NEW DISTRIBUTION RESEARCH TOPIC
How can AI support front-line sales and real business decisions?
Practical analysis of AI-assisted sales visits, sales analytics, business diagnosis, and accountable human-AI workflows.
QUESTIONS THIS TOPIC ANSWERS
AI Sales Execution & Business Analytics
- How can AI find business issues in sales reports?
- Which field-sales tasks are suitable for AI?
- How should companies govern AI-assisted decisions?
Related research and analysis
17 articles · Page 1 of 1
Industry Milestone | FMCG KBS Officially Launched: Large Models Don't Understand FMCG, So FMCG Professionals Take Matters into Their Own Hands
At the AI Application Forum of the 2026 China FMCG Conference (CFC) held in Hangzhou on May 27, 2026, Ren Wenqing, CEO of New Distribution, delivered a keynote speech highlighting the core challenge facing the FMCG industry: large models are powerful but don't understand FMCG; companies want to keep up with this major technological transformation but generally don't know where to start—so how should the FMCG industry navigate its AI path? After the speech, representatives from five parties jointly launched FMCG KBS. Tsinghua University's Institute for Digital Government and Governance, Turing Artificial Intelligence Research Institute, and Qingtu Data jointly initiated the KBS concept in July 2025...
New DistributionProfit Soars 312%: Jierou's Three-Year AI Transformation Offers the FMCG Industry an Answer
In 2025, C&S Jierou's annual profit surged 312% year-on-year, and in Q1 2026, profit continued to rise 53%. Behind this counter-trend growth lies a complete AI-driven growth system honed over three years, which will be publicly detailed by Vice President Yang Senlin at a closed-door session of the 2026 China FMCG Conference AI Application Forum.
陈思廷Agentic Commerce Takes Off: 2025, the Last Year Humans Shop Online Themselves
Visa's announcement that the 2025 shopping season marked the end of an era signals the rise of Agentic Commerce, where AI agents autonomously complete purchases. By 2026, AI agents will not only recommend products but also execute purchases, reshaping retail and requiring brands to adapt to AI-driven discovery and decision-making.
戚特While Chinese Supermarkets Study Store Overhauls, Walmart Uses AI to Drive New Growth
While 2024-2025 Chinese retail focuses on learning from Pang Donglai for store renovations, Walmart is undergoing a more radical AI-driven transformation. This article explores how Walmart uses generative AI to rebuild its search, supply chain, store operations, and employee tools, creating a new growth flywheel.
戚特The Growth Logic of the FMCG Industry Is Being Completely Rewritten by AI!
In recent years, the FMCG industry has invested in digital transformation, completing the initial stages of 'data online' and 'system integration.' Now, this process is accelerating into a new 'AI-driven' phase—companies are no longer satisfied with 'seeing' data but seek to make data flow in real time and actively empower business. AI is shifting from a tool attribute to a capability attribute, penetrating key links such as supply chain, channel, and marketing, driving enterprises from static analysis to dynamic intelligent decision-making. How to make AI move from 'foreseeing the future' to 'achieving growth' and truly become a business engine has become a key industry issue.
秦亚峰Cyber Dafu: Using AI to Re-engineer Marketing
“I didn't become a CMO; I became an AI prompt engineer. I can't draw, but I became an AI artist, and 'Cyber Dafu' has become a top influencer on WeChat, Xiaohongshu, and Video Account. All this is thanks to the new possibilities that the AIGC creation era has given me.” While serving dozens of industry-leading companies such as P&G, Yili, Coca-Cola, COFCO, Moutai, Hongxing Erguotou, Gujing, Shede, Novo Nordisk, Nanfu, HANSHU, and SAIC-GM in their brand marketing AI evolution, she directly confronts the pain points and aspirations that companies have regarding AI. Facing the overwhelming wave of super artificial intelligence, business operators are being chased by the relentless pace of the times, with one pressing question hanging over their heads: How can companies keep up?
赛博大福AI-Driven Perfect Market Closed Loop
Trax, one of the earliest companies in product image recognition, founded in 2010, now processes over 1.5 million stores in more than 90 countries daily, converting product displays, promotional materials, and sales activities into readable structured digital assets for real-time, transparent sales operations and decision support. Although online business is growing rapidly, offline remains the mainstay, with about 3.3 million stores in China's urban areas.
Mike Wang5 Seconds to Influence Purchase Decisions: Building an AI-Driven Model for Retail Terminals
At the FMCG2019 China FMCG Conference hosted by New Distribution, founder Zhao Bo opened with a discussion on digital supply chain applications and practices in the FMCG industry, highlighting deep distribution as an effective solution for many FMCG brands. This aligns with Pinlan's advocacy for an AI-driven retail terminal model, which uses AI and data to manage terminals and influence both consumers and store owners.
