NEW DISTRIBUTION RESEARCH TOPIC
How is instant retail changing stores, platforms, and supply chains?
Coverage of flash warehouses, front warehouses, discount stores, supermarket transformation, and local commerce platforms in China.
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2996 articles · Page 52 of 125
6 Months, 15 New Stores: Why Is Community-based New Retail at Your Doorstep Promising?
Community business models, which provide daily consumer goods and home services within a 1-2 km radius, represent a huge opportunity, especially amid the pandemic. Li Bin, founder of Keke Select Community Retail, has opened 15 community group-buy convenience stores in six months by optimizing product mix, supply chain, and consumer radius, blending the strengths of community group buying and retail.
田静Meituan and Its 'Enemies'
Meituan's Q1 2022 revenue grew 25% year-on-year to 46.27 billion yuan, but adjusted net loss widened to 3.586 billion yuan. As Meituan contracts, competitors like JD.com and Douyin are intensifying attacks on its core businesses.
张尧Returning Offline: Building a New Foundation
Traditional enterprises have a foundation, at least a home market. Industry leaders always have connected or national home markets. Without a foundation, they become wandering rebels. The 10-year e-commerce boom made many doubt whether the foundation had shifted online. In 2022, we observed a trend of 'returning offline,' but it's not about going back to the past; it's about building a new foundation that combines offline basics with internet skills.
刘春雄The Aftermath of Community Group Buying Withdrawals
Community group buying platforms are withdrawing from cities, leaving tens of thousands of group leaders, suppliers, and warehouse operators to deal with the fallout. As the industry consolidates, these stakeholders face reduced income, unpaid debts, and the need to find new business models.
开菠萝财经团队Why Has the Trillion-Yuan Online E-commerce Not Produced a New Consumer Brand?
Despite China's massive middle class and advanced e-commerce infrastructure, new consumer brands have largely failed to emerge. The article argues that platform-based e-commerce, by focusing on price competition and lacking brand-building mechanisms, has prevented brands from forming, while suggesting that true brand opportunities lie in addressing spiritual values and finding niche markets.
赵波Is the 'Fruit + Snacks' Format a New Way Out for Physical Retail?
Amid the decline of physical retail due to e-commerce, a new 'fruit + snacks' store format is booming in Hunan. These stores combine high-quality fruits, trendy snacks, and local specialties at competitive prices, attracting large crowds and achieving high sales and profitability.
联商编辑部B2B2C, O2O, B2C, Mini Community Stores: The Omnichannel Challenge for FMCG Manufacturers
Before 2022, new channel formats emerged rapidly, but after 2022, the channel landscape stabilized, shifting focus to fundamentals and retail operations. This article explores four key channel trends—B2B2C, O2O, B2C, and mini community stores—and their implications for FMCG manufacturers, concluding with an invitation to the China FMCG Channel Innovation Conference.
New DistributionAfter 18 Years in China, 7-ELEVEn Shows Its Age
7-ELEVEn, once the benchmark of convenience stores, is facing a midlife crisis in China as its expansion slows and store numbers stagnate. With a new chairman at the helm, the company must decide whether to adapt to the changing market or stick to its proven but rigid strategies.
赵小米2022 H1 Douyin Marketing Growth Review: H2 Content-Driven Growth Methodology
This article reviews the shift in e-commerce during 618, noting Tmall's decline and Douyin's rise, and introduces the FASD closed-loop growth model for Douyin. It details the 'Super Content System' with CAFE, SEVA, and AIMT methodologies for effective seeding and harvesting, using Dermalogica as a case study.
飞扬Top 10 Keywords in the FMCG Industry for the First Half of 2022
In the first half of 2022, the FMCG industry faced another round of pandemic challenges. This article reviews the top 10 keywords that defined the industry's efforts, changes, and trends, including prepared dishes, brand crossovers, the metaverse, Chinese-style nourishment, Douyin algorithms, digitalization, private domain traffic, community group buying, new consumption, and returning offline.
冯瑶Tightening Wallets, Discount Stores Blooming Everywhere
Amid economic downturn and pandemic impacts, discount stores are expanding rapidly across China, from snack discount stores in high-traffic commercial areas to community-based living discount supermarkets, with major retail chains also entering the fray.
晴山Dialogue with Hubang Meat Chili Sauce: The Pandemic Is a Review of Enterprises; Only by Putting in Daily Effort Can You 'Survive' the Crisis | New Seasoning
For food industry professionals, 2022 will be a year full of uncertainties. As the COVID-19 pandemic enters its third year, its impact on the industry has not faded but intensified due to local outbreaks across the country, making survival the primary goal for many companies. The condiment industry faces challenges as the foodservice channel, its largest sales channel, is hit hard, yet opportunities remain as consumers still need seasoning at home. Hubang Meat Chili Sauce, a unique brand that started from the delivery channel, has found new opportunities during the pandemic, such as group meal and community group buying, while strengthening its supply chain and brand strategy.
FoodTalksCombining "Product + Channel" Strategies: Is the Cereal Industry Still "Old Ginger Is Spicier"?
