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Browse 3961 New Distribution articles about Management & Methods.
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In the Arena, Against Your Will: How to Strike at Competitors and Boost Sales!
This article from New Distribution offers practical models for FMCG distributors to increase sales by targeting competitors during off-peak seasons, including clearing competitors from exclusive venues, using aggressive tactics to block competitor products, and capitalizing on holidays when competitors are closed.
魏庆How to Use Persuasive Selling, a Key Tool for Effective Sales?
In actual sales, salespeople often need to negotiate with different types of customers, successfully recommend their plans or proposals, and persuade customers to provide strong support in many aspects. Therefore, mastering persuasive selling techniques is essential. Research has found that the most effective way is to distill the benefits of the plan or proposal and provide sufficient evidence.
詹居臻Want Profit? Start with Product Management!
Many distributors face common product management issues. A distributor may achieve annual sales of tens of millions with one brand, but as the bestseller declines, revenue drops sharply. The key bottleneck is not the product's decline but whether the company has other products to take over its price, channels, consumer base, and revenue. This 'takeover' is a critical product management issue.
New Distribution16 Business Analysis Tools to Make You Look Professional
This article introduces 16 business analysis tools, including VRIO, 3C, Five Forces, SWOT, 7S, PEST, Balanced Scorecard, ERRC, GE Matrix, Value Chain Analysis, Advantage Matrix, PPM, Ansoff Matrix, Value Portfolio, Investment Portfolio Technology Analysis, and Scenario Planning, to help professionals analyze business operations and strategy.
New DistributionMarketers Must Read: Lin Biao: How to Be a Good Division Commander?
This article presents Lin Biao's 1936 speech on how to be a good division commander, emphasizing diligence, understanding superiors' intentions, investigation, map familiarity, thorough planning, decisive action, team unity, combat style, and political work. It offers timeless leadership lessons for marketers and managers.
林彪Regional Manager Market Practical Operation Guide
This article provides a practical guide for regional market managers in the FMCG industry, framing marketing as warfare and emphasizing the importance of both offensive and defensive strategies. It outlines the responsibilities of a regional manager, strategies for market development and defense, and the qualities of an invincible team.
方刚Eight Awkward Patterns That Trouble the Growth of Small Trading Companies?
This article outlines eight common challenges faced by small FMCG trading companies, including passive marketing models, arbitrary management, unstable compensation, inefficient hiring, habitual operations, fixed mindsets, difficult capital turnover, and inadequate incentive mechanisms. It illustrates each issue with examples and suggests that successful companies share similar traits while failures have unique causes.
New DistributionCommunity Commerce (Part 2)
The internet provides the shortest and most convenient path for individuals and brands to connect with consumers. By cultivating communities, new brands can find opportunities in a competitive market. This article explores the power of community commerce, its role in the future of business, and how to leverage it.
New DistributionPractical Tips for Terminal Promotions in Foodservice
This article provides practical tips for terminal promotions in the foodservice channel, covering various promotion methods such as dedicated promoters, undercover promotions, opinion leader engagement, and joint promotions, along with guidance on arranging promoters based on their strengths.
New DistributionCommunity Commerce in the Internet Era (Part 1)
The industrial logic behind manufacturing history is standardization, scale, and assembly lines. But with the rise of social networks, the traditional industrial era is fading. Future economic and social organizations will no longer be rigid matrix structures but networked, individualistic forms supported by internet communities. This shift is revolutionary. In the era of scale economy, bigger is more economical and fewer varieties are better; but in the future, the opposite may hold: those who can satisfy the long tail of demand will be more profitable. Internet economy is a long-tail and scope economy, so communities and fans self-limit their scale, which is the future of business consciousness.
刘海政Internet Thinking: Traditional Companies May Never Understand It
Internet thinking is influencing every industry, with media unanimously discussing cases like Xiaomi, Diaoye Niurou, and Jiangxiaobai, analyzing what internet thinking is and how traditional enterprises can go digital. The question is, how can traditional companies connect with the internet?
方雨Building a Promotional Team (Practical Strategies)
Where there is a market, there is competition, and competition drives development. In today's fiercely competitive market, competition has evolved from single-product and price competition to talent competition, where the key is to unite enterprise talent into a cohesive force and build an excellent team. This article defines teams, distinguishes them from groups, outlines the four stages of team development, and categorizes teams into three types, emphasizing the importance of team awareness in the FMCG industry, especially for promotional staff.
