NEW DISTRIBUTION RESEARCH TOPIC
How can brands grow beyond price competition?
Evidence and cases on product strategy, category innovation, marketing, and channel coordination in China’s consumer market.
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4701 articles · Page 28 of 196
Aiming at the Sports Snack Track, Hsu Fu Chi Unveils Its First Sports Superstar Spokesperson
On June 29, Hsu Fu Chi officially announced sports superstar Yi Jianlian as the brand ambassador for its Milo brand, following its earlier announcement of introducing Milo Sports Power Biscuits into the Chinese market. This move has again stirred strong reactions in the industry, marking a new breakthrough for Hsu Fu Chi in the snack food sector and showcasing its ambition to make a big push in the biscuit segment.
New DistributionOctober Rice Field Takes Corn Sales to New Heights
A fresh corn cob can sell for as little as 2 yuan at a street stall, but with branding and e-commerce, it can generate over 100 million yuan in sales. In the corn category on Douyin from January to May 2024, October Rice Field captured nearly half of the market by repositioning corn as a snack and focusing on supply chain and consumer insights.
沥金Ugly Konjac: A Super Snack Generating 40 Billion Yuan Annually
Konjac, often overlooked for its appearance, has become a massive industry in China, with a single snack product generating billions in annual sales. From snacks to staple foods, China leads the world in konjac consumption and production, leveraging its health benefits to create wealth and export opportunities.
李果果First-Tier Brand Founders/Executives, Leading Hard Discount Retail Platforms, and Top National Distributors with Over 100 Million in Sales Gather in Shanghai for a Grand Event!
From August 20-22, the 2024 6th China FMCG Conference, co-located with the 3rd China FMCG Hard Discount Conference and the 3rd China FMCG Distributor Conference, themed 'Navigating the Era of Shrinking Volume,' will grandly open in Shanghai, China. As a decade comes full circle, standing at the tail end of a consumption cycle, we urgently need to know what the future holds and how to proceed. As of 2024, New Distribution has consecutively hosted the '9th China FMCG Innovation Conference' and the '5th China FMCG Conference,' serving as a benchmark for industry trends and innovation.
New DistributionNavigating the Era of Shrinking Volume: Outlets Remain the Lifeline for Manufacturers and Distributors
This article discusses the importance of classifying retail outlets by brand communication levels to optimize brand influence, monitor communication effects, analyze regional market characteristics, improve resource efficiency, and strengthen competitive advantage. It provides a practical case and methods for categorizing outlets into ABCD levels based on multiple criteria such as sales, brand communication, profit, and competitive suppression, emphasizing that outlets remain the foundation for manufacturers and distributors in the era of shrinking volume.
高级研究员 海游Qiaqia: The 'Robert' of the Snack Industry
Qiaqia, a leading Chinese melon seed brand, has adopted a playful and social media-savvy persona, engaging in witty interactions with other brands. This strategy, rooted in its entertainment-focused brand DNA, has helped it maintain relevance and expand globally, achieving significant market presence and revenue.
QueenieThe 'Most Rational 618' Sees Tsingtao Beer Still Dominating the Charts: What's Behind It?
Since its launch by JD.com in 2010, the '618 Shopping Festival' has become a nationwide e-commerce promotion event. This year, major platforms collectively canceled pre-sale activities, making the event more 'rational.' Despite this, Tsingtao Beer once again topped the beer category rankings across platforms, demonstrating its strong market competitiveness. New Distribution conducted an in-depth investigation to uncover the strategies behind Tsingtao's success during this year's 618.
诺言Northeast Big Board: The Reverse of Zhong Xue Gao
When Harbin went viral at the start of the year, free Northeast Big Board ice creams were handed out, puzzling locals who had never heard of it. Despite its nostalgic name, the brand only launched in 2013, first in Beijing and Shanghai, and its rise can be seen as the antithesis of Zhong Xue Gao's downfall.
IC实验室In Search of the Next Super Hit: 280+ Hit Product Brands, 900+ Exhibitors, 2000+ New Products, 47,000 Global Innovators Invite You to FBIF Food Innovation Exhibition!
