AUTHOR ARCHIVE
Articles by New Distribution
新经销
Browse 3235 New Distribution articles by New Distribution.
Published articles
3235 articles · Page 118 of 135
Four Key Weapons for Distributor Marketing Success
Distributors face increasing challenges as markets evolve, including survival and development issues. To avoid being controlled by manufacturers, distributors must possess their own marketing weapons, such as terminal control, systematic management, a rational product line, and leveraging manufacturer resources.
New DistributionFrom Traditional PR to Word-of-Mouth: P&G Has Woken Up, Don't Sleep On
For FMCG companies today, integrating e-commerce and traditional channels is urgent, but re-understanding market and marketing changes is essential. Key shifts include consumer behavior, advertising forms, and dialogue methods, which challenge traditional brand building and PR.
New DistributionHow to Implement Fine Management of Distribution Channels?
In marketing practice, we often encounter issues such as how to determine the optimal number of sales staff, allocate promotional resources, accurately forecast sales, quickly obtain market information, effectively check the work of sales personnel, and understand the flow of products in the distribution channel. By implementing a fine management strategy for distribution channels, we have achieved certain results and now share our experience with peers.
New DistributionAble to Speak, Write, and Do: The 'Three Axes' for Sales Improvement
Everyone has ideals, but reality often falls short, especially for new graduates facing a competitive world. For a new salesperson, the three essential skills are the ability to speak persuasively, write effectively, and act decisively.
New DistributionTwo Real Cases: Step-by-Step Guide to Effective Sales Pitch for Distribution
Salespeople must identify the right questions to address customer needs effectively. This article contrasts two sales approaches—one failing by pushing product features, the other succeeding through strategic questioning—and provides a framework for effective questioning and listening.
New DistributionThe Magic of Reverse Thinking: Mastering It Opens a New World
Life is full of seemingly impossible changes, and the key is to get used to reverse thinking. Sometimes we only need to take a small step beyond, like the 'Hassan IOU Principle.' A merchant borrowed 2000 yuan from Hassan and wrote an IOU. When the repayment deadline approached, Hassan suddenly found the IOU lost, which made him anxious because he knew the borrower would deny the debt without the IOU.
New Distribution119 Marketing Maxims Summarized by a Decade-Long Marketing Director
A veteran marketing director with over ten years of experience distills his insights into 119 concise sayings, covering career advice, management principles, and personal growth for marketing professionals. The article emphasizes that marketing success comes from dedication and mindfulness, not just talent.
New DistributionTwo Fatal Misconceptions in Distributor Expansion
This article discusses two common mistakes distributors make when expanding: confusing sales success with management ability, and mistaking sales performance for brand-building capability. It uses case studies to illustrate these pitfalls and emphasizes the importance of management and brand strategy.
New DistributionSix Key Elements for FMCG Sales
To achieve market explosive power and sustained sales in FMCG marketing, six key elements need to be strengthened and enhanced. These six elements are product power, channel power, image power, communication power, promotion power, and visual power. Gaining an advantage in any one of these elements can give a product explosive market force, while improving all of them can lead to sustained market sales capability.
New Distribution“Noodle Fanatic” Chen Keming: From 29 Years of Noodle Making to National No.1 with Annual Revenue Over 1 Billion Yuan
In the early 1980s, a minor accident injured Chen Keming's finger, forcing the popular carpenter to find a new livelihood. In 1984, he started a small noodle workshop in Nan County, producing over 200 jin of noodles daily and selling them from a cart. Twenty-nine years later, he built a listed company with annual revenue exceeding 1 billion yuan and net profit over 100 million yuan.
New DistributionThe Cornell Note-Taking System: Effective for Lectures, Seminars, and Meetings
The 5R note-taking method, also known as the Cornell method, is named after the university where it was developed. It is highly effective for lectures and reading, involving five steps: Record, Reduce, Recite, Reflect, and Review. This article also covers symbol marking and note organization techniques.
New DistributionThe Development Path for Distributors in the New Decade
During market visits, the author observed that many distributors are overly panicked about the industry situation, reducing store numbers and scale, while others are confused about how to develop and adjust. The author believes that the winter for manufacturers is actually the spring for distributors, presenting a rare opportunity. The article advises wine distributors on how to seize this opportunity by adjusting their enterprise positioning, deepening channel management, and improving sales team management.
