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Browse 596 New Distribution articles about Supply Chain & B2B.
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596 articles · Page 16 of 25
Blockchain: The Next Revolution in the Food Supply Chain
The food industry has long relied on inefficient paper-based record systems, leading to low transparency and poor traceability. Blockchain technology offers solutions by providing transparent, tamper-proof data sharing, but its adoption faces barriers such as lack of education, unclear regulations, and the need for collaboration across the supply chain.
New DistributionWhy Is FMCG B2B Regional Dominance?
After several years of development, FMCG B2B has begun to take shape. According to incomplete statistics from New Distribution, the transaction scale of FMCG B2B reached 100 billion yuan in 2017, and it is expected to reach around 300 billion yuan in 2018. The boom in B2B has left distributors confused: if giants come, what should we do? Should we do it ourselves, join them, cooperate, or compete head-on? Moreover, the rapid expansion of giants has made investors more cautious in B2B investments, with a large amount of capital flowing to leading platforms, which has slowed the expansion of many regionally successful B2B platforms compared to those that received investment.
赵波Behind the Food Price Hikes: Product Innovation and Upgrades Driven by External Pressures
The concentrated price increases in the food industry erupted collectively as the 2018 Spring Festival approached. In the past week alone, food giants Master Kong and Uni-President were reported to have raised prices for beverages and instant noodles simultaneously, adding to the beer, liquor, and dairy companies that had already announced price hikes in early January. Suddenly, the entire FMCG industry was discussing this aggressive wave of price increases. External pressures are the 'booster' for the price hikes. Looking at the external environment, the gradual recovery of the global economy since last year has driven up prices of global bulk raw materials. Additionally, the environmental protection tax officially implemented on January 1, 2018, has added to the burden on food companies across the supply chain.
澄韵Competitiveness Analysis of FMCG B2B Platforms in the Nanjing Market - Market Research Report
In 2017, the New Distribution team selected 22 cities from China's top 40 economic cities to conduct a market survey on the overall situation of FMCG B2B platforms, and released the '2017 China FMCG B2B Industry Competitiveness White Paper' at the '3rd China FMCG + Internet Conference' during the Chongqing Autumn Sugar and Wine Fair. This report focuses on the in-depth research of the Nanjing market, evaluating the competitiveness of various platforms from multiple dimensions.
新经销团队Zhanghe Cloud Warehouse: Deepening Traditional Supply Chains, Empowering Sharing, and Following the Trend
In recent years, with the development of mobile internet technology and e-commerce, the traditional FMCG distribution sector has faced increasing impact. On one hand, brand owners have raised channel prices due to rising raw material costs; on the other, distributors struggle with rough internal management, recruitment difficulties, high warehousing and logistics costs, and poor delivery experiences. Traditional distributors increasingly demand cost reduction, efficiency improvement, and refined operations. Against this backdrop, Zhanghe Supply Chain emerged, leveraging HNA Group's resources and Zhanghe Tianxia's national FMCG trading platform to deploy offline supply chains, with Zhanghe Cloud Warehouse as the entry point to provide internet solutions for the entire FMCG industry chain.
New DistributionThe B2B Gene of the Salt Reform Breaker
Salt reform plus B2B equals rebirth. An interview with Nantong Salt Industry Chairman Mo Zongqiang reveals how the company embraced B2B platform Dianda to transform from a monopoly operator to a market player, achieving 20% revenue growth in 2017.
钱研究FMCG B2B: A Grand Spectacle
Currently, FMCG B2B internet platforms mainly adopt two business models: self-operated and matchmaking. Each has its own merits, with the fundamental difference lying in the ownership of goods and logistics. Self-operated platforms like JD New Channel, Zhongshang Huimin, and Jinhuobao purchase goods themselves, manage unified warehousing and distribution, and generate revenue through price differences and cost reduction. This model offers pricing power and control over warehousing and logistics, making it easier to gain brand acceptance initially, and with the support of warehousing and logistics systems, it achieves high terminal stickiness, though it may later conflict with local distributors.
赵崇Yi Jiu Pi's Wang Chaocheng: Will B2B End Up Like B2C with Only JD and Alibaba?
Wang Chaocheng, founder of Yi Jiu Pi, discusses whether B2B is destined for scale, arguing that unlike B2C, B2B users and supply chains are highly differentiated, leading to a fragmented ecosystem with likely one dominant player per niche. He emphasizes the importance of horizontal and vertical scaling, and warns that competing with giants like Alibaba and JD requires building heavy supply chain infrastructure and focusing on niche channels.
