NEW DISTRIBUTION RESEARCH TOPIC
How can brands grow beyond price competition?
Evidence and cases on product strategy, category innovation, marketing, and channel coordination in China’s consumer market.
Related research and analysis
4701 articles · Page 59 of 196
What Three Lessons Can Today's Consumer Brands Learn from Unilever?
Unilever, a global FMCG giant with over 2 billion daily users and annual sales exceeding $50 billion, has achieved ubiquity through flexible localization strategies, a focused brand portfolio, and a commitment to sustainable development. Its success offers key lessons for modern consumer brands.
妮蔻Budweiser APAC's Net Profit Surges 84.8%: Is Its Premium Positioning Worry-Free?
From IPO setbacks to internal pressure, Budweiser APAC's recent journey has been dramatic. Despite internal and external challenges, the company staged a strong comeback with its premium positioning. According to its 2021 financial report, Budweiser APAC (01786.HK) achieved revenue of $6.788 billion, up 14.9% year-on-year, and net profit of $980 million, up 84.8%. The announcement showed that premium and above-premium products saw double-digit growth across all major markets, driven by positive packaging and brand mix.
尹凯Why Don't New Consumer Brands Get Repeat Purchases?
The article argues that the pursuit of making the ultimate product is a false concept, as exemplified by craft beer's failure in China due to high costs. It emphasizes that FMCG success lies in creating classic products that meet unchanging consumer needs, and that marketing and channel building are more critical than R&D for new consumer brands.
赵波In the New Retail Era, How Should FMCG Companies Transform Their Marketing Strategies?
At the Alibaba Cloud Computing Conference in October 2016, Jack Ma first proposed the concept of 'New Retail.' But what exactly is New Retail? Many people think of emerging sales channels like e-commerce, community group buying, and livestream selling, but it is far more than that. For example, when you browse or view something on a mobile web page, other platforms push related information to you—this is 'big data' and 'cloud computing,' which can precisely grasp consumer information and needs, and accurately push products to consumers.
史顺海A Comprehensive Review of D2C Brands: From Rise to Transformation
New consumer brands have become a hot topic this year, with any new brand labeled as such likely to attract capital and consumers. These brands differ from established consumer brands in product development, design, brand positioning, and marketing, sparking a 'consumer brand revolution' in China starting around 2015. This article reviews the rise of D2C brands in the US, their strategies, and the lessons for Chinese new consumer brands.
寻空2009The Battle Begins: Who Will Claim the Top Spot in Beverages?
The beverages on the dining table during the Spring Festival serve as a review of popular brands of the year and a preview of future trends. As young consumers take charge of annual goods shopping, new brands like Genki Forest are gaining favor, while the battle for the market intensifies.
财天作者Without Physical Stores, Even the Best Marketing Can't Win Consumers Long-Term
Deep distribution emphasizes building integrated manufacturer-dealer relationships, extending operational reach through distribution to retail, and gaining competitive advantage via partnerships with distributors and retailers. It addresses China-specific issues like multi-tier markets, numerous channels, fragmented retail, and information asymmetry. While technology improves efficiency, the core remains ensuring stores sell consistently; BC integration upgrades deep distribution but cannot replace physical presence.
赵波Budweiser APAC Releases 2021 Annual Report! Net Profit Surges 84.8%
On the morning of February 24, beer giant Budweiser APAC (01876.HK) released an annual report showing strong growth. The company achieved revenue of $6.788 billion in 2021, up 14.9% year-on-year, and profit of $980 million, up 84.8% year-on-year. In 2021, the company's product sales volume increased by 8.3%, with particularly good performance in China and South Korea. Under the company's premiumization strategy, revenue per hectoliter of beer increased by 6.1% across major markets. In the Chinese market, with the implementation of a premiumization strategy across the entire product portfolio...
靖绥This Year's Spring Sugar Fair Has Changed? These Companies Can't Come!
As the Chengdu Sugar and Wine Fair approaches, distributors face the annual challenge of selecting authentic, new, and major-brand products with high profit and quality from a myriad of options. To promote industry self-discipline and upgrade, the Pinyinhui Premium Beverage Theme Exhibition strictly screens exhibitors with its 5A certification, ensuring zero complaints and rejecting 247 brands so far, providing a trustworthy platform for distributors.
品饮汇China Resources Strategic Investment in Golden Seed Group, Plans 49% Stake, Officially Enters Baijiu Market
On February 16, 2022, Golden Seed Wine announced that its controlling shareholder, Anhui Golden Seed Group, would transfer 49% of its equity to China Resources Strategic Investment, a wholly-owned subsidiary of China Resources (Group), via a non-public agreement. This move marks China Resources' official entry into the baijiu market, aiming to leverage its resources to revitalize Golden Seed Wine amid its ongoing losses.
天景Traditional FMCG Brands Increase O2O Investment: Opportunities and Challenges Coexist
Compared with the volatile community group buying, O2O has maintained steady growth. Kantar Consulting's 2021 O2O report predicts that O2O sales will account for 8% of the overall retail market in 2021, with growth significantly outpacing overall online sales. Since 2020, FMCG giants like Mars and Coca-Cola have increased their O2O investments, highlighting the channel's vitality. However, as an emerging model, O2O faces issues such as collaboration among brands, retailers, and platforms, data application, fulfillment, and price balancing between online and offline.
周群Can Jinmailang Complete the 'Elephant Turn'?
