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Browse 3961 New Distribution articles about Management & Methods.
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The Predicament of Distributors with Annual Sales Exceeding 100 Million
Recently, the author visited several large distributors in China and found that despite their scale and adaptability, they face limitations. This article explores these limitations and offers suggestions for transformation, including increasing information sources, seeking external expertise, and empowering younger teams.
赵波Ten Thousand Gather at Pinyinhui: Harvest New Growth, Create New Increments #2021 Tianjin Autumn Sugar Fair
In recent years, a wave of newly established consumer brands in the beverage industry has rapidly accelerated, becoming favorites of consumers, capital, and media: Genki Forest's strong rise, Eastroc Beverage and Huanlejia's high-profile listings, and Dali Group's launch of plant-based yogurt... At the 2021 Tianjin Autumn Sugar Fair, Pinyinhui, themed "Insight into New Beverage Trends, Step into the New Era of Trendy Drinks," creates the largest event in China's beverage industry for 2021! This grand event will focus on precise manufacturer-distributor matching, industry iteration, development trends, and more.
品饮汇Red Bull Energy Drink Partners with Yadea in Cross-Industry Marketing: How to Leverage "Energy Marketing" in the Functional Beverage Market?
Recently, functional beverage giant Red Bull Energy Drink and Yadea launched a cross-industry marketing collaboration under the theme "Full Energy, More Electric," sparking a wave of promotion both online and offline. Through a series of integrated marketing campaigns, the brand further solidified Red Bull Energy Drink's premium, high-quality product image, showcasing its status and influence as a leading functional beverage brand. Red Bull Energy Drink leverages its superior product strength and brand influence as core selling points, partnering with Yadea to build a highly efficient, energy-storing brand image. In today's highly competitive cross-industry marketing landscape, innovative collaboration models are essential to better capture consumer attention.
青山Tasting: An Action That Can Increase Sales by 5 Times, Ignored by 90% of Companies!
This article is a must-read for all physical businesses, especially food and beverage companies. It reveals a common yet overlooked action that can boost sales fivefold without extra manpower, materials, or time costs, and also encourages repeat purchases.
阳光头Entering 40,000+ Offline Outlets, Ranking First in Hema Category: A Dialogue with Mike Rice Wine on Breaking into the Tipsy Market!
As a mature brand, RIO has made 'low-alcohol' synonymous with its name, and the 'tipsy' scene has become a demand among young people. This has created opportunities for new brands like Mike Rice Wine, Berry Sweetheart, and Meijian. Mike Rice Wine, founded in 2014, chose the traditional Chinese rice wine category and has now entered over 40,000 offline outlets, becoming a top seller in Hema and other channels. The article explores the strategic thinking behind this choice and the industry's development.
苏相如Promotion in Practice: Three Dimensions, Four Key Points—The Importance of Promotion Evaluation Cannot Be Overlooked
After a promotion ends, many teams hold symbolic evaluation meetings that focus on sales figures and competitor reactions, but lack data-driven analysis. This article outlines three evaluation dimensions (sales, effectiveness, and perspective) and four key points (overall strategy, process, distributor cooperation, and competitor response) to conduct thorough promotion evaluations that yield actionable insights.
高级研究员 海游Breaking the Involution in the Consumer Industry: The Secret Is to 'Price High'?
This article discusses a shift in investment philosophy from a 'value-for-money only' mindset to recognizing the trend of 'pricing high' in consumer brands. It argues that changes in market, supply chain, and demand, along with severe industry involution, make it necessary for brands to enhance product aesthetics, quality, and emotional value to justify higher prices.
李丰A Successful Promotion: The Promoter's Contribution Is No Less Than 60%
This article argues that promoters are crucial to the success of promotional activities, yet many FMCG companies neglect their management. It offers insights into improving promoter productivity through human resource management, including planning, recruitment, training, performance, compensation, and employee relations.
高级研究员 海游What Can Save You from Your 'Digital Anxiety'?
A man meets Death, who says he will take 100 people from the town. The man spreads the warning, but 1000 people die—900 from fear. The article argues that anxiety, not accidents, kills more businesses, and explores the nature of digital anxiety, what digitalization can and cannot do, and how to approach it rationally.
响马老苗As the Beverage Peak Season Arrives, How to Win the Cooler Battle?
During the annual June-August beverage sales peak season, coolers become the key battleground for beverage manufacturers. This article discusses strategies for winning the cooler war, including focusing resources on high-potential outlets, leveraging existing coolers, optimizing in-store displays, and adopting innovative technologies and incentive programs.
刑仁宝Community Group Buying Arrived: My Business Declined! Community Group Buying Arrived: My Business Grew!
This article explores the impact of community group buying on distributors in East China, presenting contrasting cases where some distributors saw significant declines while others achieved growth. It emphasizes the need for distributors to adapt, innovate, and collaborate with platforms to survive and thrive amidst new retail models.
周群Be & Cheery's Wandering Path to Offline Stores
Be & Cheery, a veteran online snack brand, is venturing into offline stores not out of strategic awakening but due to declining online growth and market pressure. Despite its early success in e-commerce, it faces intense competition and channel chaos, making its offline expansion a challenging endeavor.
