NEW DISTRIBUTION RESEARCH TOPIC
How is instant retail changing stores, platforms, and supply chains?
Coverage of flash warehouses, front warehouses, discount stores, supermarket transformation, and local commerce platforms in China.
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2996 articles · Page 57 of 125
2022: Channels Return to Certainty!
Before 2022, when discussing channel changes and trends, fragmentation, diversification, and segmentation were almost industry consensus. Looking back over the past three to five years, new channel types such as community group buying, short-video live streaming, O2O same-city retail, private domain e-commerce, and content e-commerce have emerged, with both online and offline channels flourishing. Of course, this also kept brand owners and distributors busy, as they had to follow each new channel to seize category market share. Just as they became familiar with the operations of new channels, the rules of the channels and platforms changed again. After a while, another variant channel appeared...
袁来National Major Provinces and Cities 2022 Spring Festival Sales Data Released
Golden Week consumption is often seen as a barometer of China's economy. Despite sporadic COVID-19 outbreaks before the holiday, this year's epidemic prevention measures were relatively mild, supporting travel and consumption. During the seven-day Spring Festival holiday, an estimated 130 million passenger trips were made nationwide, up 31.7% year-on-year. Domestic tourism revenue reached 289.198 billion yuan, down 3.9% year-on-year, recovering to 56.3% of the 2019 level. Catering and entertainment consumption also showed growth, with Meituan takeout orders for New Year's Eve dinner up 143.25% year-on-year, and box office revenue reaching 6.026 billion yuan, the second highest for Spring Festival in Chinese film history.
联商网编辑部Key Factors Influencing Consumers' In-Store Purchases
As offline foot traffic continues to decline, it is crucial for companies to maintain their offline channels through meticulous management. This article, part of the Key Account (KA) Management series by New Distribution and former Coca-Cola China executive Cao Yang, explains how consumer behavior drives the practices of both retailers and manufacturers, and how understanding these factors can help attract consumers and drive sales.
曹扬How Can FMCG Brands Avoid Involution? Here's the Code to Crack It
In 2020, many companies began to build private domains because of channel involution. With rising customer acquisition costs and intense competition, brands are turning to private domains to directly connect with consumers, achieve precise communication, and enhance marketing efficiency. This article uses Telunsu's 'Mingshi Hui' as an example to illustrate how private domains can help brands shift from price-based to value-based marketing.
任文青Can the Lively Convenience Store Business in the City Make Money?
In early January 2022, JD and Lawson convenience stores opened in some Beijing subway stations, bringing a new breakfast option for commuters. While these stores don't sell fresh food like hot drinks and buns as in Wuhan, the revival of subway retail has excited many. The article explores the growing trend of adding 'lively' elements to convenience stores, the costs involved, and whether it can be profitable.
关注新消费的A Year of Brand Self-Broadcasting on Douyin: All for Nothing!
We spent this year helping brands run live-streaming rooms on Douyin, and this sharing is a summary of our DP services. We served over 20 brands in total, with 5-6 long-term partnerships. To sum up 2021 brand self-broadcasting on Douyin, I've distilled it into 16 characters: high-profile, policy tilt! Disappointing... Profits questionable?
红兔梁一Covering 1.5 Million Small Stores, 100+ Leading Brands, with Monthly Marketing Spend Flowing Through Over 100 Million—How Did He Do It?
Recently, New Distribution reported on industry cases of bC integration, where brands build their own systems to connect with retail stores and reach consumers. This raises the question: if every brand builds its own system, would small store owners be overwhelmed logging into dozens or even hundreds of systems daily? In a recent exchange with Zheng Yunfan, founder of Huihe Technology, he shared insights on their digital marketing platform connecting brands and traditional stores, covering 1.5 million small stores with over 100 leading brands and monthly transaction flows exceeding 100 million yuan.
任文青AndyCommunity Group Buying Nearly Extinct, Can Xingsheng Youxuan Break Through?
Since 2021, community group buying has faced continuous setbacks, with several major players collapsing. Xingsheng Youxuan, the last of the 'old three groups,' now faces giants like Duoduo Maicai and Meituan Youxuan alone. The company is expanding into clothing sales, signaling a strategic shift toward e-commerce and higher margins, but faces significant challenges from established players and high return rates.
唐伯虎China's Chain Convenience Stores Enter an Era of Rapid Expansion
Convenience stores have become one of the hottest retail topics in recent years. Data from 56 branded chain convenience store companies shows that in 2021, 12,002 new stores opened and 2,882 closed, with total store numbers continuing steady growth. Leading brands like Yijie, Meiyijia, and Kunlun Haoke have each surpassed 20,000 stores, while foreign brands such as FamilyMart, Lawson, and 7-ELEVEN are expanding rapidly.
胡钶2021 O2O Channel Revenue Top 100 Brands Ranking
Under the impact of the pandemic, digitalization in the retail industry has been strengthened, and brands' online transformation has accelerated. According to annual performance data from the three major O2O platforms (Ele.me, Meituan, and JD Daojia), Yili (3.58 billion yuan) and Mengniu (2.944 billion yuan) lead the top 100 brands, ranking first and second. In the 2021 O2O channel top 100 brands list, more than half of the brands achieved growth in online performance, with brands such as Wuliangye, C&S, and Wyeth showing significant growth in home delivery business, with an average monthly growth rate exceeding 5%.
小鹰报告Community Group Buying Slows Down: Underlying Logic Conflicts Persist
Community group buying has slowed down as companies like Tongcheng Life, Shixianghui, Shi Huituan, and Orange Heart Preferred transform or fall behind, leading to a reshuffling phase. The core issue is that the internet business model has reverted to a retail one, creating logic conflicts in the business model.
