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2020 Winter Davos: Pan Gang Discusses Yili's New 'Ecosystem Economy' Development Model
At the 50th Davos Forum held from January 21-24, 2020, Yili Group Chairman Pan Gang proposed the 'ecosystem economy' model as a new driver for global development in the next decade. He highlighted its three key characteristics—openness, innovation, and win-win cooperation—and showcased Yili's efforts in building a global health ecosystem.
New DistributionYijiupi Partners with Global Snack Giant Mondelez, Sales Up 500% in 3 Months
Recently, Yijiupi and Mondelez executives met in Shanghai to review 2019 business and plan 2020 cooperation. Nick Zhou, Mondelez's Sales Development Operations Director, noted that three years of EB2B business has accumulated operational experience and they will continue to explore more efficient distribution models. Tao Guangya, Mondelez's B2B channel head, said that since officially joining Yijiupi in September 2019, sales have grown 500% year-on-year, and they will deepen cooperation in promotions, store penetration, and data sharing.
New DistributionPrecise Observation | 2020 Consumption Trends: The Largest Innovation Cycle in the Food Industry Is Coming
In 2019, the health industry faced a downturn, but brand innovation remained vigorous. Driven by the internet, new brands that fully leveraged traffic dividends achieved the fastest growth in history. Amid competition from emerging brands and various internet-famous products, traditional leading brands also stepped up their efforts to solidify their market positions, leading to a vibrant scene of innovation in the health and functional markets. As witnesses to the accelerated innovation cycle, Wu Wanrong, Director of Brand Marketing and Communications at Tmall, and Shi Qiwei, General Manager of Xiaohongshu, both shared this view.
元宝的奇思妙想Unmanned Retail Unattended? Behind the Closures: Reshuffling or Demise?
While closures continue, new stores are opening; capital is retreating, yet technology integration trends persist. Once favored by capital, unmanned retail has seen a wave of shutdowns, but traditional stores are leveraging technology to enhance consumer experiences. The trend of integrating new technology with retail is irreversible, but digital transformation should return to retail fundamentals, focusing on convenience and quality products.
杜鑫Behind the Post-90s Consumption List: 10 Trends in New FMCG Consumption
Big brands dominate, private labels rise, and bold flavors are popular! From Bianlifeng's post-90s consumption list, we've identified 10 interesting new consumption trends.
龙猫君With the prevalence of freshly made milk tea shops, does bottled ready-to-drink milk tea still have a future?
The rise of internet coffee has popularized coffee from niche groups to the masses, also spurring the growth of ready-to-drink coffee brands like Tanbing and Shengruisi. However, the similarly booming milk tea market has not seen the same level of activity in ready-to-drink product development. Despite chains like 1点点 opening over 4,000 stores and Heytea being valued at 9 billion yuan, the market for ready-to-drink milk tea remains relatively subdued. This article explores the reasons behind this and where the opportunities for ready-to-drink milk tea lie.
晓鱼Master Kong Instant Noodles in 2019: The Power of a Seed
As 2019 draws to a close, the Chinese character "warm" best describes the instant noodle industry's resurgence. After a cold spell from 2013 to 2016, the industry has rebounded, thanks in large part to Master Kong's strategic focus on innovation and consumer trust.
快消君Calling Out FMCG Giants: The Convenient Noodle and Rice Noodle Market You Overlooked Is Generating Hundreds of Millions for Others!
Product innovation is an eternal theme. Nielsen data shows that new products are a key driver of FMCG sales growth in 2019, contributing 46% to growth. While everyone knows innovation is crucial, the direction is often unclear. However, since 2018, a dark horse category—regional specialty snacks—has emerged, with pre-packaged, ready-to-eat versions becoming a new direction in FMCG innovation. The brand 'Hi Eat Home' (嗨吃家) has risen to prominence by transforming local spicy hot rice noodles (酸辣粉) into a packaged product, leveraging social e-commerce and short-video platforms to lead the category.
