1. Dedicated Promoters Set up dedicated promoters to directly promote and recommend products to target consumers through word-of-mouth, and to enhance brand promotion. The key points are designing professional scripts and product selling points, brand promotion scripts, and training promoters in sales skills and adaptability. When arranging promoters in hotels, it's best to consider the following three types:
  2. Image-oriented This type of promoter doesn't need to be eloquent or overly flattering. Their assets are their attractive appearance and slim figure, and their trademarks are proper speech and a reserved smile. These promoters are the favorites of upscale A/B-class establishments. They not only decorate the hotel's facade but also showcase the manufacturer's image, making everyone happy.
  3. Articulate and persuasive Don't pay too much attention to the appearance or figure of this type of promoter, but they must be smooth-talkers and quick on their feet. They can charm customers and boost sales rapidly. In the end, the manufacturer is happy, the hotel is satisfied, and the promoters earn money. It's a win-win for all. They are often the targets of B and C-class hotels competing for their services.
  4. Hardworking and reliable Recruit laid-off female workers under 40. Send them to C/D-class hotels and food stalls to help with odd jobs. They don't even need to greet customers. As long as they are diligent and versatile, like "all-purpose oil," washing vegetables, dishes, sweeping floors, carrying drinks, serving food, etc., they can fit in anywhere. Rest assured, if they do this, the boss would be unethical not to push your products.
  5. Covert Promotions in Hotels If you've bought the hotel, can you fully control it? If you've bribed the hotel owner, have you also bribed the management? If you've bribed the management, have you also won over the waitstaff and the bar staff? Thus, covert promotions target a variety of people: owners, lobby managers, waitstaff, and even bar staff and competitors' promoters. By understanding their needs and preferences, you can consciously or unconsciously engage in public relations to bring them to your side, encouraging them to push your brand. This can play a crucial role in boosting sales and brand promotion.
  6. For owner-dominated hotels Understand the owner's social connections and cross-company relationships, apply for company resources for assistance, and use public relations. Main methods: having acquaintances say hello, inviting the owner to visit the distillery, regularly patronizing the outlet, and giving gifts to request cooperation. Build relationships with regular customers and key reception units to maintain good relations with the outlet. Main methods: tasting events, hiring intermediaries as brand consultants, self-ordering Huangmei wine, and other entertainment activities; sending holiday greetings to the owner and family, learning about birthdays, anniversaries, graduations, store anniversaries, etc., and applying to send congratulatory gifts, phone calls, text messages, store anniversary events, and helping solve practical problems; interest-driven: understand the cooperation methods and policy support of main competitors in the store, and offer other benefits such as volume commitments, rebates, cumulative sales rewards, adding promoters, special unboxing rewards (scratch cards, gift rewards), promotional activities that help their sales, store decoration, atmosphere materials, and other flexible methods.
  7. Manager/store manager-dominated hotels Interest-driven: sales commission rewards, with specific standards based on actual conditions. Gift giving: for women, mainly beauty and fitness-related gifts, such as cosmetics store gift cards, beauty cards, etc.; for men, prefer tasting wine (cards or physical), brand clothing gift cards, etc. Show care: holiday greetings to the lobby manager and family, learn about birthdays, anniversaries, graduations, etc., and apply to send congratulatory gifts, phone calls, text messages, and help solve practical problems. Provide entertainment vouchers or coffee/tea house vouchers to help expand their social circles.
