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Consumer & Categories articles
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Browse 1957 New Distribution articles about Consumer & Categories.
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1957 articles · Page 38 of 82
Moutai Wins, Young People Lose
Moutai's popularity has fueled a boom in sauce-flavored liquor, but this success may not last as younger generations question the traditional drinking culture and marketing tactics. The article argues that the industry's reliance on 'consumerist discourse hegemony' and the power dynamics of the Chinese drinking table may alienate the next generation of drinkers.
响马老苗Hyaluronic Acid Snacks Are Coming—Will Consumers Follow?
When you walk into a store for snacks and spot hyaluronic acid yogurt, chocolate, or even beer, will you dismiss them as a tax on stupidity, or reach out with the mindset that since you're eating snacks anyway, you might as well make them healthier? This may soon become another dilemma. In January, the state officially approved hyaluronic acid for use in everyday foods, including dairy, beverages, alcohol, chocolate, and candy, prompting media to celebrate a new direction for oral beauty products and brands to prepare their own offerings.
冰山君“No Gout, No Hangover”: Can Wanglaoji Beer Replicate the Success of Herbal Tea?
Wanglaoji, the renowned herbal tea brand, is venturing into the beer market with a new product called "Jipi." Despite its strong brand recognition, the move faces significant challenges due to the competitive and mature beer industry, which differs greatly from the herbal tea market where Wanglaoji once thrived.
云酒Heavyweight | Release of the "2020-2021 Research Report on B2B2C Cooperation of Retail Small Stores in Lower-Tier Markets"
From April 1 to 3, the "2021 (6th) China FMCG Channel Innovation Conference" was successfully held in Chengdu, hosted by New Distribution, co-hosted by Innovation Retail Society, Community Forest, and Teacher Liu's New Marketing, and guided by the Distributor Branch of China Condiment Industry Association. The conference attracted over 3,000 brand owners, distributors, community group buying platforms, and related industry practitioners from across the country, with a full house and unprecedented scale. At the main forum on the morning of April 1, Zhao Bo, founder of New Distribution, released the "2020-2021 Research Report on B2B2C Cooperation of Retail Small Stores in Lower-Tier Markets."
New DistributionBeverages Not Selling Well? See How Meco Honey Valley Juice Tea Opens a 10-Billion-Yuan Track
In 2020, the beverage industry saw slow overall growth, with some sub-sectors declining. While the pandemic impacted consumption, it's not the sole reason. The Chinese beverage market has been saturated for over 40 years, and companies must innovate new categories to meet consumer needs. Meco Honey Valley Juice Tea, with its new juice tea category, achieved nearly 1 billion yuan in sales in its first year by establishing industry standards and leveraging health trends.
苏相如The "Pass" to the New Consumption Wave: Who Among Qiaqia, Three Squirrels, and Bestore Will Secure It First?
Recently, leading snack brands have released their 2020 financial results. Despite the pandemic, Qiaqia, Three Squirrels, and Bestore all reported growth. In 2020, Qiaqia's revenue reached 5.289 billion yuan, up 9.35% year-on-year, with net profit attributable to shareholders of 790 million yuan, up 30.89%. Bestore's revenue was 7.894 billion yuan, up 2.32%, with net profit of 344 million yuan, up 0.95%. Three Squirrels' total revenue was 9.794 billion yuan, a slight decline of 3.72%, but net profit grew 26.21% to 301 million yuan.
财经新媒体The 2.0 Era of Sparkling Water: What Changes Will Nongfu Spring's Entry Bring?
In 2018, Genki Forest's sparkling soda water stood out among beverage products, breaking the 1 billion yuan single-product sales mark in just 1-2 years, creating a miracle in the red ocean beverage market and bringing the sub-category of sparkling soda water into everyone's view. In 2019-2020, both soda water and sparkling water categories saw new rounds of innovation, with new products emerging. Now, in 2021, the market is entering the 2.0 era, with major brands like Coca-Cola and Nongfu Spring entering. On April 1, Nongfu Spring officially launched its new sparkling soda water, a product developed over several years, marking another breakthrough in a new category after its 2019 still soda water.
