NEW DISTRIBUTION RESEARCH TOPIC
How can brands grow beyond price competition?
Evidence and cases on product strategy, category innovation, marketing, and channel coordination in China’s consumer market.
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4701 articles · Page 33 of 196
How Far Is Yili from Becoming the World's No.1?
Amid the consumption recovery trend in the first half of 2023, dairy giant Yili maintained a stable upward trajectory, achieving growth in both revenue and net profit. On August 28, Yili Co., Ltd. (600887) released its 2023 interim report: revenue reached 66.197 billion yuan, up 4.31% year-on-year; net profit attributable to shareholders was 6.305 billion yuan, up 2.81%; non-GAAP net profit was 5.797 billion yuan, down 1.55%. By segment, Yili's liquid milk scale and market share remain the largest, while its adult milk powder and cold drinks businesses are becoming new growth engines.
卓心月The Categorization Evolution of Sugar-Free Tea: What Can We Learn from the Japanese Market?
The sugar-free tea market is booming, with dozens of new products launched in the past six months alone. As competition intensifies, brands are moving beyond basic health claims to differentiate on specific tea varieties, processes, and flavors. By analyzing Japan's decades-long evolution, this article explores four key dimensions of category fission—experience enhancement, scenario expansion, cultural recognition, and functional exploitation—to provide strategic insights for Chinese brands seeking to innovate and capture new growth opportunities.
FoodailyJinsha Distillery Launches Nine New Products Simultaneously, Initiates New Positioning with Dual-Brand Strategy
On January 11, Jinsha Distillery held its 2024 Brand Strategy Launch Conference in Guangzhou under the theme 'Renewal, Empowerment, and New Journey.' Approximately 600 attendees, including leaders from China Resources Beer and Jinsha Distillery, industry associations, experts, distributors, and media, gathered to mark the first anniversary of China Resources' acquisition. The company unveiled a refreshed dual-brand strategy and launched nine new products, including the third-generation Zhaiyao Premium Edition.
New DistributionThe Next Decade of Chinese Snacks
In recent years, China's snack market has undergone significant changes, with meat snacks and protein/energy bars becoming the fastest-growing categories, while the overall market for spicy strips, dried tofu, and seasoned vegetable products has expanded to nearly 100 billion yuan. The industry has moved beyond mere taste satisfaction, shifting towards functionality and health orientation, with products targeting specific consumer groups emerging. In the past two years, the rise of bulk snack stores and discount snack shops has made 'snacks' a key term surpassing 'beverages' in the food industry. Channel reforms are reshaping the snack landscape, challenging the performance of the three major snack giants that previously capitalized on online or chain opportunities, but they are actively adapting and seeking new growth points. The snack market is both a red ocean and a blue ocean, with predictions of an additional 200 billion yuan in growth over the next decade.
FBIFElevator Smart Screens Become the Top Elevator Media: How to Invest in Brand Advertising in 2024?
Elevator media has become a crucial advertising format, with smart screens surpassing LCDs and posters to become the leading elevator media. This article explores the industry's transformation, the rise of challenger Xinchao Media, and provides strategic advice for brands on how to effectively use elevator smart screens for advertising.
陈文石Seeking New Life Amidst Involution: Observations on 210 Food & Beverage Investment and Financing Events in 2023
In 2023, the food and beverage industry returned to rationality, with investment and financing slowing down and becoming more focused. According to incomplete statistics from FBIF, as of December 27, 2023, there were 210 investment and financing events across 14 major categories, reflecting trends such as increased segmentation, health consciousness, and technological empowerment.
FBIFAfter Reviewing Thousands of New Products, We Summarize 5 Major Innovation Trends in Food & Beverage for 2023
In 2023, which new food and beverage product impressed you the most? Was it Luckin's annual hit 'Sauce Aroma Latte', the 'self-collaboration' braised beef noodles with iced tea flavor, or Starbucks' 'Intense' series coffee? Before the year ends, FBIF has reviewed thousands of new products globally and identified 5 innovation trends: AI in product design, 'freshness' in new dimensions, easier nutrient supplementation, low-caffeine coffee, and food as emotional healing.
FBIFWhere Are the Brand Growth Nodes in 2024?