袁来These 20,000 Words Explain the Eight Business Trends of 2020
Our original intention is to broaden the frontiers of business cognition as much as possible, not to tell everyone a definite and accurate thing, because in this era nothing is absolutely certain. The cooperation with Kuaishou is also because it is a national-level platform, and there is a real China in Kuaishou. Much of the data in this article comes from Kuaishou's big data, and we thank them here.
沈帅波The Traditional Marketing Triangle Is Obsolete; the New Three Forces Are the Future of FMCG!
In recent years, a large number of excellent innovative brands have emerged in the consumer goods industry, such as Panda Brewing, Master Gao, Genki Forest, Zihaiguo, Hi Jiajia, Single Grain, Zhong Xuegao, and Egg Full. Unlike traditional brands, these innovative brands did not follow the traditional marketing model of advertising on TV and recruiting distributors offline; instead, they used entirely new marketing models to reach the market and quickly gained consumer awareness and recognition. This was rare in the past. Analyzing the reasons, the competitive barriers of traditional enterprises came from the construction of the three marketing forces (product force, brand force, and channel force), through which enterprises built an efficient, low-cost marketing system via mass production, mass communication, and mass distribution.
赵波Is Oishi Losing Its Momentum?
Oishi, a childhood memory for a generation, is preparing to list on the Main Board of the Hong Kong Stock Exchange. Founded in the Philippines in 1966 and entering the Chinese market in 1993, the company had rumors of an IPO as early as 2008, but it wasn't until this year that it took action. However, the 'over half a century old' Oishi seems to be losing steam. During the reporting period, revenue growth stagnated and net profit showed a downward trend. Especially in the Chinese market, which accounts for two-thirds of its revenue, sales volume declined, performance dropped, and overcapacity became severe... The external environment is changing rapidly, and market competition is intensifying.
沈庹Year in Review | Major Events in the FMCG Industry in 2019: Bustling and Transient!
As 2019 draws to a close, the FMCG industry has been turbulent, with every company continuously iterating and transforming to adapt to the new market environment. New technologies, tools, channels, and models have emerged wave after wave, presenting both opportunities and pitfalls. This review highlights the major industry events of 2019 that are worth revisiting, offering insights, nostalgia, and perhaps a sense of involvement for you.
澄韵Bottled Water Market: A Survey of Potential Segmented Consumer Groups
The bottled water market is becoming increasingly segmented. As more Chinese consumers drink packaged water, brands face the common challenge of differentiating themselves from competitors, and market segmentation remains the overall trend. Unlike past labels such as glacier water, purified water, spring water, and oxygen-rich water, the segmented water market targets more precise groups, with products for maternal and infant, children, and women emerging. According to a report by food and beverage consulting firm Zenith, globally, children aged 0-14 account for 26% of the population, representing a 53 billion liter bottled water market, with the children's segment expected to grow 7% annually by 2021.
New DistributionWith 300 Million Insomniacs, Is the Billion-Yuan Sleep Aid Market Really Promising as Want Want, Mengniu Enter?
When it comes to functional foods, the term 'concept hype' often comes to mind, and sleep aid foods are no exception. With the rapid rise of the 'night economy,' are food companies focusing on consumers' excitement and pleasure, or turning to those with health concerns and caring about their sleep quality? It's easy to add brilliance to splendor, but hard to provide timely help. Moreover, the problem to be solved is closely related to one-third of everyone's life.
FBIFTotole Original Fresh Focuses on Focus Media to Attract Middle Class, Soy Sauce Market Competition May Intensify
Soy sauce is the largest category in China's condiment industry, with annual production reaching tens of millions of tons. Currently, the domestic market is dominated by Haitian, followed by Lee Kum Kee, Chubang, and Original Fresh, forming a 'one superpower, multiple strong players' competitive landscape. Recently, Totole Original Fresh soy sauce has changed its brand strategy, heavily focusing on Focus Media elevator advertising, promoting '0 additives, 3 layers of freshness' to target 300 million urban mainstream consumers and further capture market share. As is well known...
