NEW DISTRIBUTION RESEARCH TOPIC
How can brands grow beyond price competition?
Evidence and cases on product strategy, category innovation, marketing, and channel coordination in China’s consumer market.
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4701 articles · Page 92 of 196
Deep Dive into Best-Sellers Snatching Market Share from Nestlé and Coca-Cola: Here's What I Found!
For product managers, the greatest achievement is developing a best-selling product. Seeing your product's sales soar and being recommended and shared on social media brings a sense of pride akin to a mother giving birth to a genius child. In recent years, many hit brands have emerged, such as Genki Forest, Egg Full, One Cow Raised, and Saturnbird, which have captured consumers' attention and become investor favorites, successfully carving out a share of the market from giants like Coca-Cola and Nestlé.
FBIFThe 30-Year Rise and Fall of China's Snack Industry
From the 1990s to the present, China's snack industry has evolved over three decades, with the development trajectories of snack companies changing several times, reflecting the step-by-step upgrading of Chinese consumption trends. On March 16, Philippine food manufacturer Oishi passed the Hong Kong Stock Exchange hearing, moving closer to listing. Meanwhile, the domestic snack market has also seen good news.
三金娃娃Alibaba's Own Snack Brand: The Real Losers May Not Be Three Squirrels, Bestore, or Be & Cheery
Alibaba has quietly launched its own private-label snack brand, Bonbater (棒倍特), on Tmall Supermarket, signaling a potential shift in the online snack market. While the brand's current sales are modest, its access to platform traffic and brand endorsement could disrupt established players, though Alibaba's strategic intent likely extends beyond revenue to building a flexible supply chain and ecosystem moat.
小军Changes During the Pandemic: What New Opportunities Will They Bring to the Food Industry?
The COVID-19 pandemic has dramatically changed consumer lives, with many trying and getting used to online grocery shopping and paying more attention to food safety and quality. These changes are likely to influence consumer choices and create new opportunities for the food and e-commerce sectors.
中粮我买网Why Are Chain and Brand Development the Ultimate Destination for Retail Small Stores?
1. What capability blind spots do traditional retail small stores have? 2. What problems did the COVID-19 'black swan' expose in traditional supply chains? 3. Why is chain and brand development the inevitable path for retail small stores? Recently, New Distribution officially released the '2019-2020 FMCG Retail Small Store B2B Competitiveness Report' (hereinafter referred to as the 'Report'), which, through a sample survey of 6,030 stores in 112 cities nationwide, provides a clearer and more comprehensive understanding of the survival status and procurement channel structure of China's 5.8 million small stores, and more importantly, enables us to judge and predict the development trends of millions of retail small stores and future channel changes in China based on the data changes.
刘少德Who Has a Better Chance of Cross-Industry Success: Yili Making Water or Nongfu Making Yogurt?
In September 2019, Yili launched a mineral water project in Antu County, while Nongfu Spring was preparing to introduce a plant-based yogurt. Both companies are leaders in their respective fields, but the competition for consumers' stomachs is fierce. This article analyzes their advantages in packaging and branding, and compares the value spaces of water and milk, concluding that Nongfu's opportunity in plant-based yogurt is greater than Yili's in bottled water.
苏醒My 10 Years in the Beverage and Water Industry: One Paradigm-Shifting Insight
At the grassroots level, work diligently with 80% effort on tasks and 20% on relationships, but once you reach management, especially mid-to-high levels, you must invest 80% in relationships and 20% in tasks. This article recounts the author's journey from a temporary worker to a production manager, sharing lessons learned along the way.
旺水哥Is the Coffee Market, Crowded by Coca-Cola and Nongfu Spring, a Good Business for Brands?
Coffee, tea, and cocoa are known as the world's three major beverages. In 2019, while tea drinks were selling like hotcakes, the coffee market was equally active. Luckin continued its rapid expansion, Starbucks partnered with Nestlé and Alibaba, Coca-Cola acquired Costa, and many players entered the ready-to-drink (RTD) segment, including Coca-Cola's Georgia, Nongfu Spring's Tanbing, Uni-President's Yaha, Want Want's Bond, Yili's Saint Rest, and Mengniu's Daily Fresh Cold Brew Latte, creating a sense of fierce competition. Like tea, coffee can refresh the mind and is a natural and healthy functional beverage. Globally, the Chinese coffee market still has vast room for growth.
