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E-commerce & Instant Retail articles
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Browse 1243 New Distribution articles about E-commerce & Instant Retail.
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1243 articles · Page 32 of 52
Marketing Digitalization for FMCG Manufacturers: Leveraging Small Data to Move Big Markets
Digitalization requires data, but traditional FMCG manufacturers often lack online user data. This article explores alternative data sources and strategies, emphasizing the use of BC-linked data to leverage offline channels and achieve marketing digitalization without relying on large-scale user online presence.
刘春雄National Media IP "Kuaikan Good Anchor" National Brand Live-Streaming Product Selection Notice: Application Channel Opens for Brands Jointly Selected by CCTV, Xinhua, and Kuaishou
The first national matrix-style interactive live-streaming shopping variety show, "Kuaikan Good Anchor," initiated and hosted by Yangguang Dream and Xinhua Kuaikan, and co-hosted by Guangzhou Langqin Advertising Media Co., Ltd., is about to launch on the Kuaishou app. The event has received strong responses from national media and Kuaishou's top anchors, with S-level traffic resources from the platform.
New DistributionThe Hundred-Billion Group Buying War Among Meituan, Didi, Pinduoduo and Other Giants: FMCG Manufacturers Cannot Just Watch!
Community group buying has evolved from a small-scale business into a major battleground, with giants like Pinduoduo, Meituan, and Didi investing billions in subsidies. FMCG manufacturers must actively participate rather than merely observe, as this transformation of traditional retail will directly impact their sales channels and market position.
袁来Didi Enters Fresh Food Track, Opens Its First Community Fresh Food Store Nationwide
Didi's first community fresh food store, Orange Heart优选, has opened in Chengdu, marking its entry into the community e-commerce and fresh food sector. The move highlights the growing competition among internet giants in community group buying, with supply chain, technology, and fulfillment being key factors.
祖龙Three Musts for Success in Same-City Retail and Home Delivery Retail
The author recently participated in a home delivery retail project for a large group, which involved considering many factors such as utilizing group resources, promoting cross-system communication, balancing senior executives' suggestions, and mitigating negative impacts if the project fails. Amid complexity, it's crucial to stay true to the original intention and ask what truly makes the project succeed, without compromising on key success factors. This article summarizes three musts for home delivery retail success.
张陈勇Mars, Coca-Cola, Pepsi, Yili, and Mengniu Are All Doubling Down on New Retail O2O: Have They Figured It Out, or Are They Just Jumping on the Bandwagon?
The popularity of new retail O2O is undeniable to practitioners in the frontline market. Since Jack Ma first proposed the concept of 'new retail' in 2016, and with the catalyst of this year's COVID-19 pandemic, new retail has been pushed to unprecedented heights. Similarly, over the past two years, FMCG manufacturers have not been idle, engaging in cooperation with new retail O2O to varying degrees and in different forms. In 2018, Dmall and P&G reached a 3030 strategic cooperation, setting goals for online sales to account for 30% and full-channel sales to grow 30% annually.
欧以正The Impact and Endgame of Tech Giants Entering Community Group Buying
Alibaba, Meituan, Pinduoduo, and Didi have all entered the community group buying business, and with Tencent's investment in Xingsheng Youxuan, most of the internet giants are now involved. This article answers five key questions: why giants are entering, the nature of the war, their strategies and tactics, possible outcomes, and key variables that could affect the result.
陈维龙Private Domain Is Not Contact, It's Relationship!
The article emphasizes that private domain traffic is not about mere contact but about building relationships with users. It outlines steps to create user value, transform relationships into channels, and maintain long-term engagement through continuous value delivery and community building.
赵波Alibaba, Meituan, Pinduoduo Battle: Can Community Group Buying Break the Fresh E-commerce Deadlock?
The B2C fresh e-commerce model has hit a dead end in China, prompting internet giants to bet heavily on community group buying. This article examines the resurgence of community group buying after the pandemic, the entry of major players like Meituan, Alibaba, and Pinduoduo, and the critical role of supply chain and logistics in determining success.
范向东First Fresh E-commerce Company Goes Bankrupt: Applied for Bankruptcy Reorganization! From Favorite to Discard, Too Fast
According to multiple media reports, Yiguo Fresh, Yunxiang Supply Chain, and Anxianda entered voluntary bankruptcy reorganization on July 30. Shanghai Yiguo E-commerce Co., Ltd. has applied to the Shanghai Third Intermediate People's Court for bankruptcy reorganization, with a hearing scheduled for November 3, 2020.
文景The Giant Paths of Home Delivery Retail: Who Will Win and Who Will Lose
Alibaba upgraded its Tmall Supermarket business group to a same-city retail business group, JD.com established a large supermarket omni-channel business group and recently announced its 'Survival of the Fittest' same-city retail project, while Meituan set up a home delivery business group and a grocery shopping division, actively expanding beyond food delivery with the slogan 'Meituan Delivery, Fast Delivery of Everything.' Home delivery retail is a key focus for these giants, and this article explores their paths, gains, and losses in this sector.
张陈勇Is Same-City Retail Worth All the Fuss for Alibaba, Meituan, and JD.com?
Same-city retail is a tough nut to crack. If there is one hottest battlefield in 2020, Alibaba, Meituan, and JD.com would likely point to same-city retail. From a growth perspective, the traditional e-commerce markets of Alibaba and JD.com and the local life services markets of Ele.me and Meituan are seeing slowing growth, but offline retail is vast: in 2019, online retail accounted for only 24.7% of total retail sales of consumer goods. From a competitive perspective, same-city retail has another significance: the core food delivery businesses of Meituan and Ele.me are daily-frequency, while B2C e-commerce like JD.com and Tmall is mostly monthly-frequency. These two have occasional competition but find it hard to truly penetrate each other's core territory.