吉光先生Agent for Strong, Perfetti, Lay's, Annual Sales Over 100 Million, Hecai Trading's Business Methodology
Before the New Year, I had a phone call with Mr. Luo Kai, and in nearly two hours, we deeply exchanged views on his entrepreneurial journey in trading, business growth methods, and future plans. The content was rich, and I believe the business path of Hecai Trading is worth learning from for many distributors. "Calculated" business growth: First, let me briefly introduce Hecai Trading. Located in Luoyang, Henan, founded in 2006, it distributes nearly 70 brands including Strong, Perfetti, Lay's, Wrigley, Wuqiong, Orion, and Xiaolangjiu, with 1,700 SKUs. Annual sales exceed 100 million...
New DistributionEnterprise Digital Transformation Starts with Digital Sales, and Digital Sales Starts with Regional Managers!
In the current era, digital transformation is a journey without a final destination, but a key milestone is the smooth implementation of digital systems in the sales department. For FMCG companies, regional managers are pivotal in this process, and this article discusses the significance of digital sales and the challenges regional managers face.
曹扬Jukun Supply Chain Launches Major Initiative—Corporate University 'Jukun University' Established!
On June 25, 2021, Jukun Supply Chain, China's first logistics alliance company formed by FMCG distributors, launched its first major initiative just 36 days after its establishment—the corporate university 'Jukun University' was officially founded. The university aims to foster learning, innovation, and collaboration among distributors to navigate industry changes.
New DistributionEarning Money, or Building Your Worth?
Some people work themselves to the bone for little pay, while others earn big money with minimal effort. If you don't build your worth, you'll likely remain in the former group. Earning money is like living off your youth; once it's gone, so is the income. Building worth means your value increases over time, even if the money isn't immediate.
刘春雄Interview with Luo Yonghao: Currently Focused on Selling Goods, Not Interested in Stirring Up Any Controversy
In an interview with China News Service's Jingwei, Luo Yonghao, chief good-thing recommender at Make Friends, discussed his views on being 'outdated' as an internet celebrity, his company's move to Hangzhou, and his response to claims that he lost the top spot on Douyin. He emphasized that his team is focused on product selection, supply chain, and training young anchors, not on creating hype.
常涛The Next Decade of Content: Abandon Content Marketing, Embrace Content Strategy
If you ask me what will determine a company's growth in the next decade, my answer is content. Digitalization and big data will become infrastructure, but content requires strategic thinking. Only by elevating content to a strategic level can we win future competition.
梁将军The Algorithm of Growth and the Brand Thinking Model
Growth is undoubtedly the primary goal of an enterprise, with all work revolving around it. The first pillar of growth is the product, the second is traffic, the third is user operations or brand, and the fourth is culture. The formula for growth is: revenue equals average order value multiplied by the number of users, with repurchase rate and diffusion index determining the upper limit. To build a brand, the thinking model involves creating scenarios, labeling, social engagement, and spreading.
空手Where Have All the Sales Representatives Gone?
Are sales representatives really 'out selling'? A hot topic in the FMCG industry asks why young people are reluctant to become FMCG sales reps, with many switching to food delivery or ride-hailing. The reality is that frontline sales work is often repetitive and inefficient, and the traditional 'human wave' strategy is no longer viable. Companies are turning to crowdsourcing platforms to handle routine tasks, allowing core sales teams to focus on actual selling.
山仙森On the Eve of the Cheese Market Explosion, a Dark Horse Quietly Lurks: 'Jisdin' Makes Big Moves!
In the current dairy industry, cheese is undoubtedly the hottest subcategory. Recent major events and data show the market's prosperity: Milkground's cheese revenue surged 125% in 2020, Yili's cheese revenue soared 812.56%, and Mengniu acquired a controlling stake in Milkground. Jisdin, a brand born in 2018, has been quietly preparing and is now making a high-profile entry with brand upgrades and strategic partnerships.
秦淮Big-box Retail Growth Slows: How Can Distributors in Modern Trade Stabilize Their Business?
Recent Q1 earnings reports from major retailers show significant declines, reflecting weak growth in big-box stores. Distributors relying on this channel face declining sales and profits, prompting a need for internal efficiency improvements and external innovation to find new growth.
周群7000-Word Analysis: How to Tell If a Snack Will 'Go Viral'?
Whether you make or sell snacks, how do you find a hit product? This article explores the product requirements for a snack to become a bestseller. Snacks are divided into two categories: those that fill the stomach and those that keep the mouth busy. The focus here is on the latter, such as braised products, vegetarian snacks, nuts, and candies.
阳光头How Is Genki Forest, Built with an 'Internet Spirit', Doing Now?
With founder Tang Binsen making frequent public appearances recently, attention has turned again to the young company Genki Forest. At the 21st Yabuli China Entrepreneurs Forum in Heilongjiang, Tang spoke publicly for the first time as the 'head of the family' about the brand's story, attributing its rapid growth to a simple reason: 'In the past six years, Chinese society has rewarded companies that make good products.' He also emphasized that the internet spirit is the driving force for internet entrepreneurs to transform traditional industries.
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