澄韵Inventory | 2019 Beverage Growth Rate Competition: Jinmailang, Nongfu Spring, and Ganten Continue to Lead!
The beverage industry is one that never goes out of style. Perhaps because of this, competition in the beverage industry has always been fierce, with players coming and going. Based on Nielsen's Q4 2019 rolling annual total growth rate data compared to the same period last year, the author takes stock of the growth rates of beverage giants over the past year. MAT2019Q4 vs MAT2018Q4, MAT2018Q4 vs MAT2017Q4. According to the data in the table, Jinmailang leads by a wide margin with a 42% growth rate, ranking first.
何年PepsiCo's $26.8 Billion Acquisition Shakes Up the Energy Drink Market
While PepsiCo's acquisition of an energy drink brand aligns with current trends, it does not guarantee that Rockstar will inject new momentum into PepsiCo's future growth.
New DistributionThe Functional Beverage Arena: Jianlibao's Bitter Decline, Eastroc's Ambition to Lead
A fierce battle in the functional beverage market is imminent. Mizone, once hailed as a 'dark horse' in the sector, is now struggling to sell. Danone's 2019 results showed another slump in its beverage business led by Mizone, with fourth-quarter sales falling at a double-digit rate due to paused investments. This isn't Mizone's first downturn; sales in China began declining in 2016, and despite new product launches, the strategy hasn't worked. Meanwhile, the market is booming, with retail sales projected to reach 163.528 billion yuan by 2020.
尹太白As the Beverage Peak Season Approaches, How Can Sales Reps Invest Funds Accurately, Steadily, and Decisively?
The FMCG market is increasingly competitive, with rising terminal grabbing and escalating costs. How to use limited funds to generate more impact in an infinite market is a key concern for all manufacturers and distributors. This article starts with three cases to illustrate common problems in terminal expense investment, such as blind selection, lack of tracking, and complex reimbursement processes, and then proposes seven strategies leveraging digital tools to optimize expense management.
邢仁宝The Beverage Industry Is 'Never Out of Style', and the Battle for Supremacy Will Never Stop...
In the future, the battle for supremacy in the beverage industry will not cease. In 2019, the food and beverage industry remained a standout sector in the consumer market, with both production and sales booming. Data shows that from January to October 2019, national beverage output reached 152.312 million tons, a year-on-year increase of 6.6%, and retail sales of beverages exceeded 172.3 billion yuan, up 9.8% year-on-year. Industry insiders say that as Chinese residents' consumption concepts change, they pay more attention to the health and safety of beverages, and more consumers are choosing bottled water, fruit juice drinks, tea drinks, and so on.
王晓Three Squirrels, Bestore... Four Predictions for the Snack Food Industry: From Channel Domination to New Retail
The snack food industry has evolved from traditional channels to e-commerce and now to new retail, with changing consumer preferences and business models. This article reviews the development of typical enterprises like Three Squirrels and Bestore, analyzes the industry's constants and changes, and offers four predictions for the future.
游游All Talk About Youthful Branding, Why Do Some Brands Get Cheaper?
In recent years, brand rejuvenation has become a hot topic. There are successful examples like Li Ning and declining ones like Huiyuan. While there are many methodologies, there are few substantive rules. This article discusses why brands need to rejuvenate and how to do it.
呵先生Coca-Cola vs. Pepsi: Who Is the Real King of Carbonated Soft Drinks in China?
Based on brand value rankings over the past three years, Coca-Cola has consistently held the upper hand. Coca-Cola was born first, with Pepsi following closely behind. The main carbonated drinks on the market today, including Coca-Cola, Pepsi, Sprite, Fanta, 7 Up, and Mirinda, all come from The Coca-Cola Company and PepsiCo. Coca-Cola was born in the United States in 1886, during Prohibition, when an accidental discovery led to its creation as an alternative to alcoholic beverages. Since then, Coca-Cola has become the representative of authentic cola...
