TOPIC ARCHIVE
Management & Methods articles
管理/团队/方法论
Browse 3961 New Distribution articles about Management & Methods.
Published articles
3961 articles · Page 48 of 166
Internet Giants, Ignoring the Rules of Fair Play, Are Snatching the Livelihoods of Countless Vegetable Vendors
Community group buying has become increasingly popular, with internet giants like Meituan, Didi, and Pinduoduo entering the market with heavy subsidies, threatening the livelihoods of traditional vegetable vendors. The article argues that while efficiency improvements are beneficial, they must be balanced with social welfare to ensure that ordinary people can still earn a living.
杨昇FMCG Manufacturers: A Practical Guide to Digital Channel Management
This article uses a case study to illustrate the practical value of digitalization for FMCG manufacturers, focusing on how 'one product, one code' technology can solve traditional marketing challenges such as precise distribution, flexible promotions, efficient expense verification, consumer data collection, anti-counterfeiting, and channel control.
邢仁宝"Marketing Digitalization in 10 Lessons" Lesson 10: How the Top Leader Drives Digitalization
The success of big data initiatives hinges on the commitment of the top leader, as emphasized by data expert Che Pinjue. This article explores the nuances of top-led projects, from understanding digitalization to strategic implementation, emphasizing that true leadership involves vision, resource allocation, and persistence through challenges.
刘春雄Major News | After Leaving Nestlé, What's Next for Yinlu Under Its Founder?
Nestlé has agreed to sell its Yinlu peanut milk and canned congee businesses in China to Food Wise Ltd., a company controlled by Yinlu's founder Chen Qingshui's family. The deal, expected to close by year-end, marks the return of the brand to its original owners after nearly a decade under Nestlé.
New DistributionPet Industry's Comfortable Profits Are Over: Domestic Pet Food Leader BRIDGE Offers an Upgrade 'Blueprint'
In conversations, Liu Yi, CEO of BRIDGE, emphasizes that terms like 'define' and 'transform' are inaccurate, especially from the consumer perspective, as they impose subjective thinking. He advocates for feeling and experiencing rather than relying solely on limited traditional data methods or pie charts. This dialogue revolves around the digital upgrade of domestic pet brands, where Liu Yi's cautious language stems from his hands-on experience in driving digital transformation across the company.
叶心冉How to Effectively Eliminate the Deadly "Aged Inventory" Products?
In recent years, FMCG business has become increasingly difficult, and distributors' profits are razor-thin. Once slow-moving or overstocked products lead to aged inventory that needs urgent handling, manufacturers and distributors face not just reduced profits but potential annual losses. This article explores the causes of aged inventory and how digital transformation in demand planning, display, and user profiling can help eliminate it.
高级研究员 海游A Bottle of Yanjing Beer, Full of Bitter Tears
Since 1989, Yanjing Beer has experienced a rise to prominence and subsequent decline, marked by missed opportunities in market expansion and premiumization, as well as persistent management issues. By 2019, its revenue and net profit had fallen to 83% and 32% of their peak levels, respectively.
读懂君Li Jiaoshou: The Paradox of the More You Want Growth, the Harder It Is to Grow
This article is an edited excerpt from Li Jiaoshou's (Li Jing) internal sharing on growth at the Chaos University Consumer Camp. It explores the vicious cycle where the more one pursues growth, the further one gets from it, and proposes shifting from a growth-seeking perspective to a value-creation perspective, requiring three kinds of courage: facing the future, focusing on users, and accumulating value.
混沌大学Omnichannel Operations, Full-Matrix Livestreaming, and Full-Chain Resonance: JD New Channel Drives New Industry Growth During 11.11!
At 24:00 on November 11, JD's 11.11 shopping festival officially concluded, and JD New Channel also revealed its performance in this carnival covering online and offline, omnichannel and multi-scenario. Data shows that from November 1 to 11, New Channel's cumulative 11-day sales reached 208% of the same period last year, and sales in the first hour of the peak sprint reached 10 times that of the same period last year. Behind this 11.11 igniting store owners' stockpiling enthusiasm, it is evident that JD New Channel's original intention and determination to create omnichannel increments for the upstream and downstream of the industry have achieved results. Zheng Hongyan, Vice President of JD Group and President of the New Channel Business Unit under JD Retail's General Merchandise Omnichannel Business Group, said: ...
