TOPIC ARCHIVE
Management & Methods articles
管理/团队/方法论
Browse 3961 New Distribution articles about Management & Methods.
Published articles
3961 articles · Page 97 of 166
How County-Level FMCG B2B Can Develop
Currently, FMCG B2B is booming nationwide, with both self-operated and matching models accelerating their layout. According to Kantar Retail China's annual report, Alibaba Retail Link, JD New Path, Zhongshang Huimin, and Zhanghe Tianxia are the first tier in the market. County and township markets account for 51% of terminal retail stores nationwide, but mainstream FMCG B2B players focus on T1-T3 markets, leaving T4-T6 in a state of warlord-like competition.
张桥The Thinking Logic of Continuous Growth: Mainstream, Trends, Foresight, Strategy
Rather than just learning knowledge, it's better to master a set of thinking logic that generates knowledge systems. This article explains a framework for continuous growth, emphasizing the importance of grasping the mainstream for present survival and identifying trends for future success, which requires foresight and strategic early positioning.
刘春雄How Manufacturer Salespeople Can Understand Distributors
Manufacturer salespeople serve as the bridge and bond between manufacturers and distributors. If this role is played well, cooperation will be smooth; if not, conflicts may escalate and harm the market. Therefore, salespeople must understand distributors to build good relationships and manage the market effectively.
段杨Where Does "Squirrel Dad" Zhang Liaoyuan's "Generosity" Come From?
Recently, a "generous" revelation from Zhang Liaoyuan, founder of Three Squirrels, known as "Squirrel Dad," went viral on social media. During a financial report meeting, upon learning that Three Squirrels had achieved its first profit of 263 million yuan (unaudited), Zhang excitedly decided to give each of the company's 3,100 employees a special red packet of 2,630 yuan, to be credited within three days (with prorated amounts for those employed less than a year). This news sparked widespread discussion, as the net profit of over 200 million yuan challenged industry skeptics who doubted the company's profitability.
New DistributionJiangxiaobai CEO: A Good Product Is the Prerequisite for Good Marketing
Recently, some media claimed to have obtained Jiangxiaobai's internal PPT and said it was absolutely high-definition and uncensored. A group of marketing veterans heard about it and immediately mobilized their resources, vowing to get the material. It is said that this PPT was from a speech by Jiangxiaobai CEO Tao Shiquan at the 14th China Marketing Ceremony, themed 'Redefining a Good Product'. It was this essential methodology that led to a significant increase in Jiangxiaobai's online sales in 2016, and at the ceremony, the company was awarded the China Enterprise Marketing Innovation Award (Special Award) - Annual Industry Culture Marketing Innovation Award.
New DistributionShocking: 'Northern Seasoning Counterfeiting Hub' with Annual Output Exceeding 100 Million Yuan, Boss Drives Porsche
On January 11, at a counterfeiting site in Qibao Village, Duliuzhen, Tianjin, anti-counterfeiting personnel arrived to find counterfeiters had fled, leaving behind a filling machine still warm from producing fake 'Shisanxiang'. The investigation revealed that Duliuzhen has been a hub for counterfeit seasonings for over a decade, with dozens of workshops producing fake products worth over 100 million yuan annually, distributed nationwide.
New DistributionMaster These Three Steps and Seven Key Points, and Dealers Will Work Their Hearts Out for You! (Plus Five Thoughts on Dealer Management)
Ideas alone don't create value; execution is key. Define the plan, set standards, execute efficiently, and manage by objectives—details determine success. The next day, I presented the designed plan to Boss L, who simply said, "Just tell me what to do—as long as we can do the market well and make money." Build an excellent sales team: grassroots salespeople's execution level determines market quality, and the key to breaking through is building a passionate and capable team. 1. Team motivation: gather dealers and salespeople to discuss market development and internal management issues, incorporate suggestions, recognize achievements, raise pay and commissions, and announce strong company support and ambitious market goals. After the meeting, the salespeople's listlessness vanished, replaced by eagerness.