王朝成How Should Distributors Transform into Local Logistics + B2B E-commerce?
During visits with distributors across the country in 2017, the New Distribution team found that almost all distributors shared a common feeling: business has been tough in the past two years. A distributor friend with annual sales of around 50 million yuan in food and beverages told New Distribution: the bigger the business, the less money it makes. As regulations tighten, labor costs rise. Everyone talks about B2B, but they don't know how to start or how much it can help their business. In the past, working harder and doing more tiring work could indeed earn some money, but manufacturers' tasks increase year by year while cost investments decline, leading to fines for unmet tasks and huge market investments to complete them, resulting in no profit at year-end.
赵波 袁来Looking Ahead to 2018: The Warring States Era of FMCG B2B
After rapid development from 2014 to 2017, China's FMCG B2B has begun to take shape. According to incomplete statistics from New Distribution, there are currently 254 B2B platforms involved in FMCG in China. In these cities, both coverage and penetration have reached very considerable numbers, suggesting a flourishing and competitive landscape.
赵波 刘少德Competitiveness Analysis of FMCG B2B Platforms in the Chongqing Market - Market Research Report
From August to November 2017, the New Distribution team selected 22 cities from China's top 40 economic cities to conduct a market survey on the current state of FMCG B2B platforms, and released the '2017 China FMCG B2B Industry Competitiveness White Paper' at the '3rd China FMCG + Internet Conference'. This report focuses on the Chongqing market, analyzing the coverage, penetration, supply chain organization, platform operations, delivery capabilities, and service visits of various B2B platforms, and provides a comprehensive evaluation of their competitiveness.
新经销团队Exclusive | Riding the Wave, Leading the Charge: An Interpretation of Qingfeng Paper's 2018 B2B Strategy
With the explosive growth of FMCG B2B platforms over the past three years, the internetization of the FMCG industry has become a focus for brands and society at large. On December 15, a New Distribution reporter interviewed Dustin, General Manager of Sales Operations Planning, Hu Tao, General Manager of Eli, and other channel marketing staff at APP's tissue marketing headquarters for nearly two hours. Dustin fully elaborated on the practical strategies of APP's tissue sales COO Pan Jiahong and the sales operations department for Qingfeng and FMCG B2B platforms.
袁来Tormented Brand Owners: Should They Cooperate with B2B or Not?
In recent years, due to the overall environment, most mainstream brand owners face significant growth pressure: aging products, insufficient innovation, high channel costs, and reluctance to raise prices or cut staff. Despite efforts like inventory pushing, promotions, and expanding outlets, sales remain stagnant. Industry data confirms this, with Bain's recent report showing only 3% growth in China's FMCG market in 2016. This article explores whether brand owners should cooperate with B2B platforms, how to do so without harming existing business, and offers strategic advice.
赵波China's First Channel Marketing SaaS Platform Dinghuobao Secures 150 Million RMB in Series B Funding, Leading the New Blue Ocean of Internet Distribution
On December 18, Chengdu Ashang Information Technology Co., Ltd., operator of Dinghuobao, China's first SaaS-based internet channel distribution management platform, announced at a press conference in Beijing that it had completed a Series B funding round of 150 million RMB, led by China Digital Information Co., Ltd. The funding will be used to enhance product development, expand sales networks, and explore supply chain finance.
New DistributionThe Time Has Come for Brand Manufacturers to Enter B2B!
The topic of FMCG B2B has been discussed for over four years, evolving from the first phase of startups entering, to the second phase of traditional distributors and chain retailers, to the third phase of internet giants. The author believes that now is the prime time for a fourth force to enter FMCG B2B: brand manufacturers. Store owners' ordering habits are quietly changing, and manufacturers cannot afford to hand over terminal stores to B2B platforms.
刘昭2017 China FMCG B2B Distribution Detailed Analysis
In 2017, New Distribution organized a survey of 22 major cities across China, systematically investigating the coverage, penetration, supply chain organization, platform operations, delivery capabilities, and service visits of various FMCG B2B platforms in different market areas. The survey found a large number of regional FMCG B2B platforms emerging, further confirming the rapid development of the industry. This article compiles the distribution of China's FMCG B2B platforms in 2017 for reference.
