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3215 articles · Page 17 of 134
2024 'Jinsha Red' IP Event Successfully Held, Innovating Development through 'Wine-Tourism Integration'
On September 7, the '2024 Guizhou Wine-Tourism Integration Development Summit Forum and Golden Fans Carnival' was held at Jinsha Distillery. The event, themed 'Jinsha Red - Wine-Tourism Integration, Moving Forward with Innovation,' attracted over 400 guests. New Distribution, as a professional FMCG media platform in China, was invited to participate throughout the 'Jinsha Red' brand IP series activities.
New DistributionOreo and Coca-Cola Cross-Border Collaboration Insights: All Products Are Worth Redoing
In the marketing circle, if asked which brand's cross-border collaboration reaches the top level, many would mention Oreo. Why Oreo? American poet Maya Angelou once said, "People will forget what you said, forget what you did, but never forget how you made them feel." Consumers buy not just the product itself, but a series of rich experiences derived from it. In the current era, brands with long-term thinking must solve life's problems while soothing people's hearts.
田静Navigating the Era of Shrinking Volume: The New Wave from Traffic to Mindshare
From August 20 to 22, the 6th China FMCG Conference, the 3rd China FMCG Hard Discount Conference, and the 3rd China FMCG Distributor Conference were successfully held in Shanghai. Over three days, 2,000 brand owners, distributors, service providers, and retailers in the FMCG industry gathered to discuss reshaping corporate capabilities and growth paths. At the main forum on August 20, Mr. Bei Nianjun, co-host of the conference, founder of Shanghai Heyin Network Technology Co., Ltd., and founder and chairman of the MPP Alliance, delivered a keynote speech titled "Navigating the Era of Shrinking Volume: The New Wave from Traffic to Mindshare," which resonated with many attendees.
贝念军Brand Owners Must Read: Tackling the Hard Nut of Digital Integration Between Manufacturers and Distributors
In the face of economic downturn and the era of shrinking volume, brand owners and distributors are both seeking ways to reduce costs and improve efficiency, preserve existing markets, and find new growth. Digitalization has become an unavoidable topic for both parties, as it can genuinely make information transparent, business online, data-driven, and ultimately achieve cost reduction and efficiency gains. Today, digitalization is no longer a question of whether to adopt it, but has become a standard for enterprises, entering the deep water zone of digital infrastructure and operations, where every company wants to build its own private digital assets.
周斌RoyoPanda: The Exploration Journey from 0 to 100 Million in Overseas Markets
At the 6th China FMCG Conference, Gao Yunchao, CEO of Royo Group, shared insights on how small and medium-sized factories can expand overseas, emphasizing that brand comes first, sales second. He detailed Royo's journey from zero to 100 million in overseas markets, covering market selection, operational strategies, supply chain management, and risk control.
高云超In the Era of Stock Economy, How Do Companies Build Brands?
In the era of shrinking volume, manufacturers and distributors share a common anxiety: how to achieve growth? Research shows that during economic crises, stronger brands demonstrate greater operational resilience. Companies need to build brands, and growth must also come from channels and scenarios with incremental opportunities. As the leading elevator media platform in China, Xinchao Media serves most of the outstanding FMCG brands in China, acting as a barometer for the industry. They have the deepest understanding of brand power and know how companies can effectively build brands in various environments.
阮鹏华How a Chinese Distributor Made Mengniu Yoyi C a Leading Brand in Indonesia?
At the 6th China FMCG Conference held in Shanghai from August 20-22, Gao Ling, Chairman of PT.YOYIC CHARMING INDONESIA, delivered a keynote speech on how a Chinese distributor built Mengniu Yoyi C into a leading brand in Indonesia. He shared insights on Indonesia's market overview, the development of Mengniu in Indonesia, and the business opportunities there.
高灵If 'Marketing' Had Not Been Mistranslated as 'Yingxiao'
The mistranslation of 'Marketing' as 'Yingxiao' (营销) in China has caused widespread misunderstanding, leading to a distorted view of the discipline and practice. This article argues that the correct interpretation should be 'market-oriented' or 'marketization', and that this misnomer has contributed to business failures, internal confusion, and a negative public perception of marketing professionals.
