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Weilong Demands Distributors Choose Sides: What Gives It the Right?
After being exposed by CCTV's '3·15' gala, the spicy strip market is undergoing a reshuffle: some companies seize the opportunity to enter, while incumbents try to maintain their positions. On March 31, it was reported that Weilong had issued a notice to distributors requiring them to choose one: if they distribute Weilong products, they cannot distribute other brands. The specifics are as follows: 1. Do not distribute competing products or brands; 2. Choose one among existing competing products before April 15; 3. Not allowed to operate simultaneously with large circulation customers; 4. Company audit on competing products on April 15; 5. After reading the above, please...
New DistributionFrom April, 500,000 Terminal Outlets Nationwide Disappear: How Much Impact Will the Closure of Campus Stores Have on Distributors?
According to the Ministry of Education website, the 'Regulations on the Management of Food Safety and Nutrition and Health in Schools' formulated by the Ministry of Education, the State Administration for Market Regulation, and the National Health Commission were recently published and will take effect on April 1, 2019. The regulations clearly state that primary and secondary schools and kindergartens generally should not set up food business premises such as small shops and supermarkets on campus. If necessary, they must obtain permission according to law and avoid selling high-salt, high-sugar, and high-fat foods. Additionally, the regulations require schools to establish a system where school leaders dine with students during meals.
New DistributionThe Urgency of Transformation for Brand Owners, Distributors, and Sales Teams: Insights from Alibaba's Retail Link 4.1 New Policy
Retail Link's recent 4.1 policy, which significantly reduces the income of its city partners, has sparked unrest and highlights the urgent need for digital transformation in FMCG distribution. This shift underscores the weakening role of traditional sales teams and the necessity for brand owners, distributors, and sales personnel to adapt to online, platform-based models.
鲍跃忠From "Scarcity" to "Surplus": Dealers Need to Change Their Playbook
In the FMCG industry, the traditional low-level operational tactics are becoming increasingly difficult in the new consumption environment. As the market shifts from scarcity to surplus, both veteran marketers and planners face anxiety and confusion, while small and medium-sized enterprise owners are the most affected. The article suggests that while traditional methods still hold core value, embracing new approaches and continuous learning is essential for future success.
冯云飞Alibaba Retail Link's "April 1 New Policy": "Burning Bridges" or "Necessity"?
Alibaba Retail Link's policy change may not be wrong, but the backlash from some partners has undoubtedly thrust it into the spotlight. As April 1 approaches, Alibaba Retail Link is facing intense scrutiny over its new "Retail Link City Partner Promotion Service Agreement," which requires all individual partners to sign by the deadline or face termination of their access to the Lingxiaobao platform.
新经销刘少德4 Years, 3 Warehouses: After Turning Profitable, He Says the Secret to Unified Warehousing and Distribution Is...
The following is the speech delivered by Xu Zhen, founder of Qingdao Lianshang Logistics, at the 5th FMCG + Internet Conference hosted by New Distribution, organized and published for readers. The main topics are threefold: first, my journey in unified warehousing and distribution; second, how to achieve profitability in unified warehousing and distribution; third, how to set charging standards.
徐桢Founded 2 Years, Annual Sales in the Hundreds of Millions, Products Distributed Nationwide: She Says the Core Competence of New Distributors Is...
The following is the speech delivered by Ms. Xu Yuren, Deputy General Manager of Guangzhou Shangrui Marketing Planning Co., Ltd., at the 5th FMCG + Internet Conference hosted by New Distribution, and has been organized and published for readers. Shangrui Marketing is a service-oriented distributor focused on the new retail sector, with its core operational battlefield being B2B platforms such as Alibaba Retail Link. Through digital operations, Shangrui helps brand owners achieve deep distribution. Although Shangrui's business is only two and a half years old, it is estimated to be the youngest distributor in the conference. However, its growth rate is quite good. Through two years of development...
徐迂人Digital Upgrade for Distributors: 5 Capabilities, 4 Key Points!