New DistributionHow Can B2B Distributors Doing Regional Joint Distribution Achieve Business Profitability?
After nearly four years of market education from 2014 to 2017, almost all distributors of a certain scale have begun to realize the need to embrace the internet and upgrade their businesses. For regional distributors with limited individual capabilities, forming alliances and engaging in joint warehousing and distribution for urban logistics is recognized as the best transformation path. However, while the potential for joint warehousing and distribution is vast, many distributors find that the single business model leads to long financial payback periods, clear revenue ceilings, and insufficient profitability without large-scale traffic, making it feel like jumping into a fire pit. This article discusses how distributors can expand their business after implementing joint warehousing and distribution to achieve stable returns.
赵波City Distribution: Billions Invested, No Visible Effect—Is It Viable?
City distribution, an industry long favored by external observers, has yet to demonstrate its power and remains on the periphery of the market. Is the problem inherent to the industry, or are expectations too high? Since 2013, the government has heavily promoted city distribution with policies and over 10 billion yuan in incentives, yet the industry remains fragmented and in its 'primitive development stage,' though it holds immense potential.
New DistributionMistaking B2B for a Channel Is the Biggest Misconception Among Brand Owners!
In the past two years, all FMCG companies have struggled with rising labor costs and declining sales, forcing them to cut marketing budgets and lay off staff. In this harsh environment, brand owners are seeking lower-cost, higher-efficiency distribution models, and B2B platforms have emerged as a new force. However, many brand owners mistakenly treat B2B as just another distribution channel rather than a new distribution model, leading to conflicts and inefficiencies.
赵波Major Move: RT-Mart Officially Enters B2B Sector with 'RT-Mart e路发'
The B2B sector is witnessing intense competition. As e-commerce giants like Alibaba and JD.com aggressively expand, RT-Mart, the leading hypermarket chain in China, has announced its full-scale entry into the B2B field. At the China Business Innovation Conference in Beijing on November 14, RT-Mart's Feiniu.com co-CEO Yuan Bin declared that the B2B platform 'RT-Mart e路发' would be RT-Mart's No.1 e-commerce project, with plans to recruit 10,000 town agents and open 10,000 Feiniu convenience stores.
逝风Yunmei's "Smart Commerce": The Third Pole Beyond Alibaba Retail Link and JD New Path
At the 3rd China FMCG + Internet Conference (CFIC) held in Chongqing on November 8-9, Yunmei Co., Ltd. attracted high attention with its Xunmao Smart Commerce System and was awarded "2017 China FMCG Supply Chain Quality Service Provider." In April this year, Liu Qiangdong announced plans to build over 1 million JD convenience stores nationwide in five years, and in August, Alibaba Retail Link announced cooperation with distributors to build 2,000 forward warehouses covering 1 million retail stores.
New DistributionZhanghe Cloud Warehouse's Zha Jiulan: Shared Cloud Warehousing, Following the Trend
On November 9, at the 3rd 'FMCG + Internet' Conference, Zha Jiulan, co-founder of Zhanghe Tianxia and CEO of Zhanghe Supply Chain, proposed building localized Zhanghe shared cloud warehouses. Based on the transformation trends of the FMCG industry and the dual upgrades in consumption and technology, the initiative aims to deepen regional supply chain operations, fostering collaborative win-win outcomes across the entire industry chain involving brand owners, distributors, and terminal stores. Shared cloud warehousing is a strategic move aligned with future trends.
New DistributionCan B2B Eliminate Distributors? Manufacturers Say No, and B2B Doesn't Have the Final Say
A new product launch, planned for a 3-year promotion before scaling up—would a B2B platform be willing to take it on, cooperate, and sustain losses during that period? With the upward shift of mainstream price points, more products like 'Tang Daren' will emerge, which I call 'strategic products.' These require a long cultivation period, and long-term investment is essential. Strategic product cultivation cannot rely solely on brand owners or brand driving; it requires channel participation and channel driving. If B2B platforms won't do this, brand owners will find others to do it.
刘春雄Lu Lixin: B2B Logistics from the Perspective of Efficient Supply Chain
At the 3rd FMCG + Internet Conference held by New Distribution on November 8-9, 2017, Dr. Lu Lixin, Chairman of Gong Sheng Logistics Platform, shared his insights on B2B logistics. He emphasized the need for supply chain transparency, cost reduction, rapid response, and the importance of platform-based logistics to achieve efficiency and shared benefits.
卢立新