NEW DISTRIBUTION RESEARCH TOPIC
How can supply chains and digital systems improve real operations?
Research on B2B, supply-chain efficiency, operating data, and digital transformation across China’s FMCG market.
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713 articles · Page 20 of 30
To Distributors: Is Buying Warehouse and Distribution Software in the Era of Channel Transformation Really a Transformation?
In the era of internet integration and transformation, some distributors feel lost and helpless. Why? One reason is fear of the unknown. Facing JD.com and Alibaba with massive capital and data, many distributors can only surrender. What is their weapon? Their channels, built over years. This is the first type of distributor. The second type is determined to transform but struggles to find a satisfactory solution. The third type has started transforming but faces issues like insufficient funds, weak technology, and talent scarcity.
初铮Coca-Cola's Ni Zhujie: The Trend and Opportunities of B2B Digital Channels
At the 2018 (4th) FMCG + Internet Conference, Ni Zhujie, Director of Market Access for Coca-Cola Greater China, shared insights on B2B digital channels. He highlighted the fragmented market structure in China, the evolution of B2B through stages of scale, profit, and efficiency, and outlined Coca-Cola's strategy to complement its existing distribution by partnering with B2B platforms to grow incrementally and refine existing business.
倪诸杰Yunmei Shares Founder Ma Yufeng: Decentralized Intelligent Supply Chain
At the 4th FMCG + Internet Conference co-hosted by New Distribution and Yunmei Shares, founder Ma Yufeng argued that the future of B2B is decentralized, urging distributors to evolve into intelligent supply chain companies rather than join centralized platforms. He emphasized leveraging local networks and resources, and introduced Yunmei's comprehensive B2B system solution to support this transformation.
马玉峰JD New Channel Integrates Warehouse and Distribution Resources, Enters Food Service B2B: What Does It Mean?
On March 20, during the糖酒会 (Chengdu Food and Drink Fair), JD New Channel held an unbounded retail industry summit, announcing two major moves: first, building a B2B logistics network with a joint warehouse and distribution system; second, officially entering the food service B2B sector. These initiatives aim to enhance supply chain efficiency and provide comprehensive solutions for small and medium-sized restaurants.
赵波B2B: The Toughest Battlefield on the Internet!
The future is bright, but the road is winding. This saying fits B2B perfectly. However, the winding road can be torturous. B2B entrepreneurs initially targeted the pain points of retail stores, the weaknesses of channels, and the imagined power of the internet, but almost all of these assumptions failed in B2B practice. The role B2B will play in the future channel landscape may be something B2B startups never imagined. In the early days of B2B, distributors were panicked, but now they are calm. In contrast, B2B platforms still cannot determine which model will become mainstream in the future.
刘春雄How Should FMCG Companies Choose a Logistics Service Provider?
In recent years, the internet has had an increasing impact on all industries. Taking FMCG as an example, consumers now can buy goods online or at convenience stores near their homes, making products closer to consumers and requiring higher distribution efficiency. Data shows that products are moved an average of 7 times before reaching end consumers, adding over 10 percentage points to costs, with 95% of distribution time spent in logistics. Some large FMCG companies are improving efficiency and reducing costs in logistics, as illustrated by the cases of Yihuodi serving Coca-Cola, Boniya, and Zhiweiguan.
New DistributionDistributors Face So Many Problems in B2B Transformation, Should They Still Do It?
As New Distribution has engaged more with distributors undergoing transformation, it has found that the difficulties and pressures they face in B2B are far more complex than imagined. The complexity and difficulty of B2B often exceed the capabilities of many distributors. This article systematically outlines the problems encountered during transformation and offers advice on whether and how to proceed.
赵波The Gap in Traditional Sales Staff's Store Visits Is the Peak Time for B2B Ordering Platforms!
New retail is an efficiency revolution centered on users. If the internet is a revolution about efficiency, new retail is a reconstruction of distance. The core of the retail industry has evolved from department stores to chain stores to super shopping malls, and now, whether we admit it or not, we have entered the era of new retail under the internet background. New retail should be the fourth revolution for traditional industries, first proposed at the 2016 Yunji Conference. With the launch of Yonghui Super Species in 2017, Taobao Shopping Festival's Tao Coffee, and JD.com's announcement to open one million convenience stores in five years, a series of major events have signaled the full arrival of the new retail era.
