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Browse 3961 New Distribution articles about Management & Methods.
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3961 articles · Page 22 of 166
Kimberly-Clark VP of Sales Guo Wei: No Magic Moves in the Overall Game
Today I will share on the topic 'Breaking Through in a Difficult Environment.' This is a broad topic that is hard to cover in a short time, but I will try to combine Kimberly-Clark's practices in the Chinese market to offer some inspirational thoughts. Before starting, I'd like to share a piece of communication knowledge and my own insights. Since ancient times, before the rise of the internet, information and knowledge were often transmitted through bamboo slips, clay tablets, or books. These methods share a common characteristic: the medium of transmission is heavy. Here, 'heavy' does not refer to weight, but to the difficulty or obstacles in spreading information.
郭巍5 Steps to Launch a Blockbuster Product with Strong Perception Marketing
A strong brand is built on a blockbuster product. This article shares a 5-step method to successfully launch a blockbuster product, emphasizing the importance of leveraging your own strengths, finding a true opportunity category, creating strong perception differentiation, and systematically testing and iterating.
太白锦成Traffic Is Getting More Expensive, Where Does Growth Come From?
As online traffic becomes increasingly expensive, how can growth be achieved? Mr. Chen Hongwei, co-founder and deputy general manager of marketing at Guangzhou Bingquan Cosmetics Technology Co., Ltd., uses Bingquan Daily Chemicals as a case study, combined with his years of practical experience, to explain how to turn traffic into growth in an era of traffic restructuring. This is an era of traffic restructuring.
陈宏伟Towards Retail Digital Intelligence: Building Omnichannel Growth
From Tencent's perspective, this article discusses the 'BC Integration' solution and its application scenarios. Li Youxiang, Director of Tencent Smart Retail Industry Solutions, shared insights at the Fifth China FMCG Conference's 'BC Integration' forum, and New Distribution has compiled the essence of his speech.
李有祥The Only Way for Distributors to Achieve 'Leapfrog Growth': Platform Distributors
Liu Chunxiong points out that the internet revolution is nearing its end, while the supply chain revolution is just beginning. The question is whether the internet, which claims to 'eliminate' distributors, or the supply chain revolution, which 'bypasses' them, has a greater impact. This article is based on Liu Chunxiong's sharing at the closed-door meeting of 'Anneng Zhilian Supply Chain' at the 5th China FMCG Conference in Shenzhen.
刘春雄In-depth Dialogue with Li Chengjie of Mengniu Group: Reforging · Data Intelligence
Li Chengjie, Chief Data & Intelligence Officer of Mengniu Group, and Chen Siting, CEO of New Distribution, engaged in an in-depth dialogue titled "Reforging Data Intelligence." They discussed how data intelligence drives growth and innovation, sharing Mengniu's practices and insights at the 5th China FMCG Conference.
李琤洁Xin Chao Media Zeng Jian: Bouncing Back from the Bottom, Practical Cases of Brand Growth
Zeng Jian, co-founder and senior vice president of Xin Chao Media Group, delivered a keynote speech titled 'Bouncing Back from the Bottom: Practical Cases of Brand Growth' to over 1,500 industry professionals. New Distribution has compiled the essence of his speech for readers, covering how to navigate economic cycles and achieve counter-trend growth.
曾健From Strategy to Tactics: How to Implement Seven Channel Digitalization Strategies?
FMCG companies' channel digitalization has reached a critical stage, but actual implementation results are not ideal. The outcomes have not effectively generated performance growth or organizational efficiency, and there are no corresponding evaluation standards. In the execution process, most companies emphasize management over empowerment, using digital tools to increase supervision of distributors and salespeople, which reduces their reasonable control space, while failing to provide sufficient empowerment, leading to intensified game-playing and internal friction. This article offers seven marketing strategy recommendations for FMCG manufacturers and distributors in the channel digitalization empowerment phase.
