Articles by 何卉纭

Distributor Efficiency and Consumer Recognition: How Yangmu Dairy's Omnichannel 'Two-Way Empowerment' Reshapes the Goat Milk Ecosystem

In the goat milk industry's special development stage of 'high growth, low concentration', channel construction is becoming the key to breaking through. Euromonitor International data shows that in 2024, China's goat milk market reached 123.7 billion yuan, with a compound annual growth rate of 18.6%, but the industry CR5 (top five companies' market share) is only 37%. The deep contradictions during the industry transformation highlight the decisive role of channel networks in shaping the industry landscape—when companies use omnichannel coverage to turn products from 'scarce goods' into 'daily consumer goods', they can not only reduce distributors' market development costs by over 30% but also build competitive barriers through collaborative efficiency. In this channel revolution, Yangmu Dairy's practice provides a typical model for the industry.