澄韵a1 Annual S-Level Hit Product 'Gao Zhong Song' Released, Redefining 'Meat Floss Cake'!
On April 1st, a1 Snack Research Institute held its 2021 S-level hit product launch event at the Marriott Hotel in Chengdu, where over 500 distributor clients gathered to witness the official debut of the annual S-level product, Gao Zhong Song. Seizing the new dividend of the snack era, a1 aims to redefine the meat floss cake with its innovative product.
New DistributionHow Hard Is It to Sell Baijiu to Young People Who Don't Want to Drink It?
Baijiu brands face a dilemma: should they tame young people's picky tastes or create baijiu for them? Luzhou Laojiao recently dissolved two young-consumer-focused subsidiaries, highlighting the challenge. Meanwhile, young people are engaging with baijiu through stocks and funds, but their consumption preferences lean toward other alcoholic beverages.
不止十一人Zihaiguo Ignites Chengdu Spring Sugar Fair, Convenience Food Market Set for Reshuffle!
As a major event in the sugar and wine food industry, the Sugar and Wine Fair attracts distributors from all over the country every year to select products and exchange ideas. Last year, due to the impact of the epidemic, the Spring Sugar and Wine Fair was canceled, making this year's fair exceptionally noteworthy for distributors. During a visit to Chengdu, reporters found that various hotel exhibitions were extremely lively, with many innovative consumer brand exhibition areas. As the hottest brand of 2020, Zihaiguo made its debut at the Spring Sugar Fair, attracting offline distributors to stop, linger, and discuss cooperation. In 2020, when counting which brands were hot in the consumer goods sector, I think...
New DistributionBi Chaojiao: Manufacturers and Distributors Join Hands to Win the Next Decade of China's Beer Industry
At the 6th China FMCG Channel Innovation Conference, Bi Chaojiao, General Manager of the Marketing Center of China Resources Snow Breweries, delivered a keynote speech on the company's channel strategy for its new development stage, emphasizing the importance of channel building and the '3+3+3' strategy to win the high-end market.
毕朝矫Org Technology Emerges from Downturn with Two Consecutive Years of Net Profit Growth, Diversification Away from Red Bull Shows Results
Org Technology, once heavily reliant on Red Bull, is moving past that dependency. After a decline in 2017-2018 due to the Red Bull dispute, the company diversified its client base and product lines, leading to a rebound in net profit in 2019 and 2020, with a projected over 400% increase in Q1 2021.
沈右荣Uni-President China's Annual Report: Revenue RMB 22.761 billion, Net Profit Up 19% to RMB 1.626 billion; Food Business Surges 10.9%, Beverages Slightly Down
Uni-President China announced its 2020 final results, with revenue of RMB 22.761 billion, up 3.4% year-on-year, and net profit of RMB 1.626 billion, up 19.0%. Food business revenue reached RMB 9.424 billion, up 10.9%, while beverages declined slightly.
New DistributionFounded Less Than 2 Years, Daily Dark Chocolate 'Hard Bars' Against Foreign Giants like Dove, Ferrero, Snickers!
If we count the subcategories in the FMCG field that have long been dominated by foreign giants, chocolate and coffee come to mind. This article focuses on chocolate. When you think of chocolate, brands like Dove, Ferrero, Snickers, and Hershey's come to mind. Are there domestic chocolate brands? There are, like Golden Monkey and Le Conte, but they have either been sold off or are struggling in lower-tier markets. Domestic chocolate brands seem to have never stood tall...
秦淮Wusu Beer Pilots Platform Distributor Model in Beijing: A Trend or a Flash in the Pan?
On March 6, New Distribution exclusively published a case study of Wusu Beer's upgrade from 'distributor' to 'platform distributor' in the Beijing market, sparking numerous inquiries from distributors on how to make this transition. This article clarifies the concept of the platform distributor model, its underlying logic, and key success factors, emphasizing that its future depends on brand manufacturers and requires careful consideration.