At this critical juncture of industry transformation, distributors must contemplate transformation and make a systematic plan. Thirty years ago, the distributor enterprises that play a vital role today did not exist; instead, there was a complete wholesale enterprise system. During the transition from wholesalers to distributors, most traditional wholesale enterprises were eliminated, giving rise to a batch of distributor-model enterprises that are important in today's market. The main driver of this change was the shift in the overall industry's marketing model and distribution system.
鲍跃忠Guo Junfeng, Founder of Commander Guo WeChat Business Consulting: Social E-commerce - A New Opportunity for Enterprise Innovation!
The following is the speech delivered by Mr. Guo Junfeng, founder of Commander Guo WeChat Business Consulting, at the 5th FMCG + Internet Conference hosted by New Distribution, organized and published for readers. Every change brings new opportunities. Since entering the WeChat business field in 2013, we have cooperated deeply with many enterprises, including listed companies, and have gained valuable experience. Whether it's WeChat business or social e-commerce, everyone may have their own understanding, but ultimately it's about selling products.
郭俊峰News Flash | Red Bull Raises Prices from April 1; Lay's Teams Up with UGG for Sakura Limited Edition Gift Box; Unilever's Premium Tea Bag Pure Leaf Enters China; Metro Starts Sale of China Business
Starting April 1, Red Bull has raised its wholesale price in Sichuan to 118 yuan per case. Lay's and UGG have launched a sakura-themed limited edition gift box. Unilever's premium tea bag brand Pure Leaf has entered the Chinese market. Metro has initiated the sale of its China business, with potential buyers including Suning, Wumart, and Yonghui.
New DistributionRongcheng Yigou's Qin Xian: The Past Three Years of Transformation Were the Best Three Years in My 15 Years as a Distributor!
The following is the speech delivered by Mr. Qin Xian, founder of Rongcheng Yigou, at the 5th FMCG + Internet Conference hosted by New Distribution, organized and published for readers. He shares his journey of transforming from a traditional distributor to a regional B2B platform, emphasizing the importance of digitalization and upgrading.
覃宪Yanghe Xiaoqu's Lu Anjun: Building a New Marketing System Centered on 'Sell-through, Repurchase, and Detonation'
The following is the speech delivered by Mr. Lu Anjun, General Manager of the National Operations Center of Yanghe Xiaoqu, at the 5th FMCG + Internet Conference hosted by New Distribution, organized and published for readers. He discusses the challenges faced by distributors, the need to shift from terminal-focused to consumer-focused strategies, and introduces the '1239' new marketing model for bottled liquor, emphasizing precision distribution, fan engagement, and innovative management techniques.
卢安军Liu Bo, Senior Vice President of BEST Inc.: Open Strategy for the Full-Chain Internet of FMCG Industry
At the 5th FMCG + Internet Conference hosted by New Distribution, Liu Bo, Vice President of BEST Inc. and General Manager of BEST Store Plus, delivered a keynote speech on March 16. He discussed the differences between consumer internet and industrial internet, emphasizing that the core of industrial internet is supply chain, not traffic. He outlined a three-step development path (digitalization, algorithms, and supply chain fulfillment) and shared cases of empowering distributors and brands through digital transformation.
刘波Making Water: A Few Words for Yili and Red Bull
Amid a cold FMCG market, bottled water stands out as a warm spot. While giants like Yili and Reignwood Group aggressively enter the premium water segment, niche player Xipin Tiancheng offers advice: focus on unique water sources and functional benefits, as it did with its selenium-rich water from Qinling.
New DistributionPinlan CEO Li Yifan: Using AI to Empower Channel Digitalization
At the 'Breakthrough 2019 (5th) FMCG + Internet Conference' held in Chengdu, Pinlan CEO Li Yifan shared how AI item recognition technology can bring marketing value to brands and retailers, and how to implement AI for digital transformation. He outlined the three steps of digitalization—informatization, datafication, and intelligentization—and introduced Pinlan's PinShi platform, which combines AI, cloud computing, and IoT to solve industry pain points such as data transparency and efficient inventory management.
李一帆JD New Channel's Zheng Hongyan: More Open and Intelligent in 2019, Achieving Boundaryless Win-Win with Channel Partners!
