1. Reasons for slow terminal sales (1) How many terminal outlets are in the market? What is the distribution plan? How much has been completed? What is terminal inventory? (2) Which channel is selling poorly? What are the reasons? (3) Is there a terminal merchandising standard? How is it executed? (4) Is the product in the best display position? Is it better than competitors? Is it covered by competitors? (5) Do key terminal personnel know the product's pricing policy? (6) Are the leading stores and core streets in the local core area controlled by the company? Is the store image up to standard? Is promotion in place? Has a dominant area been formed? (7) Is there a standard product sales pitch? Can it appeal to locals? Do store owners and staff master it? (8) How is terminal relationship management? By answering the above questions, you can identify some reasons for slow terminal sales. 2. Simple actions to achieve terminal sales Recently, it has been found that products in various industries have more or less terminal sales issues. In addition to terminal self-inspection, it is also necessary to improve sales from the product perspective. Sometimes all aspects of terminal work are done well, but sales still have problems, which clearly indicates issues with the product itself. For example, the product's selling points are not compelling enough, or the product is too imitative, leading consumers to switch to mature brands. Usually, the following aspects can be improved to achieve terminal sales: (1) Improve the product's purchase reason Go deep into the terminal and study whether the product's purchase reason is attractive to buyers. If it is hard to move customers, refine the sales pitch based on the original selling points. The pitch should be simple, and discover points that move buyers at the terminal. Refine the pitch to no more than three sentences, and then teach this simple pitch to terminal staff. In other words, the product's selling points may not be easy to articulate, but the terminal sales pitch must be something that salespeople can say, that terminal promoters and store owners can say, and that is effective. (2) Focus on 20% of stores to generate performance This is also the focus principle. By concentrating efforts on 20% of stores, you build confidence in other stores, create a hot-selling atmosphere, and thereby achieve sales in the entire region. (3) Use of sales promotion materials Basic work is key to terminal sales. Place the product in the best position, for example, at a height of 1.5 meters, which is best for visibility and convenience; also create product displays in the terminal to create a hot-selling atmosphere. Also make good use of posters, POP, display racks, banners, etc., to dominate the terminal's high ground with overwhelming advantage. (4) Build good terminal relationships Think about who influences sales at the terminal? Obviously, it's the store owner and staff. Since they play a key role, make them familiar with our products and willing to introduce them. People are willing to introduce things they are familiar with, so refining the terminal sales pitch is crucial. First, it should be easy to remember and say; second, it should have characteristics that make it easy for them to sell. This completes the first step. Additionally, treat them differently. For staff, give small favors each visit; for the owner, besides small favors to show you are thoughtful, constantly remind them of the profit benefits of selling our products. -END- Content Selection Click the title below to read directly: [Line Sales Representative Practical Operation Guide (with full PPT download included)]