TOPIC ARCHIVE
Management & Methods articles
管理/团队/方法论
Browse 3961 New Distribution articles about Management & Methods.
Published articles
3961 articles · Page 30 of 166
In a Rapidly Changing FMCG Market, How Can Companies Build a Learning Organization?
In several consulting projects this year, I shared the success stories of excellent companies with brand executives. A profound observation: executives from excellent companies have a strong learning atmosphere, taking notes seriously and discussing unclear points after meetings, with light in their eyes. In contrast, executives from mediocre companies appear busy, indifferent to learning, or only listen briefly without taking notes, frequently checking their phones and sending messages, appearing listless. Management guru Peter Drucker said, 'In a fiercely competitive and rapidly changing world, only learning organizations can survive and develop.'
高级研究员 海游How to Turn 'A Good Bowl of Noodles' into 'A Good Lesson': Master Kong Brings Food Safety into Schools
Food safety is a top priority for public health and national welfare. Food companies have a social responsibility to ensure safe products, while consumers, especially young people, need to enhance their food safety awareness. Master Kong, a leading FMCG company, has launched online courses and on-campus activities to educate teenagers about food safety, combining fun and learning to build brand preference and fulfill social responsibility.
AsherFour Essential Conditions for a Successful Brand Store Model and the Performance of Four Key Roles
A brand store, as the name implies, is a retail outlet that exclusively sells products of a single brand. To maintain high sales per square meter, brand stores are typically located in high-traffic areas, leveraging both natural footfall and brand appeal. Success requires four conditions: brand influence, a sufficient number of stores, a rich product line, and unified store image. Additionally, the performance of four roles—franchise recruiters, regional sales staff, supervisors, and trainers—must be managed effectively.
王启彪The B2B Model Represented by 'Come Quickly' Is the Only Direction for Distributors to Grow Stronger
From a novice to FMCG success, the only way is to grow bigger and stronger. 'Come Quickly' (快来掌柜) has achieved profitability by focusing on sales revenue rather than GMV, strict cost control, digital operations, and a unique management approach.
杨启明Product Growth Stalling? Seven Product Strategy Insights to Unlock Breakthroughs
Corporate annual budgets typically encompass six strategies, with product strategy being a crucial component. Essentially, budget sales targets and expense planning are all based on product dimensions. If product strategy is unclear, other strategies cannot be precisely implemented. Today, we discuss seven dimensions that require deep consideration in product strategy.
高级研究员 海游Tmall Double 11: The Relativity of New and Old
As Double 11 enters its 14th year, it differs from previous years. Merchants, especially in beauty and apparel, began stocking up as early as September, and by late October, top livestreamers like Luo Yonghao and Yu Minhong announced their entry into Taobao, signaling an early start to the shopping festival. Behind the heightened enthusiasm is the challenge facing the consumer sector this year, with online retail sales growth below 5% in six of the first nine months, according to the National Bureau of Statistics. The consumer sector is experiencing a temporary downturn...
36氪未来消费To B/C Integrated Services Support Omnichannel Development
The omnichannel era is here to stay, driven by consumer convenience and channel diversification. To build competitive advantage, companies must stabilize their core channels, capture growth, and transform operations, particularly through supply chain innovation. Anchuwizl's integrated supply chain services enable To B/C integration, reducing costs and improving efficiency across the entire value chain.
诺言Lu Xiuqiong: New Consumption Cools Down, 'True Consumption' Returns
Lu Xiuqiong, Global Expert Partner at Bain & Company and former CMO of Coca-Cola China, Korea and Mongolia, argues that the era of new consumption is giving way to true consumption. She emphasizes shifting from a To VC mindset to a To C mindset, focusing on long-term consumer value, self-sustaining growth, and building a solid foundation. The article outlines strategies for creating core products, strengthening channels, and developing management systems to navigate market cycles.
混沌学园After the Turmoil, How Can FMCG Brands Tap into Community Group Buying?
