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E-commerce & Instant Retail articles
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Browse 1243 New Distribution articles about E-commerce & Instant Retail.
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1243 articles · Page 17 of 52
Can 'Jisu Da' Rescue Douyin E-commerce Trapped in Logistics?
Douyin E-commerce is testing a new delivery service called 'Jisu Da' (Extreme Speed Delivery) to achieve same-day delivery within the same city and next-day delivery in neighboring cities, partnering with major couriers like SF Express, JD, and ZTO. This move underscores Douyin's intensified efforts in logistics, as it faces challenges in both traditional express delivery and instant delivery, competing with platforms like Meituan.
商隐社The Rise and Fall of Chinese Retail: From 'Competition' to 'Mutual Assistance' Between Online and Offline
Chinese consumers are increasingly using food delivery platforms to purchase a wide range of goods, from daily necessities to cosmetics, driven by the need for speed and certainty. This trend has given rise to instant retail, a new retail model that integrates online and offline advantages, benefiting local businesses and consumers alike.
深燃团队A Farewell from a Pinduoduo Merchant
Before the 2022 Spring Festival, Lu Wei gave up his Pinduoduo store in Yiwu, Zhejiang, after nearly a year of daily losses. Many of his peers also left the platform in 2021, but in May, some returned after Pinduoduo adjusted its traffic rules to reduce merchant losses.
吴依涵Can Meituan's Lightning Warehouse Solve the Supply-Demand Mismatch in the FMCG Industry?
In the post-pandemic era, consumer behavior and shopping patterns have undergone dramatic changes, eliminating some small and medium-sized merchants while forcing others to actively seek transformation through internet-based business models. Internet giants are naturally not missing out on the offline retail pie, with Alibaba and Meituan having long divided the online market for offline dining through food delivery, while newcomers like Douyin, JD.com, and Pinduoduo are forced to compete through local life services, flash delivery, and 48-hour express delivery.
君子不器Where Have the 1-Yuan Ice Creams Gone?
The article explores why ice cream prices have risen and where affordable ice creams have gone, attributing it to multiple distribution layers, high cold-chain logistics costs, and the shift towards premium products in convenience stores. It highlights the case of Xuelian, a 0.5-yuan ice pop that went viral but still struggles to reach consumers due to lack of profit margins.
胡楠楠The Pain of Low-Alcohol Drinks
Some low-alcohol drink brands have died in Shanghai this spring. Unlike the 2020 pandemic, which was almost beneficial to the industry, this round has brought supply chain tightening, poor freight, and a longer recovery period. The market is far smaller than the imagined 'hundred-billion' scale, and low repurchase rates have become a hidden pain for brands.
昭晰6 Months, 15 New Stores: Why Is Community-based New Retail at Your Doorstep Promising?
Community business models, which provide daily consumer goods and home services within a 1-2 km radius, represent a huge opportunity, especially amid the pandemic. Li Bin, founder of Keke Select Community Retail, has opened 15 community group-buy convenience stores in six months by optimizing product mix, supply chain, and consumer radius, blending the strengths of community group buying and retail.
田静Meituan and Its 'Enemies'
Meituan's Q1 2022 revenue grew 25% year-on-year to 46.27 billion yuan, but adjusted net loss widened to 3.586 billion yuan. As Meituan contracts, competitors like JD.com and Douyin are intensifying attacks on its core businesses.
张尧Returning Offline: Building a New Foundation
Traditional enterprises have a foundation, at least a home market. Industry leaders always have connected or national home markets. Without a foundation, they become wandering rebels. The 10-year e-commerce boom made many doubt whether the foundation had shifted online. In 2022, we observed a trend of 'returning offline,' but it's not about going back to the past; it's about building a new foundation that combines offline basics with internet skills.
刘春雄The Aftermath of Community Group Buying Withdrawals
Community group buying platforms are withdrawing from cities, leaving tens of thousands of group leaders, suppliers, and warehouse operators to deal with the fallout. As the industry consolidates, these stakeholders face reduced income, unpaid debts, and the need to find new business models.
开菠萝财经团队Why Has the Trillion-Yuan Online E-commerce Not Produced a New Consumer Brand?
Despite China's massive middle class and advanced e-commerce infrastructure, new consumer brands have largely failed to emerge. The article argues that platform-based e-commerce, by focusing on price competition and lacking brand-building mechanisms, has prevented brands from forming, while suggesting that true brand opportunities lie in addressing spiritual values and finding niche markets.
赵波B2B2C, O2O, B2C, Mini Community Stores: The Omnichannel Challenge for FMCG Manufacturers
Before 2022, new channel formats emerged rapidly, but after 2022, the channel landscape stabilized, shifting focus to fundamentals and retail operations. This article explores four key channel trends—B2B2C, O2O, B2C, and mini community stores—and their implications for FMCG manufacturers, concluding with an invitation to the China FMCG Channel Innovation Conference.
New Distribution2022 H1 Douyin Marketing Growth Review: H2 Content-Driven Growth Methodology
This article reviews the shift in e-commerce during 618, noting Tmall's decline and Douyin's rise, and introduces the FASD closed-loop growth model for Douyin. It details the 'Super Content System' with CAFE, SEVA, and AIMT methodologies for effective seeding and harvesting, using Dermalogica as a case study.
