothing more. -02- Building a 'Whole Industry Chain' Brand Moat Jinluo's development to its current scale is partly due to its original craftsmanship spirit, but from a brand development perspective, the most important factor in building its brand moat is actually the creation of a 'whole industry chain.' In the early stages of its development, Jinluo placed great emphasis on the balanced development of the whole industry chain. Its development strategy can be summarized as: fully leverage its own basic industry advantages, extend the industry chain around the main business processing, and follow a development model based on agricultural industrialization, guided by product excellence and technological innovation, with 'resource-based start, chain extension, and circular development.' The 'company + farmers + base' new breeding system reflects Jinluo's source strategy and is the starting point of its whole industry chain model, ensuring food safety on consumers' tables from the fields. According to insiders, the Jinluo Group, with its own breeding bases and self-built feed plants as the core, signs contracts with local high-quality farmers, and through the 'six unified and one decentralized' model, builds a standardized breeding system, fundamentally ensuring the safety and traceability of raw meat. From large-scale pig breeding, to strict feed ratios, to multiple quarantine checks before pigs leave the farm, followed by standardized slaughter. Jinluo has an advanced circulating water ultraviolet disinfection system. After UV disinfection, pigs enter the slaughterhouse, receive a bath, undergo low-voltage electric shock, bleeding, dehairing, and evisceration, completing the 'humane slaughter' process to become fresh meat raw materials. In the processing stage, Jinluo introduced high-temperature ham sausage production lines, low-temperature meat product production lines, and slaughtering and cutting lines from Japan, Germany, and the United States, building and improving a highly technological standardized production system for livestock products, effectively ensuring the stability and safety of the raw material base. File photo - Jinluo chilled fresh meat cutting workshop On the basis of advanced production equipment, the slaughtered Jinluo fresh meat needs to undergo multiple processing steps according to different types such as chilled fresh meat and cooked products to form finished meat products. The entire production process is remotely monitorable, achieving standardization of the processing process and outgoing products. There are more than 20 quarantine procedures throughout the process, maximizing product quality and safety. File photo - Jinluo post-slaughter pig inspection With the help of modern digital technology, Jinluo has achieved full traceability. All products have a unique 'ID card'—the product traceability code. Consumers can clearly obtain information about the production unit, production date, supplier information, and quarantine information through this 'ID card' number. Highly standardized, automated, fully transparent, and fully traceable—such products give consumers visible quality assurance. Years of persistence have built a strong consumer trust system for the Jinluo brand. -03- How Powerful is Jinluo with a Whole Industry Chain? Through years of development, Jinluo has successfully built on the whole industry chain to create advantages in innovation differentiation, efficient cost control, and scale. These obvious advantages are enough to help Jinluo defeat most competitors, but the whole industry chain brings even more to Jinluo. For example, strategic synergy effects: from upstream to the commercial chain, Jinluo can achieve strategic synergy across various value chain links and products. It also gives Jinluo an efficient information transmission and response mechanism, making the enterprise more sensitive and agile in responding to the entire market. Jinluo's big health industry chain Moreover, early layout of the whole industry chain has built the most unbreakable brand moat for Jinluo: the long-accumulated social reputation, influence, and visibility. These accumulations make it more conducive to building the brand and enhancing influence. Internal connectivity and synergy, quality control from source to consumer, huge cost advantages, smooth links... All of this, to a large extent, supports Jinluo, this massive meat products aircraft carrier, in riding the wind and waves, becoming today's large enterprise group with a strong sense of social responsibility, good operating efficiency, and long-term development. Such an enterprise not only becomes the safety guardian of delicious food on consumers' tables but also a service provider for the better life of the people. Tips will be paid 400-2000 yuan once adopted.