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Browse 1957 New Distribution articles about Consumer & Categories.
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1957 articles · Page 43 of 82
The New White Battlefield: Dairy Growth Goes Beyond Miaokelanduo
Once overlooked, 'nutrition' has become the decisive factor. Consumption upgrading can be considered from two dimensions: concept and quality. In the dairy industry, it mainly means recognizing the health value of dairy products. Objectively, domestic companies have been slow in this regard. To meet the demand of 'letting all Chinese people drink milk,' early operations and marketing focused more on brand building than on better products, gradually deviating from the core value of 'nutrition.' As consumption upgrading accelerates, consumers are shifting from brand focus to product focus, with increasing demands for nutrition.
元气酱Same Taste, Half the Price: Why Snack OEMs Are Entering the Market
As industry dividends fade and OEMs enter the market, a new round of reshuffling may occur. Many 'internet-famous' snack brands rely on OEMs, and now these factories are selling directly to consumers at lower prices, potentially disrupting the competitive snack market.
杨天悦The Soda Water Arena: Spring and Autumn Hegemony, Initial Pattern Set
If last year's soda water market merely hinted at a trend, this year's full-blown, flourishing market will surely reshape your perception of the category. Leading brands such as Nestlé, Watsons, Wahaha, Tsingtao Beer, Uni-President, Nongfu Spring, Coca-Cola, Budweiser, and Yili have entered the fray, signaling a new wave of growth. This is a stark contrast to a decade ago, when no one expected the once-ephemeral soda water category to revive so fiercely, attracting countless companies.
澄韵Children's Snacks Usher in a New Era: Can Leading Brands Open Up a 100-Billion-Yuan Market?
In the consumer market, it's often said that women and children's money is the easiest to earn. Data confirms this: with China's consumer base reaching 1 billion, there's immense potential for all consumer goods to be reinvented. However, the current attention to children's consumption is insufficient, with few leading brands and uneven quality, making the children's economy a vast blue ocean full of opportunities.
澄韵A Refreshing Breeze in the Beverage Market: Light Lactic Acid Bacteria Drinks Arrive
As summer approaches, beverage companies are launching new products to compete for consumer attention. This year, distributors should not miss Kangshifu's new product, Xiaoluo Duoduo, a refreshing lactic acid bacteria drink that caters to young people's preferences for health and taste, injecting new vitality into the light beverage market.
New DistributionHow Should Beverage Brands Price 'Smartly'?
Recently, the topic of 'Haidilao's retaliatory price increase' has sparked widespread public debate. However, unlike Haidilao, which raised and then lowered prices, Heytea quietly managed to increase its prices by 2 yuan. The reason lies in market positioning: Haidilao lacks pricing power despite its fame, while Heytea's brand is less replaceable. This article explores the real factors behind beverage pricing, arguing that market factors, not costs, determine prices, and offers strategies for brands to raise prices effectively.
林川The Drink Chinese People Hate Most Ranks First
As the weather gets hotter, people have a legitimate excuse to enjoy cold drinks. Sales of beverages surge online during July, August, and September. With an increasingly segmented market and limited consumer attention, brands must work hard to stand out. This article explores which drinks are most loved and hated, based on social media and forum data, and suggests the best drinks for hotpot.
网易数读China's Soda 'Eight Heroes Battle for Supremacy': If You Can't Beat Them, Buy Them!
For many Chinese people, the happy fat house water in memory is not Coke or Sprite, but domestic soda, which is our exclusive childhood memory. In China, soda has a native place. Just as everyone has their own childhood, each city has its own domestic soda.
俺就是波叔The Untold Story of Chinese Milk Powder
In 1953, American media falsely reported that physicist Joan Hinton defected to China with nuclear secrets; in reality, she and her husband devoted 60 years to dairy farming in China. Their efforts were undermined by industry scandals, culminating in the 2008 melamine crisis, which led to a decade of industry consolidation and the rise of premium domestic brands like Feihe.
