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AI-Driven Perfect Market Closed Loop
Trax, one of the earliest companies in product image recognition, founded in 2010, now processes over 1.5 million stores in more than 90 countries daily, converting product displays, promotional materials, and sales activities into readable structured digital assets for real-time, transparent sales operations and decision support. Although online business is growing rapidly, offline remains the mainstay, with about 3.3 million stores in China's urban areas.
Mike WangBuilding a Bridge Between Brand and Consumers: How Does Yanjing U8 Win Hearts?
How does a time-honored national brand connect with young consumers? Yanjing U8, a bestseller this summer, has provided the answer. This summer has been unique and surprising, as the suppressed "slash" and "post-00s" generations finally found release. A refreshing summer is inseparable from beer, and in recent months, this beer product hailed as the pride of domestic goods—Yanjing U8—has taken the country by storm. It has appeared on the hottest social and functional platforms such as Douyin, Weibo, Xiaohongshu, and Douguo Food, and has even won over celebrities like Pang Bo, Wang Han, Zhang Meng, and Ding Dang.
陈峰Liu Chunxiong: 4 Hot Words for Brand Growth under the Combination of Internet and Tradition
At the 2020 (3rd) China FMCG Conference, Liu Chunxiong shared insights on how traditional enterprises can achieve growth by integrating with the internet. He highlighted four key concepts: Experience, KOC, Cloud Store, and Channel Live Streaming, which have driven growth for many companies despite the pandemic.
刘春雄Fenxiang Xiaoke's Li Jie: Digitalization Brings New Dividends to "Deep Distribution"
At the 2020 (3rd) China FMCG Conference, Li Jie, Vice President of Products at Fenxiang Xiaoke, discussed why brands are refocusing on deep distribution in 2020 and how digitalization can enhance it. He introduced a "gamified" deep distribution model that emphasizes empowerment, motivation, and efficiency, supported by digital tools and AI.
李杰How Does Digitalization Improve Marketing Efficiency for FMCG Brands?
At the 2020 (3rd) China FMCG Conference hosted by New Distribution, Zheng Yunfan, founder of Huihe Technology, shared insights on digital infrastructure in the FMCG retail industry. He emphasized transforming transaction, logistics, and marketing methods, and introduced the E店佳 platform to connect brands with traditional stores, enabling direct communication, efficient execution, and real-time settlement.
郑云帆Serving 112 Retail Leaders and 13,000 Stores: Digital Retail Practice of DuoDian Dmall!
The 'Digital New Infrastructure 2020 (3rd) China FMCG Conference', hosted by New Distribution, was held from August 24-26, 2020 at Shanghai Fuyue Hotel. The event attracted over 3,000 representatives from distributors, manufacturers, and internet companies. The following is the speech delivered by Huang Yu, Director of Strategic Cooperation at DuoDian, at the conference forum.
黄宇Latest: Yili Releases H1 Financial Report, Revenue Exceeds 47.3 Billion Yuan, Exceeding Expectations Despite Headwinds
Today, Yili Co., Ltd. released its 2020 semi-annual report. The report shows that its H1 operating revenue reached 47.344 billion yuan, a year-on-year increase of 5.29%; net profit attributable to shareholders of the parent company was 3.735 billion yuan, a year-on-year decrease of 1.2%. Non-GAAP net profit was 3.766 billion yuan, a year-on-year increase of 7.02%.
New DistributionAfter the Disappearance of Traffic Dividends, How Can Maternal and Infant Brands Achieve New Growth with Private Domain Traffic?
Under the dual influence of consumption upgrades and the pandemic, private domain traffic, which emphasizes 'acquire once, retain for life,' has gained more attention. As traditional traffic dividends peak, brands are exploring how to build trust-based transactions and achieve long-term growth, with private domain traffic emerging as a key breakthrough.
澄韵Second Venture: Focusing on Short-Shelf-Life Products, Achieving 7-Fold Sales Growth in Just 3 Years—How Did He Do It?
Li Xingyou, general manager of Dongguan Hongguan Food Trading Co., Ltd., embarked on a second venture in 2016, focusing on short-shelf-life products. Through strategic brand selection, efficient logistics, and cross-industry collaborations, he achieved nearly 7-fold sales growth in three years, becoming a leading distributor in the category.
周群How Should Distributors Design KPI Assessments for Salespeople?
Digitalization has become a top priority for FMCG distributors in 2020, especially after the pandemic. This article explains how to design scientific compensation and KPI assessment systems for salespeople, covering nine key elements to ensure effective implementation and motivation.
李锋Amid the Pandemic Winter, Securing 200 Million Yuan in Series B+ Funding and 300% Growth in 3 Years: What is a1 Snack Research Institute's Innovation Methodology?
In recent years, innovative consumer brands have emerged rapidly. New Distribution interviewed Zhou Weiping, founder of a1 Snack Research Institute, to explore the underlying logic behind their rise. Zhou attributes it to consumption upgrading, where consumer demand has moved ahead of supply, and emphasizes the importance of creating极致 products within the affordable range of target users, while adopting an omni-channel strategy and membership stores to build direct connections with consumers.
袁来Distributors: Managing Post-90s Employees—Don't Talk Good or Bad, Talk Numbers!
