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E-commerce & Instant Retail articles
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Browse 1243 New Distribution articles about E-commerce & Instant Retail.
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1243 articles · Page 7 of 52
This Double 11, Pinduoduo Blows a 'New' Wind
This year's Double 11 has truly changed. Platforms are no longer just about low prices but focus on consumer experience and reducing burdens for merchants. Pinduoduo has ignited a 'supply revolution' with new-quality supply, benefiting both merchants and consumers.
财经新媒体The 'New Retail' Led Astray by Jack Ma Is Finally Being Brought Back on Track by Pangdonglai and Others
Miao Qingxian argues that the 'new retail' concept was hyped without clear definition, but true new retail is about selling goods, experiences, and services rather than shelf space, traffic, or ads. Retailers like Pangdonglai and Sam's Club are leading this shift, which will reshape the entire supply chain and the roles of manufacturers and distributors.
苗庆显Pinduoduo: A Joke on the Whole World
Pinduoduo has made another big move! In just two weeks, its stock price surged over 50%, making it one of the leaders among Chinese concept stocks. As of October 18's close, Pinduoduo's market value recovered $50.9 billion (approximately RMB 361.39 billion) from the post-interim report plunge. In just four months, Pinduoduo's market value recovered nearly RMB 400 billion! The market believes that Chinese concept stocks may usher in a new cycle of development, with the e-commerce industry becoming an important sector for revaluation. Pinduoduo's recent impressive performance may also be a microcosm of the e-commerce industry. Standing at the starting point of a new cycle, the upcoming 'Double 11' shopping festival becomes more intriguing.
甜醅Ten Years of Deep Cultivation in Instant Retail: 'Jiu Xiao'er' Begins to Perfect Its National Layout
In an era of stock competition, all enterprises care about where incremental growth comes from. 'Making increments in channels with increments' is a relatively certain answer, which is why instant retail has become the fastest-growing channel in the alcoholic beverage industry. As a leading platform in this track, 'Jiu Xiao'er' is an unavoidable brand. Founded in 2015, 'Jiu Xiao'er' has built a super retail channel covering 17 provinces, 450+ city and county markets, and 2000+ front warehouses over the past decade, with an estimated GMV exceeding 4 billion yuan in 2024.
陈文石The Midlife Crisis of Traditional E-commerce
Entering 2024, Alibaba and JD.com, two giants that have witnessed the transformation of China's internet industry, are struggling to maintain the 'accelerated' pace of their glory days. Facing the strong rise of new competitor Pinduoduo, the old leaders are anxious about growth. A close look at their financial reports reveals the answer to the growth problem. Now, to prevent further erosion of market share, Alibaba and JD.com are proactively seeking change. In fact, the competition in e-commerce may go far beyond this, and it is foreseeable that the e-commerce industry will no longer be a battlefield for just two oligarchs. Giants in low-speed growth...
初识Flash Warehouses: Amplifying the "Incremental Value" of Instant Retail
Since the beginning of this year, New Distribution has been visiting brands, retailers, and distributors to discuss business and market changes. The consensus is that business is tough this year, with most channels showing weak growth or even decline. However, instant retail channels, especially flash warehouses, have maintained stable growth, presenting a significant opportunity for incremental business.
周群At 1.4 Yuan a Meal, Hanging Noodles Become a Lifeline for Cash-Strapped Young People
Despite stock market fluctuations, some young people continue their frugal habits, this time turning to hanging noodles. Compared to a 5-yuan cup of instant noodles, a 500-gram pack of hanging noodles at 7 yuan can provide several meals, making it more economical. Beyond affordability, hanging noodles have recently adopted trendy labels like "zero-fat" and "health-conscious," appealing to young people's desire for value even in a simple bowl of noodles.
梁湘After the Ice Cup Craze, Brands Set Their Sights on 'Flavored Ice Cubes'
On National Coffee Day, U.S. food innovation company Dice Provisions launched its first craft coffee ice cubes, Dice Coffee Ice Cubes, designed to solve the problem of diluted iced coffee. In China, brands like Yongpu Coffee, Hema, and Dingdong Maicai have also introduced similar products—coffee ice ball cups—priced at 6-7 yuan each.
FBIFCheaper than Pinduoduo, snack stores that have filled county towns are now vying for the wet market business
Snack discount stores, once filled with young people, are now attracting more middle-aged and elderly customers. These stores are expanding beyond snacks into daily necessities and groceries, adopting a 'hard discount' model to compete with traditional supermarkets and e-commerce platforms.