New DistributionPentawards, the 'Oscar' of Packaging Design, Is Changing
Founded in 2007, Pentawards, as the world's only competition dedicated to packaging design, has long been committed to promoting the development of packaging design and enhancing the creative level of professional designers, and is known as the 'Oscar Award' in the packaging design industry. The Pentawards awards are categorized by food, beverages, body-related products, luxury goods, and other market products based on creative quality. Each year, Pentawards presents only one Diamond Award, along with Platinum, Gold, Silver, and Bronze awards.
New DistributionThe Next Five Years of Premium White Milk: Which Tracks to Seize?
Since Telunsu's debut in 2005, the premium white milk market has grown rapidly, with Telunsu and Jindian leading the way. As channel dividends fade, product upgrades and premium pricing will drive future growth, with opportunities in organic, low-fat, high-protein, and lactose-free segments.
FBIFJiangxiaobai's Guide to Staying Young
Whether it's allowing consumers to express themselves or using consumer language, the essence is a 'reconciliation' between the brand and consumers. Jiangxiaobai, a young Chinese baijiu brand, has achieved success by understanding and engaging with young consumers through innovative products, marketing, and a youthful corporate culture.
田巧云Zong Qinghou's Latest Speech at Wahaha: Even in the Internet Age, Rules Cannot Be Broken
At the 2019 Kotler Future Marketing Summit, Zong Qinghou, founder and chairman of Wahaha Group, shared insights on marketing in the internet era, emphasizing the essence of marketing as solving 'who buys' and 'who sells.' He discussed Wahaha's evolution, challenges from new retail and digital technologies, and strategies for consumer-centric product positioning, multi-channel sales, and intelligent marketing.
宗庆后Marketing Father Philip Kotler's 10,000-Word Speech Transcript: The Future of Marketing
At the 2019 Kotler Future Marketing Summit, Philip Kotler delivered a keynote on the future of marketing, covering its history, current state, and future trends, emphasizing the shift from sales to creating, communicating, and delivering value, and the importance of innovation and customer-centricity.
菲利普·科特勒Want Want's Second Venture: Distributors' Future Earnings Lie in 'Management Profit' Rather Than 'Opportunity Profit'
Distributors have always focused on three things: managing people, reaching end consumers, and making money. However, the environment is changing as China's FMCG industry shifts from a growth market to a stock market. With product homogenization, low employee income, and channel saturation, distributors need to shift from relying on 'opportunity profit' to 'management profit'.
New DistributionWinning Hearts and Minds! China Resources Beer Executives Review AB InBev and Heineken Deals, Earning Over HK$20 Billion from Two Agreements
China's largest brewer, China Resources Beer, has demonstrated its speed, precision, and decisiveness through two major deals. In an interview with State-owned Assets Report, Hou Xiaohai, general manager of China Resources Snow Breweries, reviewed the 2016 and 2018 transactions with AB InBev and Heineken, revealing that the company earned over HK$20 billion from the two agreements combined.
小食代Report: 50 Major Domestic Brands from Before the 1990s
Recently, China's old brands have been making a comeback, with many domestic products returning to the market in a high-profile manner, sparking a 'guochao' (national trend) wave. This time, we trace back to before the 1990s, categorizing and reviewing some memorable domestic brands, looking at their origins and current status.
货圈全微数实验室Deep Dive: Nine Trends in FMCG Digital Marketing for 2019
As 2019 draws to a close, New Distribution reflects on the past, present, and future to identify key trends in FMCG marketing. Based on two years of industry interviews and frontline research, partner Ren Xiaodong outlines nine trends, from digital transformation and live-streaming e-commerce to B2B platform consolidation and the rise of charismatic new products.
任小东