Over the past year, I witnessed a flood of co-branded marketing, event marketing like 'live-streaming reversing aesthetics' and 'the most down-to-earth business war', the collective resurgence of domestic brands after a single eyebrow pencil incident, the rise of hit new products, small brands leveraging their strengths, and large models moving from behind the scenes to the forefront of marketing. At the same time, we realized that brand competition has entered a new environment of stock competition, where marketing has shifted from investing for growth to accumulating for growth, and technology and emotional value are key drivers.
节点财经3-Yuan Drinks Are Disappearing
Drinks at convenience stores are getting more expensive, with many now priced above 5 yuan, and the era of 3-yuan beverages is nearly over. This is driven by rising costs like sugar, but also by a strategic shift towards healthier, premium products that offer higher margins and appeal to health-conscious consumers.
网易数读The Sale Histories of Jianlibao and Other Legacy Brands
Jianlibao, once China's top beverage brand, has been sold for the fourth time, this time to Tianyun International. Many iconic Chinese brands have faced similar fates due to foreign competition and internal issues, but some are attempting comebacks through innovation and brand revival.
张尧2023 Second Half: A Look Back at the Battlegrounds of the Food & Beverage Industry
As we bid farewell to 2023 and look forward to 2024, we review the hot topics in the food industry during the second half of 2023, grasp the trends of industry changes, explore the potential of new ingredients, and explore new developments in the food sector. Looking back at 2023, with the recovery and expansion of consumption prioritized, how did national consumption recover? In the first three quarters of this year, the contribution rate of final consumption expenditure to economic growth reached 83.2%, and the contribution rate of domestic demand to economic growth increased to 113%. According to data from the National Bureau of Statistics, total retail sales of consumer goods in the first three quarters reached 34.2 trillion yuan, a year-on-year increase of 6.8%, 1.6 percentage points higher than GDP growth.
foodatalinkTangchen Jiesen & Liangmi Group Strategic Signing: Building a New Omnichannel Marketing Pathway for New Retail
Exploring market opportunities and expanding into the northern market, the two companies join forces to achieve complementarity, mutual benefit, and win-win outcomes.
Jane15th Tiger Roar Award Call for Entries Begins — Rebuilding the Future, Empowering Chinese Brands' Digital Development
The Tiger Roar Award, a highly influential comprehensive award in China's brand marketing digitalization sector, has officially launched its new competition cycle. Submissions are accepted via case.hooxiao.com from November 28, 2023, to March 22, 2024. Now in its 15th edition under the theme "Rebuilding the Future" and the core philosophy of "embracing simplicity, empowering others, and building the industry," the award aims to drive continuous upgrades in China's brand marketing digitalization and empower the industry.
New DistributionFormer 'Snack King' Rolls Up Its Mat for Winter
On November 27, Bestore announced its largest price cut in 17 years, reducing prices on 300 hot-selling products by an average of 22%, with a maximum reduction of 45%. This was followed by a public dispute and lawsuit with snack discount chain Zhao Yiming Snacks. These signs indicate that Bestore, once proud of its premium snack positioning, must now lower its profile and make changes to survive. Founder Yang Yinfen previously stated in an open letter: 'Bestore must reduce costs and make prices affordable. If everyone thinks it's too expensive, we must change, or we will die.'
关注零食的DT君P&G, L'Oréal, Unilever Increase Advertising Budgets: The More Downturn, the More Marketing?
Recently, P&G, L'Oréal, Unilever, and many other brands released their first-half 2023 financial reports. The most notable trend is that these world's largest brand owners almost unanimously increased their advertising budgets, which corresponded with rapid sales growth. For instance, P&G's advertising spending increased by $453 million last quarter; L'Oréal's advertising spending as a percentage of sales increased by 1 percentage point in the first half, totaling nearly $1 billion compared to a year ago, with organic sales up 13%.
MorketingBrands Must Face the Era of Comprehensive Discounting
Consumption has entered an era of comprehensive discounting, where discounting does not mean absolute low prices but rather all brands are squeezing out premium bubbles. Amid promotion fatigue, cautious consumption, and low-price competition, the Double 11 brand rankings across platforms are largely stable with lackluster growth, with only niche emerging categories like outdoor and men's, as well as cost-effective domestic brands and industrial belt brands, standing out. Proya surpassed foreign brands to become No.1 in Tmall beauty, and together with Hanhoo became TOP2 in Douyin e-commerce beauty. This change is set against the backdrop of domestic consumers gradually disenchanted with high-end international brands since last year, shifting to domestic skincare brands with mid-range pricing and similar functional ingredients.