We sincerely invite you to visit the scene, witness the infinite innovation of food together, discuss product selection strategies, and create the future of channels! ... ... June 25-27, National Exhibition and Convention Center (Shanghai), come to FBIF Food Innovation Exhibition, let innovation inspire more innovation! Or scan the code to buy tickets immediately. FBIF Food Innovation Exhibition ticket: 150 yuan/piece (original price). Discount: Add assistant WeChat (FBIF_Sunny) to participate in group buying, enjoy up to 40% discount, 60 yuan/piece. Ticket assistant Sunny 10...
FBIFBulk Snack Retail Enters the '10,000-Store Era': Where Does the End of Retail Industry Involution Lie?
This article first explains the essence of the bulk snack retail business, then analyzes why Maiming Henmang became the first to reach 10,000 stores, and finally discusses the profound impact of this milestone on the retail market structure, predicting a transformation towards discount supermarkets and a reshaping of the industry.
戚特The Son of China's Richest Man in Daily Chemicals Has a Tough Job
Liby, a giant in China's daily chemical industry, is facing intense competition and slowing growth, leading to layoffs and downsizing. The founder's son, Chen Zebin, has taken over as chairman but faces challenges from rivals and internal resistance to his digital reforms.
让商业更具价值Wahaha, Dayao, Wanglaoji... All Focusing on This Track in 2024!
In 2024, the niche juice category of double pomelo juice is gaining momentum, with brands like Youxianggu, Wahaha, Dayao, Wanglaoji, and Pukou entering the market. Youxianggu's Song You Zhi sold nearly 1.1 billion yuan in two years by developing distribution channels in Zhejiang, and the company aims to make it a 10 billion yuan product by 2027.
New DistributionDisguised as Health Supplements, This Instant Coffee Is Selling Like Crazy
POSITIVE HOTEL's sales on Douyin e-commerce over the past year show that while instant coffee struggles to command high prices, health supplements can. By repositioning its instant coffee as a health supplement, POSITIVE HOTEL has achieved remarkable success through strategic marketing and packaging innovation.
沥金Relied on One Drink for 30 Years, Has the Once National Brand Been 'Rolled' to Death by Internet-Famous Brands?
Convenience store freezers and supermarket shelves are the arena for beverage products. Through the glass doors, one can see the evolution of products in the beverage track from the colorful bottles. Among them, dairy drinks seem to always hold a place. This category, once glorious as a 'milk substitute' for many years, can be called a 'national-level' product in the hearts of many post-80s and post-90s generations. Why say 'once'? Because after a period of brilliance, they have inevitably fallen into silence, such as Li Zi Yuan, which dominated for 30 years with a sweet milk drink.
曾有为Going to the Countryside: How Beverage Manufacturers Can Find Opportunities in Lower-Tier Markets
During a business trip to Jingxi City, a border town in Guangxi with a population of 480,000, the author discovered intense competition and business opportunities in the beverage market, prompting reflection on whether brands facing performance bottlenecks can find breakthroughs in such markets. The article shares insights on market potential, existing problems, and development strategies for county-level markets.
邢仁宝Budweiser's Sales and Revenue Both Decline: Is There an Opportunity for Domestic Beer?
As summer approaches, the beer sales season is about to peak. Budweiser, the industry leader, has reported disappointing recent performance, with both revenue and sales declining in Q1, including a 6.2% drop in sales volume and a 2.7% drop in revenue in China. While weather is partly to blame, media generally believe the root cause is weak product sales, especially for Budweiser's high-end lines, whose market share is being eroded by competitors, potentially leading to a prolonged downturn.
魔刀石Beverage Industry's "Star-Making Plan" Launched, Leading Industrial Innovation and Boosting Channel Growth
On May 28 at 20:00, the "Stars and All Things·2024 Pinyinhui National Brand Upgrade Launch" was held online by Pinyinhui, a channel growth empowerment platform for China's beverage industry, attracting over 50,000 viewers. At the launch, Pinyinhui founder Sister Xi analyzed the current state of the beverage industry, the pain points of brand owners in B2B and B2C, and market development trends. Combining Pinyinhui's industrial innovation momentum and resource linkage advantages, she systematically proposed the "Star-Making Plan" aimed at reshaping industrial value from the channel and market ends, and optimizing channel operation efficiency from methodological and practical perspectives to help brand owners and channel distributors achieve channel growth and market breakthroughs.
