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Understanding the Consumption Psychology of the Post-90s Generation
While businesses are still trying to figure out the post-80s generation, the post-90s generation, a massive group of about 140 million people, is becoming a major consumer force. The next decade will undoubtedly belong to them. It can be said that whoever captures the post-90s generation will seize the market high ground. Defining the post-90s generation with a single label is difficult, as they defy authority and have their own realistic assertions, experiencing new lifestyles in the virtual world of the internet while daring to challenge cutting-edge consumer trends.
丁家永Five Thoughts on the Future Marketing of Food Enterprises as 2016 Approaches
As 2015 draws to a close, the falling snow and cold weather signal that future marketing efforts will also be chilly; excessive optimism and letting things take their natural course will not yield good results. To achieve good marketing performance in the future, entrepreneurs and marketing managers need to better integrate resources in areas such as products, channels, customer service, personnel incentives, and competitive strategies to cope with market developments. Here are some thoughts to share and discuss.
New DistributionUnderstanding the Relationship Between Baijiu and Deep Distribution
Why do some companies succeed with deep distribution while others fail, leading to rising marketing costs and wasted distributor resources? This article explores the strategic significance and value of deep distribution, examining its two contrasting perspectives, concept, and the key factors for successful implementation.
朱志明14 New Trends in Promotions for the Next Decade: Old Promotion Dogmas Are Out! The Era of Interconnected Promotions Has Begun!
In the old world of marketing, there are many promotion dogmas that are increasingly outdated and hindering. Now, let's forget the old rules that said this is impossible, that is impossible, this condition must be met, that condition must be met, because the baseline for satisfaction has been lowered almost without limit, and the boundaries of impossibility are nearly impossible to find. 1. Eight trends in promotion development that break the old and establish the new: 1. Promotions have become more reversible: in the past, our promotions were irreversible, like spilled water; however you set them, that's how they ended up.
李政权10 Trends in China's Baijiu Industry in 2016 and Beyond
The rapid development of the internet, China's economic downturn, restrictions on official consumption, drunk driving laws, a generational gap in baijiu consumption, and various industry malpractices have collectively plunged China's liquor industry into a state of panic and confusion. Many liquor companies and distributors are struggling to define their future direction and path, unsure whether the road ahead holds opportunities or pitfalls. What phenomena will emerge in 2016? What are the future development trends?
朱志明31 Trends in Traditional Channels Over the Next Decade: The Future Won't Need So Many Distributors, Second-Tier Dealers, Outlets, or Even Sales Representatives
The article outlines 31 trends in traditional distribution channels over the next decade, predicting a significant reduction in the number of distributors, second-tier dealers, and retail outlets, as well as sales representatives, due to the rise of e-commerce, mobile technology, and data-driven operations. It covers changes in distributor, second-tier dealer, and terminal channel trends, as well as transformations in physical stores.
李政权Eighteen Rules for Retail Display Standards
The display of products in stores directly affects sales and brand image. The author summarizes eighteen rules for suppliers doing supermarket displays, categorized into beginner, intermediate, and advanced levels. Beginner rules are easy to align with KA systems and are basic requirements; intermediate and advanced rules may be constrained by store display management policies or marketing budgets, requiring flexible application. Although there are many display rules, they are not restrictions but guidance based on science and practical experience, to be applied flexibly.
王同How to Write an Annual Report That Gets You Promoted?
While drafting your annual report, even if the first year hasn't ended, it's definitely the start of the second year's work. A report that could lead to a promotion isn't easy, but it can be achieved through deep reflection on the past and a forward-looking vision. A good annual report covers a wide range, requiring complete data, thorough analysis, insightful viewpoints, and profound problem identification. In essence, a good annual report builds on summarizing past work to pave the way for a more brilliant development and improvement.
New Distribution2016 China Food Industry Development Trend Report
The 2016 China Food Industry Development Trend Report, jointly released by Bright Food Group and Rabobank, details future development trends in China's food industry. It points out that the 'new normal' economy brings structural changes, such as the rise of high-end dairy products despite overall slowing consumption, and the continued preference for imported and high-end infant formula. Additionally, with an aging population and increased focus on quality of life, healthy beverages will become a key theme.
New DistributionMake Your Year-End Report Pass on the First Try
At the end of each year, regional managers are busiest with performance sprints, sales collections, staff incentives, and next year's marketing plans. While hitting sales targets is crucial for immediate rewards, a well-crafted annual marketing plan is key to future career growth. This article shares insights on sales forecasting, expense estimation, and plan completeness to help regional managers succeed.
罗建幸16-Year Marketing Plan: What Key Points Should a Regional Manager's Report Include?
At the start of a new sales year, the most important task for a regional sales manager is to formulate the marketing plan for the coming year. Sales without a plan are blind, leaving sales staff unaware of the company's marketing priorities and growth points, leading to mechanical selling, unstable sales teams, market chaos, and difficulty in evaluating performance. Only with a scientific plan can departments work systematically, clarify sales targets and priorities, improve efficiency, and fully leverage favorable factors to ensure the achievement of marketing tasks.
崔自三101 Ways to Quickly Improve Your Presentation Skills
Whether you are a seasoned speaker or a novice, the book "Presentation" will help you improve your presentation skills through planning, preparation, and execution. It clearly explains techniques such as speaking with confidence, choosing audiovisual aids, and handling audience questions, and provides specific advice to give you the confidence you lack, enabling you to handle various real-life situations professionally. Additionally, 101 concise tips are scattered throughout the book, offering crucial information. Finally, there is a self-assessment exercise to help you evaluate your progress after each presentation.
