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Amidst the Melee of a Thousand Groups, the Matthew Effect Emerges: How Can Second- and Third-Tier Community Group Buying Enterprises Break Through?
Capital is aggressively entering the fray, with various players taking turns on stage, creating a lively scene. As for who will last until the end and finally see the clouds part, perhaps everyone has a different answer in mind! In the capital winter, community group buying is exceptionally hot. Nearly 5 billion yuan in funds, with internet giants like JD.com, Meituan, and Meicai entering the fray, and top-tier capital firms such as Sequoia, GGV, IDG, Hillhouse Capital, and Jinshajiang Venture Capital expressing their enthusiasm for this new retail format with real money. After more than half a year of explosive growth, there is no doubt that the overall competitive landscape has already taken shape...
刘少德Dairy Giants' M&A Spree: How Should Regional Players Survive?
Since the start of 2019, the dairy industry has seen a wave of major mergers and acquisitions. First, Inner Mongolia Yili Industrial Group Co., Ltd. (Yili) announced the acquisition of 100% of New Zealand dairy cooperative Westland Co-operative Dairy Company Limited, followed by Henan Kedi Dairy Co., Ltd. (Kedi Dairy) planning to buy 100% of Henan Kedi Quick-Frozen Food Co., Ltd. (Kedi Quick-Frozen), and days later, New Hope Dairy Holdings Co., Ltd. (New Hope Dairy) announced the acquisition of 55% of Fuzhou Aoniu.
周子荑Does the Old Playbook of FMCG Still Have a Future?
Marketers, planners, and SME owners—the backbone of traditional enterprises—are mostly in a state of confusion and anxiety. This article explores whether the old, low-level operational tactics in the FMCG industry still have a future amid new consumption environments, and how traditional players can adapt.
冯云飞These Are the Problems Behind a Terrible Market
A terrible market is not the customer's fault; first look at your own team's problems. Happy families are all alike; every unhappy family is unhappy in its own way. The same goes for frontline terminal markets: excellent markets share common details, while terrible ones fall into five distinct categories.
土拨鼠跟我走What to Learn from Li Du?
Li Du's recent reception work has been heavy. Besides the routine daily experience of hundreds of users, it also receives a large number of learning and visiting groups from the same industry and other industries. On the 23rd and 24th, seven major communities organized a 100-person Li Du study tour, covering communities such as New Marketing (Liu Chunxiong New Marketing), New Retail (Bao Yuezhong New Retail), New Distribution (Zhao Bo New Distribution), New Beer (Fang Gang Teacher New Beer), China Wine Industry Forum (Zhao Yu Teacher), Fan Research Institute (Ding Ding Teacher), and Xuzhou New Youth Planning Club (Chen Fenghua Teacher).
刘春雄Players with Hidden Agendas: How Can New Retail Break the Ice in a Chaotic Landscape?
Perhaps people still haven't figured out what new retail truly means, but they are already on the path. Capital hype and tech giants' support have repeatedly focused attention on new retail, prompting proactive adoption and layout. However, we must admit that new retail remains a nascent species. Despite its rich potential, if we merely treat it as a concept, once the trend fades, its development will regress to square one.
辉常观察Distributor Bosses Afraid to Manage Employees for Fear They'll Quit—What to Do?
Distributors often fear managing employees because they worry about losing them, especially during peak seasons or when talent is scarce. The key is to improve the business model to generate more profit, offer competitive compensation, and establish clear career paths and management systems to reduce turnover and maintain market stability.
魏庆Zong Qinghou Has No Specific Retirement Plan, Daughter Zong Fuli Still Single at 37
The daughter may not necessarily be the successor. On April 21, Wahaha Group responded to reporters that 'Mr. Zong (Zong Qinghou) currently has no specific retirement plan.' On April 20, reports said that Zong Qinghou, founder and chairman of Wahaha, mentioned retirement for the first time, saying 'I think I should prepare to step back to the second line.' Reports said that stepping back to the second line does not mean full retirement, as Zong Qinghou stated, 'Full retirement may not be realistic. After getting used to it, suddenly doing nothing would cause problems. I think I will step back to the second line in the future. Let them work in the front, and I will watch from behind. If there are deviations, I will correct them.'
