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1976 articles · Page 36 of 83
Attention Mom-and-Pop Stores: Local Convenience Stores Have Already Paved the Way for 'Instant Retail'
The level of awareness determines the amount of profit. After three years of pandemic, consumer habits have changed, and physical store traffic has declined. Data from the China Chain Store & Franchise Association shows that in the past year, 67.2% of convenience stores saw a year-on-year decrease in customer visits, while only 21.9% saw an increase. With large-scale traffic declines, convenience stores are at a critical juncture. Zhou Chenmin, operations director of Wuhan-based convenience store chain Today, said, 'Before 2020, our average daily foot traffic per store was around 550 people. After the pandemic, offline traffic has decreased significantly, and now it's down by more than 100 people, which is very serious.'
达尔闻Practical Guide | Management Reference for Boosting Performance of Supermarket Merchandisers
As offline foot traffic continues to decline, it's crucial to maintain the fundamentals of offline channels through meticulous, professional management. This article, part of the Key Account (KA) Management Practice series by New Distribution and former Coca-Cola China executive Cao Yang, focuses on why merchandiser teams are needed, their daily management, and how to utilize them effectively.
曹扬Geoffrey CaoFMCG Daily | China Resources Beer Executive Takes New Post; Carrefour Responds to COO Departure; Pangdonglai Recalls Products...
1. Fan Shikai, an executive at China Resources Beer, has been appointed general manager of Jinsha Wine. 2. Carrefour China denied reports of multiple vice presidents leaving, stating its management team is stable. 3. Pangdonglai recalled a product due to pricing issues and announced corrective measures. 4. Changshu Miss Fresh was again ordered to pay 12.33 million yuan. 5. Pinduoduo's Temu is testing its Canada site. 6. Yonghui Superstore's Huai'an Health Road store will close. 7. Hangzhou's online retail sales exceeded one trillion yuan for the first time. 8. Xiangnian Food updated its prospectus for a Shanghai IPO. 9. Moutai 1935 sales exceeded 5 billion yuan. 10. Nongfu Spring's Oriental Leaf launched a large bottle size.
New DistributionAfter the Pandemic: Should Retailers Be Aggressive or Conservative?
How to achieve 'good products at reasonable prices' is what enterprises need to adapt to in the changing competitive landscape. Under the drastic changes, the pandemic has hit the real economy hard, especially retail, forcing many to adjust or exit. Some, like Fresh Legend and Beijing Chaoshifa, have thrived by innovating, while others like Gome and Suning have struggled due to high debt and outdated models.
东方Douyin Supermarket Officially Launches: How Should FMCG Manufacturers and Distributors Cooperate and Position Themselves?
After the New Year, Douyin Supermarket officially launched, and FMCG manufacturers are concerned about the significance of joining and opportunities for co-creation. On February 6, in the 'FMCG Feng Talk' hosted by distributor growth mentor Li Feng, several guests shared insights on 'Douyin Supermarket Officially Launches: How Should FMCG Manufacturers and Distributors Cooperate and Position Themselves?' This article compiles some of the viewpoints; for full details, follow the [Li Feng New Distribution] video account for the replay.
New DistributionHema's Downward Path: A Bigger Market, Less Room for Error
Hema is expanding into lower-tier markets with new formats like Hema Neighborhood and Hema Outlets, but faces challenges in profitability and competition. The company aims for 100 billion yuan in GMV in 2023, requiring aggressive growth and cost control.
晚点团队RT-Mart Officially Enters Membership Store Arena!
At the start of February, RT-Mart's parent company, Sun Art Retail, made a major move. On February 1, it announced on its official WeChat account that it would open the country's first "M Membership Store" in Yangzhou, Jiangsu, with an official opening on April 28. This will also be Yangzhou's first membership store. According to Lianshang.com, the "M Membership Store" will operate as a new independent brand alongside the main brand "RT-Mart," with a dedicated business team. Project General Manager Yuan Bin joined RT-Mart in 2000 and is a veteran; the operations head...
FBIFDouyin Supermarket Launches: Can It Be the "Tailwind" for FMCG Manufacturers?
As the new year begins, Douyin Supermarket has officially launched, drawing widespread industry attention. With its massive user base, Douyin aims to expand from interest-based e-commerce into search-based e-commerce, potentially challenging platforms like JD.com and Tmall. This article analyzes the significance and development possibilities of Douyin Supermarket, and discusses how FMCG manufacturers can collaborate and position themselves.
