NEW DISTRIBUTION RESEARCH TOPIC
How is instant retail changing stores, platforms, and supply chains?
Coverage of flash warehouses, front warehouses, discount stores, supermarket transformation, and local commerce platforms in China.
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2996 articles · Page 47 of 125
Why Do Many New Consumer Brands Fail Offline?
In specific scenarios, whoever solves the consumer's problem becomes their first choice. Many new consumer brands that thrived online are struggling offline due to different underlying logic and the complexity of offline operations.
周群Meituan Learns to Be a 'Supermarket'
Once-thriving supermarket chains are sinking deeper into store closures. At the end of November, Carrefour closed its last store in Zhengzhou, Henan. It entered China in 1995 and was once a benchmark in the retail industry, but since 2018, it has closed over 80 stores, exiting provincial capitals including Chengdu, Hangzhou, Jinan, Zhengzhou, and Fuzhou. Other supermarkets are also struggling: Yonghui, the largest local chain, has closed over 400 stores in the past three years; Walmart has closed over 80 in five years; and companies like Wumart, Hongqi, Lianhua, and Bubugao have also contracted to varying degrees.
彦飞Who Can Become the Next Tao Huabi and Steer the Laoganma Chili Sauce Empire?
Tao Huabi built Laoganma into a chili sauce empire, but after her sons took over, the company faced declining sales and brand crises. At 75, Tao returned to save the company, yet the question remains: who can succeed her as the next captain of this billion-yuan chili sauce giant?
挖掘姬The 'Growing Pains' of Auchan Retail
On November 22, a rumor circulated that Hema Fresh and Auchan Retail would be sold to China Resources, which was dismissed as unreliable by insiders but still caused panic in the capital market, leading to a limit-down for Auchan Retail. The company reported its first-ever net loss in its interim results, reflecting the broader challenges facing traditional supermarket chains.
十里How to Achieve Dual Growth in Sales and Buzz on Douyin E-commerce?
Content is the carrier and the 'fundamental base' linking to the shelf scene. As e-commerce shifts from incremental to stock competition, and consumer demands become diversified and personalized, interest-based e-commerce represented by Douyin has become a new growth model for enterprises. Media predict that Douyin e-commerce GMV has exceeded one trillion yuan, making it a key channel for enterprises beyond traditional e-commerce platforms. How to achieve growth under Douyin e-commerce has become a topic of thought for many enterprises. To this end, New Distribution interviewed Wan Gang, founder and general manager of Jiudian Network, who shared insights on leveraging content to drive brand growth.
田静 康治强“Opening Boom” New Life Supermarkets: The Next Stop for Hypermarket Transformation?
Whether from theoretical design such as business model and profit model, or from practical results, New Life supermarkets have made beneficial explorations for the transformation and upgrading of traditional hypermarkets. In recent years, New Life supermarkets represented by Hema, Yashi, and Haolinju have shown strong development momentum. During the two years when physical retail performance generally suffered, these three companies achieved counter-trend growth with popular new stores and impressive sales.
龙商网15 Supermarkets' Q3 2022 Reports: Multiple See Dual Declines, Local Supermarkets Yonghui, Lianhua, Hongqi, Sanjiang Recover
In the post-pandemic era, traditional supermarkets are transforming to meet personalized, comfortable, and convenient consumer demands. Among 15 supermarkets' Q3 2022 reports, Yonghui, Lianhua, Hongqi, and Sanjiang saw revenue and profit growth, while others faced declines or mixed results.
New DistributionThe Evolution of Private Domain: From "a Small Dish" to "a Grand Feast"
Private domain 1.0 is direct sales digitalization; private domain 2.0 is chain digitalization; private domain 3.0 is distribution digitalization. Private domain 1.0 is a small dish; private domain 2.0 is a main course; private domain 3.0 is a grand feast. Private domain 1.0 is too small; private domain 2.0 is too narrow; private domain 3.0 is too big and too difficult. Private domain 1.0 suits e-commerce enterprises; private domain 2.0 suits chain retail; private domain 3.0 suits distribution enterprises. Private domain 1.0 has shaped many people's perception of private domain, but it is precisely the pitfall of private domain. Only by jumping out can there be a future.
