NEW DISTRIBUTION RESEARCH TOPIC
How is instant retail changing stores, platforms, and supply chains?
Coverage of flash warehouses, front warehouses, discount stores, supermarket transformation, and local commerce platforms in China.
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2996 articles · Page 125 of 125
Small Store Operation Management System under Deep Distribution
This article discusses the operation management system for small stores under deep distribution, covering store overview, sales targets and strategies, store management operating system, and distribution management, emphasizing the importance of sales team management and distribution system.
New DistributionDiscounting at the First Sign of Competition: Are You in a Hurry to Kill Your Product?
As industry competition intensifies, distributors face rising costs, management challenges, and shrinking margins. This article warns against four dangerous mindsets, including immediately discounting products when facing competition, which is described as suicidal, and emphasizes the need to shift from physical to intellectual competition to survive and thrive.
New Distribution5 Consumer Behavior Patterns of Store Shoppers
This article outlines five consumer behavior patterns observed in retail stores, helping businesses tailor their marketing strategies to increase sales.
谢准备A Great Display Can Make You an Overnight Success: A Guide for FMCG Distributors in Supermarkets
A well-executed product display (duītóu) is a powerful merchandising tool that can significantly boost sales, sometimes by two, five, or even ten times. This article provides practical guidance for FMCG distributors on how to decide whether to use displays, how to choose the right location, and how to set them up effectively to maximize impact and avoid common pitfalls.
李政权How to Control Promotion Costs in Retail Stores?
Promotions cost money, and suppliers naturally want to spend less while achieving the best results. However, since retail promotion resources are scarce, stores try to raise the 'threshold' for promotions to extract more benefits from suppliers. This article discusses strategies such as 'limiting' and 'swapping' to control promotion costs, along with negotiation tactics for suppliers dealing with large retailers.
New DistributionThe Economics Behind Product Display: Purchase Hints
This article explores the science of product display in retail, explaining how strategic placement can influence consumer behavior and boost sales. It covers various display techniques, including the 'beer and diapers' cross-merchandising strategy, and emphasizes the importance of understanding consumer psychology to optimize store layouts.
New DistributionThe Overlooked Detail in Boosting Hypermarket Sales: Solving Stockouts to Increase Revenue
This article discusses the often-overlooked yet effective detail of solving stockouts to boost sales, providing real-world examples and practical advice for FMCG distributors and dealers.
New DistributionHow Distributors Can Tackle Payment Terms with Supermarkets!
Supermarkets commonly delay payments to distributors using various excuses, such as claiming excessive inventory turnover, accounting discrepancies, or needing funds for expansion. To mitigate these issues, distributors can adopt strategies like signing separate contracts per brand, negotiating better terms through concessions, implementing a structured collection plan, improving internal management, and seeking manufacturer support.
New DistributionHow to Rationally View Centralized Display of Products in KA Stores?
A case study of a salesperson struggling with centralized display issues for chocolate products in KA stores, followed by rational strategies for suppliers to address display challenges and persuade retailers.
New DistributionThe Quotation: The First Hurdle to Entering a Key Account
For suppliers hoping to cooperate with hypermarkets, providing a high-level quotation is essential. For hypermarket buyers, selecting suitable partners and brands from numerous suppliers is not easy, and the quotation often serves as the first threshold. Through the quotation, buyers can predict the product's market competitiveness and assess the supplier's strength and management level.
New DistributionThe Consumer Psychology of KA Stores
This article reveals the psychological tactics used by supermarkets and hypermarkets to influence consumer behavior, such as product placement, pricing strategies, and sensory marketing, and offers tips for shoppers to make smarter purchases.
New DistributionThe Economics Behind Product Display: Purchase Hints
This article explores the science of product display in retail, explaining how strategic placement can boost sales by leveraging consumer psychology, such as the 'beer and diapers' phenomenon and color-based displays.
文/乐琰A Topic of Interest: How Do Retail Buyers View Manufacturer Fees?
Manufacturers often complain about the high costs of doing business with retail chains, but buyers have their own perspectives. This article explores the psychological factors behind buyers' fee demands and advises manufacturers to think strategically about their spending.
New DistributionHow to Optimize In-Store Display for New Products in Hypermarkets?
According to consumer behavior research, product display is a critical factor influencing purchases, as 70% of buying decisions are made in-store. For new products, effective display is essential to increase visibility and stimulate impulse purchases, which account for an average of 11.4% of in-store spending.
New DistributionWei Qing: Five Key Elements of Supermarket Business
In just a few years, supermarkets have evolved from a novelty into the mainstream retail channel. Supermarket business is much more challenging than traditional trade, requiring manufacturers' sales reps to handle store entry, barcodes, shelf placement, contracts, promotions, and fee negotiations. For many companies and marketers long accustomed to traditional channels, supermarket business may seem mysterious and complex, but it can be distilled into five key elements: barcodes, shelf space, pricing, promotions, and service.
魏庆Essential KA Terminology: A Must-Read for Sales Professionals
This article provides a comprehensive guide to key account (KA) terminology and practices for FMCG distributors, covering retail industry trends, supermarket classifications, professional terms, contract negotiation, product selection, display techniques, promotional activities, and financial management.
New DistributionWhat You Don't Know: The Real Thoughts of Retail Buyers!
How you position the retail store determines how the store positions you. To win over buyers, suppliers must show genuine respect, not just superficial flattery. Buyers care about profit and sales, not brands, and they value cooperative partners over mere products. Once you try to bribe a buyer, you lose their friendship. A buyer's refusal often signals your low standing, so reflect on your relationship instead of making excuses.
New DistributionIn-store Promotion Strategies and Techniques
This article outlines a comprehensive framework for FMCG distributors to plan and execute effective in-store promotions, emphasizing the importance of clear objectives, strategic negotiation with retailers, meticulous preparation, strong execution, and thorough post-promotion evaluation.
New DistributionTrendy O2O: Once You Understand It, Even Pigs Can Fly
The O2O model is currently a hot topic; whether in traditional retail or community e-commerce, or among business owners or advertising copywriters, failing to articulate the O2O model makes one embarrassed to claim to be in the 'market'. O2O is like a cotton-padded jacket soaked in water; wearing it might be colder than not, but if you manage to 'comprehend' it first, you might just 'hold O2O to command the world'. Currently, many domestic enterprises are still in the exploratory stage of O2O, crossing the river by feeling the stones. This article will list some representative attempts for readers.
New DistributionBecoming a Valued Supplier to Retail Chains
Retail chains manage suppliers through performance and margin classification, favoring those with high sales and profitability. To become a valued supplier, companies should optimize product mix, focus on high-return outlets, and enhance service professionalism.
New Distribution