李剑Wahaha's Zong Qinghou's New Beverage "Plan"!
At the 2019 APEC Business Leaders China Forum, Zong Qinghou, Chairman and General Manager of Wahaha Group, delivered a speech detailing the company's strategy for intelligent beverage manufacturing and outlined three strategic upgrade directions, including a "Big Health" strategy, integration with artificial intelligence, and active development of "Intelligence+".
New Distribution14 Business Analysis Reports a Distributor with Sales Over 10 Million Must Review at Month-End
When a distributor's sales reach 10 to 30 million, they are at a critical juncture between the 'entry stage' and 'growth stage.' After surpassing 10 million, distributors often face challenges such as expanded business scale, increased personnel, more complex processes, and deeper market penetration, making old management methods ineffective and leading to confusion and inefficiency. This passive situation mainly arises because management tools and methods haven't kept pace with the widened management scope, causing information failures and decision-making problems. To regain control and avoid declining efficiency, distributors need to systematically track business information using 14 key reports, starting with the monthly performance summary and detailed reports.
马兴强Efficiency is King: The Key Breakthrough for Distributor Transformation!
The development of the times always replaces traditional models with more efficient ones. In recent years, all enterprises have been seeking new models that are "more economical, faster, more abundant, and better." Let's look at the industry changes related to distributors over the past three years: In 2014, the real economy generally struggled with declining sales; in 2015, the "Internet+" strategy led to the rise of numerous B2B platforms, making 2015 a golden year for B2B; in 2016, "supply-side reform" was proposed, and the related change for distributors was the emergence of unified warehousing and shared distribution; in 2017, the "artificial intelligence" strategy made new retail a hot topic.
徐永刚14 Business Analysis Reports Distributors with Sales Over 10 Million Must Review at Month-End
When sales reach 10 to 30 million, distributors are at the watershed between the 'entry stage' and 'maturity stage.' After sales exceed 10 million, distributors often face a situation where, as business scale expands, staff grows, processes multiply, and markets deepen, old management experience no longer works, leading to confusion, inefficiency, and a sense of losing control. This passive situation mainly arises because management tools and methods have not kept pace with the widening management span, causing information failure and frequent problems in the decision-making system.
马兴强Chen Haibo: Artificial Intelligence, Changing Retail
The 2018 4th 'FMCG + Internet Conference' hosted by New Distribution was held on March 18-19 in Chengdu, attracting thousands of industry distributors, manufacturers, and internet companies. The following is the speech by Chen Haibo, CEO of DeepBlue Technology, at the conference, organized by New Distribution for readers.
陈海波Field Service 365 AI: A New Gateway to Sales Efficiency
As we step into the era of artificial intelligence, Field Service 365 is pioneering the application of AI in enterprise sales management, starting with photo recognition to detect fraudulent photos in offline sales, thereby enhancing efficiency and market control.
New DistributionTen Business Trends You Must Watch in 2017!
This article is republished with permission from Shengjing Wanglian (ID: sjwl360). For reprints, please contact Shengjing Wanglian for authorization. Unauthorized reproduction is prohibited. As 2017 approaches, it's time to discuss future business trends. In 2016, we saw significant shifts: consumption upgrades, the rise of B2B, the boom in artificial intelligence, and investment in fintech and blockchain. Technology innovation is re-emerging, the sharing economy is being reshaped, and many bubbles are bursting, while other trends gradually prove their value.
传刚14 Business Analysis Reports Distributors with Sales Over 10 Million Must Review at Month-End (with Table Download)
This article contains 14 tables in total. Friends who need these tables can reply "tables" in the official account to get them. Sales reaching 10 to 30 million is the watershed between the "entry stage" and "formation stage" for distributors. After sales exceed 10 million, distributors easily encounter a situation: as business scale expands, personnel increases, links multiply, and markets deepen, original management experience no longer works, leading to confusion, low efficiency, and difficulty controlling many matters, suddenly feeling powerless. This passive situation is mainly due to the widening of management span without corresponding management tools, causing information failure and frequent problems in the distributor's decision-making system.
马兴强16 Business Analysis Tools to Make You Look Professional
This article introduces 16 business analysis tools, including VRIO, 3C, Five Forces, SWOT, 7S, PEST, Balanced Scorecard, ERRC, GE Matrix, Value Chain Analysis, Advantage Matrix, PPM, Ansoff Matrix, Value Portfolio, Investment Portfolio Technology Analysis, and Scenario Planning, to help professionals analyze business operations and strategy.
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