New DistributionA Seasoned Sales Veteran's Practical Insights: Better Than 10 Sales Trainings
This article shares practical sales tips from a seasoned veteran, covering topics such as conversation starters, time management, finding clients, making phone calls, initial visits, maintaining client relationships, closing deals, and collecting payments. The author emphasizes the importance of persistence, building relationships, and continuous learning.
New DistributionEvery Outstanding Sales Elite Is a Madman, a Fool, and a Grandson
Sales is tough, and to achieve results, I've forced myself into three roles: a madman, a fool, and a grandson. These represent the spirit of madness, the stubbornness of a fool, and the awareness of being a grandson, which are essential for successful sales.
New DistributionEleven Management Practices for Guangping Wine Distributors (Pure Dry Goods)
This article outlines eleven essential management practices for distributors of Guangping wine (low-end baijiu), covering channel construction, customer tiering, profit distribution, logistics, territory division, philosophy alignment, operational methods, prize redemption management, inventory control, materials management, and team building.
New DistributionAre You Still Using Price Cuts for Promotions?
A reminder: click the up arrow above to follow "FMCG Distributor Professional Consulting" for more marketing and distributor internal management insights. I recall a case where a chili sauce company secured a prime outdoor billboard at a low price, first ran a rental ad for it at a million yuan per month, then replaced it with their own ad, achieving instant fame. Is it illegal to rob and deceive? You don't understand promotions: robbing means making customers pay immediately; deceiving means making them fall in love exclusively. Every shot hits, one strike one kill...
New DistributionJiangxiaobai: Disrupting Baijiu with Internet Thinking
Jiangxiaobai, a Chongqing-based baijiu company, has achieved nearly 100% growth in the first half of 2014 by leveraging internet thinking, social media, and O2O e-commerce to create a youth-oriented, simple, and emotionally resonant baijiu brand, defying the industry's downturn.
New Distribution5 Essential Elements of a High-Performance Team: Missing One Means Failure
A high-efficiency team has five essential elements (the 5Ps): Purpose, People, Position, Power, and Plan. Each team must have a common goal, select the right people, define roles and authority, and follow a clear plan to achieve high performance.
New DistributionNine Distributor Management Problems That Enterprises Cannot Afford to Ignore
This article summarizes common distributor management problems from the perspective of the manufacturer's headquarters, not the sales staff. It highlights issues such as manufacturers blaming external factors, lacking understanding of distributors, imposing their own values, attempting to directly reform distributors, ignoring the actual executors (distributor's salespeople), single profit sources, homogeneous management methods, neglecting distributors' changing needs, and relying solely on individual salespeople's abilities. The author argues that these are not just problems but results of long-term neglect, urging manufacturers to address them systematically.
New DistributionWant Profit? Start with Product Management!
Many distributors face common product management issues. A distributor may achieve annual sales of tens of millions with one brand, but as the bestseller declines, revenue drops sharply. The key bottleneck is not the product's decline but whether the company has other products to take over its price, channels, consumer base, and revenue. This 'takeover' is a critical product management issue.
New DistributionWhat Is Holding Back Sell-Through? — Top 10 Factors Affecting Sell-Through in 2014
On September 28, the WeChat platform of Sugar, Tobacco, and Wine Weekly's Food Edition published an article analyzing the top ten factors affecting sell-through in the food industry in 2014. This article is reposted here for sharing, providing a detailed breakdown of the factors that slow down terminal sell-through from the perspective of distributors.
New Distribution16 Business Analysis Tools to Make You Look Professional
This article introduces 16 business analysis tools, including VRIO, 3C, Five Forces, SWOT, 7S, PEST, Balanced Scorecard, ERRC, GE Matrix, Value Chain Analysis, Advantage Matrix, PPM, Ansoff Matrix, Value Portfolio, Investment Portfolio Technology Analysis, and Scenario Planning, to help professionals analyze business operations and strategy.
New DistributionWhen Input Does Not Match Output: A Detailed Discussion on Distributor Transformation!
Since the second half of last year, many distributors have felt market weakness and diminishing returns from promotional activities. This article discusses the transformation directions and strategies for distributors under the new business environment, focusing on regional refinement, terminal market control, and foundational management improvements.
New DistributionExamples of Supermarket Fees and Negotiation Techniques
This article lists various fees charged by supermarkets such as entry fees, end-cap fees, pallet display fees, DM fees, festival fees, anniversary fees, year-end rebates, payment terms, gross margin compensation, and spoilage compensation for fresh products. It provides specific fee examples from major retailers like Trust-Mart, Metro, Walmart, and Ito-Yokado, and offers negotiation tips for suppliers.
New Distribution