刘春雄World Cup Kicks Off: Douyin Secures Exclusive Broadcast Rights
As the 2022 Qatar World Cup begins, Douyin is the only short-video platform with broadcast rights, leveraging the event to boost traffic, content, local services, and e-commerce integration. The platform aims to expand beyond its core business, positioning itself as a super app.
老电Hema Outlets Expand Rapidly, Targeting Discount Store Market
At the Hema New Retail Conference on October 31, CEO Hou Yi announced plans to serve 1 billion consumers over the next decade. Following the retreat of Hema Neighborhood from Hangzhou and Nanjing, Hema Outlets has emerged as the new focus for lower-tier markets, with over 50 stores opened and plans for 100 in Shanghai by year-end.
孟祥飞Xingsheng Youxuan Withdraws from More Cities, Community Group Buying Star Suffers Setback
Recently, Xingsheng Youxuan, a leading community group buying platform, suddenly announced the closure of its markets in Henan, Shandong, Sichuan, and Chongqing, with all stations and stores in these regions receiving urgent notices to close and clear inventory. This move has sparked industry discussion. As one of the earliest entrants in the community group buying sector, Xingsheng Youxuan was once seen as synonymous with the industry, praised for its stable business model and robust warehousing and logistics. The withdrawal raises questions about its strategic shifts and the future of the industry amid a capital winter.
刘少德Snacks Are Undergoing Structural Changes: Hard Discount, Community Retail, Category Killers
The price reduction space for snack discount stores is related to the category characteristics of snacks themselves (category without brand, small items, low average transaction value, long tail, severe homogenization, etc.), as well as the market space left by the choices of previous representative snack channels during the consumption upgrade wave of the past decade or so. Under new market conditions (mature community formats, supply chains pursuing extreme efficiency, complete chain franchise infrastructure), the single-store model and business model have been reshaped. In recent years, snack discount chain stores have clearly increased in number. Snacks are very busy, snack preferred, neighbor food magic, snack youming, lock flavor, Dai Yonghong, snack warehouse, snack workshop, etc. They have opened from new first-tier cities to fifth-tier cities, rooted in communities at extremely low prices, opening hundreds or thousands of stores a year, making snack stores a rare offline format that is still rapidly expanding in the current market environment.
窄播出品Normalized Livestreaming Drives Enterprise Digital Transformation: Liby Group's Livestream Talent System
The livestreaming e-commerce market is growing rapidly, with digitalization and standardization becoming key. Liby Group has built a comprehensive livestream talent training system, including SOPs and certification programs, to empower internal teams and dealers, enhancing digital operations and brand building.
周礼Noise and Ups and Downs: 30 Years of Foreign Retail in Mainland China
In 1992, the State Council issued the "Approval on Issues Concerning the Use of Foreign Investment in the Commercial Retail Sector," officially allowing foreign enterprises to enter the retail industry in specific regions through joint ventures. This marked the beginning of the opening up of China's retail sector, initially limited to six cities and five special economic zones, and only in clothing and department stores. Over the next three decades, foreign retailers like Walmart, Carrefour, and Metro experienced rapid expansion and later faced challenges from e-commerce, leading to transformations, closures, or exits.
老莫Key Considerations for Brands Before Entering Douyin
In just a few years, short videos and live streaming have experienced explosive growth, becoming two powerful tools for merchants to deeply reach consumers. For brands, the question has shifted from 'Should we do live streaming?' to 'How exactly should we do live streaming?' Recently, the author interviewed Wang (pseudonym), head of a brand's new retail department that is entering Douyin e-commerce, and Gao Qi, founder of Hangzhou Yiming Media, a brand service provider that ranked TOP1 in GMV for the food industry on Douyin from May to June 2022, to gain insights into their current operations on Douyin.