New DistributionBehind the 2 Billion Yuan Annual Sales: Jiangxiaobai's Business Methodology!
Few baijiu brands have expanded from regional to national markets and even gone global as quickly as Jiangxiaobai. After seven years of market cultivation, Jiangxiaobai has evolved from a simple baijiu producer into a comprehensive liquor company with a full industry chain. At the 'China New Liquor Drinking Era' Jiangxiaobai x Tencent launch event in Chongqing on April 9, Chairman Tao Shiquan announced that 2018 sales exceeded 2 billion yuan, securing both youth appeal and national reach.
陶石泉The CMO Is Gone, What Should Marketers Do?
Nobel laureate and psychologist Daniel Kahneman's bestseller 'Thinking, Fast and Slow' suggests that most people tend to believe everything has a cause-and-effect relationship. This is evident in the career of marketers, such as when Coca-Cola replaced the CMO role with CGO in 2017. The article discusses how traditional marketing roles may be declining, and how marketers should focus on consumer operations and data-driven growth, using Alibaba's GROW model as an example.
酸奶哥肖恩How Can Personalized Products Quickly Achieve Explosive Growth?
Explosive growth is a matter of density, reaching a critical point where quantitative change leads to qualitative change. Personalized products, though inherently low-density, can achieve marketing density through precise platforms, strong cognitive experiences, and focused regional strategies.
刘春雄Wan Long, hailed as the 'Steve Jobs of the slaughter industry', how did he create the Shuanghui myth?
Wan Long, once named 'God of Food' by Time magazine, is also known as the 'Steve Jobs of the slaughter industry'. Under his leadership, Shuanghui grew from a struggling Luohe meat processing plant with assets under 5 million yuan into a global meat empire with a market value approaching 100 billion yuan, now firmly holding the industry's top position.
金梅The Never-Disappearing Mom-and-Pop Store
As the most grassroots and micro retail unit in society, the mom-and-pop store seems to be omnipresent. Source: Retail Boss Insider (ID: lslb168), author: Guo Zhifu. This article is republished with permission; for authorization, please contact the original source. Core guide: 1. Why are the mom-and-pop stores common in childhood now increasingly rare? 2. How do mom-and-pop stores penetrate the commercial capillaries of different scenarios? 3. What commercial and social value do mom-and-pop stores embody? Many people don't care, but they haven't visited one in a long time, or even seen a mom-and-pop store.
郭之富New Product Roundup | The 5 Hottest Trends to Watch in 2019: Essential for Strategic Planning in Food, Beverage, and Alcohol Brands!
In 2019, youth takes the lead. They integrate niche consumption, circle economy, and new refinement into their genes, quietly influencing the direction of the business world. The ability to 'see through' consumption data and capture the consumption trends of the young era determines whether enterprises are forgotten or grow wildly in the collision of diversity.
New DistributionTwo Years into New Retail, Have FMCG Giants Failed?
The complexity and pace of change in China's retail environment and consumer behavior are increasing, posing a huge challenge for FMCG brands. This article from YI OU, authored by Tong Huiguang, examines how traditional FMCG giants have fared in 2018 and explores the need for consumer-oriented and technology-driven strategies in the new retail era.
童慧光Blue Moon: Can't Sell Laundry Detergent?
Blue Moon successfully pioneered the laundry detergent category in 2010, but over time, its early category dividend advantage has been eroded by competing brands. To distance itself from competitors again, Blue Moon launched 'Machine Wash Supreme' concentrated laundry detergent in 2015. Four years later, despite continuous marketing efforts, the product has seen little success. This good-faith product has missed the opportunity to iterate against competitors due to a flawed strategy. To verify the effectiveness of Machine Wash Supreme, the author bought a set from the supermarket and conducted an experiment: applying red and black ballpoint pen marks on white clothing, letting it dry, then applying the treatment and detergent, and observing the stain dissolve quickly.