As the instant food war intensifies, does Jinmailang still have a trump card? At the start of 2022, Jinmailang has been active, launching a new brand, Lamian Fan, and securing 600 million RMB in Series A funding from Jiahua Capital on January 28. These moves suggest that this 28-year-old company is undergoing the pains and disruptions of an 'elephant turn'.
锦舟No Advertising, Annual Revenue of 15 Million! What Exactly Makes Expiring Food So Popular on Douyin?
Expiring food is trending on Douyin, with some sharing tips to gain followers and others claiming to earn 15 million yuan annually without ads. Once seen as a bargain for the elderly, it now attracts young consumers, with over 40% of respondents willing to buy and recommend it, and 47.8% of buyers aged 26-35. The market is booming, but success requires navigating challenges like consumer stigma, online traffic, and supply chain issues.
波妞Investing 1 Billion Yuan to Build China's Leading 100% Juice Brand: Fulan Nongzhuang Makes a Strong Move in 2022
After 13 years of scouring the world's orchards for the finest fruit origins, Fulan Nongzhuang is doubling down on the compound juice and NFC juice markets in 2022 with the launch of a 10-fruit compound juice, aiming to become China's leading compound juice brand and break into the top tier of the juice industry, with plans to list on the main board or ChiNext within the next 3-5 years.
New DistributionBeverage Giants See Sales Rebound: Innovation Lacking, 2022 Still Needs a Big Push
In 2021, the beverage industry emerged from the 2020 downturn, with major players like Coca-Cola, Nongfu Spring, Wahaha, and Reignwood all achieving growth. Product innovation, particularly in sparkling water and functional drinks, drove the market, while companies like Eastroc Beverage went public and saw stock prices soar. However, industry experts note that innovation remains insufficient, and the focus for 2022 will be on health-oriented, segmented, and high-end products.
李振兴Prepared Dishes Are So Hot, Should Distributors Get on Board?
Prepared dishes have become the hottest track at the start of 2022, following community group buying and the metaverse. Lu Zhengyao, recently ousted from Luckin Coffee, has officially entered the prepared dishes sector with his new venture 'Shejian Workshop'. The model involves sourcing fresh ingredients, processing them into semi-finished products, and distributing via cold chain to retail terminals. With low franchise thresholds, the company has already secured 30 letters of intent. The market is booming, with projections of reaching trillions in scale, but distributors should carefully consider opportunities and challenges.
道农Can New Consumer Entrepreneurs 'Counterattack' in 2022?
In 2022, new consumer startups face a challenging environment as they must contend with counterattacks from industry giants, capital market pressures, local competitors, and the limits of their growth models. While the sector still holds opportunities, entrepreneurs need more than just internet marketing and VC funding to succeed.
Oryx王家Without a Solid Foundation, Our Marketing Efforts Are Meaningless
The annual China FMCG Channel Innovation Conference, hosted by New Distribution, will be held in Chengdu from March 18-20, 2022. The theme 'Rebuilding the Foundation' has sparked significant industry discussion, reflecting a shift away from the blind pursuit of novelty and toward a strategic focus on core strengths.
新经销团队A Year of Brand Self-Broadcasting on Douyin: All for Nothing!
We spent this year helping brands run live-streaming rooms on Douyin, and this sharing is a summary of our DP services. We served over 20 brands in total, with 5-6 long-term partnerships. To sum up 2021 brand self-broadcasting on Douyin, I've distilled it into 16 characters: high-profile, policy tilt! Disappointing... Profits questionable?
红兔梁一New Consumer Brands: A Revolution or Just Another Mess?
The article discusses the 'new consumption' trend in China, arguing that true new consumer brands must reject consumerism and focus on supply-side innovation, while relying on social consensus and national brand strength to succeed.
响马老苗Covering 1.5 Million Small Stores, 100+ Leading Brands, with Monthly Marketing Spend Flowing Through Over 100 Million—How Did He Do It?
Recently, New Distribution reported on industry cases of bC integration, where brands build their own systems to connect with retail stores and reach consumers. This raises the question: if every brand builds its own system, would small store owners be overwhelmed logging into dozens or even hundreds of systems daily? In a recent exchange with Zheng Yunfan, founder of Huihe Technology, he shared insights on their digital marketing platform connecting brands and traditional stores, covering 1.5 million small stores with over 100 leading brands and monthly transaction flows exceeding 100 million yuan.
任文青AndyWhat Can We Learn from Old Consumer Giants | The Ambition of the Century-Old Nestlé Empire: Breaking Free from Historical Cycles
This article examines Nestlé's 155-year history, highlighting its acquisition strategy and internal growth tactics as key to its resilience. It also analyzes Nestlé's localized supply chain and marketing battles in China, offering lessons for new consumer brands.
愈嘉The Prepared Dishes Track: The Day Will Dawn, But Don't Disappear in the Middle of the Night
The prepared dishes track is hot, with many new players. How to avoid disappearing in the middle of the night is a question every entrepreneur must face. According to data from the Ministry of Commerce, sales of prepared dishes during the 2022 online New Year shopping festival grew 45.9% year-on-year, and the market is expected to exceed 3 trillion yuan by 2025.
东方The Beverage Arena of the New Year's Eve Dinner
Based on a survey of 100 young people aged 18-35, this article explores the beverage choices on the Chinese New Year's Eve dinner table, revealing the marketing strategies of both domestic and international brands and the cultural significance behind them.
刺猬公社编辑部