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Browse 1243 New Distribution articles about E-commerce & Instant Retail.
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1243 articles · Page 19 of 52
Community Group Buying Retreats
Community group buying players have begun their retreat. Since the second half of last year, Dailuobo ceased operations, Tongcheng Life filed for bankruptcy, and Shixianghui has been deserted. Shihui Tuan was reported to have shut down all its business in cities nationwide, entering a cleanup phase to handle supplier payments and employee compensation. Among the 'old three groups,' only Xingsheng Youxuan remains. Giants entering with capital are also struggling, with Orange Heart Youxuan pivoting with difficulty and Jingxi Pinpin cutting jobs. Meituan Youxuan, Duoduo Maicai, and Taocaicai are also contracting.
联商网编辑部Fresh E-commerce, Convenience Stores? How to Break Through the 'Grocery Shopping' Rigid Demand Under the Epidemic?
With the intensified prevention and control measures in March, Shenzhen and Shanghai successively entered lockdown mode. Residents in many controlled communities have made it a daily routine to compete for groceries and takeout orders. The anxiety caused by the inability to buy vegetables on social media is no less than the epidemic itself. Fresh e-commerce, chain supermarkets, offline markets, and convenience stores—all fresh food retail formats are facing unprecedented order pressure under the epidemic. The concentrated rigid demand triggered by the epidemic is an opportunity to observe the current fresh food retail formats, including their respective advantages and disadvantages, and the potential for breakthroughs in the future.
星影Meituan Flash Shopping: A Real Opportunity or a False Need?
Instant retail should not follow the path of community group buying. In 2021, Meituan had 5.27 million riders, which underpins its ambition for 'everything to home'. If Meituan can leverage these riders to solve the 'last mile' problem for e-commerce, it might mimic Pinduoduo and carve out a niche in the established e-commerce market. However, this is challenging, such as attracting users to shop on Meituan and coordinating long-distance transport with riders. Since e-commerce is a long-term endeavor, why not first find business in the 'last mile'?
唐伯虎A Veteran Group Leader's View on Community Group Buying: Accustomed to Exits, Yet Hard to Give Up
Community group buying, once hot in the capital market, has shifted from virtual to real and entered its second half. Except for Xingsheng Youxuan, other veteran players have fallen behind, with Tongcheng Life bankrupt and Shihuituan retreating nationwide. New entrants like Chenxin Youxuan are struggling to transform, while Jingxi Pinpin is downsizing. These contractions, transformations, and closures indicate that community group buying has entered the arena of top players. As the entire track focuses on cost reduction and efficiency, the integration and elimination round in the second half will continue. Community group buying is a business centered on 'people'...
联商网编辑部China's Retail Industry in 2022: Hope and Survival
Before hope arrives, one must first survive. In the third year of the COVID-19 pandemic, many retail enterprises maintained cautious optimism. "Hope and survival" is the keyword for 2022 in the eyes of Li Yanchuan, chairman of Chaoshifa. He believes 2022 should be better than 2021, as some experts suggest it may be the last harsh winter of the pandemic.
楚勿留香10,000-Word Guide: How to Build a User-Centric Brand Through Private Domain?
As the concept of private domain traffic explodes, many brands and companies invest heavily in it. Some use simple, blunt tactics like mass-sending coupons for quick conversions; others adopt refined operations with user tagging, membership programs, and standardized SOPs. While these can boost performance in the short term (1-2 years), they eventually hit bottlenecks, especially after group folding limits coupon effectiveness. The long-term core value of private domain lies in perfectly creating a 'user-centric brand'.
三十Meituan Loses 15.6 Billion Yuan in a Year, Begins to 'Hibernate'
Meituan founder and CEO Wang Xing has been keeping a low profile and encouraging reading over the past six months. In 2021, he became more cautious, spending more time reading, meeting quietly, and reflecting. The company reported a net loss of 15.6 billion yuan for 2021, largely due to a 3.4 billion yuan fine and heavy investment in new businesses like community e-commerce.
苗正卿Nestlé in the West, Luckin in the East!