At the 'Boundaryless Retail Industry Summit' co-hosted by JD New Channel and New Distribution on March 18, 2019, JD Group Vice President and President of JD Retail Group's New Channel Business Unit, Zheng Hongyan, announced that JD New Channel would fully transition from its 2018 trial phase to the 2019 practice phase, building a full-chain B2B2C platform that is more open and intelligent. This also confirms that FMCG B2B, from its inception in 2013 to 2018, after five years of expansion, model iteration, and strategy exploration, has officially entered a stage of deep, refined operations.
赵波Exclusive | New Distribution Releases the 2018-2019 FMCG B2B Industry Trend Report
On March 18, the "Boundless Commerce, Same Heart" JD New Channel and New Distribution co-hosted industry summit was held in Chengdu. The following is the speech by Zhao Bo, founder of New Distribution, presenting the 2018-2019 FMCG B2B Industry Trend Report, compiled by New Distribution for readers.
赵波Unilever: How to Scale Digital Channel Distribution from '0' to '10'?
At the 5th FMCG + Internet Conference held in Chengdu on March 16, Shi Xiajun, Head of Unilever's Overall E-RTM Channel, shared insights on digital channel distribution. He emphasized the importance of embracing B2B, scaling quickly, and achieving volume to gain influence, while highlighting the need for C-level support and an independent team.
时夏君New Distribution Exclusive Release: 2018-2019 FMCG Retail Small Store B2B Competitiveness Report
The 5th FMCG + Internet Conference, hosted by New Distribution, was grandly held on March 16 at Chengdu Longemont Hotel, attracting thousands of industry professionals including distributors, manufacturers, and internet companies from across the country. The main forum began at 9:00 AM, and the following is the speech delivered by Zhao Bo, founder of New Distribution, organized for readers. The report, based on data from 4,487 stores across 41 cities and 22 provinces from August to December 2018, reveals key insights into the B2B landscape for small retail stores.
赵波Distributors, Have You Put a 'Tightening Spell' on Your Employees?
This article, based on a speech by Cao Jun, CEO of Molihutong, discusses how distributors should correctly understand and use sales management systems. It argues that systems should be used as empowerment tools, not monitoring tools, and emphasizes the importance of motivation, fairness, and clear incentives for frontline staff.
袁来，邹双双Three Years In: What Has New Retail Really Changed?
Amidst macroeconomic uncertainty in 2018, new retail has been a focal point, but internet giants' participation has not yet altered the highly fragmented structure of China's retail industry. The real impact lies in the digital transformation of the retail ecosystem, with data-driven systems for customer flow, merchandise, and supply chain set to reshape the competitive landscape for brands, distributors, and retailers.
贺晓青，司玉洁What Should Distributors Do When Facing Regional Transshipment?
The article discusses the issue of transshipment (diversion of goods across regions) in the FMCG industry, distinguishing between benign and malignant forms. It provides strategies for distributors and manufacturers to handle transshipment, emphasizing the importance of a clear stance and strict policies.
沈彬松Yili, Mengniu, Uni-President, Master Kong and Other Brand Owners and Distributors Gather in Chengdu for This Major Event!
A major FMCG industry event is counting down! Executives from leading brands such as Yili, Mengniu, Uni-President, Master Kong, P&G, Nestlé, Unilever, Jiangxiaobai, Budweiser, and Mondelez will gather in Chengdu for the "Breakthrough · 2019 5th FMCG + Internet Conference" hosted by New Distribution. From March 15 to 18, 2019, New Distribution, with "Breakthrough" as the core theme, has invited over a hundred guests and organized 13 themed forums, aiming to find a way out for brand owners, distributors, and supply chain enterprises through this exchange.
New DistributionWhy Are E-commerce and Traditional Manufacturers Both Calling for the Elimination of Second-Tier Distributors? What Have They Done Wrong?
Each stage has its own focus; as the saying goes, heroes are made by the times. Second-tier distributors have had their past glory and now face their own difficulties, but it is premature to say they are completely unnecessary. This article explores the historical roles of second-tier distributors, the reasons for their current decline, and the challenges they face in the modern market.
唐江华