朱志明【In-depth Insights】Gao Jianhua: A 'Market Revolution' Is About to Erupt
Over the past few years, a commercial revolution has been quietly brewing. 'Overthrow the tycoons, divide the market' has become the goal of the underdogs, and some big names waving the banner of 'Internet thinking' are planning an unprecedented market revolution, targeting the successful private entrepreneurs of the past 30 years. Although these entrepreneurs hold resources, most do not know how to use self-media and have lost the high ground, making them vulnerable to the mobilized masses.
高建华The Perspective of Efficiency: When Execution is Poor, Whose Fault Is It?
Execution is a common topic, with many articles on building high-efficiency execution. Common sayings include 'A first-class plan with third-class execution is worse than a third-class plan with first-class execution' and 'Speed first, perfection second; action first, ideas second; results first, excuses second.' Organizations often wish execution were as standardized as classroom posture or West Point's three standard answers. However, poor execution is not just a subordinate's fault; it reflects systemic issues that require reflection and correction.
醉行者【管理】临近年底，经销商如何智慧的留住老员工？（值得收藏）
As the year-end approaches, distributors often complain about insufficient staff, talent retention issues, and recruitment difficulties after the New Year. Alternatively, there are cases where an employee you have high hopes for and deliberately give many challenges to still fails to fully commit and meet your expectations. In reality, employees' attitudes and thoughts do not change in an instant; there is a process. If you can detect and adjust in time during this process, you might change the outcome. Today, we have compiled some experiences from three aspects: what employees are thinking, what they are complaining about, and how bosses can retain their hearts.
龙商网Struggling to Push Products in County-Level Markets? Without the Right Methods, It's Really Tiring...
In the new era of competition, going downstream and intensive cultivation have become the main themes of marketing, making county and township-level markets increasingly important. Whoever can win consumers in the shortest time, with the fastest speed and best methods, will be the winner in the future market. As many companies continue to shift their market focus downward, county-level distributors are becoming more prominent and irreplaceable, and their market performance can directly determine a company's fate and future. For companies to develop and distributors to survive, county-level markets must be broken through, and the key to success lies in being 'fast' and 'efficient'.
朱志明Distributors: Whose Employees Don't Complain About Low Pay? How to Respond?
The most common labor issue is compensation, with most employees dissatisfied with their current pay, feeling it's too low. Of course, employees feel pay is low not in absolute terms but relatively—compared to other employees, their own efforts, the value and performance they create, the boss's income, similar positions in other companies, and friends and family. These comparisons make them feel underpaid, even if the boss emphasizes difficult business conditions.
潘文富FMCG Distributors: Twenty Tips on How to Effectively Use Equity Incentive Mechanisms!
In 12 years of FMCG service work, I have seen too many distributors encounter equity cooperation problems, commonly in a 'gather and scatter' pattern—at the company's founding, partners handle relationships with emotion and loyalty, with systems and equity either undefined or vague. Once the business reaches a certain scale, they start 'arguing over contributions, quarreling over spoils, and forming factions,' leading to internal strife or the scattering of members like heroes of Mount Liang. This is the so-called 'buddy-style partnership, enemy-style dissolution.' In business, when dividing equity, the entry mechanism is important, but the exit mechanism is even more so!
阿U哥How Should FMCG Distributors Transform?
Recently, discussions about distributor transformation have been frequent. This is indeed an urgent topic, but how to transform requires an in-depth, systematic, and comprehensive analysis of distributor enterprises, their business models, and the market environment they face.
鲍跃忠The Importance of Borrowing: Nine Principles for Borrowing, Ten for Lending
A famous saying goes: In this world, anyone who doesn't know how to borrow money is not a master of investment and finance, and any boss who doesn't know how to borrow is not a good boss. Many people miss great investment opportunities simply because they lack capital. The best way to quickly get your first pot of gold is to 'borrow a chicken to lay eggs.' To invest when you have little or no money, you must learn this skill. Of course, to do it smoothly, pay attention to the following nine techniques.
New DistributionYili and Mengniu Clash Again: Is Niu Gensheng's Old Ticket Still Valid?
Yili and Mengniu, the two rivals, are at odds again. COFCO may find that once aboard Niu Gensheng's 'pirate ship', it's hard to get off. After Yili acquired Shengmu's stake, Mengniu reconciled with Modern Dairy, and under new CEO Lu Minfang, it restructured and bought more shares in Modern Dairy, signaling a return to its competitive past.