姚书恒7 Traits of Young-Appealing Brands: Zhong Xue Gao, Genki Forest, Hankow No.2 Factory
In recent years, many new consumer brands have rapidly risen to fame among young people, such as Perfect Diary, Huaxizi, HFP in beauty; Luckin Coffee, Saturdan Coffee, oneshot in coffee; and Genki Forest, Hankow No.2 Factory, Heytea, Nayuki in beverages; Zhong Xue Gao and Russian ice bars in ice cream. What can these viral new brands teach old brands seeking to rejuvenate? Why are they loved and shared by the youth? What lies behind their sudden rise?
米可怡Tsingtao Brewery's Impressive 618 Performance Sets Benchmark for National Brands
During the 618 shopping festival, Tsingtao Brewery continued to lead the beer category on major e-commerce platforms, achieving top rankings on both JD.com and Tmall. Sales grew over 50% year-on-year, with standout products like the 1903 National Trend can and White Beer seeing significant growth, solidifying Tsingtao's position as a benchmark for national brands in e-commerce.
陈峰In-Depth Analysis | Frontline City Manager: Cultivating 'Lighthouse' Key Accounts to Win the Battle for Urban High Ground
As the pandemic subsides, foot traffic in hypermarkets is recovering, but sales haven't fully bounced back. However, a closer look reveals that big-store channel sales haven't declined; online-to-home plus offline sales have even grown slightly. This article argues that big stores remain the most important 'lighthouse' channel and marketing high ground in every city, and provides a comprehensive playbook for city managers to plan, execute, and drive growth in these stores, covering both traditional and new (O2O) scenarios.
许翔 Ryan XuHow Has China's 100-Billion-Yuan Ready-to-Drink Tea Market Evolved?
On a weekday noon in May, Shi Wenzheng stood before the chilled shelves at FamilyMart, choosing a drink to pair with her lunchbox. She makes this decision at least three times a week, so familiar with the four shelves that she knows exactly what sits in each spot. She always hopes to spot something new to try, and that day, Nestlé's quietly launched tea drink called 'Cha Cui' quickly caught her eye. Among the four shelves, one entire shelf displayed tea drinks from various companies and brands, but Nestlé's 'Cha Cui' stood out with its bold text design emphasizing real juice, low sugar, tea, and cut fruit imagery, as if it couldn't wait to tell her something.
郭苏妍Will Luosifen Replace Instant Noodles?
The sudden outbreak of COVID-19 unexpectedly revitalized the once-marginalized instant noodle market, with sales surging and stocks of major players rising. However, the rise of luosifen, a regional snack turned instant food, has sparked debates on whether it could challenge instant noodles' dominance, highlighting the need for innovation and differentiation in the convenience food industry.
孙建、王力纬2020 Q1 Reports Reveal COVID-19 Impact: Nestle Double-Digit Decline, Unilever's First Double Decline, Yili's Net Profit Halved...
The article compiles Q1 2020 financial reports from major global FMCG companies, highlighting the impact of the COVID-19 pandemic. Key findings include Nestle's double-digit sales decline in China, Unilever's first double decline in Asia-Pacific, and Yili's net profit halving, while some companies like Sanquan and Three Squirrels saw growth.
New DistributionIn China, Monster Energy Is Not Only Crushed by Red Bull, but Also Loses to the Second and Third Players...
China's functional beverage market is bustling with various players, and according to Euromonitor, retail sales reached approximately 54 billion yuan in 2019, up 10.3% year-on-year, with a CAGR of 16% from 2011 to 2019. Despite Monster Energy's global success, its sales in China account for less than 1% of its total revenue, struggling against competitors like Red Bull, Dongsheng, and Lehu.
道农The Business and World of a Bottle of Water
It wasn't until Nongfu Spring went public and revealed its financials that the public realized selling water is a lucrative business. In 2019, Nongfu Spring's revenue was 24.021 billion yuan, with water sales alone contributing 14.346 billion yuan, accounting for 59.7% of total revenue.
