NEW DISTRIBUTION RESEARCH TOPIC
How is instant retail changing stores, platforms, and supply chains?
Coverage of flash warehouses, front warehouses, discount stores, supermarket transformation, and local commerce platforms in China.
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2996 articles · Page 54 of 125
The Three Core Points of BC Integration Marketing in GT Channels
In recent years, the FMCG industry has witnessed significant events, including the rise of Zhong Shanshan as China's richest person and the emergence of new brands. This article explores the current state of GT channels, the necessity of BC integration, and provides a framework for implementing it through infrastructure, operations, and specific cases.
科特勒增长实验室Community Group Buying in 2022: Four Scenarios—Store Visits, Taobao, Group Buying, and Douyin—All Essential
Starting with the venture capital queen's group purchase of milk and bread, a common woman behind Tencent, Meituan, JD.com, Dingdong Maicai, and Xingsheng Youxuan is Xu Xin, founder of Capital Today. In Shanghai's epidemic-hit area, she asked online as an ordinary mother where to group-buy milk and bread, highlighting that food comes first for everyone, and elevating the role of group leaders. The article analyzes the current state and future of community group buying in 2022, covering its evolution, business models, competitive landscape, and trends.
陈海超Stranded in Shanghai, the Oat Milk Market Faces an Emergency
Oat milk entrepreneurs in China are facing a severe downturn as COVID-19 lockdowns in Shanghai and Beijing shut down coffee shops and tea houses, their primary sales channels. With orders down by 60%, the industry's growth engine has stalled, exposing the fragility of a market heavily reliant on the coffee sector.
苗正卿CASS Report: Interest E-Commerce Becomes a Driving Force for Domestic Brand Development
A report by the Chinese Academy of Social Sciences (CASS) shows that domestic brands are rising on interest e-commerce platforms. By 2021, short video users reached 934 million, and live streaming users reached 703 million. From April 2021 to March 2022, the number of domestic brand products on Douyin E-commerce increased by 508% year-on-year, with domestic brands accounting for 92% of bestseller list items and 93% of domestic products.
文石Convenience Stores Go Downstream, Mom-and-Pop Shops Fight Back
As night falls in the city, young people in first-tier cities enjoy convenience store snacks like oden, but rural youth lack such access. Now, provinces like Sichuan and Jiangsu are pushing to build convenience stores in villages, while brands like Lawson, 7-Eleven, and FamilyMart expand into lower-tier cities, facing competition from mom-and-pop shops that dominate these markets.
一点OnePostThe "Overlooked" Canned Food: In Critical Moments, Industrialized Food Can "Save Lives"
Since March, Shanghai has been at the epicenter of a new wave of Omicron outbreaks, with 25 million people facing varying degrees of material shortages. While residents have resorted to creative measures like community group buying and hydroponic vegetable cultivation, the article argues that canned food, often misunderstood as unhealthy and unpreserved, is actually a reliable and nutritious option for emergency preparedness, backed by historical and global examples.
湃动研究院Instant Retail Helps Brands Achieve 'Quality' Business Growth
During the May Day holiday, which is second only to Spring Festival and National Day in importance, coupled with sporadic COVID-19 outbreaks, the instant retail sector experienced explosive growth once again. Meituan Flash Purchase stood out by collaborating with numerous leading brands on cross-industry marketing, elevating holiday promotions to new heights. Although this year's data hasn't been released, based on past campaigns like 618, Qixi, Mid-Autumn, National Day, Double Dan, New Year's Goods, Valentine's Day, and Women's Day, direct sales growth is inevitable.
秦淮Meituan Select Retreats, Fresh E-commerce Faces Dire Straits
Fresh e-commerce has claimed another casualty, raising questions about its future. Meituan Select, one of the top three community group buying platforms, has withdrawn from four northwestern provinces due to high operating costs, highlighting the industry's unresolved challenges.
月涯Yonghui's Elephant Turn: Back on the Path to Profitability
In 2021, physical supermarkets faced a tough environment. Recently, major listed supermarket companies released their 2021 annual reports, showing grim data: nearly 90% saw revenue declines, and all saw net profit drops, with some suffering significant losses. In 2021, facing repeated COVID-19 outbreaks, weak consumer spending, intensified competition, community group buying impact, rising fixed costs, and the impact of new leasing standards, domestic physical supermarkets faced enormous pressure, and the industry showed a bleak atmosphere.
联商网编辑部A Major Test for Same-City Retail Amid the Pandemic
The pandemic acts as a crucible for traditional retailers and e-commerce platforms, testing their supply chain capabilities. On April 24, Beijing saw a panic-buying spree, prompting the government to emphasize the role of key supply guarantee enterprises like Meituan, which leveraged its same-city delivery and retail layout to ensure supply.
十里79 Supermarkets and Department Stores Including Better Life, RT-Mart, Yonghui, and Rainbow Released 2021 Results!
This article compiles the 2021 annual results of 79 Chinese retailers, including supermarkets, department stores, specialty stores, FMCG brands, footwear and apparel companies, and e-commerce platforms. It highlights key financial figures such as revenue, net profit, and store counts, with notable losses at Better Life, RT-Mart, and Renrenle, and strong growth at Anta, Li-Ning, and JD.com.
零售信息袁生Can Baixiang Outdo Master Kong and Uni-President?