蓝建Lotte Mart's Struggling China Business: A Sale to Liqun?
Liqun Group, a major retailer in Shandong, announced on March 2 that it was planning a major strategic cooperation agreement, leading to a trading halt. Speculation arose that the move was linked to acquiring Lotte Mart's China operations, though Liqun denied the connection. Lotte Mart, suffering heavy losses due to the THAAD dispute, has been seeking a buyer for its Chinese stores.
New DistributionDeep Dive | Analysis of Seven Major Warehouse and Logistics Models in FMCG B2B
Currently, there are various types of FMCG B2B models in China, with different product delivery methods. Apart from transaction methods, the logistics model is also distinctly different, directly linked to the platform's own business model. Generally, FMCG B2B logistics models are divided into two types: one where self-operated platforms purchase goods from brand owners and deliver them to small stores themselves; the other where matching platforms obtain orders and then hand them over to the goods owner for self-delivery or entrust a third party for delivery. Different models also have a certain impact on the specific cooperation between brand owners and B2B platforms.
赵波Dialectics | Why Do Distributors Have More Opportunities in B2B than Big Platforms?
The channel transformation in FMCG has entered its fourth year. Despite the entry of e-commerce giants with capital and information technology, traditional channels have not conceded. The market is vast and complex, and local distributors still have significant opportunities to build localized platforms during this transition period.
赵波、袁来An Old Hand in Urban Distribution Discusses the Transformation History and New Opportunities of FMCG B2B Distribution!
This article reviews the evolution of FMCG distribution channels and logistics from 1978 to 2017, analyzes the new consumption, channel, and market environment, and highlights the resulting opportunities for FMCG B2B logistics, including platforms, convenience stores, specialized physical stores, capital attention, brand fragmentation, and the rise of large cities. It also includes a technical section on urban distribution.
城配老司机Outperforming Alibaba and JD, Low-Key Yijiupai Aims to Become the 'Meituan' of FMCG B2B?
China's traditional mom-and-pop stores are numerous and vital to FMCG distribution, but issues like complex supply chains and low informatization hinder industry growth. Internet giants like Alibaba and JD have entered the FMCG B2B space, yet Yijiupai, a low-key platform, has achieved profitability and scale, potentially becoming the 'Meituan' of this sector.
B2B老司机JD New Channel Suspected of Entering the Restaurant B2B Market!
JD New Channel is reportedly entering the restaurant B2B market, targeting small and medium-sized restaurants with a one-stop procurement platform. The move comes as the restaurant supply chain, valued at nearly 900 billion yuan, remains traditional and ripe for disruption.
肥鱼Mengniu and Six Walnut distributors 'moonlight' in urban distribution: How did they get local peers to put their goods in their warehouse within six months?
FMCG distributors are caught between a rock and a hard place, facing competition from foreign and regional convenience store chains on one side and e-commerce giants on the other. New Distribution has been helping distributors upgrade their channel digitization, and in 2018, it will go further into the front-line market to visit successful distributors and share their practical cases on how to navigate the future.
赵波 袁来How to Become a Regional King in B2B?
From August to October 2017, New Distribution conducted a survey of 22 major cities across China, systematically investigating the coverage, penetration, supply chain organization, platform operations, delivery capabilities, and service visits of various FMCG B2B platforms in different regions. In the Chongqing market, besides national platforms like JD.com, Alibaba, and Zhongshang Huimin, local FMCG B2B platforms also showed impressive data. The local platform Yishenghuo even outperformed national giants like JD.com and Alibaba in multiple dimensions such as penetration and coverage, achieving the top competitiveness in Chongqing's FMCG B2B market.
赵波 刘少德Laiken Cloud Business and Zhanghe Tianxia Reach Strategic Cooperation to Jointly Drive Information-Based Transformation and Upgrading of the FMCG Industry
On January 30, 2018, the national FMCG supply chain e-commerce platform Zhanghe Tianxia and SaaS ERP enterprise service provider Laiken Cloud Business signed a strategic cooperation agreement in Chengdu. The two parties will join forces in supply chain innovation services to jointly promote the development of the FMCG industry supply chain services into a new stage.
