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The Bottled Water Arena: Nongfu Spring, C'estbon, Ganten, Master Kong, Ice Dew, Wahaha - Six Giants Battle for Supremacy!
The bottled water industry is highly concentrated, with the top six manufacturers holding about 80% of the market share. According to AC Nielsen data, in 2018, the CR3 and CR6 of China's bottled water industry reached 57.9% and 80.5%, respectively, with Nongfu Spring, C'estbon, Ganten, Master Kong, Ice Dew, and Wahaha occupying 80% of the market. From 2015 to 2018, Nongfu Spring, C'estbon, and Ganten steadily increased their market shares, reflecting that mid-to-high-end products and natural mineral water are more readily accepted by consumers during the upgrade process.
叶书怀 蔡琪The Making of an Internet-Famous Beverage: A White Paper
As summer approaches, the beverage market heats up with brands launching new products. This article offers practical advice on naming, packaging, flavor development, target audience, advertising, endorsements, distribution, and marketing tactics to help beverage companies stand out.
李乱七Report | 2019 China FMCG Industry Research and Development Report
In 2018, China's personal care market continued to grow, reaching 261.9 billion yuan. Domestic brands (such as Shanghai Jahwa) showed impressive revenue growth, while some international brands (such as Unilever) experienced negative revenue growth. In China's home care products, fabric care products accounted for 63.3%. Market concentration is relatively high, with the top 10 companies holding over 60% market share, among which Liby and Nice Group occupy the first and second positions with significant advantages. In 2018, the retail sales growth of tobacco and alcohol products slowed, with sales reaching 350.23 billion yuan from January to November.
艾媒报告中心Major | Nongfu Spring Adds New Member, Launches "Lithium-Containing Natural Mineral Water," Targeting the Middle-Aged and Elderly Market!
With rising health awareness, consumers demand higher quality drinking water, leading to the emergence of various segmented water products. Nongfu Spring, a leading company in the drinking water industry, announced the launch of a "lithium-containing natural mineral water" focusing on brain health, targeting the middle-aged and elderly consumer market.
New DistributionWhere Are Distributors Headed in the Next Decade?
Distributors are facing tough times, and many are asking whether their business can survive and where the industry is heading. This article analyzes the changes in the FMCG industry over the past five years, the different challenges in high-tier and low-tier markets, and the shifts in retail environment, offering insights into future directions for distributors.
赵波2019 China Shopper Report | Three Trends Leading the Future: Premiumization, Small Brands, and New Retail
Despite an economic slowdown, China's FMCG market continues to grow strongly. The 2019 China Shopper Report Series 1, released today by Kantar Worldpanel and Bain & Company, shows that total FMCG spending grew 5.2% in 2018, slightly above 2017's 4.7%, driven by premiumization as average selling prices rose 4.6%.
New DistributionCarrefour 'Marries Down' to Suning: New Variables in the Retail Landscape?
On June 23, Suning.com announced that its wholly-owned subsidiary Suning International plans to acquire 80% of Carrefour China for 4.8 billion yuan. The deal will make Suning the controlling shareholder, enhancing its omnichannel and FMCG competitiveness, while Carrefour Group's stake drops to 20%.
新经销刘少德Uni-President's Lo Chih-hsien: Reveals Business Philosophy, Future Shift from Retail to Services, Expanding Market to Asia!
To drive growth for its second 50 years, Uni-President will continue to deepen product and service diversification while actively expanding overseas, with Asia as the primary focus. At the shareholders' meeting on June 18, Chairman Lo Chih-hsien shared his business philosophy, emphasizing a shift from retail to services and market expansion into Asia. According to financial reports, Uni-President's 2018 annual revenue reached NT$431.445 billion, up 7.9% year-on-year, with a gross margin of 33.67%.
New DistributionData Report: Has the Era of Pursuing 'Instant Noodle Freedom' Arrived?
As the world's largest instant noodle market, China's instant noodle industry has faced fierce competition from food delivery services in recent years, leading to a decline in demand since 2014. However, the market began to recover after 2016, driven by high-end products, although the ultra-high-end segment still faces significant challenges.
货圈全微数实验室The Decade of Digital Marketing Evolution in China and Future Trends
This article reviews the rapid development of digital marketing in China over the past decade, driven by factors such as user base, behavior, media tools, technology, policies, advertiser awareness, and marketing ecosystem. It outlines the evolution stages from social and video marketing to mobile, programmatic, AI, live streaming, and short video, and highlights seven major trends reshaping the industry, concluding with future directions including 5G, data assetization, and organizational restructuring.
肖明超These 9 Discoveries Hide the Future Opportunities in China's Business World
This article discusses where opportunities lie in China's commercial market, presenting nine major discoveries from Mr. Shen that reveal opportunities are everywhere, from shifting consumer roles between generations to the rise of 'lazy economy' and changing consumption patterns.
林飞扬The Essence of New Retail Transformation: Adaptation and Matching of People, Goods, and Scenes
The cooling of the new retail industry, marked by Hema's first store closure and the exits of SF Preferred and Country Garden, is beneficial for its healthy development. The essence of retail transformation lies in the re-matching and adaptation of people, goods, and scenes, with new retail representing a full-industry digitalization and a shift from goods-centric to people-centric operations.
能叔叔The Consumption Awakening of 200 Million New Urban Residents: Who Will Reap the Benefits?