For brands, community group buying has been a mixed bag. From initial confusion and resistance, to fear of missing out, to the headaches of price chaos after being dragged in, no other channel has caused FMCG brands such anguish in the past two years. Now, with giants battling, layoffs, unpaid wages, closures, and shutdowns, the remaining platforms are only retrenching and focusing on survival. Some believe community group buying is no longer a topic for brands, or even dispensable. But is that really the case? New Distribution has learned that some brands are accelerating their efforts in community group buying, not by competing on low prices, but by effectively solving the problem of offline low-price channel diversion, achieving sales growth of 5-6 times or even 20 times in just a few months.
任文青AndyAllied with Pepsi, What Makes CELSIUS, a Best-Seller in the US, So Appealing?
According to media reports, PepsiCo and Celsius Holdings, the maker of the US energy drink brand CELSIUS (Chinese name: 燃力士), announced a definitive agreement to establish a long-term strategic distribution arrangement. Concurrently, PepsiCo will make a net cash investment of $550 million (approximately RMB 3.7 billion) in Celsius Holdings, representing about 8.5% ownership. The strategic partnership is expected to accelerate growth for both companies globally.
高级研究员 海游The New World of Chinese Beer
At the 7th China FMCG Channel Innovation Conference held in Chengdu from November 3-5, 2022, Hou Xiaohai, CEO of China Resources Beer and Chairman of China Resources Snow Breweries, delivered a keynote speech on why Snow Beer underwent transformation and the concept of the 'New World' of beer. He outlined the major changes in consumption, venues, products, and pricing, and emphasized the need for companies to adapt to the new era.
侯孝海Variables: Finding the Logic of Growth Within Trends
The 7th China FMCG Channel Innovation Conference, hosted by New Distribution, opened in Chengdu on November 3, attracting FMCG professionals nationwide. The main forum featured 14 keynote speakers, and this article shares the theme of finding growth logic within trends, emphasizing the importance of understanding slow variables and adapting to a new cycle.
赵波Where Are the Opportunities in the Trillion-Yuan Instant Retail Market, and How Can Latecomer Merchants Dance with Wolves?
According to the 'Instant Retail Open Platform Model Research White Paper' released by the China Chain Store & Franchise Association, China's instant retail market is projected to reach 1.2 trillion yuan by 2025, with a compound annual growth rate of over 50%. What exactly is instant retail? Is this new concept just old wine in a new bottle or a genuine market opportunity? What are the reasons behind its rise, and where do the transformation opportunities lie for retail merchants?
李相如How to Integrate with Gen Z? Walking Side by Side with Young People in the Name of Music
From luxury camping to road trips, from hip-hop culture to national trend, young people today have richer material and spiritual lives and higher pursuits. Music, as a powerful emotional carrier, is a soul language for brands to communicate deeply with consumers. Recently, Master Kong Braised Beef Noodles, based on deep insight into young people's mentality, joined hands with spokesperson Zhang Yixing to launch a music-themed campaign '#Move It, This Is the Taste' to inspire young people to move forward.
皮皮Distributors: Survival Is Growth!
The article discusses how distributors can survive and grow amid the COVID-19 pandemic, changing consumer behavior, and economic downturn. It emphasizes adapting to the new normal, understanding shifting consumption patterns, and implementing specific strategies such as focusing on key outlets, optimizing product and channel structures, and digitalizing business operations.
朱朝阳How Should Distributor Alliances Be Organized?
A Shandong distributor, surnamed Ji, recently asked how to establish a distributor alliance in Jinan. This topic has gained attention as regional distributors explore alliances for mutual support or growth. While the logic of such alliances seems sound, success depends on rules and benefit distribution that align with market realities and human nature.
陈思廷2023 Budget Series: Six Strategies That Must Be Deeply Considered in Budgeting
Annual budgeting is a major task; if not thought through and done well, the coming year will be a mess. Once sales targets are set and marketing wheels start rolling, trivial matters overwhelm, leaving little room for holistic thinking, so teams operate on inertia and repeat mistakes. Many marketing managers have improvised, relying on platform and market dividends, but now it's getting harder. This article discusses six strategies that must be considered for next year's budget.