飞扬Top 10 Keywords in the FMCG Industry for the First Half of 2022
In the first half of 2022, the FMCG industry faced another round of pandemic challenges. This article reviews the top 10 keywords that defined the industry's efforts, changes, and trends, including prepared dishes, brand crossovers, the metaverse, Chinese-style nourishment, Douyin algorithms, digitalization, private domain traffic, community group buying, new consumption, and returning offline.
冯瑶Dialogue with Hubang Meat Chili Sauce: The Pandemic Is a Review of Enterprises; Only by Putting in Daily Effort Can You 'Survive' the Crisis | New Seasoning
For food industry professionals, 2022 will be a year full of uncertainties. As the COVID-19 pandemic enters its third year, its impact on the industry has not faded but intensified due to local outbreaks across the country, making survival the primary goal for many companies. The condiment industry faces challenges as the foodservice channel, its largest sales channel, is hit hard, yet opportunities remain as consumers still need seasoning at home. Hubang Meat Chili Sauce, a unique brand that started from the delivery channel, has found new opportunities during the pandemic, such as group meal and community group buying, while strengthening its supply chain and brand strategy.
FoodTalksJingxi Business Group Dismantled, Community Group Buying Suffers Major Setback
According to the latest news, JD.com's Jingxi Business Group is being dismantled, affecting multiple business segments including Jingxi Pinpin, Jingxi App, and Jingxi Tong. In recent months, Jingxi Pinpin has reportedly withdrawn from many regions, retaining only partial operations in Beijing and Zhengzhou. Once covering over 20 provinces and highly anticipated within the group, it is now collapsing.
袁来Same-City Retail: A Battle Between Giants and Themselves
Amid the pandemic, same-city retail has surged as consumers demand faster delivery. Alibaba, JD, and Meituan are accelerating their layouts, with Pinduoduo also entering the fray, but the sector remains costly and challenging.
深响Craft Beer: Who Can Drink More, Hema or Meituan?
As an upgrade of traditional beer, craft beer is in a stage of wild growth. Among many players, giants like Meituan and Hema have entered the market, which is most likely to solve the industry's small, scattered, and chaotic characteristics, or become cross-border winners. Hema has arrived, Meituan has also arrived, and craft beer continues to be fiercely competitive.
陈沛Pros and Cons: Should Distributors Do Private Domain?
This article discusses whether distributors should engage in private domain operations. It presents two approaches: direct team operations and collaboration with small B partners, highlighting the value beyond sales, such as consumer education, precise marketing, and optimizing product mix.
任文青AndyThe Final Battle of Giants: Instant Retail
After community group buying, giants have turned their attention to instant retail. Meituan, JD.com, Alibaba, and Pinduoduo are among the players. An industry insider notes that instant retail tests both supply chain and delivery capabilities, with JD.com having supply chain advantages and Meituan excelling in last-mile delivery. The market is expected to reach nearly 900 billion yuan by 2024, but profitability remains a challenge.
何芙蓉Meituan Rises Amid Pandemic Downturn
Meituan's Q1 2022 earnings beat expectations with revenue up 25% year-on-year, driven by surging food delivery and instant retail demand during COVID lockdowns, while facing challenges in hotel and travel segments. The company sees opportunities in high-end restaurant onboarding and instant retail growth, but uncertainties remain as offline consumption recovers.
刺猬公社编辑部Crayfish 'Shuang Dao Jia' Sweeps Focus Media, Xinliangji Ignites C-end Market
It's that time of year again for crayfish. As early as March, both online and offline, from large restaurant chains to small individual vendors, everyone is gearing up for the crayfish peak season. After May officially enters the peak season, market competition becomes increasingly fierce. Especially due to the recurring pandemic, the demand for crayfish 'delivered to your door' is strong, and around this demand, merchants are making a big deal out of products and brands. Recently, Xinliangji, a quasi-finished food supply chain brand that has made a name for itself in the crayfish market over the past two years, launched on Focus Media's elevator screens, targeting mainstream consumers with the message 'Restaurant taste, half the price', sparking a crayfish 'Shuang Dao Jia' (Satisfaction Delivered Home) craze.
New DistributionThoughts on Livestream Commerce, Brand-Effect Integration, and the Relationship Between Brand and Private Domain
Online distribution traffic is becoming increasingly fragmented, a reality all FMCG professionals have felt over the past two years. Channel fragmentation essentially results from the continuous redistribution of traffic, with numerous new business models intercepting traffic upfront. This leads to reduced channel traffic and declining ROI, forcing brands to seek growth through squeezing competition. In this environment, growth inevitably comes from price cuts or grabbing market share, driven by oversupply, scarce attention, and weak brand power.
赵波Will Community Group Buying Continue to Thrive After the Lockdown?
During Shanghai's static management, community group buying surged as 'Shanghai group leaders' met residents' daily needs, but its momentum waned as the pandemic eased. This article analyzes the current state of community group buying platforms, identifies two core issues—what to sell profitably and why consumers keep buying—and proposes strategies for differentiation and sustainable growth.
张立