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Retail Formats articles
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Browse 1976 New Distribution articles about Retail Formats.
Published articles
1976 articles · Page 83 of 83
The Economics Behind Product Display: Purchase Hints
This article explores the science of product display in retail, explaining how strategic placement can boost sales by leveraging consumer psychology, such as the 'beer and diapers' phenomenon and color-based displays.
文/乐琰A Topic of Interest: How Do Retail Buyers View Manufacturer Fees?
Manufacturers often complain about the high costs of doing business with retail chains, but buyers have their own perspectives. This article explores the psychological factors behind buyers' fee demands and advises manufacturers to think strategically about their spending.
New DistributionHow to Optimize In-Store Display for New Products in Hypermarkets?
According to consumer behavior research, product display is a critical factor influencing purchases, as 70% of buying decisions are made in-store. For new products, effective display is essential to increase visibility and stimulate impulse purchases, which account for an average of 11.4% of in-store spending.
New DistributionWei Qing: Five Key Elements of Supermarket Business
In just a few years, supermarkets have evolved from a novelty into the mainstream retail channel. Supermarket business is much more challenging than traditional trade, requiring manufacturers' sales reps to handle store entry, barcodes, shelf placement, contracts, promotions, and fee negotiations. For many companies and marketers long accustomed to traditional channels, supermarket business may seem mysterious and complex, but it can be distilled into five key elements: barcodes, shelf space, pricing, promotions, and service.
魏庆Essential KA Terminology: A Must-Read for Sales Professionals
This article provides a comprehensive guide to key account (KA) terminology and practices for FMCG distributors, covering retail industry trends, supermarket classifications, professional terms, contract negotiation, product selection, display techniques, promotional activities, and financial management.
New DistributionWhat You Don't Know: The Real Thoughts of Retail Buyers!
How you position the retail store determines how the store positions you. To win over buyers, suppliers must show genuine respect, not just superficial flattery. Buyers care about profit and sales, not brands, and they value cooperative partners over mere products. Once you try to bribe a buyer, you lose their friendship. A buyer's refusal often signals your low standing, so reflect on your relationship instead of making excuses.
New DistributionIn-store Promotion Strategies and Techniques
This article outlines a comprehensive framework for FMCG distributors to plan and execute effective in-store promotions, emphasizing the importance of clear objectives, strategic negotiation with retailers, meticulous preparation, strong execution, and thorough post-promotion evaluation.
New DistributionBecoming a Valued Supplier to Retail Chains
Retail chains manage suppliers through performance and margin classification, favoring those with high sales and profitability. To become a valued supplier, companies should optimize product mix, focus on high-return outlets, and enhance service professionalism.
New Distribution