勾勾Narrowing Losses: Is Yonghui Superstores Approaching a Turning Point?
Traditional supermarkets have faced successive impacts from e-commerce, new retail, and the pandemic, making transformation and upgrading an inevitable trend. Yonghui Superstores, founded in 2001, once maintained high double-digit revenue growth for over a decade, earning the title of "China's No.1 supermarket." However, by 2022, its net profit fell into losses due to external environmental impacts and its own transformation efforts. Despite the harsh conditions, Yonghui has made progress in digital business. As the external environment improves, the company's performance pressure may gradually ease.
New DistributionThe Consumer Ecosystem of a County Town
Lu Xucheng returns to his hometown Guiping in Guangxi for the first Spring Festival after the pandemic, observing the local consumer ecosystem. He finds that rural supermarkets are rising, Mixue Ice City sells 1,000 cups a day, and the leisure sportswear industry in Mule Town is transforming, while chain restaurants are rare due to local preference for fresh food.
卢旭成Hema's Downward Path: A Bigger Market, Less Room for Error
A debate raged for six months between Hema CEO Hou Yi and Alibaba Chairman and CEO Daniel Zhang over whether to abandon Hema Neighborhood, a premium community group-buying format. Hou defended it as a strategic opportunity to serve national consumers, but losses persisted. Ultimately, Shanghai operations were retained while others closed. As Hema faces profitability pressures, it pivots to Hema Outlets, its 10th format, focusing on private-label products and cost efficiency to expand into lower-tier markets.
晚点团队Amid Consumption Shifts in Neighborhood Stores, a New Instant Retail Format Is Taking Shape
Between the distant and the self lies a vast middle ground—the nearby. Two years ago, Luo Zhenyu emphasized that observing the same thing from a distant gaze versus a nearby perspective yields different views. As the world returns to normal, he believes the keyword for the recovering 2023 business landscape is 'the nearby is a sea of stars.' Diverse forms of the nearby are emerging, replacing familiar street cries, as local commerce rebuilds daily relationships with communities. The value of the nearby is the force behind the recovery and growth of local retail, which has developed new formats like instant retail as consumers increasingly choose to shop locally.
古廿The Mom-and-Pop Stores Swept by the Times: Do They Still Have a Chance to Turn Around?
Mom-and-pop store owners must be able to sail with the wind and also rise against it; staying still is like a fish in a dried-up rut, and it will eventually capsize. The pandemic has been a great filter, eliminating many poorly managed businesses, including countless mom-and-pop stores in the FMCG industry. As Francis Fukuyama said, every grain of dust from the times falls on individuals as a mountain. Now that the pandemic is easing, can these stores revive?
赵胜男Better Life Supermarket 'Stops'
Recently, regional retail giant Better Life has had to initiate a contraction strategy after years of aggressive expansion. In a report responding to abnormal stock market movements, the company announced major strategic adjustments, including exiting the Sichuan market entirely from Q4 2022, concentrating its Jiangxi market share to Xinyu, Pingxiang, and Yichun, and closing underperforming stores in Hunan and Guangxi. The overall closure losses are estimated at 300-500 million yuan.
孟祥飞Distributors: Guard Against Fire, Theft, and Supermarkets—Should They Still Do Business with Big-Box Retailers?
Business must look forward and adapt to market changes. Distributors are increasingly abandoning big-box supermarket channels due to rising costs, extended payment terms, and the risk of store closures, which have turned once-profitable partnerships into loss-making ventures.
周群After Breaking Through in the Delivery Scene, How Can Hubang Chili Sauce Break Out Again?
Using a diversification approach based on category relevance and leveraging industry trends for strategic positioning can help companies explore emerging markets. In 2021, Lao Gan Ma's revenue declined by 1.2 billion yuan, dropping to 11th place on Guizhou's top 100 private enterprises list. Despite steady growth in the chili sauce market, Lao Gan Ma has been on a downward trend since 2016, reflecting the impact of emerging chili sauce brands. With Lao Gan Ma's brand aging, flavor fixation, and declining catering channels, can emerging brands like Hubang seize the opportunity to replace it?