人民数字TMTCommunity Group Buying Battle Looms: Alibaba Calculates, JD Transforms, Meituan Observes, Pinduoduo Acts, Didi Fights...
If community group buying was a trend in 2018, by 2020, after a round of market screening, it has become a trend. In 2018, community group buying emerged and immediately became popular, with 23 disclosed financings totaling over 4 billion yuan. By 2019, the track experienced a sharp cooling after the carnival, and the entire fresh food e-commerce track was in disarray. Then, catalyzed by the COVID-19 pandemic in 2020, community group buying revived, despite continuous pessimistic voices.
陈海超 何年Not Treating People as People, "Private Domain Traffic" Is Destined to Be a Self-Deceiving Illusion
Managing customers requires treating them as people, not as traffic. The concept of "private domain traffic" is a self-deceiving illusion that misinterprets customer management, as it is based on a platform-centric mindset rather than a customer-centric one.
响马老苗Why is Pinduoduo Entering Community Group Buying Now? An In-depth Analysis of Duoduo Maicai
Community group buying has attracted major e-commerce players. Pinduoduo has launched Duoduo Maicai to expand its user base, improve last-mile delivery, and tap into a market projected to reach 720 billion yuan in 2020. The article analyzes its model, strategies, and the future of the sector.
第三类人Riding the Waves on Stage, Honing Skills Behind the Scenes: Leading Companies Drive Premiumization of the Instant Noodle Market
In 2020, the instant food industry saw remarkable growth, with instant noodles standing out. In the first half of the year, China's instant noodle market grew 5.6% in volume and 11.5% in value year-on-year, driven by leading companies like Master Kong, which achieved record revenue and profit growth. The industry is undergoing premiumization, with digital strategies and brand building playing key roles.
New DistributionHuang Zheng: We Were the Originator of Community Group Buying; Duoduo Maicai Is a Long-Term Business
On the afternoon of October 8, Pinduoduo held an internal celebration for its fifth anniversary. Chairman Huang Zheng delivered an internal speech, and CEO Chen Lei released an open letter to partners. Huang called on all staff to 'activate hardcore struggle mode,' emphasizing that Duoduo Maicai is a long-term business, not merely community group buying, despite its origins.
拼多多Pinduoduo and Meituan: An Inevitable Showdown
Fresh grocery shopping is just the first step. In April 2019, Meituan founder Wang Xing predicted a fascinating battle between Pinduoduo's Huang Zheng and Taobao/Tmall's Jiang Fan. A year and a half later, Pinduoduo is not only challenging Taobao/Tmall but also invading Meituan's territory. In late August 2020, Pinduoduo launched 'Duoduo Maicai' (Duoduo Grocery) in Wuhan and Nanchang, marking its first offline venture and intensifying competition in the community group-buying sector.
范东成Time to 'Refresh' Frontline Sales Staff!
Before the holiday, I attended an O2O workshop organized by New Distribution's consulting team for a brand manufacturer, covering O2O knowledge, market insights, strategy deployment, and case studies. O2O is now a critical sales growth channel for every regional branch and local sales office, driven by the pandemic and changing consumer habits.
袁来Competing in Fresh Food, Meituan's Biggest Rival Might Be Pinduoduo
The fresh food e-commerce track is getting increasingly crowded. During the pandemic, it solved the pain point of people being unable to go out to buy groceries, making it a hot favorite among investment institutions, with large-scale financing rounds. In July, Miss Fresh announced the largest financing in the fresh food delivery industry—$495 million; in August, community e-commerce platform Shihui Tuan announced an $80 million C2 round; Yipin Fresh announced 2.5 billion yuan in financing; and Xingsheng Youxuan entered the IPO tutoring phase. Even giants couldn't resist joining. Recently, Meituan and Pinduoduo launched new platforms, with Meituan introducing 'Meituan Select' and Pinduoduo registering 'Duoduo Maicai', preparing to enter the community group buying segment.
财经新媒体Social E-commerce Is 'Unpopular,' So Why Are Alibaba and JD.com Still Entering?
There are no permanent platforms, only permanent traffic. As traditional e-commerce traffic peaks, social e-commerce, which harvests new traffic through social fission, has become a fast-running dark horse. Although its huge traffic appeal was once hailed as a trend, the shadow of pyramid schemes has made many consumers wary. Now, with giants like Alibaba and JD.com entering, the reputation of social e-commerce seems to be turning around, as seen in the recent revocation of a record fine against Huasheng Daily.
财经新媒体No Matter How Popular Online, How High the Volume, Offline is the Main Battlefield for Internet-Famous Brands!
In recent years, the rise of the new consumption wave has made online platforms an incubator for new consumer brands, creating many bestsellers. New Distribution has interviewed and reported on dozens of innovative consumer brands, and through communication with founders, it was found that these brands, after achieving online popularity, encounter many challenges when entering offline channels.
道农Three Live-Streaming Worlds, Three Business Models
Live-streaming commerce, ignited by internet celebrities, has now diverged into two worlds and two types of live-streaming. A third type is emerging and may become the new mainstream. The first world is 'live-streaming influencers,' parasitic on major platforms. The second world, such as Yiwu's 'live-streaming villages,' receives little media attention. The third...
刘春雄Didi officially launches standalone app for 'Orange Heart优选', entering community group buying?
Didi has officially launched a standalone app for its community group buying project 'Orange Heart优选', marking its formal entry into the sector. The app, developed by Beijing Xiaoju Technology Co., Ltd., is currently available only in Chengdu, offering next-day pickup service and a wide range of products.
陈桥辉