  8. Waitstaff and bar staff When engaging in public relations with waitstaff and bar staff to encourage them to push your brand, the following 8 methods are commonly used: (1) Directly placing cash: For competitor-bought hotels, place cash in hidden spots at the base of the bottle box. Each time a bottle is opened, the staff can secretly take a certain amount of cash. Advantages: immediate short-term stimulation; disadvantages: easy to discover, leading to a ban by the buyer or interception by the hotel owner/management. (2) Recycling corresponding vouchers for cash Recycle quality cards, certificates, bottle openers, caps, box lids, etc., to exchange for rewards. Vouchers are not very hidden and need frequent changes, and staff cannot immediately get cash, so the direct promotional incentive is weaker than the first method. (3) Cash + voucher recycling Both cash in the box and recyclable vouchers for rewards. This ensures staff can immediately get tangible benefits, and if one method is discovered, there's another "way to get rich" to keep them recommending. (4) Double cards Open card (for consumers) + hidden card (ostensibly for consumers, actually for staff) (5) Three-color cards Open card (reward card) + hidden card (reward card) + promotional card (voucher card) (6) Points cards One type appears to be for consumers, but due to points requirements and redemption items, consumers aren't interested, so it's ostensibly for consumers but actually for staff; another type is directly for staff to sustain their sales enthusiasm. (7) Sales rewards Based on sales performance, the company gives staff certain covert promotional sales rewards: one is material, like commissions and physical rewards; another is spiritual honor incentives; usually a combination of both. (8) Emotional bribery Regularly show care for staff on birthdays and holidays; send text messages and call to greet; give small gifts when meeting; have occasional gatherings, etc. Small gifts to build rapport: mainly daily necessities, small packages of branded cosmetics, and daily items, strictly controlling the unit price, which can be redeemed with anti-counterfeit labels, mainly by business personnel, promotion supervisors, or promoters helping to claim them. Or directly give gifts when visiting outlets to build rapport.
  9. Organize Insider Opinion Leaders Make the product concept actionable. The insider opinion leader must be a regular customer of the store and can be hired as a corporate consultant. There should be a budget for opinion leaders. For example, in A-class stores, spend 3000 yuan per store on public relations for the opinion leader. Specific cost allocation: give 1000 yuan in gifts upon entry, then 500 yuan per month as a consultant fee, and finally adjust or stop based on market conditions. The salary can be prepaid, but it must be stipulated: if they receive 500 yuan, they must complete a specified purchase at that store. When operating, note: send wine in advance to their workplace, then bring wine to consume at the store to create a leadership effect, and coordinate with brand promoters to promote product movement.
  10. Redeem Bottle Caps, Reward Cards, Scratch Cards, etc. Mainly targeted at waitstaff or consumers.
  11. Joint Promotions (Win-Win is the Only Win) Many companies like to consider things from their own perspective, often causing activities to fail midway or be difficult to execute. Therefore, you must consider the hotel's acceptance, cooperation, and mutual benefit to make the activity successful. Examples: 1. Jointly hold chef cooking competitions with hotels; 2. If consumers buy 1 bottle of the product, the hotel meal can be 10% off; if they buy 3 bottles or more, 20% off; if they buy 10 bottles within three months, the hotel can issue a silver card for long-term 15% off; if they buy 30 bottles, a gold card for long-term 30% off. 3. Joint promotions with nightclubs, bars, and KTVs, because many customers may go to these places for entertainment after dinner. In short, the joint partner must be a unit or product related to the consumption of this product but not competing with it. 4. Joint promotions with hotels during special holidays (Dragon Boat Festival, Father's Day, Mother's Day, Valentine's Day, Mid-Autumn Festival, Christmas, Spring Festival, etc.).
  12. Lottery Promotions
  13. The manufacturer uniformly produces scratch cards, and through on-site promotional activities at terminal sales points, induces customers to buy and consume on the spot, and redeem prizes immediately.
  14. Pre-install cash or gold coins of various denominations in the product packaging, and customers can get rewards immediately after consuming the product.
  15. Purchase Rewards, Sales Rewards, Display Rewards, etc. Restocking package policies, cumulative sales rewards, and temporary promotional rewards at ordering meetings, etc., to squeeze channel cash resources, occupy display space, etc., thereby suppressing competitors and expanding your own share.
  16. Gifts Mystery gifts on special holidays, special packaging for white spirits (small bottles), hotel wedding events, various meetings, etc., free tasting activities. Buy one bottle, get one free, etc.
  17. Promotional Items Decorative value, collectible value, commemorative significance, novelty, etc. (artistic gourds, swords, guns, puppets, Fuwa, World Expo commemorative badges, etc.)
  18. Themed Promotions Examples: smashing golden eggs; touring the World Expo; solving puzzles with prizes (Thirteen Secrets); winning computers, etc.

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