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China Resources Strategic Investment in Golden Seed Group, Plans 49% Stake, Officially Enters Baijiu Market
On February 16, 2022, Golden Seed Wine announced that its controlling shareholder, Anhui Golden Seed Group, would transfer 49% of its equity to China Resources Strategic Investment, a wholly-owned subsidiary of China Resources (Group), via a non-public agreement. This move marks China Resources' official entry into the baijiu market, aiming to leverage its resources to revitalize Golden Seed Wine amid its ongoing losses.
天景Beverage Giants See Sales Rebound: Innovation Lacking, 2022 Still Needs a Big Push
In 2021, the beverage industry emerged from the 2020 downturn, with major players like Coca-Cola, Nongfu Spring, Wahaha, and Reignwood all achieving growth. Product innovation, particularly in sparkling water and functional drinks, drove the market, while companies like Eastroc Beverage went public and saw stock prices soar. However, industry experts note that innovation remains insufficient, and the focus for 2022 will be on health-oriented, segmented, and high-end products.
李振兴Prepared Dishes Are So Hot, Should Distributors Get on Board?
Prepared dishes have become the hottest track at the start of 2022, following community group buying and the metaverse. Lu Zhengyao, recently ousted from Luckin Coffee, has officially entered the prepared dishes sector with his new venture 'Shejian Workshop'. The model involves sourcing fresh ingredients, processing them into semi-finished products, and distributing via cold chain to retail terminals. With low franchise thresholds, the company has already secured 30 letters of intent. The market is booming, with projections of reaching trillions in scale, but distributors should carefully consider opportunities and challenges.
道农Can New Consumer Entrepreneurs 'Counterattack' in 2022?
In 2022, new consumer startups face a challenging environment as they must contend with counterattacks from industry giants, capital market pressures, local competitors, and the limits of their growth models. While the sector still holds opportunities, entrepreneurs need more than just internet marketing and VC funding to succeed.
Oryx王家New Consumer Brands: A Revolution or Just Another Mess?
The article discusses the 'new consumption' trend in China, arguing that true new consumer brands must reject consumerism and focus on supply-side innovation, while relying on social consensus and national brand strength to succeed.
响马老苗The Prepared Dishes Track: The Day Will Dawn, But Don't Disappear in the Middle of the Night
The prepared dishes track is hot, with many new players. How to avoid disappearing in the middle of the night is a question every entrepreneur must face. According to data from the Ministry of Commerce, sales of prepared dishes during the 2022 online New Year shopping festival grew 45.9% year-on-year, and the market is expected to exceed 3 trillion yuan by 2025.
东方The Beverage Arena of the New Year's Eve Dinner
Based on a survey of 100 young people aged 18-35, this article explores the beverage choices on the Chinese New Year's Eve dinner table, revealing the marketing strategies of both domestic and international brands and the cultural significance behind them.
刺猬公社编辑部Why Is Craft Beer, Once Claiming 10x Profits, Failing with 500 Closures a Year?
Compared to the booming coffee and tea categories, craft beer in China is more like a besieged city. Despite a surge in breweries and capital interest, the industry faces closures and challenges in consumer adoption and distribution channels.
快刀财经编辑部China Resources Beer: Expected Annual Net Profit Increase of 110% to 124% Year-on-Year
On January 26, 2022, China Resources Beer (Holdings) Company Limited (hereinafter referred to as "China Resources Beer") issued a profit alert, expecting its profit attributable to shareholders for the year ended December 31, 2021, to be RMB 4.4 billion to RMB 4.7 billion, an increase of 110% to 124% compared to 2020. The announcement stated that the increase was partly due to an initial after-tax compensation gain of approximately RMB 1.3 billion from a relocation compensation agreement signed on January 22, 2021, for the transfer of a piece of land, and partly due to higher gross profit from increased average selling prices and lower administrative and other expenses, offset by higher selling and distribution expenses.
New DistributionCapital-Favored Pre-Made Dishes: Young People Not Buying It?
As the Chinese New Year approaches, pre-made dishes have become the new favorite for the New Year's Eve dinner. Despite capital enthusiasm and industry push, young consumers remain skeptical, often equating pre-made dishes with '料理包' (ready-to-eat meal packs), and the market is still in its early stages with supply-demand mismatch.
习睿The Truth Behind Why New Consumption Cannot Nurture Great Brands
On December 3, Xiaoxi sparked a discussion on social media: why can't new consumption create great brands? This led to an offline salon on December 4, where over ten friends gathered to exchange ideas. The article, shared by Huang Xiaojun, explores the reasons, including capital cooling, traffic-centric thinking, internal brand-building deficiencies, and the lack of time for brand-consumer relationships to mature.
洪志西2022 Stock Battle: How Should City Managers, the Frontline Commanders, Conquer Territory?
Since the outbreak of the pandemic in early 2020, the FMCG channel landscape has changed dramatically. While many discuss new channels like social e-commerce, O2O, and community group buying, few address how city managers should adapt. This article features an interview with Xu Xiang, author of a new book on omnichannel management for regional/city managers, who shares insights on navigating the 2022 stock market battle by mastering fundamentals and embracing continuous learning.