New DistributionPost-80s Distributor Seizes Online Opportunity, Sales Grow Over 20-Fold in a Year and a Half!
During a market research trip in Jiangsu, the author encountered the term "new distributor." Unlike traditional distributors who stick to old ways, new distributors embrace digital trends and online platforms. One such distributor, Dai Mingxin, a post-80s entrepreneur in Nanjing, partnered with JD New通路 Joint Warehouse, growing his monthly sales from over 100,000 yuan to over 3 million yuan in just over a year, a 20-fold increase.
周群Marketing Expense Management: The Imperative of Going Online
A sales director discovers that his regional manager has inflated promotional expenses and falsified rebate agreements, leading to a dispute. The article argues that the root cause is the lack of online expense management, and explains how digitizing the entire process—from application to verification—ensures authenticity, efficiency, and rationality, ultimately boosting profitability.
帮你管营销费用的Marketing in China's FMCG Industry Is Entering 'No Man's Land'
At the '2020 China FMCG Conference' held by New Distribution, BCG's global partner observed that while Chinese CEOs used to learn from the West, now foreign CEOs are seeking China's expertise in e-commerce and digitalization. As China's mobile internet and digital infrastructure lead globally, marketing in China is entering uncharted territory, requiring new paths and methods beyond traditional strategies.
New DistributionHeavyweight | Zhongshang Group - The 'Hidden Champion' in China's FMCG Sector, Exporting 6 Billion RMB GMV Annually
Zhongshang Group, a name unfamiliar to many in the FMCG industry, is a hidden champion with impressive credentials: it is the largest brand operation agent for shampoo brand 'Ryo', covering 50% of its offline sales, and manages over 10,000 SKUs across 500+ retail channels, generating over 6 billion RMB GMV annually. The company has recently formed strategic partnerships with Japan's ARATA and China's Yunji, signaling its expansion into consumer brands.
袁来2020 FHC Shanghai Global Food Trade Show: A Sneak Peek at the 10 Premium Zones!
The 24th FHC Shanghai Global Food Trade Show is approaching, featuring 150,000 square meters of exhibition space and 2,500 exhibitors. This article highlights the ten major themed zones, including the Yiwu Import Chamber, Aquatic Products Forum, Export-to-Domestic Sales Zone, and more, providing a guide for visitors to navigate the vast venue.
zoTransformers: Mengniu's Full-Business Digital Intelligence, Saturnbird Coffee's Data-Driven Innovation, Liby's Organizational Acceleration
A recent Alibaba Research Institute report shows Chinese FMCG brands have captured over four-fifths of foreign brands' market share in the past two years, with nearly a third of consumers choosing Chinese brands for premium products in categories like dairy and digital goods. The report highlights digital transformation cases from Mengniu, Saturnbird Coffee, and Liby Group, illustrating how data-driven innovation and online management systems are propelling Chinese consumer brands forward.
New DistributionAre Potato Chips from Liangpin Shop, Three Squirrels and Others Exceeding 'Carcinogen' Limits? Here's What Officials Say
On October 29, the Shenzhen Consumer Council released a report showing that among 15 well-known domestic and international potato chip brands tested, acrylamide levels exceeded EU standards, with the highest levels found in Yanjin Shop, Three Squirrels, and Miss Dong, while Tianyou, Liangpin Shop, Oishi, and RED ROCK DELI also exceeded the benchmark. Acrylamide is classified as a Group 2A carcinogen by the World Health Organization, sparking widespread discussion.
New DistributionGlobal Top 50 FMCG Companies Ranking: P&G Second, Yili and Moutai Listed!
Four Chinese companies made it to the global top 50 FMCG companies list. According to OC&C Strategy Consultants' annual FMCG Global 50 report, the top ten are Nestlé, Procter & Gamble, PepsiCo, Unilever, AB InBev, JBS, Tyson Foods, Coca-Cola, L'Oréal, and British American Tobacco. The Chinese companies are WH Group (16th), Yili (32nd), Mengniu (38th), and Kweichow Moutai (41st).