The power of the internet has elevated Baixiang to the spotlight, bringing exponential growth in brand exposure and sales conversion. It seems Baixiang has become the biggest winner in the 'pit pickled cabbage' incident. The instant noodle industry, quiet for a long time, has been lively in the past six months, trending three times in a row.
王冠群Sam's Club Revives Walmart, But Who Will Save Carrefour, Yonghui, and Metro?
Metro is accelerating the conversion of its hypermarkets back into warehouse club stores. A 8,000-square-meter, three-story store will sell not only fresh produce and daily groceries but also iPhones and luxury goods, as Metro promoter Xiao Qin tells us while walking. After touring the store, which is still under renovation and requires membership for entry, it's past noon. The protective glass stacked at the entrance reflects light, but Xiao Qin is worried—she hasn't signed up a new member in three days.
关注消费的Layoffs, Store Closures, and Cancelled Year-End Bonuses: Has Bianlifeng's 'Algorithm' Failed?
Bianlifeng, a unique convenience store chain that rose rapidly to nearly 3,000 stores in five years, is now facing setbacks including layoffs, store closures, and cancelled year-end bonuses. The company's algorithm-driven model, once hailed as revolutionary, is being questioned as its new business ventures stumble and expansion slows.
乔雪Stockpiling Can't Save 'Junk Food'
Consumers across China are stockpiling instant noodles, ham sausages, canned food, potato chips, pickled vegetables, and cola, leading to a surge in sales. However, this short-term boom is unlikely to reverse the long-term decline of these FMCG products.
AI财经社Returning Offline: Redefining 'Offline'
What is offline? This has become a difficult question to answer. If we define offline by channel, channels are also online. If we define it by transaction method, orders, payments, and deliveries are all online. So, what work is irreplaceably offline? Tasks that are more efficient online should be done online; those with higher offline value should be done solidly offline. When online and offline are hard to distinguish, to better execute offline work, we must redefine 'offline' to grasp its key points. There is pure online, but no pure offline.
刘春雄Is Meituan, Which Loses 1 Yuan per Order, Really in Trouble?
Meituan's 2021 annual report shows a record operating loss, all from new businesses, while its food delivery and in-store hotel & travel businesses achieved record profits. CEO Wang Xing noted that delivery loses 1 yuan per order, sparking debate about the company's profitability and its complex role in balancing interests among merchants, riders, and users.
郑玥Seizing the Opportunity in Warehouse Membership Stores: Do You Still Have a Chance?
Since 2019, membership-based warehouse clubs have been disrupting China's retail sector. Costco's first store in Shanghai opened in August 2019 with impressive performance, and in 2021 it accelerated expansion into five more cities. This sparked a wave of entries by major retailers like Walmart, Metro, Carrefour, fudi, Yonghui, and Hema X. The article argues that the era of co-good marketing has arrived, emphasizing deep customer engagement, single-customer economics, and the importance of building long-term partnerships with members.
贾昌荣Driving for Hema in Shanghai: The Real Challenge of Delivering Groceries
After a day of picking goods in the warehouse, programmers who once talked about 'product thinking' and 'middle-platform strategy' were exhausted. Someone joked: This is harder than 996. The community told driver Qiu Keli: If you enter, don't leave; if you leave, don't come back. He indeed never returned home and now sleeps in his car. From epidemic prevention, nucleic acid tests, permits, and dealing with ever-changing community rules, to the fact that charging the car is more important than sleeping, delivering groceries is like passing through five gates and slaying six generals. At Hema, Chen Yuan was the first to call on colleagues to use their private cars for delivery.
布里Start Building Your Private Domain: The Four-Force Growth Model
This article discusses the T+ Brand Private Domain Value List released by Tencent Smart Retail and the Four-Force Growth Model behind it. The model emphasizes that to succeed in private domain operations, businesses must focus on four forces: organizational strength, product strength, product capability, and operational strength.
刘润Struggling Fresh Food E-commerce: How to Survive?
Amid repeated COVID-19 outbreaks in spring 2022, fresh food e-commerce platforms have seen a surge in demand, with 'epidemic prevention meal packages' and pre-made dishes becoming key strategies. Despite this, the industry faces severe losses and high operational costs, prompting platforms like Dingdong Maicai and Miss Fresh to explore new models such as B2B channels and offline expansion.
努力抢菜的Carrefour Flagship Store Closes, Supermarkets Face 'Moment of Life or Death'
External pressures from e-commerce and group buying have overwhelmed traditional supermarkets like hypermarkets, exposing their outdated profit models and product selection management. How can offline retail, caught in massive commercial inertia, avoid becoming a giant ship hitting an iceberg? On March 31, Carrefour's store in Zhongguancun, Beijing, officially closed after 18 years of operation.
不止十一人The Business Logic of a Fruit Store
An ordinary fruit store in a third- and fourth-tier city earns over 500,000 yuan in profit a year. This miraculous store perfectly exemplifies the business logic of an enterprise.
宋子义Is the "Community Group Buying" Under Shanghai's Epidemic a Miracle of "Resurgence"?
Community group buying, once dismissed, has again become a symphony due to the Shanghai epidemic. Before this, community group buying had already begun its retreat, with platforms shrinking, transforming, and shutting down, intensifying elimination. In most people's view, community group buying has become a tough business, and platforms still holding their ground are like "grasshoppers after autumn," still bouncing stubbornly. However, the Shanghai epidemic has once again sparked a wave of community group buying, with some even believing that community group buying has "revived"! Is this really a miracle of "resurgence"? The epidemic...
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