The FMCG industry is evolving rapidly with the internet, and digital transformation for distributors is moving into practical implementation. This article focuses on how distributors can use digitalization to manage people effectively, covering three key areas: team allocation mechanisms, team cohesion, and organizational performance, all enhanced by data-driven approaches.
高级研究员 海游How Should Distributors, Who Rely on Downstream Business, Develop New Outlets?
The article emphasizes that a distributor's core asset is its network of outlets, and developing new customers is essential for growth. It provides strategies for identifying blank spots and developing new customers across different channels, including traditional, catering, and special channels.
李锋How Can Local Large Retail Stores Save Themselves as New Retail Diverts Business?
Despite the easing of the pandemic in most regions, consumer habits and the retail landscape have changed, with some offline large stores losing sales permanently. However, large stores remain crucial, and city managers must adapt by upgrading their strategies, focusing on integrating online and offline, optimizing product assortments, and transforming their roles to lead these stores through the new retail era.
许翔 Ryan XuThe Partnership Model: The Core to Scaling Up and Rapid Growth for Distributors!
This article discusses the partnership model adopted by Shaanxi Baihui Trading, which has enabled it to retain talent and achieve continuous growth. The model involves virtual joint ventures with department managers, where employees invest a small amount for a share of profits, boosting motivation. The article also explores how this model can solve cross-regional expansion challenges for distributors, drawing parallels with historical land reform.
赵波How to Achieve Growth in Regions with Lagging Sales? 90% of the Problems Lie with the People!
When a distributor's sales are stagnant, the root cause often lies with the salespeople. This article analyzes the problems of underperforming salespeople from four aspects: work attitude, comprehensive quality, business skills, and diligence, and proposes long-term team-based support strategies to help them improve sales.
李锋Has FMCG B2B Gone Quiet? How Is It Doing?
Despite the reduced buzz, FMCG B2B is not failing but entering a deep operational phase. The industry is consolidating, with platforms focusing on category and store operations, while brands and distributors adapt to digital transformation.
袁来The Era of 'Star' Consumption Arrives: How Heineken® Silver™ Wins the Future!
In May of this year, world-renowned beer brand Heineken launched its new product, Heineken® Silver™. This is a high-end beer targeting young consumers with a smooth and refreshing taste, designed specifically for young people from packaging to quality, undoubtedly giving the young consumer group a brand-new choice. Videos featuring singers Boqian Ma and Tizzy T as Heineken Silver explorers were shot for the new product. Once the product hit the market, Heineken quickly distributed it through offline channels and invested substantial resources in promotion. This raises the question: why does Heineken place such importance on this new product? What impact will it have on the industry?
陈峰Revenue Stagnates: Where Does C'estbon Go Next?
C'estbon, which had maintained revenue growth for years, saw a decline in 2019. The company's 2019 social responsibility report showed revenue of 10.396 billion yuan, a slight decrease year-on-year. Revenue has hovered around 10 billion yuan for three years without significant growth. C'estbon attributes the decline to industry conditions, but insiders note that while the industry downturn is an external factor, internally, C'estbon still relies heavily on water revenue, a saturated market with limited growth potential. Despite new product launches, they have yet to form a breakthrough.
李振兴How a Distributor of Dali, Lay's, Oishi and Dozens of Other Snack Brands Became a Leading Local Player
This article profiles Zhou Dengyu, deputy general manager of Guiyang Yibai Trade, a snack food distributor that survived a near-collapse by refocusing on its core business. It details how the company used digital tools, a rigorous product selection process, and a clear strategic direction to thrive in a challenging market.
周群Tang Binsen of Genki Forest: 100,000 Yuan Can Unleash Team Creativity
Tang Binsen, founder of Genki Forest and CEO of Zhiming Xingtong, shares insights on entrepreneurship, emphasizing the importance of choosing the right industry, avoiding empirical errors, and focusing on strategic thinking over tactical details.
唐彬森Master Kong's 'National Water' Stays True to Its Original Mission for 16 Years: Not Just Responsibility, But Confidence!
Master Kong's packaged drinking water has seen continuous sales growth for several months, especially in large-capacity formats like 1L and 1.5L, driven by the trend of health consciousness and demand for high cost-performance products. The brand's strategy of providing affordable, quality water has gained strategic advantage in the current 'affordable era'.
陈峰Raising Over 100 Million Yuan in 9 Months: Gu Xiaojiu Founder Liu Fei Discusses the 'New Product, New Traffic, New Technology' Business Methodology!
In the past, New Distribution has interviewed and reported on dozens of innovative consumer brands in China, and observed that all of them have broken through using the 'New Product x New Traffic x New Technology' model. This article features an in-depth exchange with Liu Fei, founder of Gu Xiaojiu, a baijiu brand that raised nearly 100 million yuan in 9 months, discussing how it stands firm in the traditional baijiu market.
何年First-tier City Manager: Be a Channel Expert, Not a Distributor Management Expert
Amid the new retail era, city managers must shift from a distributor-centric approach to a channel-expert mindset, redesigning distribution networks with a city-wide perspective and embracing digital transformation to stay competitive.
许翔 Ryan Xu