苗庆显Adopting a Cow: How Dairy Companies Should Reconstruct Brand Operations Amid Channel Transformation
In a shrinking market, dairy companies face significant challenges. Adopting a Cow, a leading innovative dairy brand, has navigated channel fragmentation by leveraging O2O, new retail, and e-commerce, while strengthening its supply chain and engaging consumers directly. Its success demonstrates that high-quality products meeting consumer needs can thrive even in tough economic times.
方宇航Ren Wenqing of New Distribution: Retailers Fight for Pricing Power, FMCG Brand Channel Systems and Organizations Face Adjustments
This year, we co-authored the 'China Hard Discount Development Report (FMCG Industry Insights 2024)' with Lemeng Software. Last October, we released the 'China Snack Hard Discount White Paper (FMCG Industry Insights 2023)' at our conference in Shenzhen. In nearly a year, the shift from snack hard discount to hard discount has dropped two characters, but the essence remains unchanged while its impact on the industry chain has grown. This year, I summarize hard discount in three phrases: wider distribution, more categories, and less resistance.
任文青AndyChina's No.1 Organic Oat Brand: How Distributors Can Choose the Right Track and Seize the Opportunity in a Billion-Yuan Market?
As food safety becomes a global focus, organic food is gaining popularity. The organic oat market in China is growing rapidly, presenting a promising opportunity for distributors. Yinshan Youmai, as China's leading organic oat brand, offers advantages in golden production areas, full industry chain, domestic naked oats, fresh harvest, and omnichannel distribution, making it an ideal choice for distributors.
New DistributionUni-President's 2024 H1 Results: Steady Progress and Continued Breakthroughs
Uni-President China Holdings Ltd. ("Uni-President", 00220.HK) reported 2024 interim results with revenue of approximately RMB 15.449 billion, up 6% year-on-year, and profit attributable to equity holders of approximately RMB 966 million, up 10.2%. The beverage business exceeded RMB 10 billion, growing 8.3%, driven by product innovation and upgrades, while the food business remained stable.
高兴Serving Multiple Fortune 500 FMCG Leading Brands, Heyin Helps Brands Achieve Omni-channel New Retail Growth
In recent years, two offline retail formats have maintained rapid growth that every brand must pay attention to: discount retail and instant retail. One focuses on cost-effectiveness, the other on convenience. Today we focus on instant retail. Besides self-operated platforms like Dingdong Maicai, PUPU Supermarket, and Hema, the mainstream instant retail we discuss mainly refers to instant O2O platforms represented by Meituan Flash Purchase, Ele.me, JD Daojia, and Duodian. Compared to traditional online e-commerce and offline supermarkets, these mainstream instant retail platforms have significant differences...
袁来Exclusive Report | Only 55% of Distributors Met Brand Sales Targets in H1, 63.2% Saw Profit Decline
In the past two years, business models, channel structures, and consumer demands have been changing, placing China's commercial distribution business in a state of continuous transformation. The industry has entered a knockout stage, requiring distributors to enhance their capabilities. More brand owners are shifting their approach to collaborate with local distributors to co-manage markets. However, a gap exists between distributors' operational goals and brand owners' expected value. Against this backdrop, New Distribution conducted an exclusive survey and released the "2023-2024 China FMCG Distributor Business Condition Survey Report," based on in-depth research of 302 medium and large distributors across various categories, aiming to present the true state of distributors in a complex market environment.
New DistributionTwo Sharp Blades: An In-depth Look at Panpan Food's Olympic Marketing Campaign
As the Olympics begin, athletes compete on the field while a marketing battle unfolds among consumer brands. In Paris, Chinese brands are pulling out all the stops, with Panpan Food's Olympic marketing strategy drawing particular attention. Panpan's deep roots in sports sponsorship, combined with its innovative hero product and integrated marketing approach, position it to stand out in the 2024 Olympic marketing arena.
丹序Sam's Club Supplier Steps into the Spotlight: Factory-Owned Brand Hezhengran Seizes New Opportunities in Convenience Foods
As snack stores and discount retail channels reshape the FMCG distribution order, factories with strong manufacturing capabilities are gaining rare growth opportunities. Zigong Guoran Food, a former OEM/ODM supplier to Sam's Club, launched its own brand Hezhengran in late 2023, leveraging its manufacturing and cost advantages to target hard discount channels, campus stores, B2b platforms, and wholesale markets, with projected first-year sales of 100 million RMB.
赵胜男Brand Owners Should Take the 'Second-Generation Distributors' Seriously!
