AUTHOR ARCHIVE
Articles by 竹铭
Browse 2 New Distribution articles by 竹铭.
Published articles
2 articles · Page 1 of 1
The Disappearing 'Sky-High Ice Cream'
Every scorching summer, a cold ice cream can instantly beat the heat. However, the 'sky-high ice cream' trend from a few years ago often left unsuspecting consumers feeling chilled to the bone. This summer, however, 'sky-high ice cream' seems to be vanishing. Typical 'ice cream assassin' Zhong Xue Gao has dropped its unit price from 40-60 yuan to 10 yuan. Additionally, brands like Moutai Ice Cream and Magnum are also shedding their 'arrogant' facade and bowing to consumers. Most consumers are relieved to see the ice cream assassins disappear, as no one wants to awkwardly discover at the checkout that their ice cream is outrageously expensive but still have to pay for it. But after the price cuts, can these brands really relax?
竹铭Snack Discount Stores in County Towns: Undercurrents Surging
Like a spring breeze overnight, snack discount stores have densely appeared on streets and alleys. Lin Ming (pseudonym), a resident of a fifth-tier small county town, recently found several such stores near his home, including two 'Snacks Very Busy' outlets. These stores are more fashionable than ordinary convenience stores and offer lower prices: a bottle of cola sells for 3 yuan in supermarkets but only 2.4 yuan at 'Snacks Very Busy'; a bottle of water priced at 2 yuan in convenience stores costs just 1.2 yuan at 'Zhao Yiming Snacks'. Overall, products in snack discount stores are mostly 20-30% cheaper than in regular supermarkets.
竹铭