高级研究员 海游Laojin Mofang's Zhu Yingying: Unlocking the Creative Power of New Chinese-style Health Consumption
At the 5th China FMCG Conference and the 1st China FMCG Distributor Conference held in Shenzhen from October 9-11, Zhu Yingying, CEO and Partner of Laojin Mofang, shared insights on how the century-old brand leverages the 'medicine and food homology' concept to innovate in the health consumption sector, addressing evolving consumer needs and market opportunities.
朱盈盈Five Channel Truths to Understand Before You Try to Sell
Channels include every participant that sells or delivers an offer; they can determine survival, reshape the product, create conflict, limit brand power, and must be managed as an efficiency system.
New DistributionQince Liu Zhao: How to Use Digitalization to Cut Costs Without Reducing Efficiency?
At the 5th China FMCG Conference, Qince CEO Liu Zhao delivered a keynote on using digitalization to reduce costs without sacrificing efficiency. He emphasized the importance of fine-grained management of personnel, customers, and expenses, and highlighted the need for data-driven decision-making in a challenging market.
刘昭Heyin Network's Bei Nianjun: How to Open a New Era in the Retail World in the Omnichannel Era?
From October 9 to 11, the 5th China FMCG Conference and the 1st China FMCG Distributor Conference were successfully held at Shenzhen Dengxilu International Hotel. Over 1,500 FMCG industry professionals from across the country attended, with more than 80 speakers delivering精彩 content. On October 9, Bei Nianjun, founder and CEO of Shanghai Heyin Network Technology Co., Ltd. and founder of the MPP Alliance, delivered a keynote speech titled "Omnichannel: A New Era" to over 1,500 industry professionals, sharing that in the new era of retail, omnichannel perspectives and capabilities will become the core success factors for new retail.
贝念军Master Kong Packaged Drinking Water: 'Peace of Mind Power, We've Got Your Back' - Supporting Dreams and the Market!
Data shows that China's packaged drinking water market is expected to reach 243.5 billion yuan in 2023, with continued growth to 309.1 billion yuan by 2027, albeit at a slower pace. As competition intensifies, brands like Master Kong are leveraging emotional value and public welfare initiatives to strengthen consumer loyalty and dealer confidence.
青山依旧How to Truly Understand Moutai's Youth-Oriented Strategy
Moutai's youth-oriented strategy has sparked controversy on social media. From the co-branded coffee 'Sauce Aroma Latte' with Luckin Coffee on September 4th, to the liquor-filled chocolate with Dove on September 14th, and even earlier the Moutai ice cream, these moves have triggered multiple waves of discussion. It wasn't until September 16th, when Moutai's chairman Ding Xiongjun announced that co-branded products would be paused, that the热度 truly subsided. In these efforts to connect with young people, who truly benefits, and what does Moutai gain from partnering with emerging brands? If viewed from the perspective of young people, Luckin and similar brands are more scarce; arguably, Moutai needs Luckin more than the reverse.
杨泽 品牌分析师JD.com Shifts Focus Back to Offline
JD.com has recently made waves by undergoing its largest organizational change in five years, establishing an innovative retail department, and reportedly negotiating to acquire Yonghui Superstores. These moves signal a strategic pivot towards offline channels to drive growth, though challenges remain in balancing expansion with profitability.
麦卡New Growth, Creating the Future | Supply Chain Innovation Supports New Growth
From October 9 to 11, the 5th China FMCG Conference and the 1st China FMCG Distributor Conference were successfully held at the Shenzhen Denghill International Hotel. Co-hosted by New Distribution and Anchor Intelligence, the conference attracted over 1,500 FMCG industry professionals and featured more than 80 speakers. On October 9, Mr. Liang Pengfei, President of Anchor Intelligence, delivered a keynote speech titled "New Growth, Creating the Future: Supply Chain Innovation Supports New Growth," proposing a "New Growth" model for the new world environment.
ANNTOJiangxiaobai's Tao Shiquan: What Should Brands and Distributors Do Amid Unprecedented Market Adjustments?