New DistributionThe Essence of Brand Owners Doing Private Domain Traffic Is Managing KOLs!
The article discusses how brands like 自嗨锅, 王饱饱, and AKOKO have risen rapidly due to changes in media, channels, and consumer behavior, shifting from traditional retail logic to attention-based marketing. It argues that private domain traffic is not just about accumulating followers but about building trust and relationships through KOLs and community, ultimately enabling effective recommendations.
赵波At the Peak of the Trend, Who Will Benchmark Against Genki Forest?
During the 2019 Tmall Double 11 shopping festival, Genki Forest's Japanese-style white peach flavored sparkling water beat beverage giants like Cola and Red Bull to rank among the top three in beverage single-item sales, sparking heated discussion. Consumers developed a strong curiosity about sparkling water, and more young people began to pay attention to it as an excellent substitute for carbonated drinks. The low-calorie, healthier label has made sparkling water a new internet sensation. Apart from the niche 'sparkling water enthusiast group', the most intuitive factor for the general public to measure sparkling water taste is sweetness. Statistics show that over 41% of carbonated beverage consumers believe sparkling water has moderate sweetness and are willing to switch to it as a substitute.
New DistributionThree Men in the Snack Arena
The three-trillion-yuan snack market is entering a new round of competition. With the listing of Bestore on the A-share market, the 'BAT of the snack industry'—Bestore, Three Squirrels, and Baicaowei—are now all publicly traded, setting the stage for a new battle.
全天候科技Be & Cheery's New 'Artificial Meat' Snack: A New Opportunity for the Snack Industry?
Recently, Be & Cheery launched an 'artificial meat' snack called 'New Meat Era Smoked Mini Sausages', drawing attention as China's first such product. Artificial meat is defined internationally in two categories: one synthesized from plant proteins, amino acids, and fats, and another cultured from stem cells in labs. Most products on the market are the former, known as plant-based meat, while the latter remains in R&D.
李青林Snow, Tsingtao, Budweiser Accelerate Layout in Mid-to-High-End Market, How Can Innovative Craft Beer Stand Out?
Beer is a market worth hundreds of billions. The top five giants—Snow, Tsingtao, Budweiser, Carlsberg, and Yanjing—control 83% of the market. As consumption upgrades, consumers seek better taste and quality, prompting giants to enter the mid-to-high-end segment, while craft beer sees explosive growth. Innovative craft brewers like Panda Craft Beer focus on offline channels and cultural education to differentiate.
袁来Community Marketing: Dual-Line Deep Distribution Online and Offline!
Community marketing is defined as exploring consumer characteristics and channel features in residential, work, and entertainment scenarios based on geographic location, against the backdrop of urbanization. With 1.4 billion people and over 400,000 communities expected by 2020, community marketing is seen as a system covering the majority of consumers, with two centers: to-store and to-home, and four keywords: deep differentiation, e-commerce, community, and delivery. The key concept is dual-line deep distribution, where offline and online channels are integrated for comprehensive coverage.
方刚When the Trend Comes, How Can Food Product Managers Leverage It to Create Hit Products?
The sudden outbreak of COVID-19 disrupted the calm of 2020. During the pandemic, consumer demand for immunity-boosting and convenient foods rose due to fear and laziness. Beyond pandemic-driven needs, shifts in consumer demographics and rising spending power have created new category opportunities. Brands must discern and act on these trends to develop successful products.
FBIFHow Miao Ke Lan Duo Created a Chinese Cheese Brand with Products Selling Out During the Pandemic
This article is republished from the WeChat public account Smart Investors (ID: Capital-nature). It shares insights from Miao Ke Lan Duo's chairman, Chai Xiu, on how the company achieved explosive growth in 2019 by focusing on the cheese market, children's segment, and elevator media, and how they turned the COVID-19 crisis into opportunities in 2020, with products selling out and sales surging.
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