高级研究员 海游High-Line Bare Bottle Liquor: How to Quickly Scale Up in the Market?
The rise of high-line bare bottle liquor is driven by consumption upgrades, changing consumer awareness, easy access to information, and intense industry competition. This article shares strategies for the 50-100 yuan price segment, focusing on building terminal channel systems, shaping consumer cognition, assembling a versatile team, and executing sustained marketing activities.
朱朝阳Entering the New Plant-Based Track, Xiangpiaopiao Continues to Advance Its Health-Oriented Strategic Layout!
Recently, Xiangpiaopiao Food Co., Ltd. (603711.SH) announced a strategic cooperation framework agreement with Oatly (Shanghai) Beverage Co., Ltd. ("Oatly Shanghai") to establish a project company for the R&D, production, and sales of oat-based plant-based beverages in the Chinese market. The two parties will jointly develop pre-packaged plant-based drinks (including but not limited to coffee and milk tea) under the Lanfangyuan and OATLY INSIDE brands. Two new products, Camellia Tieguanyin Oat Milk Tea and Yashixiang Oat Milk Tea, have been launched and are now available on an e-commerce platform.
AsherWill Pre-made Dishes Become a New Business Growth Point for Condiment Companies?
The FMCG market has been significantly impacted by the global pandemic, leading to the decline of many companies, but in the business world, decline is always accompanied by rise. Pre-made dishes have emerged as a dark horse in this environment. According to data from the China Chain Store & Franchise Association, during the 2020 pandemic, over 90% of chain restaurant companies began selling semi-finished and pre-packaged foods to alleviate cash flow pressure from suspended dine-in services and digest inventory from the Spring Festival peak season. The pandemic has driven new consumption scenarios, accelerating the growth of pre-made dish sales. According to the '2021-2022 China Pre-made Dishes Industry Development Report', the market size exceeded 300 billion yuan in 2021, with sales growing 16 times year-on-year. This has attracted upstream and downstream companies to enter the market, including major condiment companies.
赵胜男2023 Budget: A Few Suggestions on Regional Market Expenses
In October, most FMCG companies have started their annual budgeting. This article offers several reminders on expense budgeting to help companies avoid repeating the mistakes of the past year.
高级研究员 海游A 5-Yuan Bottle of Oriental Leaf Makes Small Shop Owners in China Smile
Unsweetened tea is selling increasingly well. Shu Min, a distributor for Nongfu Spring, recalls that Oriental Leaf had poor sales in 2016, but after a free full-bottle tasting at a local supermarket, it attracted repeat customers. This year, sales in his area exceeded 12 million bottles, with many small shops selling over 200 cases. He says Oriental Leaf is magical—many find it unpleasant at first sip, but after finishing a bottle, they can't quit. His key promotion tactic has been giving away full bottles.
白芨Distributing Top Frozen Food Brands like Yili, Ba-Shi, and Sanquan, He Achieved 10x Growth in Nearly a Decade—How Did He Do It?
Amid the pandemic, while most industries struggled, ice cream became one of the few sectors to buck the trend. With mid-to-high-end products increasingly dominant, how should ice cream distributors adapt? New Distribution interviewed Wu Xiaoping, GM of Hangzhou Nongmi Food, who has deep experience in the ice cream and frozen food industry for over 20 years, distributing brands like Yili, Ba-Shi, and Zhong Xuegao.
赵胜男Deconstructing Genki Forest: The Madman, the Fool, and the Chef
In 2020, Genki Forest was not a company but a phenomenon, with revenue surging 309% year-on-year, likened to a sports car with both pedals as accelerators. Founder Tang Binsen admitted, "We've been too smooth for the past four years," as the company, which once epitomized internet-style FMCG disruption, now faces the challenge of maturing into a traditional consumer goods giant, learning to respect industry rules, build supply chains, and navigate organizational growth.
黎佳瑜