窄播Hard Discounts Arrive: Do FMCG Brands Still Dare to Raise Prices?
As private label share grows, some worry that national brands will become redundant. However, private labels and national brands are complementary, as national brands drive store traffic, support retailer profit optimization, and offer consumer choice. Notably, high private label volume penetration and market share in a category do not necessarily maximize category profitability. The answer: In the era of hard discounts, which mainly replace cheap generic brands, FMCG companies should quickly occupy higher price points, but the window of opportunity is fleeting.
刘春雄Consumers Who 'Disdain' Prepared Dishes May Not Be Able to Resist Frozen Baking
Frozen baking, like prepared dishes, is a large-scale, industrialized food solution that is quietly entering our lives. Despite many restaurants advertising 'no prepared dishes,' brands like Sam's Club and Hema are open about their baked goods coming from factories. Frozen baking is the fastest-growing segment in the baking industry, with a compound annual growth rate of 23.87% from 2013 to 2022, and it offers advantages such as cost reduction, consistent quality, and fresh taste, making it hard for both businesses and consumers to resist.
FBIFCoca-Cola President: If We Don't Do This, We'll Soon Be Left Behind
No company can afford to rest on its laurels in a changing world, and Coca-Cola, the world's largest beverage maker, is no exception. "Nothing is more disruptive to the effectiveness of today's global organizations than the role technology plays," said John Murphy, President and CFO of The Coca-Cola Company. "If we don't use technology to adapt our operations and ways of working, we'll soon be obsolete. I think that's where digitalization as a disruptor should come in." Speaking at the Redburn Atlantic CEO Conference on November 28, 2023, Murphy discussed the company's digital transformation, product innovation, and bottling system strategy.
何丹琳BESTORE's New Chief Yang Yinfen: No Fire, Just Squeezing Out the Water
BESTORE's new chairman and general manager, Yang Yinfen, has initiated a major price reduction strategy, cutting prices on over 300 products by an average of 22%, with the highest reduction reaching 45%. The strategy focuses on squeezing out 'water' from the supply chain to lower costs while maintaining quality, as the company faces declining sales and increased competition from discount snack stores.
FBIFBaijiu Industry in 2023: The Trouble of 'Inventory'
The Chinese baijiu industry faced significant inventory challenges in 2023, leading to price inversions and postponed expos. Companies employed various strategies like supply control and marketing to destock, with mixed results as the industry transitions from active to passive inventory reduction.
KyraThe Essence and Underlying Logic of Brand Marketing
There have been three leaps in the history of brand thought. The first was the publication of the classic paper "Product and Brand" in 1955, which theoretically distinguished brands from products, with brands originating from but transcending products. The second was in the 1990s, when brand equity and strategic brand management were proposed, elevating brands from tactical tools to strategic heights. The third was around the turn of the century, with theories like brand relationships and brand communities reshaping brand concepts, making relationships a new marketing paradigm. Defining brands based on brand-consumer relationships rather than the brand itself better reveals the underlying logic of how brands influence consumers and clarifies the goal of brand building.
空手Former 'Drink King' Trying to Regain Glory by Selling Shares?
As the former 'No.1 national brand', Jianlibao has faced repeated setbacks in recent years and has now resorted to selling shares again. According to announcements, Hong Kong-listed Tianyun International will subscribe to 9.18% of Jianlibao Asia's shares for RMB 300 million. Selling shares is clearly to survive, but can the former national drink return to its peak in this changed market?
王晖“Don't Mention New Consumption to Me Anymore”
Li Yang, an investor in consumer direct investment at a fund of funds, is frequently asked whether he still invests in new consumption. He responds with resignation, saying there is nothing left to discuss about new consumption. The article traces the rise and fall of new consumption brands from 2019 to 2021, highlighting the capital frenzy, subsequent downturn, and the challenges faced by entrepreneurs like Wang Yang, who struggled with financing and strategic pivots. It concludes that while the sector has cooled, consumerism remains a fundamental need, and the path for investors and entrepreneurs is now more difficult.
晴山