李相如Consumer Recovery Evident in First-Tier Cities During New Year Holiday: Four Phenomena Worth Noting
As 2023 begins, consumer sentiment is gradually emerging from hesitation, with overall spending recovering steadily during the New Year holiday. Key observations include a clear rebound in first-tier cities, strong performance in themed shopping malls, significant digital retail growth, and a slower recovery for traditional enclosed stores.
联商网编辑部What Kind of Membership Store Does Hema Really Want to Build?
According to Wang Wei, founder of Fresh Legend, Hema's X Membership Store is the only membership store in China that shows promise. Despite various formats, the core of membership stores remains products—product development and efficiency management. After nearly 18 months of deliberation and refinement, Hema is revealing its ambition, experiencing early signs of recovery in consumer sentiment. Even amid the pandemic's impact, Hema X Membership Store saw robust growth, with sales up 247% year-on-year.
十里Walmart Expands into New Track in Existing Market
As pandemic prevention policies are gradually relaxed, the market expects the consumer sector to recover. In the second half of the year, major supermarket and retail performances have been picking up. Looking back over the past three years, retail enterprises have been under the shadow of the pandemic. Many supermarkets and hypermarkets have adjusted and made various transformation attempts, but these have not fully solved the difficulties and declining performance. Walmart is now focusing on community customers with more streamlined and sharp product strength, launching a new track of premium prepared dishes to deepen its existing market.
十里Divergence in Group-Buying Stores: Similarities and Differences Between the Northern and Southern Schools
As the undisputed hot track of 2022, group-buying stores have undergone a year of rapid advancement and differentiation, gradually forming different factions. The Northern school is represented by Shijiazhuang's Xiaoxu Daojia, the Southern school by Nanjing's Guofengjia, and there is also Meilintao, born in the Central Plains, which can be seen as an empowering group-buying store upgraded from the Northern school model. Using Xiaoxu Daojia, Guofengjia, and Meilintao as representative cases, we analyze the similarities and differences between the Northern and Southern group-buying stores.
黄腾飞The Ups and Downs of the Supermarket Industry in 2022
As 2022 draws to a close, physical retail has faced its most complex and difficult circumstances, with the supermarket sector particularly hard hit by a cyclical downturn and uncertainty. Supermarket companies have generally seen performance pressure, leading to strategic contraction, store closures, and major personnel changes, while some have even faced capital reductions. At the same time, some listed companies have proactively divested retail businesses for strategic transformation...
联商网编辑部Rooted in Local Communities, Millions of Mom-and-Pop Stores Are Entering the Fast Lane
Community commerce is on the rise, but how can mom-and-pop stores turn a tough business into a good one? Across China, from developed first- and second-tier cities to towns and rural areas with weaker purchasing power, wherever people live, you can always find a small grocery or general store—these are mom-and-pop shops. They are aptly described as "small but complete," typically covering less than 50 square meters, yet selling high-frequency, essential products that match the income levels, consumption patterns, and lifestyles of nearby residents.
博雅Spring Festival Sales: Seize the Four Magnet Points That Contribute Most in Stores
Will Spring Festival sales be better this year? Some worry about the peak of positive infections, while others remain optimistic about the sales peak. Our suggestion is: take an aggressive approach for fresh and essential categories, and promote standard products and gift boxes early while stocking conservatively. Nationwide, the 'opportunities' for retail in the 2023 Spring Festival far outweigh the 'uncertainties'. The only thing enterprises need to consider is which key categories and items to focus on. Procurement should select and prepare the right products, while operations should display these good products fully to customers in the store, aligning with customer needs, which requires higher standards for store product layout.
New DistributionThe Three Models of Convenience Stores
Among various retail formats, convenience stores have been relatively less affected by the COVID-19 pandemic. In recent years, the market size and density of convenience stores have been on the rise, with expansion not only in first-tier cities but also in second- and third-tier cities. With the lifting of pandemic controls, the convenience store industry is set to enter a new round of expansion. According to Sun Wenju, an audit partner at KPMG China, the global convenience store market has recovered to pre-pandemic levels, and the compound annual growth rate is expected to reach 8.7% from 2022 to 2023. In terms of penetration, mainland China had one store per 7,033 people in 2021, far lower than South Korea, Japan, and the US, indicating significant growth potential. Meiyijia, Linji, and Jianfu are three representative companies in China's convenience store industry.
晴天