This article, sourced from Fengrui Capital, analyzes the evolution of China's consumer and retail industry, highlighting three macro factors driving growth: urbanization, rising disposable income, and financial structure adjustments. It introduces a framework of 'know-get-do' to identify opportunities, emphasizing the importance of supply chain, new traffic, and rapidly growing categories.
李翔Is Procter & Gamble Getting Old?
For a 180-year-old company, short-term performance fluctuations are not enough to judge it. By looking back at its history and how it got to where it is today, we might gain insight into where it is headed. In recent years, P&G has become a controversial topic in China, facing challenges from changing consumer preferences and market segmentation.
Michael LiuAnalyzing the Business Logic Behind the Success of National Soy Milk 'Dou Ben Dou'
This article analyzes the success of 'Dou Ben Dou' soy milk, a product of Dali Foods Group, which achieved 1 billion yuan in sales in its launch year of 2017. The analysis covers four key reasons: seizing the health trend, redefining category value, building a product structure, and using multi-dimensional marketing.
New DistributionReview | The First-Quarter Battle in the Food & Beverage Industry: Who Got Off to a Good Start?
As the saying goes, the whole year's work depends on a good start in spring. First-quarter financial reports of listed food and beverage companies have been released one after another. This article reviews the performance of some companies to see who achieved a good start.
New DistributionHow Will China's Consumer Market Evolve in the Next 20 Years?
China's consumer market is becoming a focus for capital and entrepreneurs. The iteration of consumer groups, differences across market tiers, and changes in media are generating numerous entrepreneurial and innovative opportunities. In the entire consumer retail market, while online dividends are gradually disappearing, offline retail still has great potential, especially community commerce, where breakthroughs in service experience and convenience will allow a group of excellent consumer enterprises to expand beyond their regions and become the next generation of retail service infrastructure.
郑祎娴This 10,000-Word Article Hides China's Biggest Business Opportunities!
Based on a keynote speech by Shen Shuaibo at the 2019 New Opportunities, New Wealth conference, this article challenges common assumptions about the Chinese market with nine counterintuitive data points, explores China's four major advantages, and offers insights on consumption trends, the real economy, and emerging opportunities in lower-tier cities and overseas markets.
沈帅波What Does the Future Hold for Three Squirrels?
In 2003, at age 27, Zhang Liaoyuan became an FMCG salesperson, driven by a dream to become rich after a life-changing experience in 1994. After years of self-study and failed ventures, he founded Three Squirrels in 2012, which grew rapidly but faced stagnation, food safety issues, and IPO setbacks by 2017, leading to anxiety and a strategic overhaul.
陈彦华Will There Be Another 10-Billion-Yuan National Brand in the FMCG Industry in the Next 5 Years?
In recent years, the FMCG industry has rarely seen the emergence of 10-billion-yuan single products or innovative brands surpassing 10 billion in sales, prompting us to consider why, despite consumption upgrades and retail innovation, there are few phenomenal hits. In the past, building a brand was relatively easy: with good product quality, clear differentiation, centralized media promotion, and large-scale distribution, a brand could establish consumer recognition. Essentially, whoever had the largest production capacity, the ability to advertise on centralized media like CCTV, and the capability for low-cost, large-scale rapid distribution would become the industry leader.
赵波Amidst the Melee of a Thousand Groups, the Matthew Effect Emerges: How Can Second- and Third-Tier Community Group Buying Enterprises Break Through?
Capital is aggressively entering the fray, with various players taking turns on stage, creating a lively scene. As for who will last until the end and finally see the clouds part, perhaps everyone has a different answer in mind! In the capital winter, community group buying is exceptionally hot. Nearly 5 billion yuan in funds, with internet giants like JD.com, Meituan, and Meicai entering the fray, and top-tier capital firms such as Sequoia, GGV, IDG, Hillhouse Capital, and Jinshajiang Venture Capital expressing their enthusiasm for this new retail format with real money. After more than half a year of explosive growth, there is no doubt that the overall competitive landscape has already taken shape...
刘少德Does the Old Playbook of FMCG Still Have a Future?
Marketers, planners, and SME owners—the backbone of traditional enterprises—are mostly in a state of confusion and anxiety. This article explores whether the old, low-level operational tactics in the FMCG industry still have a future amid new consumption environments, and how traditional players can adapt.
冯云飞Farewell, Billion-Yuan Products!
Once upon a time, there were many billion-yuan products that were household names, riding the wave of reform and opening-up and accompanying a generation's growth. Now, the era of billion-yuan products seems to be fading, and those super products are facing new challenges. With the rise of the millennial generation and the impact of digitalization, these once-dominant products are weathering storms—some fading away, others keeping pace with the times. Today, New Distribution reviews those once-ubiquitous beverage billion-yuan products for our readers...
New DistributionWhere Is the Road to the Future Revival of China's Beverage Industry?
2013 and 2014 marked a turning point for China's beverage industry, as after over 30 years of rapid growth, most beverage categories began to decline. According to Euromonitor data, among major beverage categories, except for bottled water which has maintained growth, other major categories such as ready-to-drink tea, juice drinks, carbonated drinks, and plant protein drinks have seen consumption decline year by year since 2013 or 2014. As of the end of 2017, the decline in most categories continues with no clear signs of recovery.
Tony Zhang