文/漂Year-End Insights | Six Key Points for Marketing Professionals on Annual Work Summaries and Next Year's Planning!
As the year draws to a close, salespeople are making final pushes to meet annual targets, with many frontline staff spending over 200 days in the market—this is no exaggeration. It is essential for sales professionals to craft effective annual work summaries and plan for the upcoming year. This article provides a detailed guide on how to do so.
蒋军Year-End Staff Turnover Too High: How Should Bosses Cope?
Compensation reflects an individual's value. Core talents have high use and market value, and they are aware of it. To retain them, companies should offer competitive pay, possibly with annual salary systems, options, or equity to enhance loyalty. As 2017 arrives, with the Spring Festival over a month away, bosses must stay vigilant because after year-end bonuses are distributed, some employees may become restless and leave, causing organizational disruption. HR should plan ahead to prevent core staff turnover and address legal issues.
New DistributionSpecial Report | Tang Guangliang: Three Moves to Establish Happy Hui's Position in Hunan's Retail Chain Market
Tang Guangliang, born in the 1980s, is a new-generation member of the 'Hunan food merchants.' He says a company's success has its reasons and methods; I only believe in the team. In 2008, Tang left Bubugao and founded Happy Hui, losing one million yuan within the first three months. After sleeping and thinking at home for three months, he wondered why others made money while he lost. He then interviewed at Vanguard, which sparked an idea: 'I lost a million; if I earn ten thousand a month, that's 120,000 a year without spending, it would take me eight years to break even.'
New DistributionHe is the Father of Instant Noodles, Bankrupt Three Times, Imprisoned, and at 60 Changed the World with a Cup!
There are many associations in the world, and you may not know that there is an Instant Noodles Association on Earth. According to its data, in 2015 alone, the world consumed 97.7 billion servings of instant noodles, with per capita sales in China at 34 packs. The man who opened the door to this sales miracle was Momofuku Ando, the father of instant noodles, who at 48 had nothing. The impact of Ando's creation is evident from the Instant Noodles Museum built in Osaka in 1999, which attracted over a million visitors in just six years.
New DistributionIs VV Soy Milk Failing? How Did the Former Prince of the Soy Milk Industry Fall to a Diversified Loser...
This article, originally from Chuang Daily by author Yin Taibai, examines VV Group's 16-year diversification strategy that yielded no profits and nearly bankrupted the company. Once a dominant player in the soy milk market, VV's ventures into dairy, liquor, real estate, and other industries led to its decline, losing its market leadership to competitors like Lulu and failing to regain its former glory.
尹太白The Legendary Journey of Six Walnuts from Bankruptcy to Annual Earnings of 2.6 Billion Yuan...!
Hebei Yangyuan (brand: Six Walnuts, hereinafter referred to as Six Walnuts) was initially a wholly-owned subsidiary of Laobaigan Group, a small and medium-sized state-owned enterprise, mainly producing and selling walnut beverages. Before being acquired through debt assumption by Laobaigan Group, Hebei Yangyuan was insolvent and on the verge of bankruptcy. In January 1999, Hebei Yangyuan was acquired by Laobaigan Group through debt assumption, and in December 2005, the management team purchased the property rights of Yangyuan. After 10 years of development, Yangyuan has become a leading enterprise in the plant protein beverage field, with revenue reaching 9.1 billion yuan in 2015, becoming a global giant in the plant protein beverage category.
New DistributionIf You Can't Even Be Self-Disciplined, How Can You Talk About Freedom?
Self-discipline is the foundation of confidence and freedom. From Steve Jobs to Li Ka-shing, successful people are known for their strict self-control. Without basic self-discipline, one cannot achieve confidence or freedom. The article emphasizes that managing desires and maintaining self-discipline are crucial for personal growth and success.
菜刀少爷FMCG Ushers in the B2B Inaugural Year: How Will the Industry Transform?
In 2016, the number of FMCG B2B platforms surged to over 70, collectively attracting more than 5 billion yuan in investment. As the year draws to a close, the industry reflects on a challenging period for traditional FMCG, yet the rise of internet-based B2B platforms marks a transformative 'inaugural year' for the sector.
刘旷