冯瑶The New Battlefield of Instant Retail: Meituan's Lightning Warehouse Supply Business
Consumer habits have shifted towards instant gratification, driving the growth of instant retail. Meituan's Lightning Warehouse model addresses the mismatch between online demand and offline supply, offering support to merchants and new channel opportunities for brands.
美团闪电仓Physical Supermarkets Return to Livestream E-commerce
The pandemic has reshaped consumption and accelerated digital transformation in retail, with supermarkets like Beijing's Chaoshifa and Walmart China exploring livestream e-commerce. Chaoshifa's new 'Special Business Unit' has boosted average sales per session to over 200,000 yuan, while Walmart and Sam's Club use livestreams to enhance omnichannel experiences, though the impact on performance remains to be seen.
东方Master Kong's Royal Feast x Luo Yonghao: A 30th Anniversary Masterstroke That Wins Over the Most Discerning Critics!
Recently, Master Kong teamed up with Luo Yonghao to shoot a quirky short ad. In the video, Luo transforms into a ravenous monster threatening to destroy the city; human offerings of various delicacies fail, but the appearance of Master Kong's Royal Feast instant noodles finally quells his fury. The exaggerated plot, special effects, and humorous persona led netizens to praise the ad as brilliant. Within less than 90 seconds, the short film spread rapidly across platforms, drawing attention. From an industry perspective, this promotion not only showcases excellent advertising strategy but also represents an effective interaction with consumers from both brand and product angles.
AmyRT-Mart Enters Membership Store Business
The membership store sector is getting more crowded as RT-Mart's M Membership Store lands in Yangzhou, officially entering the fray. An M Membership Store representative told Spirit Animal that the new store will open in April next year, but member recruitment began on November 1 this year. "For now, we hope to build anticipation, and we strive not to disappoint," the representative said.
东方Tsingtao Beer Fights Again in Double 11, How Did It Achieve Top Rankings on Multiple Platforms?
In the just-concluded Double 11 shopping festival, Tsingtao Beer once again delivered satisfactory results. During the off-season for beer sales, how did Tsingtao Beer maintain steady growth?
青山依旧Interpretation of New Distribution's 2022 Survey on Brand Manufacturers' Cooperation with New Retail E-commerce
In the post-pandemic era of new retail, the continuous evolution of retail formats is driving brand manufacturers to seek new growth opportunities. New Distribution's survey of nearly 90 brand manufacturers reveals that new retail e-commerce has become a crucial channel for business breakthroughs, with live-streaming e-commerce and community group buying leading the way.
李文君WendyTo B/C Integrated Services Support Omnichannel Development
The omnichannel era is here to stay, driven by consumer convenience and channel diversification. To build competitive advantage, companies must stabilize their core channels, capture growth, and transform operations, particularly through supply chain innovation. Anchuwizl's integrated supply chain services enable To B/C integration, reducing costs and improving efficiency across the entire value chain.
诺言Cooperation Opportunities between Channels and FMCG Brands from the Perspective of Convenience Stores
At the 7th China FMCG Channel Innovation Conference held in Chengdu from November 3 to 5, 2022, Yao Xuhong, Vice President of Dongguan Sugar & Wine Group and General Manager of Caihua Trading (Yueheji), delivered a keynote speech on cooperation opportunities between channels and FMCG brands from the perspective of convenience stores. He shared insights on market observation, self-assessment, and future outlook, emphasizing the importance of empowering small stores and fostering collaboration among brands, distributors, and B2B platforms.
姚旭鸿Discount Stores: A Cure for Supermarkets' Losses?
Opening discount stores has become the latest move by supermarkets. As retail competition intensifies and other channels divert customers, supermarkets face declining revenue and losses. After warehouse clubs and membership stores, discount stores are the new battleground. On October 31, Hema announced its 'upward, downward, outward' plan, with Hema Outlets and Hema Neighbor tasked with 'downward' expansion, aiming to cut prices to half of hypermarkets through supply chain restructuring.
王慧莹