王超Lo Chih-hsien: Price War Is the Industry's Nightmare; Uni-President Chooses Not to Follow
In March, Uni-President Group released its 2018 annual report, showing revenue of RMB 21.772 billion, with instant noodles and beverages growing 5.7% and 3.6% respectively, driven by price adjustments and product mix optimization. Chairman Lo Chih-hsien further elaborated on the company's future strategies, emphasizing independence, long-term interests, and a refusal to engage in price wars.
New DistributionHow Can Distributors Cultivate a Wolf-like Team by Replicating 'Caring Leaders'?
Beyond market-aligned marketing strategies, a distributor's rapid performance growth hinges on a dedicated sales team. A cohesive, wolf-like team amplifies strategy execution, while a disunited group renders any plan worthless. Understanding your team's traits and needs, setting grounded visions, and implementing balanced assessments are key to fostering such a team.
邢仁宝How to Make Sales Staff Complete Sales Tasks Like Playing Games and Leveling Up!
Recruiting, retaining, and managing staff are almost daily headaches for every distributor. However, one trading company abolished the salesperson role and replaced it with a merchandiser role, solving these problems. How did they do it? What are the staffing and management logics behind this simple change in job title and responsibilities? Recently, I saw Qiang Huitao, founder of Dunjie Supply Chain, posting on his Moments: recruiting merchandisers. At first I didn't pay much attention, but after seeing it repeatedly, I clicked in: 'High salary for merchandisers, monthly salary 3000-5000 yuan, work location arranged nearby.' This piqued my curiosity.
袁来With Just One Method, He Quadrupled Coca-Cola's Sales
At the 2019 spring opening ceremony of Dedao University, six teachers and seven students gave speeches on various topics. Among them, two speeches stood out: one revealed how Coca-Cola quadrupled sales through a simple display adjustment, and the other touched on humanistic concerns. The article details the 'micro-adjustment' strategy used by Coca-Cola to change consumer behavior and drive sales.
刘哲涛In the Era of Consumer Sovereignty, Don't Let Traditional Organizational Structures Ruin Your Business
From product-centric to channel-centric, and now with the rise of consumer sovereignty, the organizational structures, functions, and positioning of enterprises are bound to undergo significant changes. This article discusses the drawbacks of traditional organizational structures, the need for change driven by market shifts, and how companies can survive in a complex environment by adopting empowering, network-based structures.
赵波Lian Jie, Founder of Dingdantu: Community Group Buying Model Established, How Should Manufacturers Fit In?
The following is the speech by Mr. Lian Jie of Dingdantu at the 5th FMCG + Internet Conference hosted by New Distribution, organized and released for readers. The conference theme defines community group buying as the 'third pole of retail.' In early 2018, Dingdantu was among the first to propose that community group buying would become the third basic shopping scenario after offline stores and online e-commerce platforms. From the supply side, it is the third pole of retail. Over the past year, the development of community group buying has basically validated our judgment. Today, the model of community group buying has basically been established...
连杰In a Fragmented Media Environment, How Can Small Brands Quickly Achieve Sales of Over 100 Million?
In an increasingly fragmented media environment, how can consumer brands born in the era of mass media win consumer mindshare? Coca-Cola abolished the CMO role; what new moves does the newly created Chief Growth Officer have? What secrets lie behind the rapid growth of new domestic brands like HFP, Perfect Diary, and Usmile to over 100 million in sales? This article is based on a speech by Wu Yipeng, partner at Yijian Media, at the 4th Mobile Internet Marketing Summit hosted by Bird's Notes, titled "Seeding Marketing: The Growth Path for Consumer Brands."
吴益鹏Workplace: Why Doesn't Your Boss Promote You Despite Your Great Performance?
In the workplace, if you perform well, your boss may give you a raise or promotion. If your boss trusts you, they will definitely promote you and give you a raise. If you perform well but your boss doesn't trust or promote you, it's likely due to several shortcomings on your part.
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