全球企业动态Less than 100 days to 2021, digital transformation: no choice, the only choice!
Click to read the original text for details. In recent years, digital transformation has been a buzzword for many. As Jack Ma said, the next decade is the last decade for traditional enterprises to undergo digital transformation. If you don't prepare for change today, in ten years you will surely be a target of digital poverty alleviation. This year's pandemic has accelerated the pace of digital transformation from government agencies to small and medium enterprises. Some companies have immediately established digital transformation departments or assigned similar departments like innovation marketing to lead the effort. So, what are the key considerations among the many enterprises undergoing transformation? Today, let's discuss my views on the FMCG industry.
高级研究员 海游How Can Distributors Survive the Impact of Channel Diversification?
In recent years, the internet has been transforming traditional brick-and-mortar retail, and distributors, as the key suppliers, are being bypassed. With diversified retail channels and integrated online-offline models, distributors are increasingly confused. This article explores the challenges they face and the opportunities for transformation, including partnering with platforms like JD New通路 for joint warehousing and distribution.
周群Marketing Digitalization 10 Talks #1: How Manufacturers Should Plan Marketing Digitalization
Marketing digitalization immediately raises the question of where to start, in what order, and what final structure to form—this is the layout issue of marketing digitalization. This article discusses the four major modules of digital marketing for brand owners, the core of which is BC-linked digitalization, and proposes a sequence for implementation: start with modules involving fewer departments and people, prioritize incremental business over existing business, prioritize BC-linked over 2B, and prioritize sales over management.
刘春雄Rebuilding Manufacturer-Dealer Relations and Strategic Innovation: Six Walnut Poised for a New Surge Amid Dual Trends
An article noted that yesterday marked the 300th day of 2020, a year disrupted by the pandemic, which dealt a heavy blow to the FMCG market, wiping out the Spring Festival peak season and leaving many categories dormant for months. Facing the common challenge of recovering lost sales, manufacturers and distributors alike have had to navigate a trust crisis. However, six walnut's distributor network has emerged stronger, thanks to the company's adherence to its 'Five Co-construction' principles, strategic organizational and product innovations, and the tailwinds of the plant-based trend and industry consolidation, positioning the brand for a new wave of growth.
陈峰Three Musts for Success in Same-City Retail and Home Delivery Retail
The author recently participated in a home delivery retail project for a large group, which involved considering many factors such as utilizing group resources, promoting cross-system communication, balancing senior executives' suggestions, and mitigating negative impacts if the project fails. Amid complexity, it's crucial to stay true to the original intention and ask what truly makes the project succeed, without compromising on key success factors. This article summarizes three musts for home delivery retail success.
张陈勇PepsiCo and Ele.me Forge Strategic Partnership to Accelerate Digital Meal-Time Scenario Marketing
PepsiCo has signed a strategic cooperation agreement with Ele.me to accelerate its layout in meal-time scenarios. Since entering the Chinese market, PepsiCo has consistently integrated into the local ecosystem and deepened its presence in meal-time scenarios. The cloud-based lifestyle catalyzed by the special period is breaking down the boundaries between offline and online consumption scenarios, making digital life a mass consumption trend and a business opportunity. With this, PepsiCo is leveraging its strong marketing momentum, linking Ele.me's online and offline omni-channel reach, deeply penetrating the near-field consumption chain in meal-time scenarios, and upgrading consumers' digital meal-time experience.
New DistributionNew Products Aren't Hard to Sell—It's the Selling Approach That's Wrong!
Starting from the demand itself, every demand is backed by spending. In the future, distributor costs will rise: logistics, warehousing, sales staff compensation, and terminal profit requirements. Without high-price positioning, profit margins will be insufficient. Market capacity is limited, and thin-margin, high-volume sales no longer fit this competitive market. Price isn't the decisive factor in product success; consumer psychology now favors higher-priced items, like milk, where 5-6 yuan premium products sell better than 2-3 yuan ones.
李锋