Consumer & Categories
"8 Glasses of Water a Day" Becomes a 10-Billion-Yuan Business
Young people who don't like drinking water have found a new friend. The consumer consensus on sugar reduction and the demand for light wellness converge on the need for "8 glasses of water a day." Homegrown wellness water is a remake of the unsweetened tea story, and its rise is putting pressure on the unsweetened tea market. A report predicts that the market size of Chinese-style wellness water will reach about 10.8 billion yuan by 2028. As the main battlefield of water substitutes shifts from unsweetened tea to wellness water, the latter will only face more intense competition than the former.
黎晓