品饮汇媒体中心The New Era of Large Bottles: Decoding the Popularity of 1L Beverages
With more capacity than the standard 500ml drinks and more portable than traditional 1.5L or 2L family packs, 1L beverages are becoming the new trend. "I launched a private-label soda drink last April, and the 1L SKU is currently the bestseller," said Mr. Liu, a Shandong supply chain merchant. "In 2023, large bottle drinks sold significantly better than the previous year, with 1L sizes selling the best," added a Hunan distributor. A survey of supermarkets reveals that beyond common brands like Uni-President and Master Kong, which have long offered 1L packs, new entrants like Eastroc's 1L electrolyte drink and Genki Forest's 950ml product are also joining the trend.
一木Private Labels Become a Battleground, with Manufacturers and Products as the Real Weapons
As consumerism shifts toward extreme value for money, the retail industry is undergoing a new round of reshuffling. Hema has launched a bold 'discount transformation,' Yonghui Superstores has added 'authentic discount stores,' and Dingdong Maicai has opened 'Dingdong Outlets'... Retailers are extending their reach into discount models, trying to seize the low-price high ground. As a representative means of hard discount, private labels are a must-fight battleground. Retail giants Costco and Sam's Club have private label SKU ratios exceeding 30%, while Aldi, which is increasing its presence in China, has a private label SKU ratio of...
New DistributionThe Disappearing 'Sky-High Ice Cream'
Every scorching summer, a cold ice cream can instantly beat the heat. However, the 'sky-high ice cream' trend from a few years ago often left unsuspecting consumers feeling chilled to the bone. This summer, however, 'sky-high ice cream' seems to be vanishing. Typical 'ice cream assassin' Zhong Xue Gao has dropped its unit price from 40-60 yuan to 10 yuan. Additionally, brands like Moutai Ice Cream and Magnum are also shedding their 'arrogant' facade and bowing to consumers. Most consumers are relieved to see the ice cream assassins disappear, as no one wants to awkwardly discover at the checkout that their ice cream is outrageously expensive but still have to pay for it. But after the price cuts, can these brands really relax?
竹铭Miao Ke Lan Duo Still Has a Long Way to Go
In 2024, Miao Ke Lan Duo has faced a series of challenges, including a significant drop in stock price, first-ever decline in annual revenue and profit, and a food safety controversy over trans fatty acids. Despite appointing top celebrity Wang Yibo as brand ambassador, the company struggles with declining sales and increased competition in the cheese market.
程佳Only 9.1% Oppose Pre-made Dishes
Pre-made dishes remain a hot topic. In the first half of this year, topics like 'New Year's Eve pre-made dishes', 'pre-made dishes in schools', and '315 exposure of Meicai Kou Rou' frequently trended on social media, sparking extensive discussion, controversy, and criticism. Despite this, pre-made dishes continue to expand rapidly. According to iiMedia Research, the market size of China's pre-made dish industry reached 516.5 billion yuan in 2023, a year-on-year increase of 23.1%. In the future, the market is expected to maintain high growth, with projections to exceed 1 trillion yuan by 2026.
吃预制菜的DT君Zhang Jixue of Xinchao Media in Dialogue with Chen Siting, CEO of New Distribution: Brand Survival Rules in the Era of Shrinking Volume
On May 14, Chen Siting, CEO of New Distribution, and Zhang Jixue, founder and chairman of Xinchao Media, discussed brand survival strategies in the era of shrinking volume. In 2024, the consensus of a shrinking market has formed, and FMCG brands are exploring ways to navigate this new reality.
New DistributionFrom Deep Distribution to Precision Distribution: A Strategy for Incremental Change in Brand Channel Models
Brand executives face three common challenges: difficulty recruiting quality personnel, managing teams effectively, and maintaining high service quality at retail outlets. This article explores shifting from traditional deep distribution to a precision distribution model, using Nongfu Spring's channel reform as a case study, and outlines a four-step approach for channel model transformation.
高级研究员 海游