At a recent distributor symposium organized by a brand company, nearly one-third of the distributors sent their children instead of attending in person. These second-generation distributors, mostly born in the 1990s, surprised the author with their insightful comments, highlighting the need for brand owners to actively support and cultivate them as successors.
邢仁宝Yakult: Can't Win the Race, Can't Afford to Stay Idle
Yakult, known for its laid-back approach, is now feeling the pressure. Within just one year, it launched a 500 billion low-sugar 'Little Gold Bottle' and its first fruit-flavored (peach) product, and even printed scenic spots from various Chinese provinces on its packaging. These moves suggest the company is anxious about its performance, as its daily sales in China dropped 23% year-on-year to 2.53 million bottles by September 2023, down from a peak of 7.609 million.
陈静2 Closed-Door Salons for Brand and Channel Matchmaking; 4 In-Depth Research Reports on Hard Discount, Distributors, B2b, and O2O — All Here!
The 'Brainstorming Feast' and grand gathering of a thousand attendees will be held from August 20 to 22. The 2024 6th China FMCG Conference, along with the 3rd China FMCG Hard Discount Conference and the 3rd China FMCG Distributor Conference, will grandly open in Shanghai, China. The conference will bring together all roles in the FMCG industry chain, including brand executives, top national distributors, traditional retail representatives, discount retail founders, and industry research experts, to engage in in-depth discussions and exchanges on topics such as the essence, direction, and solutions of transformation, and to efficiently connect cooperation opportunities.
New DistributionDiscounts Are Fierce, but Brands with Dreams Must Maintain Strategic Focus
No brand can ignore the rise of discount retailing unless it turns a blind eye to huge sales volumes. But the problem now is not ignoring it, but not knowing how to take it seriously. Through frequent market visits, New Distribution has found that brands are highly concerned about discount retailing. Within just six months, New Distribution organized two China FMCG Hard Discount Conferences, each with packed forums and matchmaking sessions. How much traditional sales will discount retailing replace? What strategies and tactics should be used to face the fierce development of discount retailing? Can discounts build or harm brands? This article aims to partially answer these questions.
陈思廷Frozen Food: How Much Do Chinese People Love It?
A salesperson from a frozen food brand joked, "When the whole market is cutting prices and engaging in price wars, is it a 'crime' not to follow?" An industry consultant told the author, "2024 will be a turning point for the entire frozen food industry. To be blunt, the impressive achievements of companies in the past were more about being 'pigs on the wind' than their own strength. When the industry runs fast, no one in this circle is slow." Frozen food and Chinese people seem to have an inseparable connection...
不旧Another UK Internet-Famous Juice Brand Exits China Market
In 2020, innocent, a UK-born internet-famous juice brand, was brought to China by Coca-Cola. With its health-focused selling point of 'no additives except fruit', it was once seen as a rising star in China's juice market. However, within just four years, the brand has quietly retreated, closing its official stores on Taobao and JD.com and disappearing from offline retail channels. After ending its foodservice business with Starbucks China in March, innocent has officially concluded its 'China journey'.
联商网编辑部Birch Tree Juice: Quietly Making Big Money
The health trend has become an unavoidable topic in the consumer market, with almost every category emphasizing functionality and health attributes to boost their value. Beverages are no exception, from low-calorie, zero-sugar teas to the increasingly popular health waters. Taking it a step further, from beverages to concentrates, goji berry and sea buckthorn juices have been hot since 2023. Now, birch tree juice has exploded on Douyin, with sales exceeding 100 million yuan in the past year, a year-on-year increase of nearly 600%. What is the current market status of birch tree juice, and how did it become so popular? With an average price per bottle of over 20 yuan, why are consumers willing to pay?
沥金Six Walnut Fires First Shot in Olympic Marketing, Signs Table Tennis World Champion to Cheer for Chinese Athletes!
Recently, the 2024 Olympic marketing battle has begun, with major brands gearing up to enhance their influence through sponsorships and marketing activities. According to foreign media reports, the 2024 Paris Olympics will be the first since 2016 to have full venues and will be one of the largest Summer Olympics to date. Sports marketing has always been a key focus for FMCG companies, and this year, leading companies have not diminished their enthusiasm for Olympic sponsorship. For example, Junlebao announced its partnership as the official partner of China's top ten national teams; Yili held a themed event 'Double Olympic Yili, Together to Paris' and invited several renowned athletes; Mengniu, as a global Olympic partner, covers multiple Olympic events, showcasing its global vision.
冯瑶