王崭E-commerce's 'Breaking the Volume': Finding New Ways to Compete
Just as aliens in 'The Three-Body Problem' used protons to lock down human technological progress, the vicious price war in e-commerce is suffocating Chinese manufacturing and source factories. Consumers like Mandy complain that they end up with junk despite low prices, and the industry is now seeking new solutions for growth in the second half of 2024, shifting focus from price competition to business growth and platform ecosystem improvements.
CamilleIs Low Price the Only Way Out for 'Chinese-Style Retail'?
On the evening of August 26, Pinduoduo's stock plunged 30% intraday, its biggest drop since October 24, 2022. Known for its low prices, Pinduoduo is also controversial for its supplier and employee relations. Despite this, it remains China's fastest-growing e-commerce platform. Meanwhile, in the second half of the year, wholesale and discount supermarkets have been proliferating across regions, with 'hard discount' becoming a buzzword and a lifeline for traditional supermarkets. The article argues that China is not entering an era of full discounting but rather a further consumption stratification, with a vertical stratification centered on price, unlike Japan's horizontal stratification based on culture and social identity.
戚特Instant Retail Slows Down
Recently, JD.com's instant retail brand 'Hourly Delivery' is rumored to be upgraded to 'Second Delivery', and Dada has also posted a rider recruitment notice. These moves signal a new round of competition in delivery speed. However, as consumer preferences shift from speed to quality and value, the industry may need to slow down and focus on diverse needs.
惊蛰研究所消费组After Price Equalization, a New Round of Covert Warfare Among E-commerce Platforms Has Begun
Low prices have been the core capability emphasized by e-commerce platforms since last year, and this focus has been accelerating. Until about two months ago, Taobao, Douyin, and Pinduoduo successively shifted their primary goal to achieving GMV growth. However, value for money is the general trend. The shift from focusing on low prices to emphasizing GMV does not mean platforms no longer value low prices; rather, absolute low prices have completed their stage-specific mission on some platforms—price wars have always been the most direct and effective competitive tool. Also accelerating this shift away from low-price competition is the freezing of the supplier-retailer relationship. When platforms use aggressive tactics to flatten prices to a point where there is almost no difference—essentially leveling the price advantage weapon in addition to traffic advantages—competition inevitably enters a hand-to-hand phase. Moreover, as more suppliers become clearly disadvantaged parties in the entire transaction chain, such low-price competition naturally becomes unsustainable.
窄播Zhao Bo of New Distribution: A Paradigm Shift in the Discourse Power of China's Commercial Circulation is Inevitable
This is the second article in Mr. Zhao Bo's series column 'China Commercial Circulation Revolution Series'. The series outlines four generations of retail models in China, from traditional mom-and-pop stores and wholesale markets to the current era of e-commerce and community group buying, and discusses the shift in supply chain dominance from brand owners to retailers and distributors.
赵波Douyin E-commerce: The Flow of Traffic Never Recedes
For self-media creators, traffic anxiety is common; for e-commerce businesses, it's even more so—they crave explosive sales but fear unprepared ones. Today, the e-commerce environment and internal rules have changed drastically, yet the core keywords remain user demand, traffic, and growth. Traffic is essentially a manifestation of user demand; meeting demand generates traffic, and mastering traffic secures business growth. With unpredictable traffic allocation mechanisms and ever-changing user preferences, how to solve the question of 'what to do to gain more traffic' is a common challenge for millions of e-commerce operators. Who is best suited to answer this? None other than Douyin E-commerce. In the past year, 3.8 billion daily visits flowed into Douyin live rooms, and a million-selling product was born every 10 minutes. Douyin E-commerce boasts a vast and certain traffic pool, and now they are attempting to provide answers for business certainty. Recently, Douyin E-commerce released the 'CORE Business Methodology,' directly addressing the essence of business, making merchants' operational investments no longer 'testing the waters' but 'clear at a glance.'
科技指北Should Distributors Engage in Online Business?
A recent report by New Distribution, '2023-2024 China FMCG Distributor Operating Conditions Survey Report', revealed that among over 300 surveyed distributors, 60.3% operate purely offline, while 38.7% have integrated online and offline operations. Notably, 76.2% of large distributors with sales over 300 million yuan have adopted this integrated approach. Furthermore, 60.7% of integrated distributors met their sales targets, with an average achievement rate of 101.1%, outperforming single-channel distributors in both revenue and profit growth.