王不易Traffic or Brand: Which Reigns Supreme? A Look at the Nut Battle Among Three Squirrels, Bestore, and Qiaqia
In recent years, with the continuous growth of per capita income and consumption levels in China, the demand for leisure food has been gradually rising, and the market scale has expanded rapidly. Among them, the nut category has become the most prominent segment in the entire leisure food industry. Relevant data shows that China's leisure food industry is developing rapidly, with the market size reaching 500 billion yuan in 2018, and it is expected to maintain a growth rate of 10% in the next five years. Among them, nut and roasted seed foods continue to grow at an annual rate of 15%. Earlier this year, PepsiCo reached an agreement with Haoxiangni to acquire its 'Baicaowei' brand for $705 million, approximately 4.953 billion yuan, which also sparked heated discussions in the nut industry.
肖明超In a Red Ocean Beverage Market, Is There Still Opportunity? The Hit-Maker 'Hankow Erchang' Tells You the Answer!
In the FMCG industry, the beverage category is undoubtedly the most competitive, a veritable red ocean. Breaking out or quickly building brand recognition in such a market seems nearly impossible, unless you burn cash or target a niche channel early. Yet in 2019, one brand achieved industry-wide fame and 300 million yuan in annual sales within just two years of its December 2017 product launch: Hankow Erchang.
袁来After Five Years, Danone Restarts Localization of Infant Formula with Acquisition
After a five-year hiatus, Danone has regained ownership of a local infant formula factory by fully acquiring Murray Goulburn Dairy (Qingdao) Co., Ltd. This move is aimed at leveraging the acquired formula registrations to expand its presence in China's competitive market and complete its omni-channel strategy.
钱瑜 王晓Genki Forest Dominates Focus Media, Sparking a New Trend in Sugar-Free Beverages
If asked which beverage brands are most popular among young people today, Genki Forest would undoubtedly be on the list. In just three years, it has gone from an unknown new brand to a dark horse in the domestic beverage industry, highly sought after by young consumers. Recently, with the popularity of "Our Band" and Genki Forest's sparkling water dominating Focus Media's elevator screens, a new wave of enthusiasm has swept the beverage market again. Today, let's uncover the secrets behind this dark horse brand's explosive success.
New Distribution“There Are Categories but No Brands”: Why Is There No Leader in the Fruit Wine Market?
Fruit wine, which has long struggled to find its place in the Chinese market, has suddenly become popular. Compared with baijiu and beer, fruit wine (excluding wine) has been overlooked, but in recent years its visibility has soared, maintaining an annual growth rate of 15%. According to ECdataway, sales of premixed wine/fruit wine on Alibaba's platforms (Tmall + Taobao) increased by 154% in 2018 and 45% in 2019. However, the industry still faces the problem of "having categories but no brands," with no clear leader emerging.
FBIFRetail Prices of 2, 3, 5 Yuan Drinks Have Little to Do with Costs...
Recently, Nongfu Spring initiated its IPO, becoming industry news. One point of heated discussion was the 60.2% gross margin for packaged drinking water disclosed in its prospectus. Additionally, Six Walnut's prospectus showed that a 5-yuan can costs about 1 yuan to produce, with the can itself accounting for over half the cost.
潘利华Is C'estbon's Diversification Revival Too Late?
After nearly a decade, C'estbon, known for its slogan 'Your and My C'estbon', has again emphasized diversification. Recently, while upgrading its 'Magic' sports drink, C'estbon stated that this move 'strengthens its layout in the sports drink market' and 'signals that C'estbon's plan to build a diversified beverage company is gradually taking shape'. Although C'estbon was a pioneer in many fields, it has been surpassed by Nongfu Spring in its main drinking water market, with Ganten close behind. Industry insiders believe that C'estbon's past achievements stemmed from first-mover advantages, channel advantages, and a focus on drinking water, but to stand out in the increasingly competitive beverage sector, turning 'diversification' into 'multiple business successes' will take time.
李振兴