New DistributionBlockchain: The Next Revolution in the Food Supply Chain
The food industry has long relied on inefficient paper-based record systems, leading to low transparency and poor traceability. Blockchain technology offers solutions by providing transparent, tamper-proof data sharing, but its adoption faces barriers such as lack of education, unclear regulations, and the need for collaboration across the supply chain.
New DistributionWhy Is FMCG B2B Regional Dominance?
After several years of development, FMCG B2B has begun to take shape. According to incomplete statistics from New Distribution, the transaction scale of FMCG B2B reached 100 billion yuan in 2017, and it is expected to reach around 300 billion yuan in 2018. The boom in B2B has left distributors confused: if giants come, what should we do? Should we do it ourselves, join them, cooperate, or compete head-on? Moreover, the rapid expansion of giants has made investors more cautious in B2B investments, with a large amount of capital flowing to leading platforms, which has slowed the expansion of many regionally successful B2B platforms compared to those that received investment.
赵波Behind the Food Price Hikes: Product Innovation and Upgrades Driven by External Pressures
The concentrated price increases in the food industry erupted collectively as the 2018 Spring Festival approached. In the past week alone, food giants Master Kong and Uni-President were reported to have raised prices for beverages and instant noodles simultaneously, adding to the beer, liquor, and dairy companies that had already announced price hikes in early January. Suddenly, the entire FMCG industry was discussing this aggressive wave of price increases. External pressures are the 'booster' for the price hikes. Looking at the external environment, the gradual recovery of the global economy since last year has driven up prices of global bulk raw materials. Additionally, the environmental protection tax officially implemented on January 1, 2018, has added to the burden on food companies across the supply chain.
澄韵Competitiveness Analysis of FMCG B2B Platforms in the Nanjing Market - Market Research Report
In 2017, the New Distribution team selected 22 cities from China's top 40 economic cities to conduct a market survey on the overall situation of FMCG B2B platforms, and released the '2017 China FMCG B2B Industry Competitiveness White Paper' at the '3rd China FMCG + Internet Conference' during the Chongqing Autumn Sugar and Wine Fair. This report focuses on the in-depth research of the Nanjing market, evaluating the competitiveness of various platforms from multiple dimensions.
新经销团队Zhanghe Cloud Warehouse: Deepening Traditional Supply Chains, Empowering Sharing, and Following the Trend
In recent years, with the development of mobile internet technology and e-commerce, the traditional FMCG distribution sector has faced increasing impact. On one hand, brand owners have raised channel prices due to rising raw material costs; on the other, distributors struggle with rough internal management, recruitment difficulties, high warehousing and logistics costs, and poor delivery experiences. Traditional distributors increasingly demand cost reduction, efficiency improvement, and refined operations. Against this backdrop, Zhanghe Supply Chain emerged, leveraging HNA Group's resources and Zhanghe Tianxia's national FMCG trading platform to deploy offline supply chains, with Zhanghe Cloud Warehouse as the entry point to provide internet solutions for the entire FMCG industry chain.
New DistributionThe B2B Gene of the Salt Reform Breaker
Salt reform plus B2B equals rebirth. An interview with Nantong Salt Industry Chairman Mo Zongqiang reveals how the company embraced B2B platform Dianda to transform from a monopoly operator to a market player, achieving 20% revenue growth in 2017.
钱研究FMCG B2B: A Grand Spectacle
Currently, FMCG B2B internet platforms mainly adopt two business models: self-operated and matchmaking. Each has its own merits, with the fundamental difference lying in the ownership of goods and logistics. Self-operated platforms like JD New Channel, Zhongshang Huimin, and Jinhuobao purchase goods themselves, manage unified warehousing and distribution, and generate revenue through price differences and cost reduction. This model offers pricing power and control over warehousing and logistics, making it easier to gain brand acceptance initially, and with the support of warehousing and logistics systems, it achieves high terminal stickiness, though it may later conflict with local distributors.
赵崇