何雯Pioneer of Affordable NFC Orange Juice: GanNing Brand Rises Rapidly with Dual Drive of Supply Chain and Market
In recent years, due to the downward economic cycle, consumers have increasingly valued the 'quality-price ratio' of products, posing sales challenges for high-end market categories with high production costs. In this context, quality factories capable of cost control and efficiency improvement will encounter new market opportunities. The case introduced in this article—GanNing brand—started with fresh orange business. In 2022, based on insights into consumption trends, it ventured into NFC orange juice, offering products of uncompromised quality at half the industry price, striving to break the boundaries of the high-end market.
赵胜男Digital Intelligence Empowers 'Heartbeat, Instant Gratification' New Retail
At the 2024 6th China FMCG Conference's 'Digital Operations Practice' forum, Zhang Huan, CEO of Shanghai Yishupan Intelligent Technology Co., Ltd. and CTO of Heyin Network, delivered a keynote speech on how digital intelligence empowers new retail. He discussed the evolution of instant retail, the concept of digital intelligence, and introduced Yishu Intelligent's RTM 2.0 concept and product matrix to enhance distribution, marketing, and sales.
张欢The Current State of Community Group Buying: Unprecedented Involution
After community group buying shifted to a 'profit-first' approach, suppliers and distributors are facing harder times. Hu Mingchun (pseudonym), a grid warehouse distributor in Hunan, said that in 2020, as Meituan Select and Duoduo Maicai entered Hunan, he chose to join one of the platforms and set up grid warehouses in seven cities across the province. Nearly four years later, Hu has lost over 10 million yuan on grid warehouses. According to Hu, in the first half of this year, as the platform gradually reduced grid warehouse delivery fees and subsidies for large items and long-distance delivery, profits further declined, leading 80% of distributors in Hunan to request contract termination.
韩志鹏From Online to Offline: How Three Squirrels Reinvents New Distribution with E-commerce Thinking?
At the 6th China FMCG Conference on August 21, Three Squirrels' employee No. 007 and General Manager of Offline Distribution, Shu Xiaoqi, delivered a speech titled 'From Online to Offline, Recreating 10 Billion in Snacks,' unveiling a new distribution model based on trust and win-win cooperation. The model leverages brand momentum, supply chain strength, and e-commerce thinking to empower distributors, aiming to transform seasonal business into year-round growth.
New DistributionServing Multiple Fortune 500 FMCG Leading Brands, Heyin Helps Brands Achieve Omni-channel New Retail Growth
In recent years, two offline retail formats have maintained rapid growth that every brand must pay attention to: discount retail and instant retail. One focuses on cost-effectiveness, the other on convenience. Today we focus on instant retail. Besides self-operated platforms like Dingdong Maicai, PUPU Supermarket, and Hema, the mainstream instant retail we discuss mainly refers to instant O2O platforms represented by Meituan Flash Purchase, Ele.me, JD Daojia, and Duodian. Compared to traditional online e-commerce and offline supermarkets, these mainstream instant retail platforms have significant differences...
袁来This Summer, How Does Instant Retail Use Small "Ice Cups" to Play Big "Business"?
The FMCG market has experienced a rapid development period of over a decade and has shifted from an incremental market to a stock market. For brands, finding new growth in a stock market is challenging. True new growth is not about reallocating existing market share or shifting sales between old and new channels, but about creating new consumption scenarios through marketing to stimulate potential consumer demand and expand the overall market. Instant retail is a channel that continues to grow, and this article analyzes how brands can leverage new scenarios in instant retail to achieve new growth, using the case of the "Ice + X" campaign on Ele.me.
周群Running Stores with the Logic of Livestreaming
In an era of abundance, connectivity, and information overload, success depends on mastering the era's key productive forces. For physical stores, this means applying the measurable metrics of livestreaming—popularity and sales indices—to drive customer engagement and conversion.
逄格亮2 Closed-Door Salons for Brand and Channel Matchmaking; 4 In-Depth Research Reports on Hard Discount, Distributors, B2b, and O2O — All Here!
The 'Brainstorming Feast' and grand gathering of a thousand attendees will be held from August 20 to 22. The 2024 6th China FMCG Conference, along with the 3rd China FMCG Hard Discount Conference and the 3rd China FMCG Distributor Conference, will grandly open in Shanghai, China. The conference will bring together all roles in the FMCG industry chain, including brand executives, top national distributors, traditional retail representatives, discount retail founders, and industry research experts, to engage in in-depth discussions and exchanges on topics such as the essence, direction, and solutions of transformation, and to efficiently connect cooperation opportunities.
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