New DistributionAnalysis of the Competitive Landscape of China's Mineral Water Industry in 2015
The mineral water industry was once stable with major players like Kangshifu and Nongfu Spring dominating their respective territories. However, the entry of JDB's Kunlun Mountain premium water, followed by Evergrande and Sinopec, disrupted the market. This article explores the industry's potential and the competitive dynamics among these giants.
New Distribution80% of People Have Taken These Detours After Entering the Workplace
Yoyo: From 2003 to now, excluding jobs that lasted only a month or two, I've changed at least 8 companies, with the most extreme being 4 changes in half a year. Early on, every job change was for money, as my salary was only around 4,000 yuan, and switching could raise it by nearly 1,000 yuan, a huge temptation for a fresh graduate. I didn't think about future career development then, and with my computer science background and artistic skills, I was more competitive than ordinary art graduates, making it easy to change jobs.
New DistributionInventory and Analysis of Selling Points in the Dairy Product Market
By Yang Guangming of Shanghai Mingtai·Mingguan Dairy Marketing Consulting Co., Ltd. As industries evolve, differentiation in brand pull, product technology, and marketing methods diminishes at the same product positioning level, making the extraction of differentiated selling points a key factor for marketing success. However, how can selling points be scientifically proposed? Are there specific models? For SMEs constantly launching new products, this is a frequent challenge. First, based on some products in the market, inventory their selling points and summarize the main concepts they promote.
New DistributionCounterattacking Internet+: A Dialogue with Business Magician Lao Shen
Business magician Lao Shen discusses how distributors can leverage Internet+ to break through. With rising costs, blocked distribution, and customer loss, the FMCG industry faces a harsh winter. On November 6, a heavyweight dialogue among 100 elite distributors seeks to find a way out, offering a free course valued at a million.
New DistributionNine Small Things Small Companies Need to Do in Advance
Business success doesn't depend on the size of the start, but on the speed of later development. If owners can take a long-term view, set distant goals, and launch strategic projects early, it will greatly boost future growth. Some owners only focus on today's business, rarely considering what will happen in three to five years, thinking it's too far away and can be dealt with later. As a result, when the time comes, they lack the planning and groundwork that should have been done, and even if opportunities arise, they can't seize them.
潘文富Trends: Nielsen Baby Food Trends and Global Diaper Market Survey
To better understand why consumers choose one baby food or diaper brand over another and identify the incentives for brand switching, Nielsen polled online respondents in 60 countries who had purchased baby care products in the past five years. The survey revealed key insights into the purchase journey and identified the most influential online and offline sources. Finally, it identified opportunities and strategic areas needed to win in the global baby care product market. According to World Bank data, developing markets have an average birth rate of 16.6 per 1,000 people, compared to 11.2 in developed markets.
尼尔森Suntory Exits Tsingtao Brewery Joint Venture, Adding New Uncertainty to China's Beer Market
Tsingtao Brewery suddenly suspended trading at noon yesterday, citing 'major asset acquisition matters under planning.' Suntory Holdings plans to exit its joint venture with Tsingtao Brewery, selling its 50% stake in the equally-owned company to Tsingtao for 10-20 billion yen (approximately RMB 533 million to 1.066 billion). The news has not been officially confirmed by Tsingtao Brewery, which stated, 'Please refer to the official announcement.'
New Distribution101 Tips from a P&G Executive to New Employees: Save Them Now!
This article compiles 101 pieces of advice from a senior P&G executive for new employees, covering career development, work-life balance, communication, leadership, and personal growth. The tips emphasize proactive behavior, continuous learning, and maintaining integrity in the workplace.
邹文武Where Will China's Channel Development Head in the Next Decade?
This article analyzes the evolution of distribution channels in China's FMCG market, predicting that wholesale markets will decline, supermarkets will face challenges, e-commerce will grow but not dominate, and special channels like community convenience stores and gas station shops will rise. It emphasizes that companies must grasp channel trends to succeed.
余华卫Uni-President vs. Master Kong: Single Product vs. Terminal, Who Will Win in the Future?
Uni-President focuses on single products, achieving success with individual items, while Master Kong emphasizes terminal channels, even winning over Pepsi. Both Taiwanese brands leverage their strengths, with Uni-President innovating products and Master Kong dominating distribution. Uni-President's CEO claims to have stopped paying attention to Master Kong, signaling a shift towards product-centric strategy.
关公How to Write a Work Report That Impresses Your Boss?
Wang Gang, a newly appointed regional sales manager at a convenience food company, is troubled because his monthly work reports are repeatedly rejected by his superiors, who criticize them as off-topic and disorganized, leading them to question his clarity of thought and logic. This has become a bottleneck for his career advancement, highlighting the importance of mastering the skill of writing effective work reports.
崔自三China City Classification Guide
Jones Lang LaSalle released its China 60 Cities report on April 19, 2015, identifying Chengdu, Chongqing, Hangzhou, Nanjing, Shenyang, Suzhou, Tianjin, Wuhan, and Xi'an as '1.5-tier cities', with Xi'an appearing for the first time. The report classifies Shanghai and Beijing as 'super first-tier' and Guangzhou and Shenzhen as 'first-tier', excluding them from the 60-city list. This is JLL's fourth such report, following previous editions in 2007, 2009, and 2012.
JLL