Amid Shanghai's partial lockdown, the author reflects on the resurgence of online fresh food platforms and the growing dependence on coffee. Luckin Coffee's 2021 annual report shows remarkable recovery, with 6,024 stores surpassing Starbucks in China, and a doubled revenue to 7.9 billion yuan, driven by digital operations and strategic store expansion. Meanwhile, Nestlé's historical rise during wars and its adaptation to consumer preferences illustrate the importance of meeting demand and respecting consumer perceptions.
晓样Returning Offline: The New Street Battle
From the human-wave tactics of traditional deep distribution to the traffic tactics of e-commerce, and now back to offline—this is a process of negation of negation, spiraling upward. The boundary between online and offline is roughly clear: large items, high-value-added products, and long-tail products are online battlegrounds, while FMCG, high-experience products, and instant-consumption goods are offline's stronghold. The future split is roughly 70% offline, 30% online. This is the opening article of the 'Returning Offline' series.
方刚Exclusive | Hunan Stronghold Completely Lost, Shihui Tuan Is 'Disappearing'
Shihui Tuan, a name gradually drifting away from the center of community group buying, has completely exited its home base of Hunan Province. According to multiple independent sources, Shihui Tuan fully shut down its Hunan operations in mid-to-late February 2022, marking the loss of its last stronghold.
张霏Leveraging 70% of Public Domain Orders! Internal SOP Manual for All Roles in Video Account Live Streaming Revealed for the First Time!
This article reveals the internal SOP manual for WeChat Channels live streaming, covering team configuration, pre-live preparation, traffic acquisition, in-live techniques, and post-live review. It emphasizes leveraging private domain traffic to drive public domain traffic and provides actionable insights for improving conversion rates.
零一直播团队Returning to Offline: Channel Coverage Model Layout Strategy for FMCG Enterprises
Returning to offline and the fundamentals are highly popular terms in the FMCG industry this year. Previously, 2C e-commerce optimized the supply chain from brand to consumer; later, B2B optimized it from brand to terminal outlets; and in the past two years, community group buying optimized it from distributor to consumer. Within the entire F2B2b2C supply chain, driven by capital and internet tools, these innovations captured nearly 30% of market sales, prompting a renewed focus on the 70% offline operations.
高级研究员 海游Selling Groceries Is Really Hard
After being quarantined at home, my friend in Shanghai shared several grocery shopping apps in a subdirectory on WeChat Moments, joking about being a 'vegetable snatcher' in the magic city. The pandemic has seemingly boosted fresh e-commerce, but it's only an illusion because selling groceries is extremely difficult. On March 10, Chengxin Youxuan was fully shut down, and JD's Jingxi Pinpin also began major contractions, while independent fresh e-commerce companies face even harsher realities as capital withdraws early.
最话团队Summoned, Debt-Chased, Closed, Downsized... Fresh Food E-commerce Has Narrowed Its Path
Is fresh food suitable for e-commerce? The answer is yes, but the current path seems to have gone astray. Recently, 'fresh food e-commerce' has become an industry focus again, but this time it's not about expansion or IPO, but about being summoned, debt-chased, closed, and downsized. Some industry media predict this is the beginning of its collapse, but in my view, although 'defeat is certain', it's not that the path is wrong, but that it has gone astray. As an industry practitioner and heavy user of fresh food e-commerce, I'd like to share some personal feelings and thoughts.
联商网编辑部The Great Retreat of Social E-commerce
Once glorious, now desolate—this aptly describes the current state of social e-commerce players. After Beidian's collapse last August, platforms like Alibaba's Tao Xiaopu, JD's Dong Xiaodian, Tencent's Xiao E Pinpin, and Xiaomi's Youpin Youyu have also shut down due to strategic adjustments. With stricter regulations, the traditional 'recruit people + multi-level distribution' model faces huge challenges, and many platforms are struggling to survive or pivot.
联商网编辑部The Ebb and Flow of Community Group Buying Through the Eyes of a 'Group Leader'
Zhang Hong, a community group-buying leader in Wuhan, has seen her workload surge with the latest COVID-19 outbreak, receiving over 400 orders in a day. Over two years in the role, she has witnessed the rise and fall of the industry, balancing the challenges of low commissions, platform pressures, and the personal connections that sustain her work.
