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Browse 1957 New Distribution articles about Consumer & Categories.
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1957 articles · Page 82 of 82
How to Implement Fine Management of Distribution Channels?
In marketing practice, we often encounter issues such as how to determine the optimal number of sales staff, allocate promotional resources, accurately forecast sales, quickly obtain market information, effectively check the work of sales personnel, and understand the flow of products in the distribution channel. By implementing a fine management strategy for distribution channels, we have achieved certain results and now share our experience with peers.
New DistributionA Seasoned Sales Veteran's Practical Insights: Better Than 10 Sales Trainings
This article shares practical sales tips from a seasoned veteran, covering topics such as conversation starters, time management, finding clients, making phone calls, initial visits, maintaining client relationships, closing deals, and collecting payments. The author emphasizes the importance of persistence, building relationships, and continuous learning.
New DistributionJiangxiaobai: Disrupting Baijiu with Internet Thinking
Jiangxiaobai, a Chongqing-based baijiu company, has achieved nearly 100% growth in the first half of 2014 by leveraging internet thinking, social media, and O2O e-commerce to create a youth-oriented, simple, and emotionally resonant baijiu brand, defying the industry's downturn.
New DistributionA Beer Salesman's 12-Month Tactics and Pitches for Pressuring Dealers to Stock Up
A beer salesman uses various tactics and persuasive pitches throughout the year to convince dealers to stock up on beer, leveraging seasonal events, promotions, and psychological manipulation to meet sales targets.
陈波A Practical Guide to Beer Market Operations
This article provides a comprehensive analysis of the beer market from a marketing perspective, covering product characteristics, logistics, channels, and marketing strategies. It also includes a detailed case study of a competitive battle between two brands in a county-level market, illustrating the differences between traditional channel warfare and modern deep distribution.
New DistributionThe Secret Weapon That Established Master Kong's Market Position
Master Kong, having invested in mainland China since September 1988, has achieved remarkable success through over 20 years of effort, including the top market share in instant noodles and tea beverages, and the top share in mineral water in 2009. The key to this success is a comprehensive marketing method, with 'channel intensive cultivation' being the most important strategy.
王冠群The 'FMCG' Mindset of Baijiu
Initially, baijiu and FMCG were distinct, but later, as some FMCG companies entered the baijiu industry, the two became intertwined. Now, due to the industry's 'people's liquor route' and channel下沉, baijiu seems increasingly like a new FMCG. The article discusses whether baijiu is an FMCG and how adopting FMCG thinking can help baijiu companies succeed.
New DistributionCase Studies of Successful Competitive Strategies in the Beer Industry
This article analyzes six successful competitive strategies in China's beer industry, including Harbin Beer's brand strategy, Xuejin's high-end strategy, Zhujiang Beer's multi-dimensional strategy, Yinmai's flanking strategy, Tianhu's focus strategy, and Daxue's low-cost strategy. It highlights how these companies achieved success through unique approaches, offering insights for other enterprises.
New DistributionPrice Can Compete, but Competition Should Not Be Only on Price
As raw material prices soar, companies find it increasingly difficult to sustain themselves by cutting costs alone. How should they raise prices? To gain market share, are they willing to sell at a loss, and can price cuts achieve the desired results? Price competition only has positive effects when based on providing customer value.
New DistributionFierce Market Competition: Have You Made Your Competitors Uncomfortable?
Competitors are an important external factor that salespeople should pay attention to, but most don't truly understand what their competitors are. In different regions, competitors can vary, and they aren't limited to rival products—for example, in many areas, Jianlibao's competitors are counterfeit products, not Coca-Cola, Pepsi, Wahaha, or Wanglaoji. At Jianlibao, I never considered the two colas as our competitors because our products are fundamentally different, and our quality is better. We often misunderstand how to counter competitors: instead of passively reacting, we should take the initiative. For instance, when competing with Sprite, we used price advantages and strategic promotions to pressure them at both wholesale and retail levels, achieving great success. Blindly following competitors' promotions is ineffective; we should adjust our strategy by targeting different channel levels. Sometimes we need to avoid competitors' strengths, sometimes strike hard, but the best is to lead them. Always following puts us in a passive position, and passivity leads to defeat.
New DistributionUsing the Experience of Wooing Women to Do Marketing
A founder who follows the 'Three Refusals' principle—refusing interviews, research, and visits—has captured about 60% of a niche female consumer market in four years. His marketing insights come from wooing women, and his team management from gaming, emphasizing deep human insight and gamified incentives.
New DistributionFour Key Points for Beverage Sales in the Foodservice Channel
The foodservice channel, including hotels, restaurants, and bars, is crucial for beverage brands. This article outlines four key strategies: selecting the right distributors, incentivizing initial orders, motivating staff with rewards, and engaging consumers to drive repeat purchases.
New DistributionThe Way Out for Baijiu Marketing: Refinement
Refinement in marketing means precision and detail. For regional baijiu brands, achieving market leadership requires precise targeting of core consumers, deep engagement in catering and tobacco/alcohol stores, and meticulous distribution in township markets.
New Distribution