陈思廷This Bidding Combination Punch Made a Tea Startup a Rising Star in Ad Competition
In recent years, consumer demand for upgraded quality of life has spawned a batch of DTC brands with 'new consumption' attributes in the food and beverage sector. These brands often feature social direct selling and private domain operations, and tend to accumulate brand awareness and initial customer base through bidding advertising. Despite similar positioning and business models, their ability to gain ad volume varies greatly. Tencent Ads has developed a 'pre-assessment' system called 'Volume Self-Check Station' to help brands evaluate their bidding potential scientifically, and through its application, the emerging tea brand Cha Xiaokong achieved rapid volume growth, with daily spending exceeding 100,000 yuan, transforming from a novice to a rising star.
腾讯广告2021, Crossing the Single-Plank Bridge: 21 Thoughts on the Consumer Goods Industry
New consumption became a hot topic in business last year, but some views need to be expressed. Crossing the single-plank bridge means success, but will it be you? This article offers 21 reflections on the consumer goods industry, covering topics from brand building and market trends to the importance of product quality and the challenges of innovation.
沈帅波Behind the 2020 Surge in Baijiu Stocks, Frontline Distributors See a Different Picture
While baijiu stocks soared in 2020, frontline distributors faced declining sales and increasing costs. This article shares insights from a Shanghai distributor, Chen Hua, on the challenges of urbanization, brand dominance, and the difficulty of scaling a relationship-based business, offering four strategies for survival and growth.
陈峰Scream New Product Launch: "Isotonic" Professional Positioning in the Sports Drink Segment
Following tea π and Carbon, Nongfu Spring has launched another new product that stands out by its name. On February 25, Nongfu Spring officially announced that its classic Scream brand is introducing a new product—the third-generation "Isotonic" Scream. At first glance, the name "Isotonic" might confuse many, but it is not a gimmick; it is a professional term in physical chemistry and recognized by athletes and doctors.
澄韵What Will Baijiu Distributors Compete On in the Next Decade?
Despite the pandemic's lingering impact on the baijiu industry, one distributor argues that 2020 marks the start of a new decade of rapid growth for those who transform into brand operators. This shift requires embracing consumer-centric thinking and adapting to fragmented channels and scarce brand resources.
陈峰Thanks to Prohibition, People Drank More
Despite its noble moral intentions, Prohibition did not end American consumption of alcohol; instead, it drove drinking underground, leading to a thriving black market and speakeasies, which actually increased consumption. The article uses historical and modern examples to argue that suppressing human nature is ineffective and can backfire.
崔小北Compound Seasoning Brand 'Jiadian Ziwei' Secures Nearly $10 Million in New Funding
Jiadian Ziwei, a compound seasoning brand, announced the completion of a nearly $10 million Angel+ round led by Hillhouse Capital, with participation from IDG Capital, Yiling Capital, and existing shareholder Green Mountain Capital. The funds will be used for marketing, brand building, and the construction of product and supply chain platforms.
苏建勋Yili, Mengniu, and Bright Dairy Raise Prices Collectively: Who Will Give Us 'Milk Freedom'?
As the Spring Festival approaches, domestic demand for dairy products continues to rise, but this year manufacturers have not only refrained from discount promotions but have instead raised prices across the board. Companies uniformly attribute the increase to a significant rise in raw milk prices and surging cost pressures. Yili, Mengniu, Panda Dairy, and One Cow Raised by One Person have all implemented price hikes to varying degrees, with some consumers reporting that a certain brand's 250g×24-box pure milk has risen from 60 yuan to 75 yuan per carton. Once upon a time, dairy companies that championed 'a cup of milk a day keeps Chinese people healthy' have now left many netizens lamenting, 'Can't afford to drink!'
郑瑞龙JDB and Wanglaoji Strike Hard: Can the Herbal Tea Category Return to the Mainstream?
The 2021 Spring Festival marketing campaign has kicked off, with brands like Qiaqia, Three Squirrels, Be & Cheery, Coca-Cola, Genki Forest, JDB, and Six Walnuts gearing up in December, launching ads in buildings, on CCTV, and online, along with offline activities. The goal is to make their brands a top choice for Spring Festival shopping. After a long silence, Wanglaoji and JDB have become the most watched brands again, signaling a potential revival for the herbal tea category.
夏春兵