任文青AndyMondelez Releases Global Snacking Report! Chinese 'Foodies' Value Portion Control More
To seize opportunities and drive growth in the new year, global snacking giant Mondelez International has released its third annual State of Snacking report. The report, conducted with The Harris Poll, surveyed thousands of consumers across 12 countries and regions, with a special focus on China, where business growth far exceeds global levels.
何丹琳2022 Spring Festival: Pre-made Dishes and Traditional Chinese Tonic Foods Target the Young Generation
As the Spring Festival approaches, whether staying local or returning home, annual goods are significant for both buyers and consumers. Notably, the '2022 Kuaishou Quality New Year Shopping Festival Consumption Trend Report' shows that Generation Z's online stockpiling spending increased by 254% year-on-year. This article analyzes the hot categories and brands favored by the young generation, interpreting their lifestyle and consumption demands, and outlining effective marketing strategies.
New DistributionThe Transformation Pain of Traditional Liquor Distributors
Since 2012, the liquor industry has entered a new round of deep adjustment, and traditional large distributors are facing unprecedented challenges. This article analyzes the development and classification of traditional liquor distributors, the impact of market evolution, and the necessity of transformation.
云酒O2O Channels: A Key Path for FMCG Manufacturers to Match Personalized and Diverse New Consumer Demands
On January 14, JD Daojia, the local instant retail platform under Dada Group, hosted an 'Instant Retail Think Tank' salon, inviting dozens of leading brands and retailers to discuss new challenges and opportunities under the instant retail trend. This event came less than three months after JD Daojia's first brand partner conference on September 23, 2021, highlighting the attention brands are paying to JD Daojia and the development of instant retail.
秦淮Observations on the Evolution of Coffee Consumption: From Scene Prop to Consumer Protagonist
This article examines the transformation of coffee consumption in China, from a social accessory to a standalone product, driven by the rise of new coffee brands like Luckin Coffee. It argues that the future growth of China's coffee market will come from Generation Z, who prioritize value, convenience, and brand authenticity, and that Luckin is poised to take over market education from Starbucks.
张仪New Consumption 2021: 10 Questions Insiders Won't Say
In 2021, new consumption saw initial market patterns, capital as a tool for brand壁垒, and heightened brand awareness, yet brands face unresolved issues like product aesthetics, sales performance, and the trap of copying successful models. The article outlines 10 unspoken challenges, from design and positioning to supply chain and brand replication, urging brands to focus on sustainable growth and authentic positioning.
黄晓军Four Decades of Chinese Beverages: Victories and Defeats, the War Continues
No Chinese domestic beverage has yet matched the former glory of Jianlibao, which dominated the market for a decade after its 1984 debut and sparked a wave of beverage entrepreneurship. The article reviews four decades of Chinese beverage history, from the 'Two Colas' overwhelming the 'Seven Armies' to the rise of new domestic brands like Genki Forest, highlighting the ongoing battles between foreign giants and local players.
BBB研究所Frozen Food: On the Eve of an Explosion?
China's frozen food industry may be on the verge of a decade of explosive growth. Despite historical challenges such as underdeveloped cold chain infrastructure, low household appliance penetration, and consumer perceptions of low quality, improvements in infrastructure, technology, and shifting market dynamics are positioning the sector for significant expansion, potentially rivaling mature markets like Japan and the US.
FBIFHow Long Can New Consumption Stay Hot?
Yiou Think Tank has released the "2021 China New Consumption Development Insights and Brand Power List." Once upon a time, new consumption entrepreneurs were eager to "redo all consumer tracks." However, the enthusiasm and impulse for new consumption seem to be fading, and "how long can new consumption stay hot" has become a hot topic in the market. In 2019, the "hit product" strategy and aggressive VCs fueled the new consumption track—Bear Electric became the "first stock of small home appliances" with its hit "yogurt maker," and Perfect Diary went public "at a sprint" five years after its founding. According to Yiou data, in 2019, there were 590 investment events in the new consumption market, with a total transaction amount exceeding 62 billion yuan.
武玥Top 10 Figures in China's Food & Beverage Industry 2021: Challengers, Billionaires, and the Disappointed
In 2021, China's food and beverage industry witnessed dramatic changes, from challenger Tang Binsen's aggressive expansion to Zhong Shanshan becoming Asia's richest person, and from early entrepreneurs like Niu Gensheng retiring to others like Zhu Xinli struggling. This article profiles key figures to reveal the industry's transformation.
FBIFThe Wave of Price Hikes in Consumer Goods: Can You Weather It?
In 2022, a wave of price increases is sweeping across consumer goods, affecting everything from dairy and beverages to snacks and home appliances. Brands cite rising costs of raw materials, labor, and transportation as the primary drivers, leaving both companies and consumers grappling with the impact.
王晓萱The 30-Year Rise and Fall of China's Snack Industry
China's leisure snack industry has evolved over 30 years, with companies rising and falling through four eras: volume-driven, chain retail, online, and health-focused. The industry is now in a stable period where full-channel, diversified, and differentiated strategies are key to survival.
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