At the 5th China FMCG Conference and 1st China FMCG Distributor Conference held in Shenzhen on October 9, Jiangxiaobai founder Tao Shiquan addressed the unprecedented market adjustments, urging operators to abandon habitual illusions and recognize that current difficulties are part of a long cycle. He outlined Jiangxiaobai's strategy of high-quality operational improvement and its pursuit to become a 'rising star' in the new alcoholic beverage market.
东南National Brands Surge: With Time-Honored Brand Endorsement, Qingxiangyuan Zhongba Soy Sauce Launches 'National Strategy'
A century-old heritage and artisan persistence define Qingxiangyuan, a national brand accelerating its expansion from Sichuan to the whole country. Amid a wave of national brand resurgence, Qingxiangyuan leverages its time-honored status and signature mushroom soy sauce to embark on a nationwide strategy.
秦淮Selling 100 Million Boxes, Kongke Pasta Collaborates with Offline Channel Partners for New Growth
As the top-selling pasta brand for three consecutive years, Kongke Pasta is expanding its offline channel layout. During the 618 promotion, its online sales exceeded 100 million yuan, ranking first in the pasta category on Tmall, Douyin, and JD.com for three straight years. By early 2023, cumulative sales surpassed 100 million boxes.
艾露莎·马特Snack discount stores surge: What should brands like Bestore do?
The fierce battle between traditional snack specialty stores and snack discount stores is unfolding across the country. During market research in Chengdu in July, I witnessed a real scene: on a street, a Bestore and a Snack Youming, only 10 meters apart, had vastly different foot traffic at the same time. A rough count showed that during peak hours, Snack Youming maintained about 15-20 customers in-store, while Bestore had only a few. With high cost-performance snack discount stores pressing hard, where should high-end brands like Bestore and Three Squirrels go? Snack discount stores are booming...
赵胜男Saying Goodbye to the 'Big Single Product' Dependency, Dongpeng Beverage Still Needs to 'Stay Awake and Fight'
On the afternoon of September 21, 2023, Dongpeng Beverage (Group) Co., Ltd. (605499.SH, hereinafter referred to as 'Dongpeng Beverage') held its 2023 semi-annual performance briefing. According to its semi-annual report, Dongpeng Beverage achieved operating revenue of 5.46 billion yuan, a year-on-year increase of 27.24%; net profit was 1.108 billion yuan, a year-on-year increase of 46.84%. Notably, sales revenue from Dongpeng Special Drink reached 5.135 billion yuan, accounting for 94.13% of total revenue. From the financial reports of the past two years, the revenue of Dongpeng Special Drink series products accounted for 94.66% and 96.24% of the company's total revenue respectively.
foodatalinkIn the Deep Water and Hot Fire of the FMCG Market, How Can Distributors Make Money?
In the challenging FMCG market, distributors can improve their situation by following five principles: letting go to make money (doing subtraction), improving human efficiency through digital management, learning to make money through diversified exchanges, and more. The article details these strategies and announces the upcoming Fifth China FMCG Conference and First China FMCG Distributor Conference.
高级研究员 海游Sales Up 547% Year-on-Year: Annual Hit Product in Lemon Tea Track to Debut at Shenzhen Sugar & Wine Fair
Lan Fong Yuen's frozen lemon tea made a splash at the Autumn Sugar & Wine Fair, igniting opportunities in the ready-to-drink sector. As a dark horse in the lemon tea category, it has become the year's hit product, with sales surging 547% year-on-year in the first half of 2023.
月河Beverage Market Sees New Changes: How Brands Can Navigate Cycles and Achieve Growth
The Chinese beverage market, exceeding one trillion yuan, is evolving with health-driven product segmentation, category innovation, and channel diversification. Brands like Chengde Lulu are adapting by innovating products, expanding channels, and enhancing brand image to navigate market cycles and achieve growth.
青山依旧