关注社区团购的Female Creators Up 359.6% Year-on-Year: What Has Interest E-commerce Brought?
In 2021, Douyin's daily active users exceeded 600 million, and the platform has become an indispensable app in many people's lives. More and more high-quality female creators are active on Douyin's e-commerce, with the number of female creators increasing by 359.6% year-on-year during the 2022 'Douyin 38 Festival'. This article explores how interest e-commerce supports these creators, particularly through the 'Walk with Her' program, and highlights the achievements of female creators in various fields.
文石Prepared Dishes and Consumers: A Two-Way Street or Wishful Thinking?
As an industry projected to exceed 830 billion yuan by 2025, prepared dishes are at the forefront. Supermarkets, fresh food e-commerce, and community group buying are all eyeing this market, with the pandemic and New Year's Eve dinner pushing prepared dishes into the spotlight. Some say there is a demand gap and prepared dishes will thrive in the C-end; others argue young consumers won't buy in, and food delivery will remain their first choice. As competitors to fresh food and delivery services, are prepared dishes and consumers truly moving toward each other, or is it just wishful thinking?
胡钶bC Integration: Reshaping the Logic of Channel Profit Distribution
Both paths of digitalization lead to bC integration. One path is the B2C route: C2C (Taobao) → B2C (Tmall) → F2C (Private Domain 1.0) → F+b2C (Private Domain 2.0) → F2B2b+b2C (Private Domain 3.0). The other is the B2B route: F2B → F2B2b (deep distribution digitalization) → B2b2C (community group buying) → F2B2b+b2C. The key node is b2C, which means solving the connection between stores and users. bC integration is not about removing intermediaries but strengthening them, emphasizing the retail end's value in traffic generation. The core challenge is reshaping the channel profit distribution system from transaction-based to traffic-based, involving manufacturers, distributors, retailers, and users.
刘春雄Reflect Diligently, Be Unbreakable, and Embrace Change: Building the Channel Foundation for Frontline City Managers!
As the pandemic persists, offline retail continues to bleed while new retail channels cool down. City managers must reflect, stay resilient, and adapt, focusing on core channels and building a solid foundation for organic growth.
许翔 Ryan XuA Comprehensive Online Battle Manual for Brands
Omni-channel growth is an inevitable path for brands. This article focuses on the stages most brands are currently in or about to enter, from content seeding in brand infrastructure building to social diffusion in brand culture communication, providing a relatively complete battle manual for major online platforms. The article is divided into three main parts—Content Diversification, Marketing Flexibility, and Digital Operations—summarized as 3D-Power.
布兰德老白Hypermarket Model Retreats from First-Tier Cities: Old Neighbors Say They Only Go for Promotions, Community Group Buying Is More Convenient
Another large supermarket has disappeared in Guangzhou. On February 28, the Carrefour Wanguo store, which had served the Haizhu District community for 20 years, closed due to lease expiration. This follows the closures of Wangfujing, Modeng Department Store's Haigou store, and Walmart's Yunjing store within the past six months.
郭梓昊In 2022, How to Determine if Your Business Has an Opportunity to Transition Online?
A question that concerns business owners who want to transition online or are already doing so: how to determine if your business has an opportunity to transition online? Why transition online? First, the product side has changed. Products are divided into physical and virtual types. Let's think about a question: Are we short of products now? Yes, we are not short of products at all. The level of material satisfaction has far exceeded our actual needs. Imagine as an ordinary consumer, the products you see in offline physical stores are highly homogenized; what your store has, others have too; what your platform offers, other platforms will soon offer as well. Product competition is unprecedentedly intense.
刘芳Reflections on 'Consumption Upgrade' vs. 'Consumption Downgrade'
As the Spring Festival holiday draws to a close, offline consumption remains robust despite the pandemic, prompting discussions on whether consumption upgrade has been interrupted. The rise of Pinduoduo has challenged the traditional paradigm, but the reality is more complex, involving consumer threshold shifts and internal consumption differentiation.
怪盗团团长裴培