十一促销专题Practical Tips: How to Design More Attractive Promotions?
The traditional 'golden September, silver October' consumption peak season is approaching, and the market promotion war is about to begin. This year coincides with the 60th anniversary of National Day and the Mid-Autumn Festival, prompting many companies to invest heavily in promotions to boost sales. However, promotion methods are essentially limited to gifts, discounts, price reductions, rebates, or combinations thereof, making the packaging and integration of promotional activities crucial.
New DistributionHow to Build Distribution Channels in the New Market Environment?
This article discusses the key factors affecting Chinese distributors, such as changes in manufacturer channel models, the rise of supermarkets, competition, channel diversification, and online shopping. It outlines three successful models in the FMCG industry and provides seven practical steps for distributors to build effective distribution channels, including efficiency, value chain aggregation, risk control, and more.
李临春What is Internet Thinking
Because of the internet, we have internet thinking, but it is not exclusive to internet companies. True internet thinking is a re-examination of the traditional enterprise value chain, reflected in strategy, business, and organization, as well as in all value chain links from supply, research, production, and sales. It transforms the traditional business 'value chain' into the 'value loop' of the internet era.
New DistributionA Practical Case Study on Efficient Execution
An enterprise seeking strong employee execution should not rely on slogans like 'no excuses' but on proper management, allocation, guidance, inspection, rewards and penalties, all based on a sound strategy. Good execution stems from good strategy and management, which clarify what to do, how to do it, to what standard, what to do if not done well, and who is responsible.
朱志明Small Store Operation Management System under Deep Distribution
This article discusses the operation management system for small stores under deep distribution, covering store overview, sales targets and strategies, store management operating system, and distribution management, emphasizing the importance of sales team management and distribution system.
New DistributionWhat to Do When Products Sit on Shelves and Don't Sell?
In FMCG sales, it's common for products to quickly get distributed and shelved with promotions, but then stagnate and get delisted from key accounts. This article analyzes the real reasons behind product stagnation and offers practical solutions for manufacturers, wholesalers, and retailers to turn slow-moving products into bestsellers.
New DistributionProduct Pricing: The Profit Chain Determines Life or Death!
Price is the most sensitive and troublesome topic for companies, and it is also the most confidential. In marketing, price is like the last face-down card in a game of SHOW HAND. Through years of sales practice, the author has discovered an intrinsic connection and pattern among price, pricing methods, channel models, product distribution breadth, and brand. This article focuses on the relationship between channels and retail terminals, summarizing three common pricing methods: retail price deduction, wholesale price deduction, and factory price markup.
New DistributionDealer Team Management Is Not That Simple
Many dealers excel in the early 'wild west' stage but struggle on a larger stage. This article argues that management upgrades should start with team management, using examples and strategies to address common issues like multi-headed leadership, rough performance assessments, and talent retention.
刘雷P&G Renames Marketing Department to 'Brand Management': What Does It Signal for Digital Marketing Trends?
On July 1, 2014, P&G announced in Cincinnati that it would rename the Marketing Director to Brand Director and the Marketing department to Brand Management. This move signals a new era in digital marketing, emphasizing a shift from communication to experience design across all touchpoints.
马耀A Basic Marketing Course for the FMCG Industry, Part 4
This article continues a series on FMCG marketing principles, focusing on product strategy mistakes at Huiyuan Juice. It criticizes the company's excessive SKU count, inconsistent packaging, and lack of product planning, offering ten recommendations for improvement, and concludes with a reprinted article by Mengniu's founder on the importance of terminal execution.
New DistributionDiscounting at the First Sign of Competition: Are You in a Hurry to Kill Your Product?
As industry competition intensifies, distributors face rising costs, management challenges, and shrinking margins. This article warns against four dangerous mindsets, including immediately discounting products when facing competition, which is described as suicidal, and emphasizes the need to shift from physical to intellectual competition to survive and thrive.
New DistributionPractical Tips: Terminal Sales Promotion Management Model and Action Breakdown
This article discusses the sales systems for modern retail channels (KA), specifically direct delivery and consignment sales, and provides a framework for selecting the appropriate sales system based on cost and service needs. It also critiques Huiyuan's current approach and suggests improvements in organizational structure and channel management.
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