In the food sector, brand rejuvenation is a clear trend, and cereal is no exception. Having been in the Chinese market for years, cereal has shed its image of being single-flavored and troublesome to cook, becoming not just a "senior breakfast" with health benefits but also a top choice for "meal replacement" that is both delicious and healthy, a staple grain food in young people's homes. Relevant data shows that the domestic cereal market has a stable existing space and huge potential, attracting many new brands. Singapore's Viz Branz Group (hereinafter referred to as Viz Branz), whose GoldRoast cereal has stood firm in the Chinese market for 30 years, completed the formation of a new management team earlier this year, making further clear plans for the brand's future development, making an innovation imperative.
New DistributionJingxi Business Group Dismantled, Community Group Buying Suffers Major Setback
According to the latest news, JD.com's Jingxi Business Group is being dismantled, affecting multiple business segments including Jingxi Pinpin, Jingxi App, and Jingxi Tong. In recent months, Jingxi Pinpin has reportedly withdrawn from many regions, retaining only partial operations in Beijing and Zhengzhou. Once covering over 20 provinces and highly anticipated within the group, it is now collapsing.
袁来Chinese Retail Crosses the River by Following Hema
In 2022, Hema stands at a watershed moment. Since its independence from Alibaba at the end of 2021, Hema has shifted from unlimited investment to a clear goal of overall profitability, and is reportedly seeking independent funding at a $10 billion valuation. Having previously 'run at breakneck speed,' Hema must now prove its industry value while operating with careful budgeting.
窄播出品Same-City Retail: A Battle Between Giants and Themselves
Amid the pandemic, same-city retail has surged as consumers demand faster delivery. Alibaba, JD, and Meituan are accelerating their layouts, with Pinduoduo also entering the fray, but the sector remains costly and challenging.
深响Craft Beer: Who Can Drink More, Hema or Meituan?
As an upgrade of traditional beer, craft beer is in a stage of wild growth. Among many players, giants like Meituan and Hema have entered the market, which is most likely to solve the industry's small, scattered, and chaotic characteristics, or become cross-border winners. Hema has arrived, Meituan has also arrived, and craft beer continues to be fiercely competitive.
陈沛How Can the FMCG Industry Reduce Costs and Increase Efficiency? See How the Top Students Answer
Finding growth is the eternal mission of every enterprise and marketer, but achieving it is often elusive. A clear trend is that domestic consumption growth has slowed in recent years, compounded by recurring pandemic outbreaks, making growth increasingly difficult. On June 15, New Distribution invited four guests—Liu Xinggang, CEO of Hsu Fu Chi International Group; Zeng Jian, Co-founder and Senior Vice President of Xinchao Media; Zhou Weiping, Founder and CEO of a1 Snack Research Institute; and Cheng Xiao, Head of New Retail at Qianwei Central Kitchen and General Manager of Qianwei Youxuan—to discuss the main battlefield for FMCG growth after the pandemic.
小新Pros and Cons: Should Distributors Do Private Domain?
This article discusses whether distributors should engage in private domain operations. It presents two approaches: direct team operations and collaboration with small B partners, highlighting the value beyond sales, such as consumer education, precise marketing, and optimizing product mix.
任文青AndyThe Final Battle of Giants: Instant Retail
After community group buying, giants have turned their attention to instant retail. Meituan, JD.com, Alibaba, and Pinduoduo are among the players. An industry insider notes that instant retail tests both supply chain and delivery capabilities, with JD.com having supply chain advantages and Meituan excelling in last-mile delivery. The market is expected to reach nearly 900 billion yuan by 2024, but profitability remains a challenge.
何芙蓉Meituan Rises Amid Pandemic Downturn
Meituan's Q1 2022 earnings beat expectations with revenue up 25% year-on-year, driven by surging food delivery and instant retail demand during COVID lockdowns, while facing challenges in hotel and travel segments. The company sees opportunities in high-end restaurant onboarding and instant retail growth, but uncertainties remain as offline consumption recovers.
刺猬公社编辑部Why Costco Defeated the World's Number One
Costco's high growth is unlike that of traditional physical retail. In the latest fiscal quarter, while global retail was clouded by gloom, Costco stood out with growth in both revenue and net profit. This article analyzes Costco's financial results and explores whether its warehouse membership model can be a remedy for Chinese retail.
任彩茹The Profit Model of Beijing Tiantang Supermarket Bar
Amid recurring COVID-19 outbreaks in Beijing, Tiantang Supermarket Bar became a new epicenter, with 166 infections reported by June 12, spanning 14 districts and the Economic-Technological Development Area. The bar's business model, known for low prices, diverse beer selection, self-service, and social atmosphere, has been both a success and a liability during the pandemic.
李光斗Crayfish 'Shuang Dao Jia' Sweeps Focus Media, Xinliangji Ignites C-end Market
It's that time of year again for crayfish. As early as March, both online and offline, from large restaurant chains to small individual vendors, everyone is gearing up for the crayfish peak season. After May officially enters the peak season, market competition becomes increasingly fierce. Especially due to the recurring pandemic, the demand for crayfish 'delivered to your door' is strong, and around this demand, merchants are making a big deal out of products and brands. Recently, Xinliangji, a quasi-finished food supply chain brand that has made a name for itself in the crayfish market over the past two years, launched on Focus Media's elevator screens, targeting mainstream consumers with the message 'Restaurant taste, half the price', sparking a crayfish 'Shuang Dao Jia' (Satisfaction Delivered Home) craze.
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