洪志西A Wave of Food Price Hikes Reveals the True Hidden Champion in the Baking Industry
Amid a wave of price increases in early 2022, Ligao Food's announcement of a 3%-8% hike in frozen bakery products drew attention. The company, a dominant player with 10.4% market share in China's frozen bakery sector, is poised for tenfold growth in the next decade.
黄晓军Capital-Favored Pre-Made Dishes: Young People Not Buying It?
As the Chinese New Year approaches, pre-made dishes have become the new favorite for the New Year's Eve dinner. Despite capital enthusiasm and industry push, young consumers remain skeptical, often equating pre-made dishes with '料理包' (ready-to-eat meal packs), and the market is still in its early stages with supply-demand mismatch.
习睿Going Offline? What Does the 'Street Battle' for New Brands Really Come Down To?
A decade ago, the best marketing strategy for brands was to seize offline channels such as malls, supermarkets, convenience stores, and department stores. Ten years later, with the advent of the mobile internet, e-commerce platforms like short-video live streaming, JD.com, and Tmall have become powerful customer acquisition tools. However, as internet dividends fade and online customer acquisition costs rise, many brands face a 'ceiling.' According to Everbright Securities' in-depth report on private domain traffic, Alibaba's customer acquisition cost rose from 278 yuan per person in 2018 to 929 yuan in 2020, an increase of nearly 234%. Even Pinduoduo, with the lowest cost, saw it rise from 77 yuan to 203 yuan per person. In 2020, e-commerce accounted for 26.7% of FMCG sales, while offline channels still hold 800-900 billion yuan in sales. Thus, the offline 'street battle' is also a channel war.
朱先生Convenience Stores Go Downstream: Can Lawson and Others Outcompete Mom-and-Pop Shops?
As competition intensifies in first- and second-tier cities, 24-hour chain convenience stores are no longer exclusive to Beijing, Shanghai, and Guangzhou. Brands like Lawson and 7-Eleven are expanding into lower-tier markets. But after the initial novelty fades for young consumers in small towns, will their enthusiasm persist?
财天作者Douyin E-commerce: How to Create a Touching New Year Shopping Festival with 'Passion'
Why is the festive atmosphere of the Chinese New Year fading? The Spring Festival, a time for family reunion, is the most ritualistic occasion for every Chinese. Douyin E-commerce's 2022 New Year Shopping Festival used innovative activities and products to recreate the traditional New Year market online, evoking nostalgia and passion, and successfully engaging users.
文石2022 Stock Battle: How Should City Managers, the Frontline Commanders, Conquer Territory?
Since the outbreak of the pandemic in early 2020, the FMCG channel landscape has changed dramatically. While many discuss new channels like social e-commerce, O2O, and community group buying, few address how city managers should adapt. This article features an interview with Xu Xiang, author of a new book on omnichannel management for regional/city managers, who shares insights on navigating the 2022 stock market battle by mastering fundamentals and embracing continuous learning.
任文青AndyThe Transformation Pain of Traditional Liquor Distributors
Since 2012, the liquor industry has entered a new round of deep adjustment, and traditional large distributors are facing unprecedented challenges. This article analyzes the development and classification of traditional liquor distributors, the impact of market evolution, and the necessity of transformation.
云酒19 Major Problems Facing 19 Star Consumer Companies
In 2021, consumer, e-commerce, and entertainment sectors faced significant changes, with a common pain point being growth ceilings. This article examines 19 core problems for 19 star consumer companies in 2022, from e-commerce giants like Alibaba and JD.com to new consumer brands like Pop Mart and Genki Forest, as they navigate challenges in a post-growth era.
虎嗅O2O Channels: A Key Path for FMCG Manufacturers to Match Personalized and Diverse New Consumer Demands
On January 14, JD Daojia, the local instant retail platform under Dada Group, hosted an 'Instant Retail Think Tank' salon, inviting dozens of leading brands and retailers to discuss new challenges and opportunities under the instant retail trend. This event came less than three months after JD Daojia's first brand partner conference on September 23, 2021, highlighting the attention brands are paying to JD Daojia and the development of instant retail.
秦淮Digitalization: Different Paths, Same Destination
Alibaba's former CEO Wei Zhe noted that e-commerce has entered an era of stock. The search for new digital battlefields is everyone's expectation. Digitalization has multiple paths, but they all converge on the same road: F2B2b2C, or bC integration.
刘春雄Yang Yonghua: Only Reconstruction Can Lead to Rebirth
From the 'traffic is king' era of e-commerce platforms to the 'inventory is king' era of mobile internet, and now the 'value is king' era of private traffic, the consumer internet is constantly evolving. In his new book 'Reconstruction: Upgrade Your Competitive Advantage', Yang Yonghua analyzes the challenges enterprises face in reality, proposing that 'what disrupts enterprises is not technology, but customers', and guiding enterprises to undergo strategic reconstruction.
杨永华Orange Heart Preferred Selection Losses 20.8 Billion Yuan! Can Community Group Buying Continue to Burn Cash?
On December 30, Didi released its latest financial report, showing a net loss of 30.6 billion yuan in Q3 2021. The report revealed that Orange Heart Preferred Selection incurred losses of 20.8 billion yuan, marking a complete failure of Didi's investment. The community group buying sector, once fueled by massive subsidies, is now facing a harsh reality.
胡钶After a Rollercoaster Year, Will Livestream E-commerce Recover in 2022?
Over the past year, livestream e-commerce has experienced dramatic highs and lows, with platforms and players bracing for a reshuffle. As the industry stands at a crossroads, 2022 is expected to be a turning point toward maturity, with new variables like virtual anchors and WeChat Channels potentially reshaping the landscape.
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